Market Mentors - Matt Dodgson

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100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX

Saison 3 · Épisode 15

mardi 6 février 2024 • Durée 37:21

When should you hire your first marketer?

It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong.

But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth.

In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth.

We cover:

What hiring conditions we're seeing in the B2B tech market in early 2024
When should a B2B tech startup hire its first marketer?
What should you get your first marketing hire to focus on?
What signals should founders look out for to know that marketing isn't working?
Common mistakes startups make when hiring their first marketer
What are the alternatives if you can't afford a full-time hire?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

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99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware

Saison 3 · Épisode 14

mardi 19 décembre 2023 • Durée 25:55

2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess themselves. So, what's the way out of this?

No single solution fits everyone, but I had a chat with Pavey Purewal, who used to be a CMO and is now an Executive Coach. And we dove into some practical tips that marketing leaders can put into action during these challenging times.

We cover:

What's the sentiment amongst B2B tech marketing leaders now
Why now isn't the time to play it safe - 'small m versus big M thinking'
How to approach the relationship with sales when the pressure is on
Given the instability, what should leaders be investing in to improve their performance and resilience?
What it takes to be a successful B2B tech marketing leader today

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply .

91. Series 3 | Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago

Saison 3 · Épisode 6

mardi 27 juin 2023 • Durée 30:58

Artificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience more effectively.

And in this podcast, I talk to Ian Macleod, CMO at SALESmanago, about how AI is changing marketing.

We cover:

Why AI could be good for marketers
Why marketers need to be wary of AI
Is marketing an art or a science?
How can marketers utilise AI
Can AI help develop the next marketing leaders?
How SALESmanago is utilising AI to help solve the problems of their customers?
Has AI become a key part of Ian's focus moving forward?
When hiring B2B marketers, what traits Ian looks for

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply .

3. Series 1 | Ep 3 - Mostyn Thomas - General Manager and CMO of the revolutionary Startup, D30

Saison 1 · Épisode 3

mardi 10 juillet 2018 • Durée 42:19

In our latest Podcast, listen to Mostyn Thomas who is General Manager & CMO of the revolutionary Startup D30, as he gives some great career advice for B2B marketers. In particular, the challenges that marketers face when working for high growth Startups and how to overcome them.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

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2. Series 1 | Ep 2 - Richard Whale - UK & Ireland Marketing Leader, Dun & Bradstreet

Saison 1 · Épisode 2

mardi 26 juin 2018 • Durée 48:53

Join me, Fiona Jensen, as I interview the affable Richard Whale, UK & Ireland Marketing Leader at Dun & Bradstreet. He offers some great career advice, in particular, whether or not you should actually want to become a marketing leader in the first place. And if you do, how to go about getting to the next level in your B2B marketing career.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

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1. Series 1 | Ep 1 - Miguel Adao - Senior Marketing Director, UK & Northern Europe at VMWare

Saison 1 · Épisode 1

mardi 12 juin 2018 • Durée 41:46

Join me, Fiona Jensen, as I interview the inspirational Miguel Adao and find out what advice he has for B2B marketers who want to ascend to the top.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Lire plusRéduire

90. Series 3 | Episode 5. Creating a New Fintech Category & Being Acquired [Case Study], with Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe and Africa at Moody’s Corporation

Saison 3 · Épisode 5

mardi 13 juin 2023 • Durée 26:56

In the rapidly evolving world of fintech, standing out from the competition is crucial for success.

One strategy that has proven to be highly effective is category creation. By defining a new category, establishing an emotional connection with customers, and aligning with the values of their target audience, fintech companies can drive growth, attract investment, and revolutionise the industry.

And in this podcast, I dive into a case study on category creation with Dr. Christine Bailey. After she joined Passfort, they repositioned the company, raised a Series A, and were acquired by Moody's Corporation. Quite a journey!

We cover;

The stage Passfort was at when Christine joined and the remit of her role
Category creation, and why Passfort landed on that as a strategy
Steps Passfort went through to create a new category
How Christine scaled her marketing team during this time
Tips if you want to differentiate in crowded markets
What skills and attributes Christine thinks makes someone good at B2B marketing

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of . Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply .

89. Series 3 | Episode 4. Why Fundamentals Matter More Than Anything Else When Marketing for a B2B Tech Startup, with Paul Berney, CMO at Anthropos

Saison 3 · Épisode 4

mardi 30 mai 2023 • Durée 24:46

New tools, strategies, and tactics are readily available in today's marketing environment, making it easy to become distracted. Throw AI into the mix, and it’s clear to see why a lot of B2B marketers see focus as their number one challenge.

And those challenges are particularly heightened for marketers who work for B2B tech startups. These jobs, by their very nature, are incredibly hard. High expectations, limited time, and stretched resources mean you have to spend your time wisely; otherwise, you risk making no impact at all.

Which is why marketing fundamentals matter more than anything else. And in this podcast episode, it’s something that I dig into with Paul Berney, CMO at Anthropos.

We cover;

What attracted Paul to work at such an early stage startup
What marketing fundamentals are and why they're so important for success in marketing at startups
How Paul has used marketing fundamentals to build and grow a new sector at Anthropos
Tips for anyone wanting to create or refine a company's proposition
What skills and traits Paul would look for if he was a CEO at a startup who was looking to hire their first marketer

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by , Co-Founder of . Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply .

88. Series 3 | Episode 3. The Demand Generation Framework Every B2B Fintech Needs, with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve

Saison 3 · Épisode 3

mardi 16 mai 2023 • Durée 21:14

One of the biggest challenges for B2B fintechs in 2023 is how to create demand. With the well publicised demise of Silicon Valley Bank, rising global interest rates, and a cooling of major economies, venture capital funding in the sector is down by a whopping 83% in Q1 of 2023 compared to the same period in 2022. And this all has an impact on growth.

But despite these challenges, there are real opportunities for marketers at B2B fintechs to transform how they drive demand.

And in this podcast episode, I talked with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve, about a framework they created in partnership with Nottingham Trent University for content marketing within the context of demand generation.

This framework aims to help fintechs create content that aligns with where buyers are in their journey, and it can be a game-changer for fintechs looking to create and capture demand.

We cover;

Why content is particularly important for B2B fintechs right now
An overview of their demand generation framework
Implementation advice for marketers
What types of content to use in the framework
Suggested metrics to track the success of this
The two biggest opportunities for B2B fintech marketers today

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

87. Series 3 | Episode 2. Recruitment and B2B Marketing Parallels + Startup Marketing Advice, with Sam Kuehnle, VP of Marketing at Loxo

Saison 3 · Épisode 2

mardi 2 mai 2023 • Durée 41:01

Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in common than meets the eye.

However, as modern marketing has become more commonplace, the recruitment industry lags behind. So what can recruiters learn from the transformation B2B marketers have been through? In this podcast, we’ll dig into exactly that.

Plus, as Sam Kuehnle has been hired as Loxo’s first marketer, we’ll also discuss his first 90 days and his advice for making a success of a role like his.

We cover;

B2B Marketing and Recruiting: The Surprising Similarities
Transforming Recruiting: Lessons from the Evolution of B2B Marketing
The 90-Day Reality of Being a Startup's First Marketer
No Playbook Exists for Growing a Marketing Team

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply .

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