#MediaSnack – Détails, épisodes et analyse

MediaSnack’s most anticipated episode is BACK for 2024!

Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.

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Links

• What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers

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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.

Don’t forget to leave a review and follow us to stay updated with the latest episodes.

🌐 YouTube: https://www.youtube.com/@mediasnack 

🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:

- This year’s biggest problems in media and marketing
- The media mistakes that are still being made today
- Who’s been winning (and NOT winning) in marketing and media
- The role of AI in the future of marketing and advertising

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Links
#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U 

The Marketing Week Mini MBA: https://mba.marketingweek.com/ 

Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/ 

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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights.

Don’t forget to leave a review and follow us to stay updated with the latest episodes.

🌐 YouTube: https://www.youtube.com/@mediasnack 
🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

You’ve hopefully already read the facts. Programmatic is still a MESS.

But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…

On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.

In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain.
As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”

In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.

In particular, Kroll sought to gain insights into the following key areas:
1️⃣ The flow of dollars from advertiser to publisher
2️⃣ The value exchanged for those dollars at each link in the chain
3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisers

Kroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll

If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.

Joining me as special guests on this extended edition of #MediaSnack LIVE:
Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, Kroll
Sherine Ebadi - Managing Director, Forensic Investigations & Intelligence, Kroll
Kelley Elizabeth Train - Programmatic Consultant and Advisor

We gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more.

At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com

How To Manage Agency Conflict #MediaSnack Ep. 148 by ID Comms

"I think we massively overcomplicate things and I don't actually think we need that much data"

Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets

Is relevance more important than personalization?

Are agencies managing decline?

And what exactly is the 'Interim of Things'?

Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers.

Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes.


#MediaSnack Meets


Episode Links:

Tom Goodwin Twitter

Tom Goodwin LinkedIn

Zenith Media

'Digital Darwinism' by Tom Goodwin

Rory Sutherland Twitter

Scott Galloway Twitter

Maria Konnikova Twitter

Derek Thompson Twitter

Seth Godin Twitter

Faris Yakob Twitter

Restoring Trust In The Media Industry #MediaSnack Ep. 147 by ID Comms

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian
But for a good reason. "I have an immodest goal to save freedom and democracy" he says. 

You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. 

The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017. 

In this episode we find out:

• what is Bob trying to achieve
• what drives him
• when he’s going to quit (no time soon I expect). 
• what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg
• what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes
• and, whilst everyone reads his books, what does HE read for inspiration

You can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interview

So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman

An ID Comms Podcast

Episode Links:

The Ad Contrarian Twitter
The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.

Bob Hoffman - Bad Men
Bob Hoffman - Laughing At Advertising
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey

#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’

John Mortimer - Rumpole of the Bailey
Bill Bryson - A Short History of Nearly Everything
Richard Fineman - Physics Lectures
Eaon Pritchard - Where Did  It All Go Wrong?
Richard Shotton - The Choice Factory
Dave Trott - One Plus One Equals Three
Dave Trott - Predatory Thinking
Michael Lewis - The Big Short
Michael Lewis - Moneyball
Michael Lewis - Liar’s Poker

Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms

What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? 

Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. 

Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change. 

Episode Links:

Festival of Media website
http://www.festivalofmedia.com/global/

Festival of Media twitter
https://twitter.com/FestivalOfMedia

Jeremy King twitter
https://twitter.com/jeremyking05

What Is Media Auditing And Why It Needs To Change: #MediaSnack 145 by ID Comms