Crossing the Atlantic (formerly called The TransAtlantic Entrepreneur) is a biweekly podcast for business leaders expanding between the US and Europe.

Hosted by Christina Rebuffet-Broadus, an American advisory expert in transatlantic business based in France for 20+ years, and founder of TransAtlantia.

Each episode unpacks the cultural blind spots, market entry mistakes, and deal-breakers that trip up companies on both sides of the Atlantic.

No abstract theory. No textbook frameworks. Just what actually happens when American companies enter Europe, European companies enter the US, and everyone assumes they understand each other because they share a language.

Christina has helped 500+ companies navigate transatlantic expansion across industries including industrial, agri-food, energy, SaaS, and manufacturing.

She's the USA Affiliate Director with GoExport (Groupe ADIT) and France Country Manager for USA Launching Pad based in Silicon Valley. She brings a perspective no one else has: she's lived and built businesses on both sides.

What you'll hear in each episode: real client stories, the cultural signals that make or break deals, pricing and negotiation differences between US and European buyers, distribution strategy, market entry frameworks, best practices for sales, and the hard-won lessons that don't show up in AI queries.

If you're a CEO, VP of Sales, Export Director, or founder planning a US or European expansion... Or if you're in the middle of one that isn't clicking, this podcast will save you time, money, and a heck of a lot of frustration.

And for those of you wondering, this podcast was formerly in French, under the name "The Transatlantic Entrepreneur", with 50+ episodes.

"Crossing the Atlantic" brings you the same host, same mission, new name, and in English, broadened to reflect the full range of business leaders crossing the Atlantic today.

New episodes every two weeks.
Also available as a LinkedIn article series and newsletter at https://transatlantia.com/newsletter/

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