Meta Ads: Under the Hood – Détails, épisodes et analyse

In this episode of Meta Ads: Under The Hood, Megan Winter dives into one of the most powerful — yet often under-utilised — elements of successful Meta ad campaigns: creative video content. Megan shares insider knowledge from her agency playbook and her Meta Ads Course, breaking down exactly what makes video ads convert, and how brands can produce high-performing videos without a big budget or fancy production setup.

Learn More About Working with Lume Marketing

• Hire us to run your ads for you
• Learn how to run your own ads

By listening to this episode, you will learn how to produce scroll-stopping, high-converting video ads that not only get clicks but drive sales. Megan offers practical frameworks, creative formulas, and pro tips that empower founders to create content that feels authentic, builds trust, and gets results. Whether you're DIY-ing your content or handing it off to a team, this episode gives you everything you need to boost your ad performance through creative that actually works.

Video ads are one of the most powerful tools in your Meta ads toolkit — but only when they're done right. By focusing on authenticity, clarity, and simplicity, you can create scroll-stopping videos that connect with your audience and convert. Use the formulas and tips from this episode to stop the scroll, build trust, and drive results.

And remember: progress over perfection. Don't just listen to this episode — take action. Make a video, post it, and tag Megan so she can see what you've created.

Want some visual examples? Read the blog.

Learn More About Working with Lume Marketing

• Hire us to run your ads for you
• Learn how to run your own ads

• Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download
• Megan Winter on Instagram: @meganwinter
• Lume Marketing on Instagram: @lumemarketing

To download the playbook that goes alongside this episode click here.

Learn More About Working with Lume Marketing

Hire us to run your ads for you
Learn how to run your own ads

In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead. 

 I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with Facebook and Instagram ads again and again, so I'm recording this episode to lift the hood on these mistakes so you can steer clear.

 This is part two of a two-part series so be sure to listen to last week's episode to discover the other 5 mistakes small business owners make when running meta ads. 

Part 1 Episode - Listen here 

Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): click here.

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly. 

I've audited countless ad accounts and I've seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn't actually care. They will take your money regardless of the result you are getting. 

So in today's episode I go through 6 steps to stop wasting money on meta ads.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the key to your business growth.

The first - and most important - step is to know what success metrics to measure to see if your ads are doing their job. And what benchmarks to aim for. 

In today's episode I go over the success metric to measure, including what is a "good" benchmark to aim for. 

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself?

The answer isn't black and white. It depends entirely on you and your business.

I've worked with eCommerce business owners who start learning ads and quickly realize they don't love the process—or simply don't have the time. On the flip side, I've also seen brands outsource to an agency before they were ready, leading to wasted money, frustration, and missed opportunities.

So, how do you decide?

There are three key factors to consider before making the call:

1. Turnover – Can you afford to hire an agency?

2. Time – Do you have the time to learn and manage ads yourself?

3. Temperament – Do you enjoy working with numbers, testing strategies, and analysing data?

Let's break these down in today's episode, so you can make the right decision for your business.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

They tell you what you want to hear, show you all their best moves, even make things "Facebook official". 

And then, all of sudden, they're treating you like you're just a number, palming you off to the intern, and giving you cookie-cutter solutions. 

Is it just me or do most ad agencies kinda suck right now? And don't even get me started on coaches. 

I've heard all the horror stories, so in honour of our new "It's Not You, It's Them" campaign I thought I'd dedicate this episode to some of those horror stories. Strap in. 

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Check out our recent campaign, "It's Not You, It's Them"

Ever wondered how much you should actually be spending on ads to hit your revenue goal?

In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working?

And yet, every time we ask a new client "What's your revenue goal?", we get the same response:

"No one has ever asked me that before."

That blows my mind.

How can we have a successful ad campaign without knowing what success looks like? 

At Lume Marketing, we don't do guesswork. We love data, and we love to reverse-engineer everything so your ad spend actually makes sense. 

In this episode, I lift the hood on how we do that and show you how you can do the same.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. 

In today's episode, I take you through 5 meta ads myths and BS that you can ignore in 2025.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

I'm back, baby! After a hiatus from the pod, we are back in business! Not only with exciting new episodes but with an exciting new name! Welcome to Meta Ads: Under the Hood. 

Same host (Megan Winter - that's me!), same unpredictable tangents, same no-BS approach… just a focus on meta ads. Each week, I break down the mechanics of meta ads, unpack real campaigns, and share how I use ads to drive results - and how you can do the same. 

In today's episode, I take you through meta ads in 2025: what has changed, what hasn't, how they work, and what you need to do to make them work for you. 

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business. 

Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your message not only reaches them but resonates on a deeper level.

If you're on a quest to unearth the secrets behind compelling ads that not only catch the eye but also convert, catching up on the previous episodes will set the stage for today's insights.

By listening to this episode, eCommerce entrepreneurs will learn:

• The foundational steps to crafting magnetic messages that resonate deeply with their target audience, leading to increased engagement and conversions.

• How understanding your audience's core problems is crucial in tailoring messages that speak directly to their needs and desires.

• The importance of focusing on the benefits and outcomes your product or service delivers, rather than just its features.

• Strategies to create FAB (Features, Advantages, Benefits) statements that succinctly communicate the value of your offerings to potential customers.

Key Talking Points, Themes, or Takeaways:

1. The Essence of Magnetic Messaging: Understanding the magnetic nature of messaging and its power to attract the right customers while repelling those that don't align with your brand's values.

2. Audience Clarity: Emphasising the need to get crystal clear on who you're communicating with and what their main pain points are.

3. The Shift from Features to Benefits: A crucial pivot from listing product features to highlighting the tangible benefits and outcomes for the customer.

4. Creating FAB Statements: A practical guide on formulating FAB statements to effectively convey the value of your products, making your ads irresistible.

5. Preparing for Success: An overview of the necessary groundwork before diving into ad creation, ensuring that your messaging aligns with your brand pillars and audience's needs.

I hope you enjoy the episode.

Links mentioned in the show:

Previous Episodes

Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series

Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series

Part 3 - https://sites.libsyn.com/441627/part-3-harness-the-power-of-meta-ads-series

Be sure to revisit the first three parts of the series for a comprehensive understanding of meta ads, audience identification, and defining your brand pillars.

Megan's Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter

Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.

Lume Marketing - https://lumemarketing.com/

Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.

As we prepare to dive into 'Creative That Converts' in our next session, remember that the power of your advertising lies not just in what you say, but in how you say it. 

Join me as I guide you through understanding and application of Facebook ads, paving the way for unprecedented growth and success in your eCommerce ventures.