The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
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Données mises à jour le 09/11/2026
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Are You Wasting Your Time at the Wrong Mortgage Company?
dimanche 8 novembre 2026 • Durée 29:03
► FREE 5-day email course — The Agent Class Method (stop chasing agents, start attracting them): https://myagentclasses.com/emailcourse
Are You Wasting Your Time at the Wrong Mortgage Company?
Most loan officers never find out if there's a better fit out there, because in this industry, even *looking* can put a target on your back.
In this episode of Mortgage Marketing Radio, Geoff Zimpfer sits down with Ellen Duncan, founder of mLOOP, a platform that flips mortgage recruiting on its head by giving loan officers more information, more privacy, and more control. Ellen explains how originators can anonymously explore and compare lenders, why "looking doesn't mean leaving," and what the data says LOs actually care about when considering a move. (Hint: it's not the signing bonus.)
In this episode, you'll learn:
→ How to anonymously compare lenders — the lender is revealed to you, but you stay anonymous until YOU choose to share who you are
→ The questions to ask to find out if your current lender still fits you, your business, and where you want to go next
→ Why 70–80% of originators say a signing bonus is NOT important to their decision
→ Why roughly 78% of LOs signing up for mLOOP aren't in a hurry to move — and what they're really after
→ How lenders are scored on data they can't argue with (90-day attrition, LO tenure, and more)
→ A free 2-minute assessment to see how well your current lender fits you
🔗 LINKS & RESOURCES
► Does your lender fit you? Free 2-minute assessment: https://mloop.co/yourfit
► mLOOP (create your free account — always free for originators): https://mloop.co
► Follow Ellen Duncan on LinkedIn:
https://www.linkedin.com/in/ellen-duncan-9b9a921a/
🎙️ ABOUT THE SHOW
Mortgage Marketing Radio, hosted by Geoff Zimpfer, helps loan officers grow their business with practical marketing, referral, and career strategies.
#mortgage #loanofficer #mortgageindustry #mortgagerecruiting #mortgagemarketing
Only 19% of Gen Z Trust Loan Officers - Here's How to Fix That
Saison 10
vendredi 30 octobre 2026 • Durée 48:54
Only 19% of Gen Z trust loan officers, while 75% trust friends and family for homebuying information. That's a serious problem for mortgage professionals trying to reach the next generation of homebuyers.
So how do you earn their trust, start more conversations, and turn hesitant first-time buyers into mortgage-ready clients?
In this episode of Mortgage Marketing Radio, Geoff Zimpfer sits down with Nora Guerra, Senior Vice President of Community Lending Solutions at Guild Mortgage, to unpack new Gen Z homebuyer research conducted in partnership with YouGov.
The findings reveal a surprising opportunity for loan officers heading into 2027: younger buyers want to own homes, but many lack confidence, misunderstand mortgage requirements, and don't know whom to trust.
In this episode, you'll discover:
✅ Why Gen Z doesn't trust loan officers — and how to change that.
✅ Six distinct homebuyer personas and how to communicate with each one.
✅ Why mortgage calculators, educational content, and longer YouTube videos may be more effective than another quick social media clip.
✅ Why Gen Z uses AI to prepare for conversations with loan officers, not necessarily replace them.
✅ How to position yourself as a trusted mortgage advisor and attract more first-time homebuyer opportunities.
✅ Practical strategies using buyer education, community partnerships, and personalized outreach to build your future purchase pipeline.
The big takeaway: Your next generation of clients may already want to buy a home. They just need someone they trust to show them how..
🎓 FREE 5-Day Mini Course: The Agent Class Method
Stop chasing real estate agents for referrals. Learn how to attract agents by hosting educational events and classes that position YOU as the expert.
Discover what to teach, how to get agents to attend, and how to turn those relationships into referrals — without cold calling or constantly asking agents for business.
👉 https://myagentclasses.com/email-course
📊 Download the Gen Z / YouGov Homebuyer Research Report
Get the research discussed in this episode and discover what the next generation of buyers thinks about homeownership, affordability, mortgage financing, and trust.
👉 https://www.flipsnack.com/guildmortgageco/gen-z-yougov-homebuyer-research-report
CONNECT WITH NORA GUERRA
🔗 LinkedIn:
https://www.linkedin.com/in/nora-guerra-517790157/
📸 Instagram:
https://www.instagram.com/noraguerra_/
The #1 Source of Purchase Loans in 2026
Saison 10
dimanche 25 octobre 2026 • Durée 12:19
🎓 FREE 5-Day Mini Course: The Agent Class Method
How to get more agent referrals with events and classes — without chasing or cold calling.
👉 https://myagentclasses.com/email-course
Loan officers: new 2026 data shows Realtor referrals drive 49.4% of purchase lender selections. AI drives 1%
Every mortgage conference right now is about AI. So I went looking for what borrowers actually do when they pick a lender. STRATMOR’s June 2026 MortgageCX data: Realtor referrals drove 49.4% of purchase lender selections. AI recommendations drove 1.0%.
Zillow’s October 2026 Consumer Housing Trends Report confirms it independently: an agent referral is the #1 way buyers first found the lender they used.
In this video, I walk through three independent 2026 studies, explain why “AI vs. relationships” is the wrong frame, show you the Agent Prospecting Pyramid, and tell you how Kevin at Churchill Mortgage got 55 agents in a room for his first class — 23 he’d never met.
If you can’t name ten agents who referred you a buyer in the last 90 days, you don’t have a marketing problem. You have a room problem. This video fixes it.
Sources cited:
STRATMOR Group, “Protect Your Turf: The AI Battle Starts Now” (June 2026)
Zillow Consumer Housing Trends Report 2026 (October 2026)
ServiceLink 2026 State of Homebuying Report (April 2026)
More Realtors, Better Realtors: The Strategy for 2027
Saison 10
mercredi 7 octobre 2026 • Durée 07:45
Business is still happening.
Homes are still being sold. Buyers are still getting mortgages. And Realtors are still influencing which loan officers get the opportunity to serve those buyers.
So if you’re heading into Q4 wondering where the business is going to come from, the better question may be: Are enough of the right people in your market aware of you?
In this solo episode, Geoff Zimpfer comes to you from the Momentum Builder event in Dallas with a challenge for loan officers preparing for 2027: stop relying on one-to-one chasing and start building a system that expands your reach.
Geoff breaks down why Realtors remain an important and profitable pillar of business, why many originators struggle to create a predictable Realtor acquisition strategy, and how hosting educational agent classes can help you move from being viewed as another vendor to becoming a valued partner.
You’ll hear how loan officers are using classes to get in front of dozens of agents at once, create new referral relationships, and generate meaningful production without relying on cold calling or constantly chasing agents for coffee meetings.
In this episode, you’ll learn:
Why the amount of business happening in your local market may surprise you
The question every loan officer should ask: Do you need more Realtors, better Realtors, or both?
Why traditional Realtor prospecting often keeps you positioned as a vendor
How to move from solicitor to partner, peer, and trusted resource
Why educational classes allow you to scale from one-to-one prospecting to one-to-many attraction
How to become “five-mile famous” in your local real estate community
Real examples of loan officers who have generated new partners, loans, and millions in additional production through agent classes
Why what you do in Q4 can have a major impact on where your business lands in Q1
Geoff also shares details about his upcoming free workshop, The First Class Method: How to Host Your First Agent Class and Walk Out With 3+ New Referral Partners.
During the workshop, he’ll walk through the system he has used for years to help loan officers fill a room with agents, confidently teach a valuable topic, and turn attendees into potential referral partners—without chasing or cold calling.
Free Workshop: The First Class Method
Date: Wednesday, October 14
Time: 10:00 AM Pacific / 1:00 PM Eastern
Register: agentclassmethod.com
There will be no replay or recording.
If you want to stop being the best-kept secret in your market, expand your Realtor relationships, and build a more predictable source of referrals heading into 2027, this episode is for you.
Stop Chasing Realtors: Build a Referral Machine That Scales
Saison 10
samedi 26 septembre 2026 • Durée 42:15
Want more Realtor referrals without spending your entire week chasing agents, scheduling coffee meetings, and hoping they send you business?
In this episode of Mortgage Marketing Radio, Geoff Zimpfer sits down with mortgage broker Logan Lindstrum to break down the Realtor referral system helping him scale his mortgage business.
After stepping away from mortgage for roughly two years, Logan returned, became a broker, and has built his production to 136 units and more than $40 million in year-to-date volume—with roughly 90% of his business coming from Realtors.
But Logan isn’t relying on the traditional “find 10 great agents and stay in touch” approach.
He’s building a repeatable Realtor acquisition machine using educational workshops, AI and marketing training, cold outreach, paid Meta ads, retargeting, testimonials, livestreaming, and systematic follow-up.
In this conversation, you’ll discover:
• How Logan uses workshops to attract and convert Realtor referral partners
• Why most loan officers are missing the critical step AFTER meeting an agent
• How he plans to scale to six Realtor workshops per week
• The workshop topics that actually get real estate agents interested
• How video testimonials create proof and fuel his advertising
• Why Logan teaches AI, marketing, sales, and technology instead of mortgage products
• His follow-up process for converting workshop attendees into relationships
• Why he eliminated certain loan products to simplify and scale his mortgage business
• How to create a business development system that fits your strengths
• Why “one-to-many” marketing can create enormous leverage for loan officers
Connect with Logan on Instagram
https://www.instagram.com/logan.lindstrum/
Get the Free Email Mini-Course: The Agent Class Method
https://myagentclasses.com/email-course
#MortgageMarketing #LoanOfficer #RealtorReferrals #MortgageBroker #MortgageBusiness
How Loan Officers Grow in a Tough Market
Saison 10
mercredi 16 septembre 2026 • Durée 29:06
What if the toughest mortgage market in years is actually giving you an opportunity to take market share?
In this episode, I sit down with Don Goettling, founder of Momentum Builder and a mortgage industry veteran with nearly four decades of experience, to talk about why loan officers who are waiting for the market to get easier may be making a costly mistake.
Don and I discuss what separates mortgage professionals who are still growing from those who have pulled back—and why your mindset, environment, systems, relationships and willingness to adapt matter more than ever.
We get into:
Why waiting for rates or the market to “save you” isn’t a strategy
How successful loan officers are using this market to gain share
Why getting around other producers who are winning can expand what you believe is possible
The role of AI, personal branding and better business systems
Why Realtor partnerships are changing
The difference between collecting information and actually implementing it
Why what you do in Q4 can determine how you begin 2027
We also talk about Momentum Builder 2026, taking place October 6–8 in Dallas, Texas.
I attended last year, and I’ll be back again this year.
If you’re serious about growing your mortgage business, meeting other people who are winning in this market, and heading into 2027 with momentum instead of starting from scratch in January, check it out.
🎟️ Momentum Builder 2026 | October 6–8 | Dallas, TX
Full details and registration:
https://www.momentumbuilderevent.com/
Use code ZIMPFER to save $100.
Want to start teaching agent classes?
Get my free 5-day email course, The Agent Class Method, and learn how to use educational classes to get in front of real estate agents, create meaningful follow-up conversations, and develop more referral opportunities.
Get it free at:
https://myagentclasses.com/email-course
Stop Cold Calling Agents. Teach a Class, Get Referrals
Saison 10
mercredi 9 septembre 2026 • Durée 31:19
Want more Realtor referrals without spending your week cold calling agents?
In this episode, longtime client Glenda White joins the Agent Referral Xcelerator cohort to break down how she uses educational agent classes to create appointments, build trust with real estate agents, and turn those relationships into mortgage referral opportunities.
Glenda shares the process she uses after teaching a Google Business Profile class for real estate agents, including how she gets agents to book 15-minute audits, asks for reviews, follows up for six weeks, and creates a natural opportunity to ask for the agent’s next buyer.
You’ll hear:
Why teaching agent classes gives loan officers a better reason to start conversations with Realtors
How Glenda turns a class into booked one-on-one appointments
The 15-minute audit process she uses after class
How she follows up for six weeks without sounding like a cold caller
How and when she asks agents for the business
Why some of her best referral relationships started with agents she might not have targeted otherwise
If you’re a loan officer, mortgage broker, branch manager, or mortgage professional looking for a better way to build Realtor relationships, this episode gives you a practical look at how agent classes can become part of your mortgage marketing strategy.
Want to start teaching agent classes?
Get my free 5-day email course, The Agent Class Method, and learn how to use educational classes to get in front of real estate agents, create meaningful follow-up conversations, and develop more referral opportunities.
Get it free at:
https://myagentclasses.com/email-course
Work-Life Balance Is a Lie — Here's What Actually Works
Saison 10 · Épisode 427
jeudi 20 août 2026 • Durée 51:34
You didn't wake up one day and choose a life you don't recognize. You drifted into it, one compromise at a time.
Shawn Mingus spent 20 years teaching this to more than 4,000 people, and his position is blunt: balance is the right word. Work-life is the broken part. Life doesn't have two dimensions. It has eight.
In this conversation, Shawn walks through the exercise from his book Reimagining Balance: score all eight by emotion instead of a vague 1-to-10, plot them as a polygon, and look at the shape. Not a circle. A circle would mean you're playing it safe. The goal is an honest shape you can act on. Then the part most people skip — turning that shape into one or two daily actions in the two dimensions that need you most, and re-running the whole thing every 90 days.
WHAT YOU'LL GET:
- Why "work-life balance" is a false choice — and what replaces it
- The eight dimensions of a life, defined (profession is not your job)
- How to spot drift before it costs you a marriage, your health, or a decade
- Why the goal is aware imbalance, not artificial symmetry
- Scoring by emotion — the piece almost every balance framework misses
- The "glow effect": why fixing one dimension lifts the other seven
- The communication moves that keep your spouse on your side
- How often to re-run it (and what happens when you don't)
GET THE BOOK + WORKBOOK
Go to Reimagining Balance → https://reimaginingbalance.com
CONNECT WITH SHAWN
LinkedIn: https://www.linkedin.com/in/shawn-mingus-67b2a32/
Instagram: https://www.instagram.com/shawnmingus/
Listen to the episode, then DM Shawn your one big takeaway.
FOR LOAN OFFICERS: Get ten years of what top Loan Officers do that works.
Every episode of Mortgage Marketing Radio is broken down into scripts, playbooks, and exact moves so that you can find the answer in 2 minutes.
GO HERE: https://swipethevault.com
The Referral Gap: Why Agents Still See You as a Vendor
Saison 10 · Épisode 427
mercredi 5 août 2026 • Durée 32:23
Most loan officers are stuck on the bottom two floors of a pyramid they don't know they're standing on.
Floor one is solicitor. Cold calls, coffee invites, "I'd love to learn about your business." Agents have heard it a thousand times and they know what it is.
Floor two is vendor. You broke through, you're getting deals, and you're still leading with product and price. DSCR. Self-employed programs. Close on time. Everybody says that, which means it's worth nothing.
Between vendor and partner sits what I call the referral gap. This episode is about crossing it.
I recently sat down with Rachel on the Lending Leadership podcast and we went deeper than I planned to. We covered the pyramid, the one-to-many method I used to build my own business, why "five mile famous" beats being the best-kept secret in your market, and the three things you actually control when the market gets weird.
We also talked about the year I've had. Cancer, three months where I barely spoke, and what it teaches you when the thing you make your living with gets taken away for a while.
What you'll take from this one:
The four stages of the Realtor Prospecting Pyramid, and where you're actually standing right now
The referral gap — why price, products, and turn times can never move you from vendor to partner
The one-to-many math: one meeting with 20 agents beats 20 meetings with one agent
The exact soft close I use at the end of a class, word for word, that gets agents booking calendar time without a pitch
Class topics agents actually want (their problems, not your products)
How I turned 10 years and 425 episodes into a free searchable archive in about 12 hours
Resources mentioned:
Swipe The Vault — 10 years of Mortgage Marketing Radio, searchable by topic, with swipe files and playbooks attached. Free: https://www.swipethevault.com
Get More Agents — how I work with loan officers on agent classes: https://www.getmoreagents.com
The Lending Leadership podcast with Rachel — go subscribe, she's doing good work:
https://www.hmamortgage.com/page/lending-leadership-podcast
If this one helps, the best thing you can do is leave a rating on Apple Podcasts or Spotify. 261 people have, and we're sitting at 4.9. It's how new loan officers find the show.
425 Episodes. One Search Box. (This One's Free.)
Saison 10 · Épisode 424
samedi 18 juillet 2026 • Durée 05:55
Six months chasing one agent. She finally texts back, and the Loan Officer freezes. No idea what to say.
Five years ago I'd have typed him a long answer from memory of how to reply.
Last week I just said: that's episode 317.
Here's what changed.
425 episodes of Mortgage Marketing Radio. Ten years of practitioners who actually do the work, scripting, database, agent classes, consumer direct. The answer to almost any problem you've got is already in there.
And functionally, all of it was unusable. A podcast feed is chronological. Your problem isn't. It shows up on a Tuesday when you've got 30 seconds to say the right thing.
So I had every episode distilled to its takeaways. Summary, quotes, links, play button. All of it behind one search box.
AI did in a weekend what would've taken me six months.
It's called The Vault. Free. No upsell. My thank-you for ten years.
In this episode, I also get straight with you about why it's happening now, because this show is changing.
Press play. Then go unlock the vault here: swipethevault.com
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