Meredith's Husband | SEO for People Who Don't Like SEO – Détails, épisodes et analyse

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Title Tag Cheat Sheet + Tutorial
https://seiq.meredithshusband.com/c/member-resources/how-to-create-title-tags-7bc81428-441c-49b4-a772-7b2e4267b688

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I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn’t just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites.

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Meredith and her husband discuss the recent Google Leak, which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority".

This insight reveals that website owners should focus on obtaining links from highly trafficked pages, even if those pages don't have many inbound links themselves.

Timestamps
0:41 The Google Leak is not a Nothing Burger
2:57 Clickstream Data
3:49 Chrome was created (maybe) to get more information
4:24 Links from high traffic sources
7:38 What is a Highly Trafficked Page?
9:49 Local Business Citations are Dying
10:57 Local Premium Listings
12:46 Always link from your homepage...
16:31 Link to your important pages from popular blogs

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In this episode, we talk about creating blog content by "documenting" rather than "creating" new content from scratch. This should (hopefully) remove some of the stress and anxiety involved in producing good content for SEO.

IN THIS EPISODE...
[02:03] Meaning of “document" instead of "create"
[03:40] A secret to easy keyword research
[06:01] What makes a blog successful over a long period
[08:07] Link to appropriate sites when useful for your visitors
[10:55] Don’t be scared of sharing your secrets   
[16:12] In summary
Topics discussed: keyword research, URL slug, photography blogs

MEREDITH'S HUSBAND SAYS…
"The most successful blogs on SEO are often updated regularly."
"A blog should be a resource. It should be informative and provide value."

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Your conversion rate is the percentage of people who take action on your site, like submitting a contact form, signing up for a newsletter, or downloading an ebook. Optimizing your conversion rate is probably the fastest and easiest way to get more business with your website.

IN THIS EPISODE...
[01:58] Make your website clear & easy to use
[03:08] Three  questions your site must answer for users
[03:39] 1- Where am I?
[04:03] 2- What am I supposed to do?
[04:22] 3- What decision do I need to make?   
[05:16] How to quickly answer these questions
[09:27] Best practices for CTA's
Topics: website conversions, conversion rate, lead generation, H1 tag, website headline, calls to action, CTA best practices

MEREDITH'S HUSBAND SAYS…
"Websites are not created for beauty. They are built to generate leads."
“Visitors get confused when you present them with competing options.”

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Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title tags are short snippets of text seen in blue lettering in Google search results. Meta tags are the longer snippets of text shown beneath the title tag in search results. Title tags and meta tags can both be optimized for readers, but only title tags have an influence on your SEO and, when done correctly, can help improve search engine rankings. 

Today we talk about some practices to help you optimize your title tags for SEO and meta tags to avoid being penalized by google.

IN THIS EPISODE...
[02:30] The importance of title tags
[03:06] Seven ways to write your title tags for SEO
[03:16] 1-Make your title tag unique for every page of your website
[03:36] 2-The right length of a title tag
[06:47] 3-When to put your brand name on your title tag   
[08:49] 4-How to put keywords in your title tag
[11:12] 5-Characters to avoid on your title tag
[12:29] 6-Characters to use on your title tag
[14:03] 7-When to put your geography in your title tag
[15:27] Meta description tag and the best way to write them
[17:37] Meta keyword tags and why they are NOT important
[20:12] How to do your image alt-tags or image attributes
[23:17] H1 tags and how to optimize them for SEO
Topics: Title tag, Meta tag, meta description tag, image alt tag, meta keyword tag, H1 tag.

MEREDITH'S HUSBAND SAYS…
“Title tags are probable single most important elements for SEO.”
“There’s no penalty for long title tags, but Google will shorten them.  Longer title tags also dilute the strength of your keywords. Keep your title tags to a maximum of 60-65 characters."

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"Keyword Stuffing" is a term used to describe the practice of adding a large number of keywords in website pages in an attempt to get higher rankings. This spammy practice negatively affects search rankings and can lead to penalties such even removal from Google's index. In this episode, we talk more about keyword stuffing and how to avoid it. We’ll also give you tips on how you can better your rankings without spamming your site with keywords.

IN THIS EPISODE...
[01:08] What is keyword stuffing and its dangers
[03:17] Why Google stopped using the Keyword Tag
[05:03] Handling keywords the right way
[08:00] Other types of keyword stuffing
[11:00] In Google's best interests
[11:50] Don't repeat keywords in Title Tags
Topics discussed: keyword stuffing, Google penalties, how to correctly use keywords

MEREDITH'S HUSBAND SAYS…
"Google gets better every day. Trying to trick Google will only cause problems."
"Honesty, authority, quality, and clarity are what Google wants to see."

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Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's algorithm and rankings decline.

IN THIS EPISODE ...
[00:44] Google Myth: The Ranking Algorithm
[01:30] The Google ‘Spam Team’ 
[03:10] Don't buy links for SEO
[06:43] "Spamming" leads to penalties
[07:29] Semrush identifies potential penalties
[10:04] Tips to avoiding penalties
Topics discussed: Google Myths, Google penalties, how websites can be penalized, dangers of buying website links, Semrush. 

MEREDITH'S HUSBAND SAYS …
"Recovering from a single Google penalty  can be very costly."
“A good foundation of purpose will be the best secret to your website’s success.”

MENTIONED IN THIS EPISODE...

SEMRUSH Free Trial
My favorite tool for any SEO work

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people to take action after you've captured their attention. 

Marketing can be done with or without advertising, but advertising cannot be done without marketing. Good marketing can also reduce the need for "sales". With better  marketing, potential customers will need less convincing. 

IN THIS EPISODE ...
[00:57] What Meredith wants to know for her birthday
[01:04] Marketing vs Advertising
[03:10] Examples of website "marketing"
[03:39] Marketing vs advertising in search engines
[05:12] The good, fast, and cheap rule 
[11:08] Use  client references to justify higher prices
Topics discussed: Marketing Vs. advertising, sales, investing your time and money, Pricing vs quality.

MEREDITH'S HUSBAND SAYS…
"Marketing it's like leading a horse to water, and sales is making him drink."
"It's capturing somebody's attention and get them to look at your product."
“If you want to do something, you need to invest either time or money.”

MENTIONED IN THIS EPISODE ...

Raising a Family Business
Raising a Family Business is a 3+ week course designed to help you lay the foundation for a family p

Legacy Sales
The client-centered, print-driven business model & sales support system.

SEMRUSH Free Trial
My favorite tool for any SEO work

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential customers will see.  There are several ways to build a site, but there are some specific issues to keep in mind when starting from scratch. 

IN THIS EPISODE...
[00:24] Today topic: What do you do when you’re starting from scratch
[01:12] Google domain names
[03:10] The bare minimum to launch a website
[04:42] Getting a site listed in Google local listings
[08:44] Yext v. Whitespark v. Semrush
[15:15] How many words should be on a web page
[18:06] Identify where you’re getting leads
topics discussed: domain names, launching your website, web directories, Squarespace.

MEREDITH'S HUSBAND SAYS…
"If you’re launching a site from scratch, consider using Squarespace. It's quick, looks decent, and is relatively inexpensive compared to starting with WordPress. Launch a WordPress site later.”


LINKS MENTIONED… 

Adding Analytics to Wordpress [blog]
To add Google Analytics to a WordPress site, try the simple plugin: Site Kit by Google.

Adding Analytics to Squarespace [blog]
To add Google Analytics to a Squarespace site: click SETTINGS in the home menu, click ADVANCED...

WhiteSpark Local Link-Building
Get 10% off with code: meredithshusband

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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