Marketing Spark (The B2B Marketing…

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From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI

Saison 4 · Épisode 10

mardi 30 décembre 2025 • Durée 37:34

In this episode of Marketing Spark, Mark Evans sits down with Dan Sanchez, a former podcasting leader turned AI marketing consultant, to explore his incredible transition into the world of artificial intelligence. From feeling behind the curve with ChatGPT to becoming a trusted voice in AI for marketers, Dan shares the pivotal moments and painful lessons that led him to reinvent himself.

You’ll learn how chain prompting changes how we use AI tools, why top-of-funnel SEO is dying, how to build a personal brand that stands out in an AI-saturated world, and what marketers can do right now to catch up and stay ahead. Whether you're AI-curious or all-in, this episode delivers a roadmap for future-proofing your marketing strategy.

Topics We Cover:

The AI wake-up call that changed Dan’s career path
What most marketers still misunderstand about chain prompting
The “30-30-30” framework for becoming a trusted voice in any niche
How AI is reshaping SEO, blogging, and brand trust
The 5 categories of essential AI tools every marketer should use
How to stand out when everyone is using the same tools

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Using Customer Intelligence to Retain Customers: Mike Diaz

Saison 3

lundi 23 janvier 2023 • Durée 29:59

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important.

On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data and information to keep customers in the fold.

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Don't Let Content Collect Dust. Distribute & Repurpose: Ross Simmonds

mardi 19 octobre 2021 • Durée 31:42

Many marketers believe that when they hit "publish" on a piece of content, the job is done.

But the reality is it's just beginning.

Ross Simmonds says one of the keys to content marketing success is distribution. Without it, he says all you're doing is building a content library.

In this episode of Marketing Spark, Ross talks about:

- Why so many companies and marketers struggle with content distribution

- How to kick-start a content distribution plan

- How to repurpose content on multiple platforms

- Why it's important to focus on quality, not quantity

- How to create content that's valuable and SEO-friendly.

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Lindsay Tjepkema: The Power of Podcasting for B2B Thought Leadership

mardi 15 septembre 2020 • Durée 15:10

Creating valuable,and interesting content is a huge challenge for B2B companies.

There is so much competition that standing out is really difficult.

Lindsay Tjepkema, CEO with Casted, says that podcasts are the way that B2B companies can create content that resonates.

Podcasts offer companies the ability to connect with experts (customers, employees, analysts, media, investors) to have conversations that deliver amazing insight and information.

These conversations can, of course, be turned into podcasts. But, as important, they offer great content for blog posts, eBooks, social media, and sales collateral.

Casted is a SaaS service that allows companies to manage, activate, and measure podcasts from end-to-end while engaging their audience,s increasing sales alignment, and quantifying podcast value with metrics that matter.

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In-Depth with Mitch Solway: Navigating the B2B and SaaS Marketing Landscapes

Saison 3

jeudi 24 août 2023 • Durée 35:58

In this episode of Marketing Spark, Mark Evans talks to Mitch Solway, a fractional CMO for startups, about the volatile and ever-changing B2B and SaaS marketing landscapes.

We discuss marketing leaders' challenges as they strive to attract prospects while dealing with budget pressures.

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How Agile Can Change How Marketers Think, Work, and Succeed

mercredi 15 septembre 2021 • Durée 30:20

In the software world, agile has been around for many years.

It's how software is developed more efficiently and iteratively.

But agile is also being embraced by organizations looking to make their marketing more successful.

Michael Seaton says agile fundamentally changes how marketer think and work.

It's about making marketing more structured, focused and effective.

It's about giving marketing teams the psychological safety to test and learn without getting sent to the penalty box if they make mistakes.

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The "One Big Thing" Formula for B2B SaaS Marketing Success

mercredi 16 juin 2021 • Durée 37:51

The biggest marketing challenge for many companies simply getting started.

There are so many options that it’s almost paralysis by analysis.

In many cases, companies do too much.

They believe that more channels or campaigns equal more success.

It’s better to focus on doing a small number of things really well.

Pick a channel and run hard with it.

A key part of Jordan Behan ’s approach to getting started with marketing is: One Big Thing.

Pick a marketing tactic like an eBook, Webinar, video, or course to stand out.

I like the idea of One Big Thing because it establishes realistic expectations, structure, and focus.

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Brand & Revenue Marketing: A Delicate Balance

vendredi 19 juin 2020 • Durée 19:46

Marketing leaders have long struggled with the seemingly conflicting demands of building brand and driving revenue.

In this episode of Marketing Spark, Steve Watt, V.P, Marketing with Grapevine6, talks about the importance of branding, messaging, and positioning as important foundational elements that underpin marketing and sales success.

A highlight of the conversation was how content such as eBooks, case studies, and Webinars should be un-gated (no email addresses required) to drive distribution as widely as possible.

For more about Steve and this Marketing Spark episode, check out the show notes.

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The marketing pendulum is swinging back to fundamentals: Zineb Layachi

mercredi 21 juillet 2021 • Durée 27:36

Can you feel the marketing pendulum swinging back to the basics?

For years, the focus has been data, KPIs, and quantifying anything under the sun.

But marketing success happens in different and sometimes mysterious ways.

Some of it is measured while other marketing isn’t directly attributable.

Many marketers have embraced data because there are so many tools to access analytics and insights, scale, and automate processes.

When technology makes it easy to reach a global audience, it’s easy to not spend as much time on fundamentals or first principles.

But it appears like marketers are starting to focus more on fundamentals. In my business, I’m seeing more interest in positioning and messaging.

Zineb Layachi said technology makes marketers forget about the reality they are trying to connect with people.

While tools allow marketers to amplify their efforts, she says the marketing pillars are important.

“How can you connect with target audiences and do marketing? What makes an impact?

People are at the center of that. I keep talking about the fundamentals when you get the fundamentals right, you scale on solid foundations.”

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Are B2B Companies Still Excited about Podcasts?

Épisode 101

jeudi 13 octobre 2022 • Durée 30:50

In theory, podcasts are a great thing for B2B and B2B SaaS companies.

They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).

But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.

When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".

To get insight into the B2B podcast landscape, I connect with Tom Hunt , founder of Fame.

We talked about:

- Whether companies are still enthiastic about podcasts

- How to sell a podcast to. CEO or CMO

- The role and value of an internal podcast for employees

- Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.

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Marketing Spark (The B2B Marketing Podcast) – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

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Liens partagés entre épisodes et podcasts

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Qualité et score du flux RSS

Historique des publications

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

LinkedIn69

Other37

Tik Tok1