Nudge – Détails, épisodes et analyse

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Nudge

Nudge

Phill Agnew

Business

Fréquence : 1 épisode/9j. Total Éps: 249

Megaphone
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
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  • 🇨🇦 Canada - marketing

    28/07/2025
    #12

  • 🇬🇧 Grande Bretagne - marketing

    28/07/2025
    #4

  • 🇬🇧 Grande Bretagne - business

    28/07/2025
    #100

  • 🇩🇪 Allemagne - marketing

    28/07/2025
    #77

  • 🇺🇸 États-Unis - marketing

    28/07/2025
    #33

  • 🇫🇷 France - marketing

    28/07/2025
    #93

  • 🇨🇦 Canada - marketing

    27/07/2025
    #25

  • 🇬🇧 Grande Bretagne - marketing

    27/07/2025
    #4

  • 🇩🇪 Allemagne - marketing

    27/07/2025
    #30

  • 🇺🇸 États-Unis - marketing

    27/07/2025
    #31
Spotify

    Aucun classement récent disponible

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How I persuaded 8 influencers to promote Nudge

lundi 26 août 2024 • Durée 20:37

I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast.  The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course The Science of Marketing course: https://nudge.ck.page/persuasion-course Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83 Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

21 Psyc-Tips to Increase Sales (with Nick Kolenda)

lundi 19 août 2024 • Durée 25:33

I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-inspired tips that are proven to increase revenue. Nick's newsletter: https://www.kolenda.io/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

How to win any argument (according to a neuroscientist)

Épisode 187

lundi 17 juin 2024 • Durée 22:43

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.  Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Again: https://tinyurl.com/5n8p3btb Tali’s lab: https://affectivebrain.com/?page_id=161 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

The surprising trait that links elite performers

Épisode 97

lundi 10 octobre 2022 • Durée 26:32

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners.  Just a heads up, this episode contains conversations about childhood trauma. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56  Listen to episode 21 of Nudge: https://bit.ly/3JTMwRY Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

How I improved a Reddit ad by 15% using a magic trick

Épisode 96

lundi 3 octobre 2022 • Durée 21:43

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Barnum Reddit ads: https://imgur.com/a/BsCwx7n Barnum Reddit ads results: https://imgur.com/a/iEB4W79 Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list

Jose Mourinho: Do mind games really work?

Épisode 95

lundi 26 septembre 2022 • Durée 32:10

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition.  In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Follow me on Twitter: https://twitter.com/p_agnew Connect with me on LinkedIn: https://bit.ly/3mcmaiZ

Dan Pink: “Here’s what you’ll regret when you’re older”

Épisode 94

lundi 19 septembre 2022 • Durée 31:53

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Exclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv

Dan Pink: “No regrets? That’s bullsh*t”

Épisode 93

lundi 12 septembre 2022 • Durée 27:49

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I studied persuasion for 100 hours. Here’s what I learnt.

Épisode 92

lundi 5 septembre 2022 • Durée 24:53

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO  Vanessa’s book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

How To Make Someone Say Yes

Épisode 91

lundi 29 août 2022 • Durée 30:02

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU Dan Pink eventually says yes: https://imgur.com/a/X24SGBu Zoe’s website: https://www.zoechance.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Follow me on Twitter: https://twitter.com/p_agnew Connect with me on LinkedIn: https://bit.ly/3mcmaiZ Listen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI

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