Lee2B – Détails, épisodes et analyse

What do Penguins and B2B have in common? A lot, according to our next guess Drew Neisser

Today’s guest is a marketing renegade in every sense of the word. Drew Neisser is a two-time founder, a two-time author, and the host of over 400 episodes of Renegade Marketers Unite. Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the flocking awesome community of B2B marketing leaders he started in 2020. , and literally wrote the book on how to simplify B2B marketing 

Drew isn’t just about the numbers and the strategies. He’s about the stories. Whether it’s making ‘brand’ less of a dirty word, helping CMOs conquer the impossible, or rallying around his favorite bird, Drew brings curiosity, passion, and a whole lot of smarts to the table.

So, get ready to dive into the SaaS trenches, hear some penguin-packed wisdom, and maybe even uncover what’s wrong and what’s right with B2B today. Drew Neisser, welcome to Lee2B!"

Lee sits down with Peter Luba and Dhruv Sringari, the co-founders of SmartPass. We dive into their journey, the early days of creating SmartPass for a high school project, the lessons they've learned scaling and leading a growing startup, their partnership with Reach Capital, and of course their recent acquisition by Raptor Technologies.

As SmartPass's growth marketer, Lee brings a personal connection to the conversation. From embracing chaos, to the building out a team, this episode is packed with insights for anyone looking to turn big ideas into realities!

Today I’m speaking with Kerry Guard, CEO of MKG marketing.

As a mother of twins and a true believer in the art of balance, Kerry is on a mission to redefine company culture by proving that flexibility and success go hand in hand. 

She is also the host of Tea Time with Tech Marketing Leaders, where she interviews digital marketing experts, such as yours truly! I had a great time talking with Kerry on her show and I can't wait to spill some more tea on this episode of Lee2B

So excited for today’s episode because I have Joseph Jewell, a recruiter that codes and a master of satire.

You have have seen Joseph’s satirical interview tip posts that always get you in the second half. Get ready for a conversation about the job market, blending humor with expertise, and tips for the job search on Lee2b

Lee speaks with Peter Wheeler—a seasoned entrepreneur and marketing leader!

He has executed major campaigns and built revenue teams for global brands like Okta, Dolby, BMW, MillerCoors, Mapbox, CMT, and countless other organizations big and small. 

Known as #peterledgrowth, Peter specializes in product-led growth and go-to-market strategies, reshaping how businesses engage and expand in the digital era.

Join us as we dive into Peter's journey, uncovering the stories behind his successes and gaining insights into the world of PLG, entrepreneurship, and marketing.

Coming to the mic today is Mandy Thompson, the co-founder of Digital Reach Online Solutions, where HubSpot expertise meets an untamed spirit. A serial entrepreneur since 19, Mandy's journey catapulted her to mid seven-figure success before embracing a nomadic life.

With a knack for rewriting the rules, she's now blazing trails in the remote realms of Alaska and New Mexico.

Join us as Mandy spills the secrets of thriving in the digital landscape, while being authentic to yourself and those around you. On this episode of Lee2B

Lee speaks with brilliant Amber Rhodes, Senior Content & Communications Manager at UserGems and the creative force behind their content game! 🚀

Join us as dive into Amber's unique take on the B2B content game, social media, brand voice and reality TV!

With a background spanning both in-house and agency SEO, Bianca has become a driving force of innovation at HubSpot!

Her approach is both humble and impactful, navigating significant algorithm changes with ease and spearheading the creation of HubSpot's EEAT Playbook. In her role as Project Manager of the Blog Insights Report, Bianca plays a pivotal role, influencing 90% of all published or updated blog content. Beyond projects, she leads training initiatives and facilitates team scalability with an authentic passion that sets her apart.

Plus, Bianca and I used to be coworkers, so get ready for an extra fun episode of Lee2B

Lee talks with a leader in the GTM B2B community spaces, Jared Robin, co-founder of RevGenius!

Jared is your go-to guy for all things community-building and business scaling. With RevGenius skyrocketing from 0 to 40k members in just three years, Jared's journey is a testament to his knack for fostering growth.

Join us as we unravel the secrets to his success and explore the dynamic intersection of sales, marketing, and community empowerment!

Ever thought about writing your own nonfiction or B2B book?

Today, we’re stepping into the vibrant world of Moxie Books with Vicky Quinn Fraser, who is a master in turning creativity into captivating books. Creator of the MicroBook Magic program, Vicky has woven her magic through five books, ghostwritten over 20, and empowered countless individuals to share their stories.

Beyond the written word, catch Vicky swinging on a trapeze, choreographing dance routines, and mastering the art of pole dancing.

Get ready for an engaging conversation about how to tell your story, the essence of writing, and a whole lot more with Vicky  Lee2B