In this episode of Mornings with Mayesh, host Yvonne Ashton welcomes Lyn Graves, President of the North Carolina State Florist Association (NCSFA), for an eye-opening discussion about the often-overlooked powerhouse of the floral industry: state floral associations.

Lyn unpacks the treasure trove of benefits these organizations offer, from skill-building programs to invaluable networking opportunities. Whether you're a seasoned florist or just starting to bloom in the industry, this episode is packed with insights on how NCSFA membership can take your floral career to new heights.

Tune in as Yvonne and Lyn explore:

• The rich history and significance of NCSFA
• Exclusive membership perks and educational initiatives
• A sneak peek at the upcoming SPEECHLESS 2024 convention
• How NCSFA is expanding its reach to neighboring states

Don't miss this bouquet of knowledge that might just inspire you to join your local floral association and watch your career blossom!

Visit our blog for the transcript and video replay:
https://www.mayesh.com/blog/mwm-inside-ncsfa-uncovering-the-benefits-of-state-floral-associations 

Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat!

In this episode, we had the pleasure of hosting Madison Lee and Thalia Esparza from Flowers For Dreams, a company that's redefining what it means to be a florist in today's world. These talented designers shared their journey from floral novices to key players in their company's wedding design team, proving that passion and purpose can bloom into beautiful careers.

During our conversation, we explored Flowers For Dreams' unique business model, which includes donating a quarter of their net profits to local charities. Madison and Thalia gave us an inside look at how this commitment shapes their company culture and impacts their community.

We also discussed their innovative approach to floral design, including their use of locally sourced blooms and their creative community events. From Ice Cream Socials to Mother's Day Memorial installations, these initiatives showcase how florists can engage with their communities in meaningful ways.

Whether you're a professional florist looking for fresh ideas, a flower enthusiast curious about sustainable practices, or someone interested in how businesses can make a positive impact, this episode has something for you.

So sit back, maybe even arrange some flowers while you listen, and enjoy this inspiring conversation about how Flowers For Dreams is sowing seeds of change in the floral industry. Let's dive in!

Visit our blog for the transcript and video replay:

https://blog.mayesh.com/mwm-flowers-for-dreams 

Yesterday, Yvonne had so much fun delving into the world of floral design with Kristen Griffith-VanderYacht. Kristen is a renowned floral designer and author of the book "Flower Love". He shares his journey in the industry, the challenges he faced, and the valuable lessons he learned along the way. Kristen also discusses his new book and dives into what readers can expect, how he selected the cover images out of the 45 designs showcased in the book, his philosophy on self-care and "it's just flowers, and how the book can inspire all designers of all levels. So let's dive in and explore the world of flowers with Kristen Griffith-VanderYacht.

Blog with show notes and video replay:

https://www.mayesh.com/blog/mwm-flower-love-kristen-griffth-vanderyacht 

Alison Ellis of Real Flower Business offers invaluable business insights into the the process of pricing wedding arrangements and designs. We discuss how to ensure you are profitable, how to ensure you are not over buying flowers, how to handle substitutions, whether or not you should set minimums, and every in between. Alison gives you the insight you need to price accordingly to have a successful & profitable wedding season!

Head to our blog for the show notes and video replay:
https://blog.mayesh.com/fall-flower-festival-recap

Welcome to the replay of our first segment of our Fall Flower Festival! Gilberto Espinoza of Dogwood & Fir is my first guest and will be creating a large autumn inspired urn arrangement perfect for weddings. While he is designing, we chat about how he got his start in floral design, photography, the un-importance of trends, social media, sustainability, and more! 

P.S. Since he is designing, the video will provide a better experience, but we also had a great conversation that we wanted to share on the podcast.

Blog with show notes and video replay:
https://blog.mayesh.com/fall-flower-festival-recap 

Last month, we introduced our 3rd Mayesh Design Star of 2023, Pilar Zuniga of Gorgeous and Green and I’m very excited to share her live interview from earlier this week! She is a  sustainable & eco-friendly florist, an advocate & speaker Since 2008, she was name a 2023 Top 50 Wedding Florists in North America by Florists’ Review, and is a host for the Instagram page, @floristsofcolor. We chatted about what it takes to become a California Green certified business, how being a sustainable florist has evolved for Pilar over the last 15 years, large scale and wearable design mechanics, and so much more!

Blog with show notes and video replay:
https://www.mayesh.com/blog/mwm-pilar-zuniga-a-sustainable-florist 

Our 2nd Mayesh Design Star of 2023, Heather Sardela of Blossom & Bone Florals, was my special guest earlier this week. We chatted about different ways florists can become more sustainable beyond design mechanics that you may not have thought about like composting, working with local ceramicists, paying living wages, and more. What are some sustainable practices that you incorporate into your flower business?

Blog with show notes and video replay:
https://blog.mayesh.com/mwm-sustainable-floristry-beyond-design-mechanics 

The ever-inspiring author, educator, and florist, Sue Mcleary joined us to discuss “Flowers for All”, her brand new book filled with modern floral arrangements for beauty, joy, and mindfulness every day”. Sue wrote this book for all flower people, not just obsessed florists like herself. Learn more about this wonderful publication featuring thirty different design ideas from the author herself! Grab yourself a copy here: https://susanmcleary.com/flowers-for-all 

Blog with show notes and video replay:
https://blog.mayesh.com/mwm-flowers-for-all-with-susan-mcleary 

On Tuesday, Amy Balsters of The Floral Coach, joined Yvonne to chat about our recently launched Mayesh X The Floral Coach Design Tour. Amy dove into the curriculum and shared why learning proper spiral bouquet mechanics and color theory is critical, along with talking about the value that is provided with each included component of our in-person workshop. This is so very exciting because it has been 3 years since we’ve hosted a workshop. We have been asked so many times when we are starting back up and March 30th is the answer to that. That is the date of our first workshop of the tour at Mayesh Cleveland along with 10 other cities across the country!

Blog with show notes and video replay:
https://www.mayesh.com/blog/mwm-design-tour-with-amy-balsters 

Our very own flower expert, David Dahlson, was our guest for the second time last week! In this episode, David put together a show 'n tell of a selection of our stunning Japanese flowers that are now available! The lineup includes Sweet Peas, Ranunculus, Lisianthus, Cymbidiums, Litsea Cubeba, and Spirea. The season lasts about two and a half months (January through March, maybe April depending on the weather), and allow a 2-week lead time when placing your order.

NOTE: If you are listening to the podcast replay, you may want to watch the video for the best experience since this episode is very visual.

Blog with show notes and video replay: 
https://blog.mayesh.com/mwm-japanese-flower-showcase-2023 

Sustainability. It is so much more than the current buzzword and is a very important topic for our industry. Our first 2023 Mayesh Design Star, Sue Mcleary, joined Yvonne along with Holly Chapple, TJ McGrath, Debra Prinzing, Patrick Dahlson and David Dahlson. We defined what sustainability means, examined biodegradable, compostable, and reusable materials, talked about locally grown, and our experts gave tips on how we all can get started in being gentler to the earth. This episode went over an hour and we only began to scratch the surface. If you are looking for even more conversations and insights about this topic then be sure to stay tuned to our monthly 2023 Mayesh Design Star videos. Also, know that we are planning a round two panel discussion for sometime after the Valentine's Day holiday so that we can answer all of the amazing questions that were submitted by our live audience. If you didn't watch live, but have some of your own questions please post them in the comments section of our blog so that we can add it to our list.

Blog with show notes and video replay: 
https://blog.mayesh.com/mwm-sustainable-floristry-panel-discussion

Steve Dionne, the Executive Director of CalFlowers, came to chat with us about a powerful campaign called That Flower Feeling. Whether or not you have heard of this campaign, we hope you stick around to learn more, hear how the campaign has done so far, what marketing assets are available to you, and understand how That Flower Feeling can uplift the entire floral industry, including your business!

Show notes & video replay: https://blog.mayesh.com/mwm-that-flower-feeling-with-steve-dionne 

In this exciting episode, Yvonne Ashton sits down with Jazmin Albarran, MBA, the Executive Director of Seed Your Future (SYF), for an in-depth conversation about inspiring the next generation of plant and flower professionals.

Discover the incredible work SYF is doing to promote horticulture and expand career opportunities in the field. Jazmin shares valuable insights on:

• 🌱 The mission and impact of Seed Your Future
• 📚 Free resources available through SYF
• 🗓️ The significance of Green Career Week and other upcoming events
• 🤝 The critical role of the floral industry in reaching the next generation of employees
• 💪 Ways to support and get involved with SYF's efforts

Whether you're a seasoned industry professional, a student exploring career options, or simply someone who appreciates the beauty and importance of plants and flowers, this podcast episode is sure to inspire and inform.

Listen in and discover how we can all play a part in cultivating a bright future for the floral industry!

Visit our blog for the transcript and video replay:

https://www.mayesh.com/blog/mwm-next-generation-of-plant-flower-professionals 

Our very own flower expert, David Dahlson, was back on Mornings with Mayesh! David set up a show 'n tell of a handful of NEW flowers along with sharing some of his current seasonal faves that we know you are going to love! He kicks things off with stunning Hybrid Delph, Larkspur, Stock, and Duplo Asters that are open-cut! What does this mean for you? Well, if you are using them in events, they only need to be hydrated for 24 hours before using in designs as they are fully opened blooms compared to their regular counterparts that may need up to a week to open. These products are perfect for weddings and event work! Also, among other flowers, you can meet "Rediant" a brand new red rose that has NO thorns! Imagine working with that variety during Valentine's Day week!! 

If you are listening to the podcast replay, you may want to watch the video for the best experience since this episode is very visual.

Show notes & video replay: https://blog.mayesh.com/mwm-new-open-cut-flowers-more 

Sarah Campbell of Intrigue Teaches joined Yvonne to talk about all the work that is going into the 2022 Intrigued Experience Conference. Dive into the flowers, educators, venues, design trends, and more! If you have ever wondered what this gathering of inspired and driven floral designers is then be sure to tune in and learn about what brings these people and flower-focused industry leaders together!

Show notes & video replay:
https://blog.mayesh.com/mwm-sarah-campbell-of-intrigue-teaches 

Earlier this week, Jelena Trifunovic of Viola Floral came to share her flower story with us. Jelena talks about how she ended up starting a business named after her mother, dives into how transitioning from teacher to florist went, how flowers were instrumental in her own healing, along with sharing about her passion for helping others understand the power of flowers and their positive effects on mental health. This is definitely a feel-good episode that reminds us all of why we love the floral industry and the part we play in spreading joy through flowers!

Show notes & video replay:
https://blog.mayesh.com/mwm-wellness-through-flowers 

Have you always wanted a Food Network but for flowers? Well, it's here and it's called BloomTV!! This week, founder and CEO of BloomTV, Monica Michelle, shared why she started this new streaming network, talked about the episode "A Flower's Journey", and what she is planning next!

Show notes & video replay:
https://blog.mayesh.com/mwm-bloomtv-monica-michelle 

Our latest Mayesh Design Star, Ashley Rodriguez of Garden & Grace Floral Design and Kimber Greenwood of Waterbear Photography sat down with Yvonne to take a deeper dive into their fantastical underwater shoot, chat about developing a great florist-photog relationship, and girl power!

Show notes & video replay:
https://blog.mayesh.com/mwm-bts-of-the-underwater-floral-install 

Ryan O'Neil of Curate is our latest guest on Mornings with Mayesh. Ryan shared how florists can combat inflation on events already sold, up their profit margins, and handle supply chain issues like a boss!

Show notes & video replay: https://blog.mayesh.com/mwm-slay-inflation-and-increase-your-margins  

Ashley Rodriguez of Garden & Grace Floral Design and our next Mayesh Design Star, was our guest for last week's episode. Ashley took us completely outside the vase and dove into what it takes to work in unique environments, like pools of deep water, along with strategies for working with professionals that are not florists and what is next for Ashley.

Show notes & video replay: https://blog.mayesh.com/mwm-thinking-outside-of-the-vase 

Sue Mcleary joined us to talk more about her new initiative #iloveflorists and creating a space that supports growth, curiosity, education, and positive interactions between one another. She also compares the floral industry with the food industry, chats about her AIFD Symposium stage presentation, and more.

NOTE: Sue joined from a very remote location and did not have the best connection, but we hope you still enjoy this interview. 

Show notes & video replay: 

https://blog.mayesh.com/iloveflorists-with-sue-mcleary

Are you a florist in need of some guidance with your brand or brand strategy? Branding is way more than just a logo as marketing is more than advertising. In this informative and interactive episode with Melanie Spilbeler of FreshPath Marketing, you will not only learn WHY a brand strategy is so important but also HOW to connect your branding to your internal and external customers. This session will teach you how to make your brand work as hard as you do! Ready? Let's go!

Show notes & video replay:
https://blog.mayesh.com/mwm-florist-brand-strategy-marketing 

NOTE: for the best experience we recommend watching the video replay instead of listening to the podcast.

Our very own flower expert, David Dahlson, is our guest, and boy, does he have some treats for you. David has set up 18 new rose varieties to share with you! We are always in search of the latest & greatest and I’m so excited to share these roses with you! Which one is your favorite?

Show notes & video replay: https://blog.mayesh.com/mwm-new-rose-varieties-with-david-dahlson

In this week's episode, host Yvonne Ashton sits down with Becky Hillis, the Creative Director of Accent Decor, for an enlightening conversation about the latest trends in floral hardgoods and what the future holds for the industry.

Accent Decor has been a leading innovator in the floral world, consistently setting trends with their exquisite ceramics, glassware, and event pieces. Becky shares her unique insights and expertise, providing valuable information for florists looking to stay ahead of the curve.

Get ready to be inspired!

Visit our blog for the transcript and video replay:

https://www.mayesh.com/blog/mwm-hardgood-trends-with-accent-decor 

Have you been thinking about becoming a freelance designer? Or are you thinking about hiring a freelancer? Then be sure to listen to our latest episode of Mornings with Mayesh as my guest, Daylen Rivera, the Brand Activation Lead at Sweet Root Village, joined me to chat all about this important topic and shared his freelancing experience with you - how to find jobs, taxes, design style, social media & more!

Video replay & show notes: https://blog.mayesh.com/mwm-freelancing-with-daylen-rivera 

What does a century-old family-run floral shop look like? I’m excited for you to meet Nicole Palazzo of City Line Florist. She is a 4th generation florist and will be able to share with you the in’s and out’s of running a business that has been around for 104 years. I can guarantee that much has been learned along this amazing journey and I’m so excited to share a few of those stories today! Afterward, Sheila Santiago, the Director of Development of SAF, will be joining us to chat about the upcoming SAF Next Gen Live! event happening here in South Florida! Grab your coffee and join the conversation!

Video replay & show notes: https://blog.mayesh.com/mwm-meet-4th-gen-florist-nicole-palazzo 

This week’s guest, Sharla Flock of Sharla Flock Designs, came highly recommended as she is known for being an industry advocate and embodies the philosophy of “community over competition”. If those two concepts speak to your soul then you want to stick around for this episode of Mornings with Mayesh. 

Video replay & show notes: https://blog.mayesh.com/mwm-community-over-competition-with-sharla-flock 

If you love garden roses, then I have a treat for you! David Austin from David Austin Roses was my very special guest this week!! Learn more about the history of this iconic brand along with how these unique roses are bred and how you have an amazing opportunity to create a David Austin Wedding with our latest promotion!

Show notes & video replay: https://blog.mayesh.com/mwm-david-austin-garden-roses

This month’s Mayesh Design Star, Akiko Senda, is bringing Tucson to you in a terra cotta pot! In her first video, she demonstrates how to create a potted floral cactus garden. We dove a bit more into her design along with chatting about the challenges of owning a business that does both retail and events, changes she made to make it through a pandemic, her new space, and so much more!

Show notes & video replay: https://blog.mayesh.com/mwm-southwest-aesthetic-with-akiko-senda 

If you are interested in learning more about Ikebana design and what it takes to become an Ikebana Master then this episode is for you! Nixon Tran, of When Still, is going to share about his journey along with diving into the history of Ikebana, the basics of the design, resources if you want to learn, and more.

Show notes & video replay: https://blog.mayesh.com/mww-becoming-an-ikebana-master-with-nixon-tran 

Show notes & video replay: https://blog.mayesh.com/mwm-black-flora 

After a long Valentine's Day holiday, it’s time to grab a coffee and relax with us. Jayne Kim of Still Carnations, and our first 2022 Mayesh Design Star, joined me to chat about her whimsical & eclectic tablescape design that was featured in our February video along with touching on finding your own creative voice, and how to target your ideal client.

Show notes & video replay: https://blog.mayesh.com/mwm-tablescapes-creativity-ideal-clients 

Are you ready to talk new trends for the new year? Great! Because Jayne sat down with me to do just that along with diving into her ceremony nest demonstration. We will be touching on color trends, designing around seasonality, Jayne's unique design mechanic to build the nest, water sources, and more!

Show notes & video replay link: https://blog.mayesh.com/mwm-flower-trends-with-jayne-kim 

Show notes & video replay link:

https://blog.mayesh.com/mwm-florist-pricing-prepping-for-2022-with-ryan-oneil 

Angelina Prikhodko, the owner of Fleur Studio, offers valuable advice and insights for running a successful retail flower shop. From the importance of building a strong relationship with a sales rep to the significance of branding and niche, Angelina shares her experiences and lessons learned. She also discusses her plans for the future, including opening a second Fleur Studio location and potentially offering teaching and training services. Angelina's passion for retail floristry and her desire to help others in the industry make her a valuable resource for aspiring and current retail florists.

Visit our blog for the transcript and video replay:

https://blog.mayesh.com/mwm-retail-florist-angelina-prikhodko 

Ready to self-reflect & go on an emotional journey? Amy Balsters of The Floral Coach, sat down with me to talk more about mindset & self-care. If you didn't watch her December Mayesh Design Star video yet, be sure to check that out first. Then, come back as we get really personal. This topic is very near & dear to me - so much so that I do get a bit teary. Although Amy's focus is on you, the floral designer & business owner, it is relevant to so many who may be struggling with their internal dialog and different personal situations. 

Amy dives into why she is so passionate about talking about mindset and different strategies of combating limiting beliefs. Learn when the turning point was for herself and how setting forth on this journey has improved not only her life but her business.  Let’s dive into these important topics in addition to the importance of self-care. This is going to be a great episode that may help you put together your vision board and goals for 2022!  

Show notes & video replay link: https://blog.mayesh.com/mwm-mindset-self-care-with-amy-balsters 

Our final 2021 Mayesh Design Star, Amy Balsters of The Floral Coach, was Yvonne's very special guest for this episode. They chatted all about BOUQUETS! In particular, Amy took a deeper dive into her first Design Star video all about creating a spiral bouquet - talking about efficiency, pricing, and finishing touches along with touching on topics like what to do with big stemmed flowers & bouquet trends. 

Show notes & video replay link: https://blog.mayesh.com/mwm-amy-balsters-spiral-bouquets

CeCe Todd joined Yvonne to chat about her experience on HGTV's upcoming competition show, TABLE WARS, starring Martha Stewart, Chris Hessney, and Tia Mowry! Get the inside scoop about the show - like what’s it like to work with THE Martha Stewart and her favorite moments - along with a few tablescape design tips!

Show notes & video replay link: https://blog.mayesh.com/mornings-with-mayesh-cece-todd-table-wars 

Our Mayesh Design Star, Tyson Lee of Mister Lee Designs, was Yvonne's guest on yesterday's live show! They chatted about his second flower design tutorial video featuring an avant-garde floral wig, landing high-profile clients, finding inspiration for his floral designs, the creative process, and more.

Show notes & video replay link: https://blog.mayesh.com/mwm-inspiration-the-creative-process 

David Dahlson was back to share with us some exciting product news! He introduced us to a ground-breaking NEW product called Exochorda! David also showed us Café Latte, which won a Red Ribbon at the SAF Outstanding Varieties Competition for our exclusive Mayesh rose variety along with gorgeous tree peonies, some other new rose varieties - Grandiose, Zephyr, Level Up, Dark Expression, Sunset Expression, Bumblebee, Born Free, Wild Esperance, Fair Lady, Be Sweet, Mia, Unforgiven, and Piacere -  and a brand new double purple/hot pink Aster from one of our growers.

Which product are you most excited about? 

NOTE: the video replay may be a better option since most of the episode featured flowers. 

Show notes & video replay link: https://blog.mayesh.com/mwm-flower-showcase-new-varieties-roses-peonies-exochorda-asters 

Where do YOU bloom? This week, Debra Prizing brought a few of her floral friends to discuss her latest book, "Where We Bloom". We are going to dive into creating unique spaces where florists create and design. Our other special guests - Srini Perera, Maura Whalen, and Kit Wertz & Casey Schwartz - will be sharing more about their small, medium, and large spaces where they bloom & work.

**certain parts will be best viewed by watching the video replay**

Show notes & video replay: https://blog.mayesh.com/mwm-floral-design-spaces

#morningswithmayesh

Our newest Mayesh Design Star, Tyson Lee of Mister Lee Designs, is Yvonne's very special guest! They sat down to chat about his first tutorial video featuring a floral wig, the story behind that wig design, sustainability, and, of course, answered audience questions. 

Show notes & video link:
https://blog.mayesh.com/mwm-tyson-lee-on-floral-wigs-sustainability 

#morningswithmayesh #mayeshdesignstar

Listen to our latest Mornings with Mayesh featuring our very own flower expert, David Dahlson. We chatted about the current flower situation, flower shortages, pricing, flower substitutions, working with your rep, processing flowers, making sustainable changes, and more.  It was truly a great episode packed with tons of important information! 

Show notes & video link: https://blog.mayesh.com/mwm-wholesale-flowers-shortages-processing 

#morningswithmayesh #mayeshdesignstar

Amanda Bowman of Amanda Bee's Floral Designs and our July & August Mayesh Design Star was our guest this week. She is once again bringing the retail perspective into our series and conversation this year. We are going to chat about her retail program, containers, flower subscriptions, software & websites for retailers, shop events & more!

Show notes & video link: https://blog.mayesh.com/mwm-retail-floristry-amanda-bowman

#morningswithmayesh #mayeshdesignstar

Our newest Mayesh Design Star, Amanda Bowman of Amanda Bee's Floral Design, joined Yvonne for our latest episode. She is bringing the retail perspective into our series this year and we are excited to dive more into the topic. Learn more about her retail posey program, tips for getting started in retail, flower deliveries, florist websites & so much more!

Show notes & video replay:

If you enjoy our podcast, we would love for you to leave us a review!!

Join us in this captivating episode of Mornings with Mayesh, where Yvonne Ashton is joined by David Dahlson, Amy Balsters, and Joey Azout from Alexandra Farms to delve into the enchanting world of garden roses. Gain valuable insights into the meticulous care and cultivation of these exquisite blooms, discover their favorite varieties, tips for weddings & events, and get a sneak peek at the upcoming releases.

Visit our blog for the transcript and video replay:
https://blog.mayesh.com/mwm-alexandra-farms-feb2024 

What is floral marketing? Hafsa Lewis of Hafsa & Co joined me live yesterday to answer that very question. We also chatted about working with other companies, brand activations, flay lays, current projects, future plans and so much more! 

Show notes & video replay:

https://blog.mayesh.com/mwm-floral-marketing-with-hafsa-lewis 

If you enjoy our podcast, we would love for you to leave us a review!!

Our newest Mayesh Design Star, Hafsa Lewis of Hafsa & Co joined Yvonne for our latest Mornings with Mayesh. They dove into Hafsa's amazing dried floral installation at a restaurant, learned about how she works with businesses & brands as a florist, and answered your questions live!

Show notes & video replay:
https://blog.mayesh.com/mwm-hafsa-lewis-floral-marketing

Lauren Palmer of The Wild Mother joined us to chat about their "Art is Medicine" project #SendFlowersToGreenwood. Learn more about how they are working with The 1921 Tulsa Race Massacre Centennial Commission to send flowers to Greenwood both virtually with participants creating art to share on social media and physically by providing large-scale floral installations and bouquets for descendants of massacre victims during commemorative ceremonies this month. Their work is truly inspiring!

Show notes & video replay:
https://blog.mayesh.com/mwm-the-wild-mother-sendflowerstogreenwood

Darroch and Michael Putnam of Putnam & Putnam were Yvonne's very special guests on yesterday's Mornings with Mayesh!! They have collaborated on projects ranging from events with Dior to installations for Beyoncé and have been featured in countless magazines. The Putnams visited the show to share about their second book, Flower Color Theory - a follow-up to Flower Color Guide that features 175 different arrangements! Afterward, we dove into some of your flower questions that included: do they forage, which floral designers inspire them, when did they feel like they "made it", and so much more! 

Show notes & video replay:
https://blog.mayesh.com/mwm-putnam-putnam-on-flower-color-theory