Marketer of the Month – Détails, épisodes et analyse

Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps.

On The Menu:

1. Using data-driven insights for content and audience decisions.

2. Adapting content to regional audience preferences for higher success.

3. Innovative ad formats attract smaller advertisers.

4. Integration with existing broadcaster models for sustainable growth.

5. Optimizing workflows with technology, processes, and collaboration.

6. Reintroducing older content to new audiences at lower costs.

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Happy creating!

#KasiaJablonska #BBC #Outgrow #FASTMareting #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Andrea Faroppa is the Head of Sónar+D, the innovation and culture program within Sónar, Barcelona's renowned music festival. With over 10 years of experience in the creative industries, She is passionate about building connections between the creative sector and technological brands, institutions, and cross-disciplinary projects. She leads the development of strategic partnerships, branded content, and event production for Sónar+D, focusing on fostering the convergence of creativity, technology, and society. On The Menu: 1. Creating a collaborative space where innovation thrives, driven by creative minds and technology. 2. Navigating obstacles through teamwork, passion, and focus on delivering meaningful experiences. 3. Exploring AI's impact on art and tech industries, fostering education and knowledge transfer. 4. Prioritizing meticulous curation for music, art, and innovation to offer a holistic experience. 5. Incorporating new presentation formats, production techniques, and interactive designs. 6. Celebrating the multicultural and multi-generational nature of Sónar attendees. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #AndreaFaroppa #Sonar #Outgrow #Cultural #Marketing #Branding #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

He talks about the challenges of adapting to new processes and how the 'aha' moment transforms frustration into excitement. Change is hard, but the moment when it all clicks makes it worth it.

Listen in as we dive into those breakthrough moments where everything just works 👉https://bit.ly/4cPPqom

#Outgrow #Podcast #BusinessGrowth #ProcessImprovement #ChangeManagement #Marketing

He shares how the main goal of his product is to help millions of people, not just the elite, to read and learn the language they wish to. He emphasizes Babbel's mission to make language learning accessible and inclusive for everyone.

Watch the full discussion here 👉⁠⁠⁠https://bit.ly/3OYhsEm

He discusses how NFTs serve as the primary way blockchain games generate income and the innovative possibilities of programming these microcomputers.

Watch the full episode 👉⁠ ⁠https://bit.ly/4bLpKZD

He also highlights significant shifts in the industry of transportation as a service, emphasizing how these innovations will reshape our future.

Watch the full episode here👉⁠https://bit.ly/4aTSG0k

Jonathan Daglish is a Senior Manager and the Intelligence Services Centre Lead at Deloitte. He holds a Master's degree in Terrorism, Crime, and Global Security and has extensive experience in intelligence and risk advisory roles, including previous positions at Dataminr and TorchlightGroup Ltd.

On The Menu:

1. AI-Powered Social Listening: Preparation for risks using AI.

2. Future Landscape of Decision-Making: Interconnectivity and data points shaping decision processes.

3. Effective Risk Detection with AI: Technologies like NLP and NER in risk identification.

4. Differentiation in Competitive Market: Partnerships with startups and tech companies.

5. Content Marketing Strategies: Snapshot posts, white papers, and event hosting.

6. Fostering Innovation: Collaborations and unrestricted product development.

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Happy creating!

#JonathanDaglish #Deloitte #Outgrow #AiStrategy #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast

Dragoș Tudorache is a Member of the European Parliament and chairs the Special Committee on Artificial Intelligence in the Digital Age. He began his career as a judge and later held key positions at the OSCE and UN missions. He managed strategic projects at the European Commission, including the Schengen Information System and VIS.

On The Menu:

1. Twin objectives of fostering AI innovation and protecting societal interests.

2. Complexities and importance of global collaboration in AI development.

3. An open-minded approach to policymaking from varied legal and leadership experiences.

4. Essential strategies and tactics for achieving balanced outcomes.

5. Role of the Digital Services Act (DSA) and AI Act in mitigating fake news.

6. The transversal nature of AI affects all economic sectors and societal interactions.

7. Navigating geopolitical competition and standard-setting in AI.

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#DragosTudorache #EuropeanParliament #Outgrow #Cooperation #EuropeanGovernment #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast

He delves into how Sandbox leverages blockchain technology and NFTs to create a fully gated experience. He discusses the innovative equipment that enhances user experience and expands player engagement, pushing the boundaries of what's possible in the gaming world.

Watch the full episode here👉https://bit.ly/3L9wo0d

Frédéric Mazzella, founder of BlablaCar, is also co-founder of Captain Cause, which allows companies to finance environmental and/or social associative projects. He is a regular speaker at leading international conferences and in the media, where he comments on the fast-changing mobility landscape, entrepreneurship, global marketplaces, and building trust in online communities.

On The Menu:

1. Minimal adaptation is needed due to the universal nature of car ownership and mobile networks.

2. Necessity to decarbonize transport to address climate change and ensure future mobility.

3. Use diverse KPIs based on campaign goals, targets, and communication methods.

4. Ensure your product will make the world better to sustain motivation through challenges.

5. Focus on efficiency and automation to handle repetitive tasks, staying creative and adaptive.

6. Stay frugal and efficient, symbolized by the ability to live simply while building the company.

7. Building a robust trust network was essential for user confidence in carpooling with strangers.

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Happy creating!

#FredericMazzella #BlaBlaCar#Outgrow #Metrics #Success #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast