MediaSnack’s most anticipated episode is BACK for 2024!

Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.

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Links

• What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers

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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.

Don’t forget to leave a review and follow us to stay updated with the latest episodes.

🌐 YouTube: https://www.youtube.com/@mediasnack 

🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:

- This year’s biggest problems in media and marketing
- The media mistakes that are still being made today
- Who’s been winning (and NOT winning) in marketing and media
- The role of AI in the future of marketing and advertising

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Links
#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U 

The Marketing Week Mini MBA: https://mba.marketingweek.com/ 

Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/ 

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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights.

Don’t forget to leave a review and follow us to stay updated with the latest episodes.

🌐 YouTube: https://www.youtube.com/@mediasnack 
🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

You’ve hopefully already read the facts. Programmatic is still a MESS.

But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…

On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.

In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain.
As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”

In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.

In particular, Kroll sought to gain insights into the following key areas:
1️⃣ The flow of dollars from advertiser to publisher
2️⃣ The value exchanged for those dollars at each link in the chain
3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisers

Kroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll

If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.

Joining me as special guests on this extended edition of #MediaSnack LIVE:
Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, Kroll
Sherine Ebadi - Managing Director, Forensic Investigations & Intelligence, Kroll
Kelley Elizabeth Train - Programmatic Consultant and Advisor

We gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more.

At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com

How To Manage Agency Conflict #MediaSnack Ep. 148 by ID Comms

"I think we massively overcomplicate things and I don't actually think we need that much data"

Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets

Is relevance more important than personalization?

Are agencies managing decline?

And what exactly is the 'Interim of Things'?

Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers.

Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes.


#MediaSnack Meets


Episode Links:

Tom Goodwin Twitter

Tom Goodwin LinkedIn

Zenith Media

'Digital Darwinism' by Tom Goodwin

Rory Sutherland Twitter

Scott Galloway Twitter

Maria Konnikova Twitter

Derek Thompson Twitter

Seth Godin Twitter

Faris Yakob Twitter

Restoring Trust In The Media Industry #MediaSnack Ep. 147 by ID Comms

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian
But for a good reason. "I have an immodest goal to save freedom and democracy" he says. 

You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. 

The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017. 

In this episode we find out:

• what is Bob trying to achieve
• what drives him
• when he’s going to quit (no time soon I expect). 
• what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg
• what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes
• and, whilst everyone reads his books, what does HE read for inspiration

You can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interview

So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman

An ID Comms Podcast

Episode Links:

The Ad Contrarian Twitter
The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.

Bob Hoffman - Bad Men
Bob Hoffman - Laughing At Advertising
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey

#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’

John Mortimer - Rumpole of the Bailey
Bill Bryson - A Short History of Nearly Everything
Richard Fineman - Physics Lectures
Eaon Pritchard - Where Did  It All Go Wrong?
Richard Shotton - The Choice Factory
Dave Trott - One Plus One Equals Three
Dave Trott - Predatory Thinking
Michael Lewis - The Big Short
Michael Lewis - Moneyball
Michael Lewis - Liar’s Poker

Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms

What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? 

Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. 

Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change. 

Episode Links:

Festival of Media website
http://www.festivalofmedia.com/global/

Festival of Media twitter
https://twitter.com/FestivalOfMedia

Jeremy King twitter
https://twitter.com/jeremyking05

What Is Media Auditing And Why It Needs To Change: #MediaSnack 145 by ID Comms

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.

On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:
- Key findings
- Reactions from CMOs/ANA Members
- Potential impact
- Sensible next steps
- Need for individual advertiser strategies

We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are. 

Recorded on July 28, 2023.

At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com

How Do Agency Volume Deals Work: #MediaSnack 144 by ID Comms

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).

This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud. 

Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space. 

We get back to basics to learn:

• Who are the bad guys?
• Where does all the money go?
• How big is the problem really, who should we believe?
• If you get rid of fraud do media prices go up?
• How can you work directly with publishers?
• How does ad fraud actually work in technology?
• How can you use Google, facebook and YouTube more effectively to cut fraud?
• What should you be asking your media agencies to do to help?

Episode Links

Dr. Fou LinkedIn

Dr. Fou Twitter

Dr. Fou SlideShare

Dr. Fou's Report on Ad Fraud and Cyber crime

How Media Directors Drive Business Growth #MediaSnack 143 by ID Comms

The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York.

She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership.

We find out what motivates her, where does she find her inspiration and mentors?

Episode links:

The Marketing Society website
https://www.marketingsociety.com/

The Marketing Society twitter
https://twitter.com/themarketingsoc

Gemma Greaves twitter
https://twitter.com/gemmahgreaves

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? 

Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. 

Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to fraud. 




Episode Links:

Method Media Intelligence website
https://www.methodmi.com/about/

Method Media Intelligence twitter
https://twitter.com/method_mi

Shailin Dhar twitter
https://twitter.com/ShailinDhar

Bad Men by Bob Hoffman (Amazon)

https://www.amazon.com/BadMen-Advertising-Minor-Annoyance-Menace/dp/0999230700 

The Attention Merchants by Tim Wu (Amazon)

https://www.amazon.com/Attention-Merchants-Struggle-Inside-Heads/dp/1782394850 

Thinking Systems by Donella Meadows (Amazon)

https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557 

The Donella Meadows Project - Academy for Systems Change (link)

http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/ 

Marketing’s GROWTH Agenda For 2019: #MediaSnack 142 by ID Comms

The Top 10 Review Of The Year 2018 #MediaSnack 141 by ID Comms

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:

- who is in-housing?
- what scope are brands mostly in-housing?
- what works well and what has failed?
- are marketers satisfied with their in-housing progress?
- is it saving money or costing more?
- how do you measure the success of an in-house operation?


We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.


#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.

Be sure to follow us on LinkedIn for info on upcoming shows. 

Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 by ID Comms

How To Find The Right Media Agency: #MediaSnack 139 by ID Comms

How can you be an effective media director in a complex and fast-moving media industry? 

This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. 

We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. 

• What does a Global Media Director do?
• How ad fraud is still a major concern for advertisers
• You should treat a media budget like your own money
• How to manage internal stakeholders and improve their knowledge of media
• The importance of defining your company's operating model for media within the marketing organization
• The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested
• How marketers are approaching the threat of 'direct to consumer' brands
• What are the skills that make a good modern media director?
• Gerry's approach to the trend for in-housing

Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?


Episode links:

Gerry D'Angelo LinkedIn

Gerry D'Angelo Twitter @gerrygdangelo

How Brands Grow by Byron Sharp

Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? 

Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. 

But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?

...and why didn't Ford buy Uber?

Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.

In this episode, we learn from Fred

• How can you filter out the best startups to partner with brands, with over 2 million startups to consider?
• What makes a strong startup partnership with a brand?
• When to partner and when to acquire a startup?
• How do you start on an innovation track?

Episode Links:

Fred Schonenberg on LinkedIn

VentureFuel Inc website

VentureFuel Insights on Twitter

Facebook in crisis. What now? #MediaSnack 138 by ID Comms

Marketers need to collaborate with FBI: #MediaSnack 137 by ID Comms

#MediaSnack Ep. 136: Let's Talk About Agency Marketing by ID Comms

#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute

Find out:
- What is Nandini's experience in the industry and what is she most proud of professionally?
- What she sees are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Nandini here: linkedin.com/in/nandinijammi

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms

When media pitch is a bad idea - #MediaSnack 132 by ID Comms

Mark Read should RESIGN Ford - #MediaSnack 131 by ID Comms

Never miss your #MediaSnack - subscribe for updates every Friday

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)On this week's #MediaSnack we continue our look into the comparative advertising businesses of rivals Facebook and Amazon. Last years, viewers will remember we dissected both companies' advertising business and predicted that Amazon would overtake Facebook in 2020. We revisit this prediction and see if that has become more or less likely since November 2017 when we said: "Facebook had peaked". This week both companies reported their 2018 Q2 numbers.REMINDER! Please take part in "Making a Better Media Pitch" a research collaboration with ID Comms and 4As: https://aaaa.co1.qualtrics.com/jfe/form/SV_22YjpRbCBmTaGH3

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)Take part in the "Media Pitch Process in the US" survey:https://aaaa.co1.qualtrics.com/jfe/fo...Read Mark Ritson's piece here: https://www.marketingweek.com/2018/07/17/ritson-digital-prefix-stunt-career/

What makes a GREAT media pitch? #MediaSnack 127 by ID Comms

#MediaSnack Ep. 126: More “UNETHICAL” Agency Pitch Practices by ID Comms

#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do - by ID Comms

#MediaSnack 124: 500 words that will change an advertising industry by ID Comms

Who's going to #ANAAFM this year?

It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers

In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview.

We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more.

The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and tickets available here: https://www.ana.net/content/show/id/ms-afm-apr23-agenda

#MediaSnack 123: Will DoJ investigate US media? by ID Comms

Advertisers are changing #MediaSnack 122 by ID Comms

#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms

#MediaSnack 120: Accenture: TANKS are on the Lawn by ID Comms

#MediaSnack 119: The FUTURE of Media Conferences by ID Comms

#MediaSnack 118: WPP 2.0 - The New Playbook by ID Comms

#MediaSnack 117: Agency Group Revolution! by ID Comms

#MediaSnack 116: Sorrell's Legacy And WPP's Future by ID Comms

#MediaSnack 115 BMW The ULTIMATE Pitch Mistake by ID Comms

#MediaSnack 114 Facebook's FAIL Advertisers Strike Back by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall

Find out:
- What is Brian's experience in the industry and what is he most proud of professionally?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus his best industry leadership tips and more!

You can find Brian here: linkedin.com/in/brian-wieser-cfa-0a32b5

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com