Membership Geeks Podcast with Mike Morrison – Détails, épisodes et analyse

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Membership Geeks Podcast with Mike Morrison

Membership Geeks

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 488

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

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🇨🇦 Canada - marketing
17/08/2026
#64
🇬🇧 Grande Bretagne - marketing
03/08/2026
#54
🇨🇦 Canada - marketing
21/07/2026
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🇨🇦 Canada - marketing
20/07/2026
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Liens partagés entre épisodes et podcasts

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https://the-membership-guys.captivate.fm/listen
162 partages
https://www.membershipacademy.com/
109 partages
https://www.themembershipguys.com/
21 partages

https://www.facebook.com/groups/membersitemastermind
7 partages
https://www.facebook.com/groups/membersitemastermind/
6 partages
https://www.facebook.com/MembershipGuys/groups/
5 partages

https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2
22 partages

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À améliorer

Score global : 32%

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403 - Top Takeaways from the Online Membership Industry Report 2024

Épisode 403

mercredi 18 septembre 2024 • Durée 15:55

Do you know what the average churn rate is for a typical online membership?

How about revenue benchmarks?

Average conversion rates?

What about the most popular tech solutions? Or the most effective marketing channels?

Truth is, there's very little reliable data available about the online membership industry.

That's because this market is relatively tiny.

It's a niche, of a niche, of a niche.

What data we do have tends to come from either the broader subscription industry, or from membership associations.

Neither of which reflect the online membership world.

Years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.

And now it's time for an update...

We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.

And we've compiled those results into the Online Membership Industry Report 2024

In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

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402 - Dealing With The Frustration Of Member Refunds

Épisode 402

mercredi 4 septembre 2024 • Durée 16:59

In this episode, I delve into the often frustrating topic of handling member refunds.

Listen in as I explore the importance of a fair and generous refund policy, the concept of risk reversal, and why it can be beneficial despite the occasional setbacks.

I also share insights on managing the emotional side of facing refunds and how to maintain a positive outlook.

In this episode:

- Why is it important to have a fair and generous refund policy for your membership?

- What is risk reversal, and how does it help in reducing customer reluctance?

- How can you mentally cope with the frustration and disappointment of handling refund requests?

- What are some practical steps for managing refunds effectively, including delegating them to a team member?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

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394 - 6 Techniques for Attracting More Committed Members

Épisode 394

mercredi 15 mai 2024 • Durée 34:47

In this episode of the Membership Geeks Podcast, I delve into key strategies and techniques for attracting committed members to your membership site.

I discuss key challenges, the importance of member commitment, and share six practical techniques for fostering long-term, engaged membership.

Join me as we explore how to cultivate a thriving community of dedicated members for your membership site.

In this episode:

- How can I overcome the challenges of attracting committed members to my membership site?

- What are the key reasons for wanting more committed members, and how can I address them?

- What specific techniques can I implement to attract and retain committed members to my membership site?

- How can content marketing and pre-filtering be used to ensure that potential new members are committed and aligned with the values of the membership business?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

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305 - 12 Universal Truths of Membership Marketing

Épisode 305

mardi 11 mai 2021 • Durée 34:23

What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first.

In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.)

If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode!

Essential Learning Points:

The 12 universal truths that apply to all memberships
Why there’s never a one-size-fits-all approach to marketing
Why building trust should be a key part of your marketing
The importance of marketing and why you can’t overlook it

Important Links & Mentions:

Key Quotes:

“Think of your membership as a painkiller, not a vitamin. You want it to be a must-have, not a nice-to-have.”

“An average product that has great marketing will always beat a great product with average marketing.”

“What someone says about you is worth so much more than what you say about yourself.”

304 - Ignore This Terrible Advice About Your Membership Business

Épisode 304

mardi 4 mai 2021 • Durée 36:28

There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode.

In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership.

We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not!

Essential Learning Points:

How to recognize bad membership advice
Why the membership model is NOT dying out
Why healthy competition is good
The problem with using scarcity to sell
Why a closed-door membership does not mean less work

Important Links & Mentions:

Key Quotes:

“It’s fine to leave money on the table if it’s not a table you want to sit at.”

“If you’re building your business and basing your strategy on whatever’s in vogue this month, then that’s the wrong approach.”

“We shouldn’t be scared off by the existence of competition or worried that a market is too oversaturated. In fact, it’s more of a worry if there’s no competition.”

We Want Your Feedback! - Bonus Episode

jeudi 29 avril 2021 • Durée 05:42

In this special one-off episode, we're asking you guys to help us shape the future direction of The Membership Guys Podcast by having your say on the topics you'd like us to hear more about.

To help you do this, we're testing out some incredibly nifty new tech from our podcast hosts Captivate that add interactive surveys to our show - so not only do you help us out, you also get a glimpse at some cool tech stuff too. Win-win!

Head over to https://www.themembershipguys.com/podcastsurvey to make your voice heard.

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303 - How We Built Our Audience Before Launching Our Membership

Épisode 303

mardi 27 avril 2021 • Durée 39:42

How can you launch a membership without any audience? The simple answer is you don’t have to. You need to put in the work to build that audience first.

That’s exactly what we did, and in this episode, we share all the little details that went into building our audience BEFORE we launched the Membership Academy.

So, join me on a trip down memory lane. We’re talking about the early days of The Membership Guys and what we did six years ago to get where we are today.

We share detailed tips on content marketing, blogging, building your email list, and gaining interest before you even sign up your first member.

Essential Learning Points:

It doesn’t take thousands of dollars to launch a membership
You don’t need a huge email list to launch your membership
What steps you can take to build interest in your membership
The importance of a solid launch strategy
Where The Membership Guys are today.

Important Links & Mentions:

The Membership Guys
Membership Academy
Member Machine book
Membership Economy by Robbie Kellman Baxter
Superfast Business
Membership Toolkit

Key Quotes:

“Do what you can with what you have.”

“We hated having to turn people away and not being able to give them a suggestion of where to go.”

302 - 7 Simple Ways To Increase The Stickiness Of Your Membership By Signposting Future Value

Épisode 302

mardi 20 avril 2021 • Durée 29:18

How do you make your membership ‘stickier’? By that, we mean, how do you get members to stick around for your content?

The key is to give them something worth sticking around for. You might have great content on the horizon, but do you members know about it?

In this podcast episode, I share seven simple ways to let your members know about all the amazing things you have planned for future content.

Most of these are simple tweaks you can do today, such as posting on social media or emailing your members. We also share some less commonly known tactics to showcase upcoming valuable content.

Essential Learning Points:

Why it’s so important to signpost future content
How to use the ‘Pain of Disconnect’ or FOMO to keep your members interested
Why an upcoming content list is a simple way to signpost future value
The types of future content you should promote and how
How to use future content to influence current content.

Important Links & Mentions:

Key Quotes:

“Memberships are a value exchange.”

301 - 6 Things To Do After You’ve Launched Your Membership

Épisode 301

mardi 13 avril 2021 • Durée 21:16

What should you do after you launch your membership?

Once the launch is all over and done with, what next? Do you just wait for more members to drop by? No, you’ve still got plenty of work to do to grow your membership business. In fact, the easy part is over!

In this podcast episode, we share six things you need to do once you launch your membership to keep growing.

You’ll want to focus on member retention, follow up with non-buyers, and develop a solid marketing strategy. Listen in to hear my top tactics for making the most of your successful launch, so interest doesn’t just fizzle out.

Essential Learning Points:

How your membership launch is probably the easiest marketing you’ll ever do
Why the first 30 days of your new membership are the most important
How to utilize your happy members for future marketing
Why running a membership isn’t just about getting new members, it’s all about what happens after the sale

Important Links & Mentions:

Key Quotes:

“90% of success is all about what happens on the inside of a membership.”

“In the afterglow of your launch, those first 30 days or so, really keep an eye out for any posts, comments, and feedback that you can use from your community…and then turn that into marketing collateral.”

“You want those people that were on the fence during your launch and decided against joining to be kicking themselves for not signing up.”

300 - The Untold Origin Story of The Membership Guys

Épisode 300

mardi 6 avril 2021 • Durée 01:22:54

Every superhero has an origin story…

And as we're celebrating a huge milestone of recording 300 episodes of The Membership Guys podcast, Callie and I decided to do something a little bit special and share ours.

In this episode we talk about things we’ve never talked about publicly before, giving you an insight into how The Membership Guys came to be and how we got to where we are today.

Hopefully some of our story will resonate with you.

Enjoy!

Episode Summary:

The story of how Callie and I met
Our business journey, including bad partnerships, 20 hour work days, and of course… memberships
Some personal struggles with depression, burnout and general health that we've never talked about before
PLUS we discuss how Callie has never seen the movie Karate Kid (shock), how in a weird multiverse The Membership Guys may never have come to be and much more!

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