My Business Playbook – Détails, épisodes et analyse

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My Business Playbook

Laura Higgins

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 263

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.

Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

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https://tools.laurahiggins.com/scale
59 partages
https://laurahiggins.com/30
54 partages
https://creators.riverside.fm/MyBusinessPlaybook
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https://www.instagram.com/laurahiggins
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https://www.instagram.com/jackdelosa
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https://open.spotify.com/episode/6U9moqd4UmYbKC9kuwBk2N?si=5a0ffaf859124a70
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518: The 3 Objections Blocking Your Sales (And What to Say)

Saison 5 · Épisode 18

lundi 5 mai 2025 • Durée 27:47

Ever had a dream client say “I just need to think about it”... and then disappear into thin air?

You’re not alone and you’re definitely not powerless.

In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).

What You'll learn:

The 3 objection buckets that are blocking your sales
What “I need to think about it” really means and how to respond
My go-to reframe questions that flip "maybe" into "yes"
How to handle objections without feeling pushy, weird, or salesy
What to say when they say “it’s not the right time” or “I can’t afford it”
The one simple automation that pre-sells your offer BEFORE the call

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517: 3 Instagram Fixes That Got My Engagement Back

Saison 5 · Épisode 17

lundi 28 avril 2025 • Durée 17:59

Feeling like Instagram’s out to get you? You’re not alone.

In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows.

If your reach has flatlined, this is your wake-up call.

What’s inside:

Why “posting more” won’t fix dead engagement
The shift that changed my entire content strategy
What’s working right now on Instagram (and what’s totally flopping)
How to create content that cuts through the noise
The real reason your creative spark is fading – and how to get it back
A mindset reframe every creative needs to hear

Book A Call With The Team: https://tools.laurahiggins.com/scale

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508: Why Every Creative Should Launch a Membership (and How to Start)

lundi 24 février 2025 • Durée 41:01

Tired of chasing clients and unpredictable income?

Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout.

In This Episode, You’ll Learn:

The four membership types that work for any business (even service providers!)
The biggest mistake most creatives make when trying to build recurring revenue
Why keeping your membership open 24/7 might be killing your sales
How to sell your membership without feeling salesy (Stu’s messaging hack!)
The secret to keeping members for years—without constantly launching
Wild success stories: How Stu’s students turned balloon animals and dog training into six-figure memberships

Resources & Links:

Grab Stu’s new book, Predictable Profits
Follow Stu on Instagram
Check out Laura’s coaching programs
Join the conversation on Instagram

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323: Why Your Offer Isn't Selling and How to Fix It

lundi 29 mai 2023 • Durée 22:43

Why Your Offer Isn't Selling and How to Fix It

In this Quick Win episode I'm going to show you how to turn your offer from a dud to a stud! We'll be walking through a super simple process that will help you figure out why your offer isn't selling and how to fix it.

Throughout this episode, we're going to have some fun and gain some valuable insights into:

👉 A decision-making filter that will save you from any potential offer fails.

👉 The crucial steps you need to take before launching your offer to ensure its success.

👉 Effective methods for fixing your offer without causing any unnecessary stress or frustration.

By following these steps, you'll be able to identify the root cause of your offer's lack of success and make the necessary changes to improve its performance.

So, if you're feeling stuck and frustrated with your offer, don't worry! We've got your back and we're going to help you turn things around and achieve the results you want.

Let's do this!

Want to join The Next Level Club? Apply Here Today

Hosted on Acast. See acast.com/privacy for more information.

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322: The Blueprint for Google Ads with Kaity Griffin

lundi 22 mai 2023 • Durée 37:52

Kaity Griffin is a Google Ads expert, trainer and systems geek.

She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where she helps digital marketers and agency teams cut through the tricky tech to create seriously profitable Google
Ads for their clients.

A leader in the Google Ads space, Kaity’s speciality is taking advanced technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that
almost anyone can understand and use.

Hosted on Acast. See acast.com/privacy for more information.

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321: How I Got Over My Fear of Sales

lundi 15 mai 2023 • Durée 23:25

Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me.

In this conversation, I unpack:

🌟 The 6 keys to getting over your fear of sales

🌟 Mindset shifts to adopt today

🌟 Why selling is a skill you can (and MUST) learn

Are you a creative service provider earning over $5k/month? Are you wanting to learn my entire system to scale and grow your creative business? Apply to join The Next Level Club here

Hosted on Acast. See acast.com/privacy for more information.

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320: How to make high ticket sales daily w/ Nicole Culver

lundi 8 mai 2023 • Durée 45:58

In this episode, we are joined by Evergreen Sales Funnel Expert, Nicole Culver. Nicole helps experts set up high-ticket evergreen funnels in their businesses so they can scale their businesses and cut their work hours in half.

You'll discover:

👉 The essentials for an evergreen funnel

👉 Common mistakes most people make in their content (that is hurting their sales)

👉 The 3 types of buyers in your funnel (and how to sell to each)

👉 How to diagnose why your audience aren't engaging

👉 The ONE thing you can do today to increase your sales

Check out Nicole's website

Follow Nicole on Instagram

Checkout my new website: laurahiggins.com

Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here

Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here!

Hosted on Acast. See acast.com/privacy for more information.

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319: Behind the Scenes of My Rebrand

lundi 1 mai 2023 • Durée 32:53

Checkout my new website: laurahiggins.com

Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here

Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here!

Hosted on Acast. See acast.com/privacy for more information.

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318: How to Build a Profitable & Connected Community w/ Ryan Bowles

mardi 25 avril 2023 • Durée 52:32

Building a profitable & connected community Ryan Bowles is a half Sri Lankan Aussie on the Gold Coast who loves hot curries, Star Wars, riding motorbikes and growing coaching businesses. Ryan is on a mission to help coaches get more clients online and build strong communities so that their clients stay, pay & play for longer.

He runs The Profitable Group Academy and knows a thing or two about building communities that make you money and help your clients stay connected.

In this conversation, you'll walk away knowing...

👉 Why community is more important than ever before

👉 How to create an epic online community for your paid programs

👉 Mistakes you must avoid when it comes to building a community online

👉 Simple steps to kickstart a Facebook Group from zero

Want to join hundreds of creative business owners hitting their revenue goals and changing their lives?

Join the waitlist for the next intake of My Marketing Playbook here: https://mymarketingplaybook.com/waitlist

Doing over $5k or more in revenue and want to hit those $20k months fast?

DM on Instagram with the words 'NEXTLEVEL' and I'll send you all the information.

Hosted on Acast. See acast.com/privacy for more information.

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317: How Gemma went from $4k to $16k in revenue using My Marketing Playbook

lundi 17 avril 2023 • Durée 31:52

In this Quick Win episode, I'm walking through why we completely changed our program My Marketing Playbook Accelerator. I'm giving you an inside look into the key changes we made to support our clients better and get them results - fast!

You'll also hear from Gemma, one of our recent Accelerator students who went from $4k in revenue to $16k in less than 10 weeks by following our framework.

You'll learn:

👉 The three steps in the Lala Level Up Framework (and how each step is essential for creatives)

👉 What Gemma did to 8x her investment in the program

👉 The 5 big changes we have made to make our program bigger and better than ever for our clients Join

My Marketing Playbook here today!

Hosted on Acast. See acast.com/privacy for more information.

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