Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
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E20: Chat GPT might be the fastest way to blend in (not stand out)
Saison 1 · Épisode 20
lundi 1 septembre 2025 • Durée 31:52
If your posts have started to feel flat, robotic, or just like everyone else’s… this episode will hit home. Cassie and Amanda get real about their own experiences with over-relying on ChatGPT for content, how it led to losing their “voice,” and why audiences are craving authenticity more than ever. They unpack the fine line between using AI as a supportive tool vs. outsourcing your soul, and share practical ways to bring storytelling, energy, and humanity back into your content. Expect honesty, laughter, and a little tough love to help you reconnect with your spark online.
⏱ Episode Breakdown
00:00 – Catch-up: life, grief, getaways & client work
03:58 – Cassie’s UK trip, strategy downloads & routines
08:22 – Today’s topic: has ChatGPT gone too far?
09:58 – When content starts sounding the same
11:42 – Why our brains switch off with AI patterns
12:58 – Losing creativity + outsourcing your own opinions
13:31 – Reflection: we’ve done this too
14:39 – Contributing to the “noise” online
16:01 – How to use AI without losing authenticity
17:26 – Where AI still works (emails, structure, clarity)
19:28 – Why personality + energy make content stand out
20:59 – The case for more video + showing your energy
22:47 – Storytelling as the ultimate trust builder
25:45 – The neuroscience of stories (oxytocin + empathy)
26:53 – Amanda’s redundancy story & why it resonated
27:29 – Cassie breaks down the anatomy of a great story
28:25 – Turning your stories into audience transformation
29:44 – Final reflections: create before you consume
E19: Breathwork, falling pregnant and unwiring years of 'always on' in our businesses
Saison 1 · Épisode 19
lundi 25 août 2025 • Durée 37:37
If your nervous system has ever felt fried from years of “girl bossing,” this episode will feel like a giant exhale. Cassie and Amanda open up about their personal journeys with breathwork—from first five-minute sessions that shifted everything to deep three-hour journeys that unlocked healing, released resistance, and even supported fertility. This raw, vulnerable conversation dives into why breathwork is so powerful, how it helps release trapped emotion, and the surprising ways it’s impacted both their lives and businesses. Expect real talk, tears, and takeaways you can use to start your own breathwork practice today.
⏱ Episode Breakdown
00:00 – Why we’re obsessed with nervous system regulation
01:22 – Cassie’s first breathwork experience & 30-day challenge
03:39 – IVF journey + using breathwork to support fertility
05:57 – The reset of a long breathwork journey
07:34 – Brogan’s powerful first experience
08:42 – The science of stored emotion & somatic release
10:25 – Crying as nervous system regulation
10:48 – Restorative vs activating breathwork explained
12:48 – IVF setbacks, stress, and recommitting to breathwork
14:31 – Kundalini activation + the “you’re already a mother” moment
18:00 – Amanda’s intro to breathwork & private sessions
19:28 – What Kundalini really is + life force energy
21:00 – Letting go of old pain through somatic release
22:53 – Trusting timelines in business + conception journeys
24:17 – Healing through discomfort & resistance in breathwork
E18: Don’t let these content mistakes sabotage your sales - part 2
Saison 1 · Épisode 18
lundi 11 août 2025 • Durée 43:53
In part two of Don’t Let These Content Mistakes Sabotage Your Sales, Cass and Amanda go deep into conversion content - the pointy end of your funnel where sales happen.
They unpack the biggest mistakes biz owners make when creating content that’s meant to convert, from dodging sales because you “don’t want to sound salesy” to assuming your audience already knows what you offer.
You’ll learn how to answer client objections before they arise, qualify your leads with precision, infuse your energy into your content, and show up in ways that make people want to work with you now, not six months from now.
If you’ve been posting but not seeing sales, this episode will flip the switch on how you sell through your content.
⏱ Episode Breakdown
00:00 – Welcome back + recap of part one
01:20 – Growth vs. conversion content explained
02:46 – Mistake #1: Not answering client questions or objections
05:11 – Using FAQs + reframing limiting beliefs
06:50 – Educating clients on tricky topics like licensing + budgets
08:54 – Mistake #2: Fear of sounding salesy
10:15 – Selling in stories without feeling pushy
13:06 – Playing the long game with consistent selling
15:13 – Testing what your audience says “yes” to
15:38 – Mistake #3: Not qualifying your leads
18:24 – Using budget talk to attract the right clients
20:03 – Clarity in offers makes content creation easier
22:54 – Mistake #4: Assuming people know what you do
25:40 – Why your name + face matter for trust
E17: Don’t let these content mistakes sabotage your sales - part 1
Saison 1 · Épisode 17
lundi 4 août 2025 • Durée 52:04
If you’re showing up online but your content isn’t converting?
This episode is for you.
In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it.
From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most empowering way. Expect mic drops, real talk, and practical shifts to help you clean up your content and start turning posts into profit. If you’re ready to stop working so hard for so little return, press play now.
⏱ Episode Breakdown:
00:00 – Why your content might be repelling buyers
02:45 – The shift from engagement to conversion strategy
06:13 – The hidden cost of being “inspiring but forgettable”
09:22 – Why your content isn’t building desire
13:40 – The myth of “just be consistent”
17:01 – What high-converting content actually does differently
20:45 – Recap: 3 mistakes that are costing you sales
This one’s for you if you're done doubting your prices — and ready to embody the message that matches your power.
In part two of our most-downloaded episode to date, we go deeper than ever before into the mindset shifts, strategic frameworks, and real AF truth bombs that help you refine and embody your messaging — so you can charge more, attract better clients, and actually believe in what you’re saying online.
We’re talking the Messaging Spectrum, why you’re losing premium clients with “root cause” speak, how your identity affects your content, and why no amount of wordsmithing matters if your energy isn’t behind it.
This episode is equal parts mindset, messaging and magnetic energy — and it will change how you write, speak, and show up in your content from here on out.
🔥 KEY MOMENTS + TIMESTAMPS:
[00:00:46] Welcome to part two: why this convo is everything
[00:01:10] The Messaging Spectrum: what it is + how to use it to sell
[00:02:38] Symptoms vs. root causes — and why your clients don’t speak in “clarity” language
[00:04:12] What your dream clients are actually thinking before they buy
[00:08:59] The identity shift required to own your message
[00:10:57] What happens when you’re scared to sound premium
[00:12:50] The energetic embodiment of premium content (and how to step into it)
[00:14:39] Scaling from $2K to $10K clients? This is the inner shift required
[00:18:09] Messaging isn’t just words — it’s how you hold the price
[00:21:00] Pain vs. desire in your messaging: we have thoughts 👀
[00:24:02] ChatGPT, tone of voice + why your content sounds the same as everyone else’s
E15: Un-f**k your messaging - Part 1
Saison 1 · Épisode 15
lundi 26 mai 2025 • Durée 39:34
If you’ve ever asked “Why isn’t anyone buying?!”, this one’s for you. In this juicy AF episode, we unpack one of the biggest reasons your content isn’t converting the way it should: your messaging.
We get raw and real about the difference between generic content and magnetic messaging, why you’re still attracting low-budget clients, how your identity impacts your positioning, and the sneaky ways your visuals are screaming DIY (even when your price tag says premium).
This one’s part mic-drop, part masterclass, and a full permission slip to step into your higher self energy online.
🔥 KEY MOMENTS + TIMESTAMPS:
[00:01:02] Why this topic is so juicy + the #1 contributor to making $$$ in business
[00:01:25] What actually is messaging, and why it’s not the same as branding
[00:02:52] Where most people go wrong — the fluff, the vagueness, the noise
[00:04:00] Speaking to symptoms not just root causes — this changes everything
[00:05:04] The psychology of how people buy (not everyone buys like you)
[00:06:37] Think it’s your price? Nah babe — it’s probably your messaging
[00:08:46] Why passion for your craft ≠ strategic marketing skills
[00:10:17] Messaging + identity — how being stuck in your start-up self holds you back
[00:13:01] Cringe moments + content that made zero sense (but taught us so much)
[00:16:39] The real reason your best clients aren’t finding you
[00:19:38] Messaging isn’t one post — it’s baked into every single touchpoint
[00:21:23] DIY vs Premium: how to elevate the visual messaging of your brand
E14: High Achiever, Here’s Why You Still Feel Exhausted (Even When You’re Winning)
Saison 1 · Épisode 14
lundi 12 mai 2025 • Durée 01:01:06
If you’ve ever felt creatively “foggy,” always “on,” and never truly off—even when you’re not working—this conversation will change the way you think about your brain, your energy, and your boundaries. Dr Kristy Goodwin joins me to unpack why so many women in business are running on empty (even when they’re technically “resting”)—and what we can do about it.
We talk about how the performance pressure of content creation is rewiring our nervous systems… and how to reclaim your cognitive capacity without going offline for a year.
🧠 In this episode, we cover:
What’s actually happening in your brain when you’re feeling “content fatigue”
The difference between pseudo-rest and true rest—and how to tell if your breaks are doing their job
How “digital pull” is silently draining your creative power
Why working less isn’t the answer if your brain is still on
Dr Kristy’s practical (and non-performative) strategies for content creators and business owners
How to reset your nervous system to support sustainable visibility
Why boundaries aren’t about restriction—they’re about reclaiming your brilliance
Dr Kristy is a neuro-performance scientist who helps ambitious leaders, entrepreneurs, and creatives optimise how they work and live — by aligning their business with their brain.
She takes the latest neuroscience, psychology, and biometric data — think: Oura rings and Whoop bands — and turns it into really practical tools for focus, energy, creativity and flow.
Website: https://drkristygoodwin.com
Instagram: @drkristygoodwin
Book: Dear Digital, We Need to Talk
⏱️ Time-Stamped Breakdown:
00:00 – Intro & guest welcome
E13: The courage to say no (even when it pays well)
Saison 1 · Épisode 13
lundi 5 mai 2025 • Durée 39:21
In this juicy storytelling-style ep, we’re getting real about the power of saying no — especially when it feels really hard. From unaligned clients to high-paying offers that just didn’t sit right, we’re sharing personal stories and the emotional rollercoaster behind setting boundaries in business.
If you’ve ever bent over backwards for a client, spiralled over pricing, or struggled with the guilt of putting yourself first — this one’s for you. You’ll walk away feeling empowered to protect your peace, trust your intuition, and reclaim your personal power.
⏱️ Key Topics & Timestamps:
00:00 – Intro
Flow > hustle — what this podcast is all about
01:00 – Why Saying No Is So Hard
How people-pleasing, childhood conditioning, and self-worth all play a role
08:30 – A Client From Hell
Cass shares the red flags, the stress, and the moment she said no
14:30 – Saying No (Even When It’s Good Money)
Amanda’s Photoshop sponsorship story and the power of trusting your gut
18:30 – Saying No Changed My Life
The job Amanda turned down that paved the way for her business
25:00 – Capacity Is a Currency
Why even the good opportunities aren’t always the right ones
E12: When business feels slow, your personal power is being unlocked
Saison 1 · Épisode 12
lundi 28 avril 2025 • Durée 46:57
We’re back after a little pause, and today’s conversation is one every entrepreneur needs to hear.
We’re diving deep into:
Why slower seasons aren’t a setback — they’re an opportunity for serious growth
The real reason you might not be seeing fast results (and it’s not your offer)
How to lead yourself when everything feels heavy, uncertain, or slow
Why building a magnetic business requires patience, resilience, and next-level self-trust
How detaching your worth from your results actually speeds up your success
Why “overnight success” is a total myth — and how to keep showing up even when no one’s clapping (yet)
This is your reminder that you’re not behind — you’re just building something real, and real things take time.
If this episode hits home, leave us a review, share it with a friend, or drop an anonymous Q in the link below — we might answer it on a future episode!
07:00 – Leading yourself during industry slowdowns
10:00 – Short-term results vs. long-term success
12:30 – Inner work, mindset, and business patience
18:30 – The slow burn to real brand authority
26:00 – Trusting your data, not your doubts
30:00 – How clarity and detachment create momentum
36:00 – Why engagement metrics don’t matter
43:00 – Redefining success beyond revenue
E11: Success isn’t always safe… and that’s why you’re holding back with Jess Williamson
Saison 1 · Épisode 11
lundi 24 mars 2025 • Durée 01:13:10
Are you putting offers out there but secretly hoping no one buys? Wondering why your success feels capped, even though you’re doing all the things? Avoiding visibility or going after the next level because you’re terrified of what it might actually require of you?
We’re joined by the magnetic Jess Williamson – award-winning entrepreneur, TEDx speaker, mindset and business mentor – for one of our most expansive convos yet. This episode is a wake-up call to every woman who’s secretly scared of getting what she says she wants.
We get into the subconscious blocks, sneaky sabotage, and deep mindset work that’s actually holding ambitious women back – and what to do about it.
We speak about:
🔥 Why “more hours = more success” is broken
🔥 The fear of success no one’s talking about
🔥 How Jess built a multi-million dollar brand with a modest following
🔥 Getting hate online (and why it’s actually good)
🔥 What to do when your goals feel too big to say out loud
🔥 And how to stop waiting for permission and actually move
Whether you’re scaling or just starting out, this one’s full of permission slips, perspective flips, and a bit of a loving slap to stop playing small.
⏱️ Time Stamp Breakdown:
00:00 – Intro & Jess in the Maldives
07:15 – Breaking up with hustle culture
10:00 – The energetics of sales and the power of letting go
14:30 – Why your following doesn’t equal your income
19:00 – Engagement ≠ enquiries: your content is talking to the wrong people
23:00 – The emotional rollercoaster of business (and how to stay neutral)
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