Influence Anyone – Détails, épisodes et analyse

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Influence Anyone

Howie Chan, Influence Strategist @ The Behavioring Company

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Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 97

The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.

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Données mises à jour le 09/09/2026

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The HYPE Formula: How Michael Schein Builds Instant Authority

Épisode 96

mardi 8 septembre 2026 • Durée 54:10

Despite what many people think, going viral is NOT luck. According to Michael Schein, author of The Hype Handbook, it's a formula, and it starts with picking a fight, not with a person, but with an idea everyone else has agreed to accept without question. In this conversation, Howie Chan sits down with Michael to unpack how he turned himself from a broke, forgettable marketing copywriter into an in-demand ghostwriter and hype strategist, using the same psychological principles that built cult followings, packed stadiums, and turned unknown authors into household names. He explains why the advice to niche down is usually wrong, why almost every credible expert eventually needs a Bible, a foundational book that gives followers something to rally around, and why the fastest way to build an audience is to strategically borrow someone else's. You'll learn why picking the right fight matters more than being liked, how to find a hyper-specific niche instead of a generic one, what separates a ‘Bible’ from an ordinary business book, and how to build a secret society of powerful connections. Chapters: 00:00:00 Why Opposition Builds a Tribe Faster Than Merit 00:08:36 The Alice Cooper Billboard That Broke London 00:11:43 Picking a Fight with an Idea, Not a Person 00:15:28 How to Dig Past the Generic Answer 00:17:19 The Niche Myth 00:22:53 Life After Writing the ‘Bible’ 00:26:45 A Regular Business Book Versus a ‘Bible’ 00:30:19 When Hype Goes Too Far 00:32:09 Build a Secret Society 00:41:19 Should You Write a Book? 00:43:42 Self-Publishing Versus Traditional Publishing 00:51:42 Final Advice: Own What You're Against From Michael Schein: Website (https://michaelfschein.com/) LinkedIn (http://linkedin.com/in/michaelfrancisschein) Book (https://michaelfschein.com/the-hype-handbook/) Mentioned in this episode: How to Ask for What You Want: The Skill Mark V Hansen Used to Sell 500M Books (after 144 rejections) (https://www.howiechan.com/podcast) (August 18) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms (https://ideablossoms.com/)

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Brand Is a Memory: The Positioning Framework Behind the World's Biggest Brands

Épisode 95

mardi 1 septembre 2026 • Durée 21:57

Most professionals think branding starts with picking the right customer. Howie Chan says that’s the wrong question to ask. In this solo episode, Howie breaks down the positioning framework he uses to build some of the world's biggest brands, translated for executives, founders, and professionals who want to be remembered instead of overlooked. He explains why a brand is not a logo or a tagline but a memory sitting in someone else's mind, and why trying to serve everyone leaves that memory blank. You'll learn how to plot your brand on the relevance and difference matrix, why trigger-first targeting beats picking a persona or title, how to map your direct, indirect, and alternative competition, and how to build a star anchor that sticks through point of view, repetition, and expression across visual, verbal, and experiential touchpoints. Chapters: 00:00:00 What Brand Actually Means 00:03:25 The Relevance vs Difference Matrix 00:05:54 The Trigger First Strategy 00:10:11 Finding Your Difference 00:14:24 Expression: Point of View and Memorable Idea 00:18:09 Visual, Verbal, Experiential Branding Mentioned in this video: Neuroscientist: “Attention spans are NOT shorter” (7 tactics that get anyone’s attention) (July 28) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms

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The Purple Cow Effect: Freelancer Magazine Founder Reveals How Starting a Print Magazine Led to a Thriving Paid Community

Épisode 94

mardi 25 août 2026 • Durée 53:25

Most people think building a community means throwing up a Circle page or a Slack channel and waiting for people to show up. Sophie Cross, founder of Freelancer Magazine, built an 800-member paid community without a single group chat, and she tells Howie Chan why that absence was intentional. In this conversation, Sophie shares how she launched her print magazine for freelancers through a fast, high momentum Kickstarter campaign, the psychological tricks she used to push past fear before hitting publish, and the real difference between a community that talks at people and one that connects people to each other. You'll learn why speed can beat perfect planning, how to build a community around an outcome instead of an existing identity, why virtual co-working sessions keep freelancers accountable without adding more noise to their inbox, and what Sophie considers the most overlooked skill in growing a business around real human connection. Chapters: 00:00:00 How Purple Cow Sparked Freelancer Magazine 00:06:21 Fear, Momentum, and the Courage to Launch 00:11:40 The Kickstarter Playbook: Pre-Launch and Testing Fast 00:18:43 Lessons for Building a Community 00:22:43 Building Community Without a Built-In Identity 00:27:19 Meeting People Where They Are (Howie's Community Test) 00:36:21 The Unspoken Realities of Leading a Community 00:39:15 Monetizing Community: Pricing, Team and Growth 00:42:50 Trust and the Small Things That Build Connection 00:46:56 Inside Virtual Co-Working 00:50:16 Final Advice: Surround Yourself with the Right People From Sophie Cross: Website LinkedIn Mentioned in this video: Goldie’s episode: She posted 800 daily LinkedIn videos… and this happened! (July 21) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms

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Chicken Soup for the Soul Co-Creator: From 144 Rejections to 500M+ Books Sold Worldwide

Épisode 93

mardi 18 août 2026 • Durée 59:55

Mark Victor Hansen got rejected 144 times before Chicken Soup for the Soul became one of the bestselling book series in history. In this episode, Howie Chan sits down with the legendary author, publisher, and co-creator of the Chicken Soup for the Soul franchise to unpack the psychology behind persistence, goal-setting, destiny, and influence. Hansen breaks down why most people never figure out what they actually want, and shares the mental technique he and Jack Canfield used to program their subconscious mind while they slept, the same process that produced the Chicken Soup for the Soul title itself. He explains why storytelling is the real engine behind influence and sales, and walks through the traps that kill most first-time authors before they ever finish a book. You'll learn why writing down your goals every day changes how your brain processes opportunity, how to identify a niche worth owning, and how the biggest rejections often turn into the biggest wins. Chapters: 00:00:00 Ask Yourself, Ask Others, Ask God: Finding Your Destiny 00:04:35 Program Your Subconscious Before You Sleep 00:12:06 Storytelling: The Core of Influence 00:22:24 Four Paths to Publishing 00:25:02 The Traps That Kill Most Books 00:26:53 Own Your Niche: How to Choose What to Write First 00:32:07 Top Tips to Write Your Book 00:35:12 Writing Emotion Into a Nonfiction Business Book 00:38:52 Turning Problems Into Fortunes 00:44:17 Marketing Your Book: Lessons from Podcasting's Biggest Names 00:54:54 Final Advice on Purpose and Legacy From Mark Victor Hansen: Website LinkedIn Books Mentioned in this video: How To Create Any Reality (The Belief Blueprint) (August 4) What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots). → https://www.influencestylequiz.com/ Join 1,025+ leaders who've already uncovered what their style is. Become the Expert People Remember, Trust, and Choose. Expert Foundations is a live 3-week program where you'll build the three foundations every influential expert needs. → https://www.howiechan.com/expertfoundations Next cohort begins August 17 - September 4, 2026 — Produced by Ideablossoms

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Career Pivoting After Getting Laid Off at 42 (and 3 things I’d do differently if it happened again)

Épisode 92

mardi 11 août 2026 • Durée 37:57

In this solo episode, Howie shares a very personal story. It happened in March, 2022. A brief phone call ended his dream job and he was forced to rebuild his career. Now, in hindsight, if he could redo the 18 months that followed, there are three things he'd do (very) differently. Hit play and listen to Howie break down why being good at your job will not keep you safe in the modern workplace and how most professionals confuse personal branding with professional branding — that confusion is exactly what keeps smart, credible professionals invisible. Howie holds nothing back and walks through the three strategic foundations that have to be locked in before anyone posts a single thing online. Chapters: 00:00:00 The Call That Ended My Dream Job 00:04:08 3 Reasons Building a Professional Brand Matters 00:09:59 Personal Brand vs Professional Brand 00:13:59 The Question Almost Everyone Skips 00:18:00 The 3 Foundations of a Powerful Professional Brand 00:31:21 The Skill Nobody Taught You 00:33:49 3 Things I’d Redo After Getting Laid Off What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 1,025+ leaders who've already uncovered what their style is. Become the Expert People Remember, Trust, and Choose. Expert Foundations is a live 3-week program where you'll build the three foundations every influential expert needs. → https://www.howiechan.com/expertfoundations Next cohort begins August 17 - September 4, 2026 — Produced by Ideablossoms (https://ideablossoms.com/)

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The “Inner Propaganda:” How To Change Your Beliefs, Influence Reality & Build the Ultimate “ Antifragile Identity”

Épisode 91

mardi 4 août 2026 • Durée 01:10:46

Howie Chan sits down with Owen Fitzpatrick, social psychologist and author of Inner Propaganda, to unpack why your brain is running a quiet campaign against your own objectivity. Owen reveals that belief has almost nothing to do with logic. It has to do with what feels right, safe, and stable. Together they break down the four different kinds of truth we mistake for objective fact, why argumentation almost never changes anyone's mind, how to build a belief growth mindset, and why your brain decides what to believe before it ever starts reasoning. Owen also shares the deeply personal story behind why he's spent his career studying belief: he got very close to ending his life at 14 years old, but one line in his own suicide letter stopped him and saved his life. Chapters: 00:00:00 How Our Beliefs Influence Our Reality 00:12:34 Why This Matters: Living in a Difficult World 00:17:12 Building a Belief Growth Mindset 00:22:16 The Kale Analogy: Curating Your Information Diet 00:26:56 Desired Truth: When We Don't Want to Believe 00:31:22 Becoming a Belief Leader 00:34:02 The Courage to Change Your Beliefs 00:37:19 The Antifragile Identity 00:43:03 Influencing Teams and Companies 00:52:03 Nuance, Real Propaganda, and Complex Characters 01:00:52 Owen's Story: The Letter That Saved His Life (and His Final Message) From Owen Fitzpatrick: Website LinkedIn Book: Inner Propaganda Mentioned in this video: Beyond Belief: The Truth About Why You Feel STUCK | Behavioral Change w/ Nir Eyal (March 10) What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 900+ leaders who've already uncovered what their style is. Become the Expert People Remember, Trust, and Choose. Expert Foundations is a live 3-week program where you'll build the three foundations every influential expert needs. → https://www.howiechan.com/expertfoundations Next cohort begins August 17 - September 4, 2026 — Produced by Ideablossoms

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The 7 Signals: Why Your Attention Span Isn't Short (and What Actually Captures Human Focus)

Épisode 90

mardi 28 juillet 2026 • Durée 21:55

The goldfish attention span myth has been repeated in TED Talks, boardrooms, and marketing decks for years, but it never actually existed. In this solo episode, Howie Chan traces the myth back to its source, then asks a better question: if attention span isn't shrinking, what actually decides where the brain looks? Howie breaks down why psychologists rarely study attention the way we imagine it, and unpacks the deeper mechanism behind why some ideas get noticed while others disappear into the noise. He walks through the seven signals the brain has evolved to prioritize, from relevance and novelty to identity and consequence, and shows how each one shapes whether a presentation, a pitch, or a single sentence earns someone's focus. Chapters: 00:00:00 Debunking the Goldfish Attention Span Myth 00:02:53 One of the Most Important Questions in Influence and Leadership 00:05:07 What Attention Actually Is 00:07:29 The Seven Signals the Brain Notices 00:18:35 Bringing the Seven Signals Together 00:19:42 The Responsibility That Comes With Attention Check out Howie’s episode with Dr. Carmen Simon: B2B or B2C: The Only 10% That Matters in Marketing & Sales (June 23) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 900+ leaders who've already uncovered what their style is. — Produced by Ideablossoms

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Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format

Épisode 89

mardi 21 juillet 2026 • Durée 01:13:41

Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like. In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s framework for building a personal brand that can survive a total identity overhaul. You'll learn the hard and soft keyword exercise Goldie uses to help clients find real clarity, why introversion has nothing to do with visibility, how to tell a gimmick from a genuine signature, and how to grow your influence inside a company without losing yourself in the process. Chapters: 00:00:00 Goldie Chan and the Original LinkedIn Video 00:13:17 Creating a Genuine Personal Brand 00:19:19 Reputation vs Personal Brand 00:22:43 The Myths Surrounding Introverts 00:26:25 An Exercise to Build Your Personal Brand 00:34:40 Transparency vs Authenticity (and Guarding Your Privacy) 00:41:34 The Why of Building a Personal Brand 00:47:55 How to Pivot Your Personal Brand 00:52:35 Common Pitfalls When Building a Personal Brand 00:58:29 Start With One Platform, Then Build the Ecosystem 01:03:29 Navigating Employer vs Personal Brand Tension 01:09:34 Know Yourself Before You Brand Yourself From Goldie Chan: Website LinkedIn Personal Branding for Introverts Mentioned in this video: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21) What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. The Invisible Expert Problem FREE Masterclass How to become known WITHOUT chasing followers or pretending to be someone you’re not. → https://events.influencesystemmastery.com/register July 30, Thursday, 11 am CST, 6 pm UK, 6 pm CET — Produced by Ideablossoms

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The Psychology of LinkedIn Success: 5 Traits That Turn Invisible Experts into In-Demand Ones

Épisode 88

mardi 14 juillet 2026 • Durée 11:08

Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology. In this solo episode, Howie breaks down the five psychological beliefs shared by the most successful people on LinkedIn. Drawing on research from Princeton's Oppenheimer and frameworks from Clayton Christensen, he shows why opportunities are created in the mind long before they show up in your inbox. You'll learn why simplicity increases perceived competence, why sameness makes you invisible, and why the real driver of opportunity is being remembered, not being the loudest. Chapters: 00:01:26 LinkedIn Is More Than a Social Platform 00:04:25 Trait 1: Get Clear on What You Want 00:05:26 Trait 2: Clarity Over Cleverness 00:06:53 Trait 3: Different Beats Better 00:08:42 Trait 4: Opportunities Are Social 00:09:24 Trait 5: Own a Specific Problem Check out Howie’s episode on how you can be better than 99% of people who use LinkedIn: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. — Produced by Ideablossoms

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Emotional Targeting Expert: The Secret Behind Every Sale

Épisode 87

mardi 7 juillet 2026 • Durée 01:01:55

Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional Targeting, says that's backwards. In this episode, Howie Chan sits down with Talia to break down why B2B purchases often carry more emotional weight than B2C ones, and why self-image and social image quietly drive nearly every decision a person makes. Talia shares the exact interview questions she uses to uncover emotions that customers can't articulate themselves and lays out her three-part emotional targeting framework — research, audit, and testing. You'll learn how to identify the hidden emotional triggers behind your customers' decisions, why B2B may be more emotionally driven than B2C, and why data alone rarely wins deals. Chapters: 00:01:40 Self-Image vs Social-Image 00:07:51 The B2B Emotion Myth 00:11:39 What Emotional Marketing Actually Means 00:14:40 The Value of Social Listening 00:22:46 Questions That Reveal Your Customer’s Hidden Emotions 00:30:21 Copying Competitors Won't Save You 00:34:45 The 3-Part Emotional Targeting Framework 00:46:33 Emotional Targeting in Everyday Life 00:51:12 Using Emotional Pull to Build Communities 00:54:52 Where Conversion Optimization Is Headed 00:58:03 The Problem With Outsourcing Your Brain to AI From Talia Wolf: Website (https://taliawolf.com/) GetUpLift (https://getuplift.co/) LinkedIn (https://www.linkedin.com/in/taliagw) YouTube (https://www.youtube.com/c/TaliaWolf) Book (https://taliawolf.com/book) Mentioned in this episode: Conversation with Matt Sucha (episode 74): https://www.youtube.com/watch?v=Udgvfulyjb4 What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. — Produced by Ideablossoms (https://ideablossoms.com/)

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