Mornings with Mayesh – Détails, épisodes et analyse

In this episode of Mornings with Mayesh, host Yvonne Ashton welcomes Lyn Graves, President of the North Carolina State Florist Association (NCSFA), for an eye-opening discussion about the often-overlooked powerhouse of the floral industry: state floral associations.

Lyn unpacks the treasure trove of benefits these organizations offer, from skill-building programs to invaluable networking opportunities. Whether you're a seasoned florist or just starting to bloom in the industry, this episode is packed with insights on how NCSFA membership can take your floral career to new heights.

Tune in as Yvonne and Lyn explore:

• The rich history and significance of NCSFA
• Exclusive membership perks and educational initiatives
• A sneak peek at the upcoming SPEECHLESS 2024 convention
• How NCSFA is expanding its reach to neighboring states

Don't miss this bouquet of knowledge that might just inspire you to join your local floral association and watch your career blossom!

Visit our blog for the transcript and video replay:
https://www.mayesh.com/blog/mwm-inside-ncsfa-uncovering-the-benefits-of-state-floral-associations 

Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat!

In this episode, we had the pleasure of hosting Madison Lee and Thalia Esparza from Flowers For Dreams, a company that's redefining what it means to be a florist in today's world. These talented designers shared their journey from floral novices to key players in their company's wedding design team, proving that passion and purpose can bloom into beautiful careers.

During our conversation, we explored Flowers For Dreams' unique business model, which includes donating a quarter of their net profits to local charities. Madison and Thalia gave us an inside look at how this commitment shapes their company culture and impacts their community.

We also discussed their innovative approach to floral design, including their use of locally sourced blooms and their creative community events. From Ice Cream Socials to Mother's Day Memorial installations, these initiatives showcase how florists can engage with their communities in meaningful ways.

Whether you're a professional florist looking for fresh ideas, a flower enthusiast curious about sustainable practices, or someone interested in how businesses can make a positive impact, this episode has something for you.

So sit back, maybe even arrange some flowers while you listen, and enjoy this inspiring conversation about how Flowers For Dreams is sowing seeds of change in the floral industry. Let's dive in!

Visit our blog for the transcript and video replay:

https://blog.mayesh.com/mwm-flowers-for-dreams 

Yesterday, Yvonne had so much fun delving into the world of floral design with Kristen Griffith-VanderYacht. Kristen is a renowned floral designer and author of the book "Flower Love". He shares his journey in the industry, the challenges he faced, and the valuable lessons he learned along the way. Kristen also discusses his new book and dives into what readers can expect, how he selected the cover images out of the 45 designs showcased in the book, his philosophy on self-care and "it's just flowers, and how the book can inspire all designers of all levels. So let's dive in and explore the world of flowers with Kristen Griffith-VanderYacht.

Blog with show notes and video replay:

https://www.mayesh.com/blog/mwm-flower-love-kristen-griffth-vanderyacht 

Alison Ellis of Real Flower Business offers invaluable business insights into the the process of pricing wedding arrangements and designs. We discuss how to ensure you are profitable, how to ensure you are not over buying flowers, how to handle substitutions, whether or not you should set minimums, and every in between. Alison gives you the insight you need to price accordingly to have a successful & profitable wedding season!

Head to our blog for the show notes and video replay:
https://blog.mayesh.com/fall-flower-festival-recap

Welcome to the replay of our first segment of our Fall Flower Festival! Gilberto Espinoza of Dogwood & Fir is my first guest and will be creating a large autumn inspired urn arrangement perfect for weddings. While he is designing, we chat about how he got his start in floral design, photography, the un-importance of trends, social media, sustainability, and more! 

P.S. Since he is designing, the video will provide a better experience, but we also had a great conversation that we wanted to share on the podcast.

Blog with show notes and video replay:
https://blog.mayesh.com/fall-flower-festival-recap 

Last month, we introduced our 3rd Mayesh Design Star of 2023, Pilar Zuniga of Gorgeous and Green and I’m very excited to share her live interview from earlier this week! She is a  sustainable & eco-friendly florist, an advocate & speaker Since 2008, she was name a 2023 Top 50 Wedding Florists in North America by Florists’ Review, and is a host for the Instagram page, @floristsofcolor. We chatted about what it takes to become a California Green certified business, how being a sustainable florist has evolved for Pilar over the last 15 years, large scale and wearable design mechanics, and so much more!

Blog with show notes and video replay:
https://www.mayesh.com/blog/mwm-pilar-zuniga-a-sustainable-florist 

Our 2nd Mayesh Design Star of 2023, Heather Sardela of Blossom & Bone Florals, was my special guest earlier this week. We chatted about different ways florists can become more sustainable beyond design mechanics that you may not have thought about like composting, working with local ceramicists, paying living wages, and more. What are some sustainable practices that you incorporate into your flower business?

Blog with show notes and video replay:
https://blog.mayesh.com/mwm-sustainable-floristry-beyond-design-mechanics 

The ever-inspiring author, educator, and florist, Sue Mcleary joined us to discuss “Flowers for All”, her brand new book filled with modern floral arrangements for beauty, joy, and mindfulness every day”. Sue wrote this book for all flower people, not just obsessed florists like herself. Learn more about this wonderful publication featuring thirty different design ideas from the author herself! Grab yourself a copy here: https://susanmcleary.com/flowers-for-all 

Blog with show notes and video replay:
https://blog.mayesh.com/mwm-flowers-for-all-with-susan-mcleary 

On Tuesday, Amy Balsters of The Floral Coach, joined Yvonne to chat about our recently launched Mayesh X The Floral Coach Design Tour. Amy dove into the curriculum and shared why learning proper spiral bouquet mechanics and color theory is critical, along with talking about the value that is provided with each included component of our in-person workshop. This is so very exciting because it has been 3 years since we’ve hosted a workshop. We have been asked so many times when we are starting back up and March 30th is the answer to that. That is the date of our first workshop of the tour at Mayesh Cleveland along with 10 other cities across the country!

Blog with show notes and video replay:
https://www.mayesh.com/blog/mwm-design-tour-with-amy-balsters 

Our very own flower expert, David Dahlson, was our guest for the second time last week! In this episode, David put together a show 'n tell of a selection of our stunning Japanese flowers that are now available! The lineup includes Sweet Peas, Ranunculus, Lisianthus, Cymbidiums, Litsea Cubeba, and Spirea. The season lasts about two and a half months (January through March, maybe April depending on the weather), and allow a 2-week lead time when placing your order.

NOTE: If you are listening to the podcast replay, you may want to watch the video for the best experience since this episode is very visual.

Blog with show notes and video replay: 
https://blog.mayesh.com/mwm-japanese-flower-showcase-2023