Marketing 101 for Chiropractors – Détails, épisodes et analyse

Meta advertising isn't dead—it's evolved, and chiropractors who understand these changes can still dominate their local markets. The platform has shifted dramatically toward AI-powered campaign structures, requiring a fundamental rethinking of how we approach Facebook and Instagram marketing for healthcare practices.

The most significant change is the transition to Advantage Plus (formerly known as CBO) and the reduced effectiveness of manual targeting. Meta's AI now reads your ad copy to determine audience targeting—when you specifically mention "moms with back pain" or "men with sciatica," the platform uses these keywords alongside its vast data collection (175 points per user!) to find your ideal patients. This means crafting the right message has become more important than trying to nail down the perfect audience targeting.

Short-form video has reclaimed its crown as the most effective content format. Patient testimonials, adjustment demonstrations, and direct-to-camera talks addressing specific pain points perform exceptionally well when kept under 60 seconds. The first three seconds are crucial—you need a powerful hook to stop scrollers, along with captions and a clear call to action. For maximum effectiveness, run 3-5 short videos under one ad set and let Meta optimize delivery automatically.

The quality of your leads depends heavily on your offer clarity. Vague promotions like "Come in for an exam" are being outperformed by specific, tangible offers: "$99 new patient special: exam, digital posture scan, and report of findings." The platform now offers a combined approach—sending some prospects to lead forms and others to your landing page based on their behavior patterns, giving you leads from both quick-action takers and those who need more information.

For established advertisers, retargeting has become 2025's gold mine. After running ads for a while, focus on warm traffic—people who have watched your videos, engaged with your content, or visited your website. These audiences convert at significantly higher rates when approached with testimonials and educational content that builds on their existing awareness of your practice.

Ready to see better results from your Meta ads? Turn on Advantage Plus, create scroll-stopping videos with clear offers, and focus on crafting messages that resonate rather than chasing the perfect audience settings. Subscribe to our podcast for next week's episode on converting these leads into long-term patients through SMS and email automation.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Are your Facebook leads ghosting you before they even walk through your door? You're not alone. After watching lead quality decline steadily over the past 18 months, we're breaking down exactly what's changed and—more importantly—how to fix it.

The truth about Facebook marketing isn't pretty: you're dealing with ice-cold prospects who need careful nurturing to transform into committed patients. Those $29 new patient specials that worked years ago are now attracting tire-kickers and fake phone numbers instead of quality patients. The solution isn't getting more leads—it's getting the right ones.

This episode reveals the exact formula successful chiropractors are using to pre-qualify Facebook leads before they ever book an appointment. You'll discover why your landing page matters more than your ad copy, how to structure your funnel to filter out low-intent prospects, and the specific follow-up sequences that dramatically improve show-up rates. Plus, you'll learn why those "thanks but no thanks" responses actually mean you're doing something right.

Beyond tactical advice, we explore how building a robust lead database within your geographic area creates long-term practice value. When one practice sent a single email to 7,000 local contacts about new equipment, they generated 44 new patients overnight—proving that even leads who don't immediately convert remain valuable assets.

Whether you handle your own marketing or work with an agency, this episode provides the framework to transform your Facebook lead generation from a frustrating money pit into a reliable patient acquisition channel. Email info@enricod.com for the complete checklist to implement these strategies in your practice today.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Discover the secret to attracting new patients through YouTube with Dr. Walter Salubro, a chiropractor who built a channel with over 143,000 subscribers that consistently brings patients through his door. The most surprising part? He never includes calls-to-action in his videos.

Dr. Salubro takes us through his YouTube journey that began in 2013, sharing the exact strategies that transformed his online presence from zero to a powerful patient acquisition tool. He firmly believes every business owner needs a YouTube channel - especially local practitioners who want to showcase their expertise and personality.

We dive deep into practical implementation, covering everything from proper channel setup to content creation. You'll learn how to create compelling thumbnails, craft effective hooks that address specific patient concerns, and determine the ideal video length (8-12 minutes) to maximize engagement. Dr. Salubro explains why looking at your recent patients' conditions provides the perfect content roadmap and how consistency trumps perfection when building your channel.

The conversation reveals that success doesn't require viral videos or millions of subscribers. Instead, focus on creating valuable content that connects with local viewers searching for solutions you provide. The power of YouTube lies in its ability to showcase your passion and expertise in a format that builds trust before patients ever walk through your door.

Ready to transform your practice's online presence? Listen now and implement these proven strategies to attract patients who already feel connected to you before their first appointment.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

The answer is YES. There are two strategies to Google Ads. Branding and Marketing. Listen is as Dr. D divides the two options and what your ad spend should be for both.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Why do some ad strategies work for you buddy up in North Dakota, but your ads in Colorado don't? Why does one person get lots of leads, and another one doesn't. After seeing so many different ad accounts it's clear that the business page content makes ALL the difference.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Expansion and contraction. Everything follows this pattern in different ways and rhythms. When it comes to your business recessions usually mean "be aware." What's your next move going to be. Will it require banks? Knowing these answers helps business owners navigate the economic water better simply by being aware. Listen in as Dr. D covers the things you need to be aware of when it comes to recessions.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Ever feel like giving up and moving to an isolated island? You're not alone. Everyone at some point hits a limit with humans. When it comes to your business humans are needed. Especially in a service based business. What if you could change the way worked with others just by saying the right things at the right time? Would that make working with other easier? More fun? Listen in as Dr D talks about giving and receiving when it comes to emotional intelligence. You can only give so much, and you can only receive so much as well.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

To get the best results in your Facebook Ads you need to focus on the customer journey. The Ad itself needs to grab attention. Text and picture/video must be show stoppers. The landing page is just as important. Does the flow from the Ad MATCH the landing page? Is the offer easy to get? Listen in as Dr. D goes through the dos and don'ts of Facebook Ads for 2023.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Hosting events is such a great and fast way to build community. How do you set up a successful event? Listen in to Dr. D as he reviews the many different types of events you can host, or be a part of, and how to be hyper successful with your results.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Recalls. It seems like the phone is always ringing and we are "busy," but recalls are seldomly done for inactive patients. We discredit them as not wanting our services anymore, but how do you know if you don't keep up with them? Here's a good recall system for your office.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business