SEO Gurus – Détails, épisodes et analyse

Welcome to SEO Gurus! 

This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)

Sam Hollingsworth is an Upstate New Yorker who previously worked in New York City and Boston for award-winning marketing agencies that have impacted not just their customers, but also their team members. He now leads marketing efforts for Py Digital Marketing. Sam has been executing SEO strategies for a variety of clients for 15 years and is passionate about social media marketing, content creation and marketing, and account management. He is also a freelance writer for multiple online and print publications.

Expect to learn:

1. How to strategically use ads without compromising the quality and user experience of your content

2. Insights into creating content that is both SEO-friendly and engaging for human readers.

3. How to conduct keyword research that aligns with user intent and drives traffic.

You can find Sam Hollingsworth LinkedIn here:

https://www.linkedin.com/in/samhollingsworth/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Welcome to SEO Gurus Special Series!

This is the Second special episode brought to you by GHA Marketing!

 (ghapodcast.com)

In this series of episodes, my co-host James Allen and myself cover the latest news in the SEO world!

Expect to learn:

1. Why Google apologizes to advertisers for major Shopping Ads glitch

2. John Mueller’s Advice on Removing Unwanted Content From Search

3. How Google's core algorithm update causes search ranking bugs

4. Google Revises Core Update Guidance

5. The Potential Breakup of US and Google

6. TikTok partners with Amazon for in-app shopping

7. Recommendations in Google Search Console

8. Reddit CEO Demands Microsoft and AI search engines To Pay for their Content 

You can find James Allen LinkedIn here: 

https://www.linkedin.com/in/scriptedinsight/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Welcome to SEO Gurus! Just a music to vibe to!

Welcome to SEO Gurus! 

This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)

Jon Clark, Managing Partner and Chief SEO at Moving Traffic Media, brings over 17 years of digital marketing expertise to the table. The former National SEO practice lead at Razorfish, Jon founded his own agency six years ago and has since launched a passion project, Nomad Coffee Club, combining his professional skills with his passion for coffee. When not optimizing search strategies or perfecting his pour-over, this proud #girldad is dedicated to both his family and helping businesses thrive in the digital world

Expect to learn:

1. The benefits of utilizing forums like Reddit and Quora for keyword research and content strategy.

2. How the integration of AI, like ChatGPT, in SEO tools can enhance data analysis and efficiency.

3. The significance of Google Search Console plugins and how they can simplify data filtering and trend analysis.

You can find Jon Clark LinkedIn here:

https://www.linkedin.com/in/ppcmarketing/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Welcome to SEO Gurus! 

This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)

Marcus is a digital marketing consultant based in Birmingham UK. Marcus studied computer science and started his career as a web developer around 1999, just as Google started to dominate the search landscape, and fell down the SEO rabbit hole (where he is still playing around today). 25 years later, Marcus now runs the UK SEO and marketing agency Bowler Hat, where he helps businesses understand the modern marketing environment, develop marketing plans, and run successful marketing campaigns.

Expect to learn:

1. The distinct roles of strategy and planning in achieving SEO success.  

2. Why it’s essential to create content that is better than competitors to make ranking easier.

3. Learn how the SCAMPER framework can be used to create unique and better content.  

You can find Marcus Miller's LinkedIn here:

https://www.linkedin.com/in/bowlerhat/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Welcome to SEO Gurus! 

This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)

Laura Nguyen is an award-winning, experienced marketing executive and entrepreneur with an extensive background in data-driven marketing, digital marketing, and communications for Fortune 500 companies. She is the founder of Solle Solutions, a marketing consultancy. Laura is also a certified executive coach, helping mid-career, high-achieving leaders go from burned out to balanced through her coaching program and online community.

Expect to learn:

1. The importance of aligning SEO and CRO to achieve overall business goals, focusing on both traffic quality and conversion efficiency.

2. The growing trend of zero-click searches and how to adapt your SEO strategy to maintain relevance and traffic.

3. How an omni-channel approach can help maintain brand presence and guide customers through their buying journey across different platforms.

You can find Laura Nguyen LinkedIn here: 

https://www.linkedin.com/in/lauran546

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Welcome to SEO Gurus! 

This episode is brought to you by GHA Marketing!

Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands. 

Expect to learn:

1. How AI can enhance and accelerate SEO tasks across various stages of the workflow.

2. The importance of human editing in AI-generated content to meet Google's quality standards.

3. The benefits of creating and using custom GPTs tailored specifically to SEO tasks.

You can find Lauren Busby LinkedIn here:

https://www.linkedin.com/in/laurenbusby/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Welcome to SEO Gurus Special Series!

This first special episode brought to you by GHA Marketing!

In this series of episodes, Guillaume and James Allen cover the latest news in the SEO world!

Expect to learn:

1. The effectiveness of traditional search and advertising models with the advancement of AI

2. How advertising models may shift from pay-per-click to pay-per-answer-view

3. Why users are increasingly adding "Reddit" to their search queries

You can find James Allen LinkedIn here:

https://www.linkedin.com/in/scriptedinsight/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Welcome to SEO Gurus! 

This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)

Corey Morris is a digital marketing industry leader and owner/CEO of Voltage digital agency. An SEO by trade, he shares with the community through his book The Digital Marketing Success Plan, writing for Search Engine Land and Search Engine Journal, as well as through a wide range of speaking and podcast appearances.

Expect to learn:

1. What constitutes a comprehensive SEO strategy and why it is fundamental for business success.

2. The START framework and how it can be applied to create effective SEO plans.

3. The different metrics and KPIs that should be tracked to measure the success of an SEO campaign.

and many more!

You can find Corey Morris LinkedIn here: 

https://www.linkedin.com/in/coreymorris/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Welcome to SEO Gurus! 

This episode is brought to you by GHA Marketing!

Barry Schwartz is a technologist and CEO of RustyBrick, a New York-based web service firm. He is widely recognized in the search engine industry as the founder of Search Engine Roundtable and News Editor at Search Engine Land.

Expect to learn:

1. How Google core updates work and their impact on search rankings
2. The potential future of search with AI integration
3. Best practices for content creation in the current SEO landscape
4. Long-term approaches to building authority and visibility in search results

You can find Barry Schwartz LinkedIn here: https://www.linkedin.com/in/rustybrick/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/