Idea to Value - Creativity and Innovation with Nick Skillicorn (Nick Skillicorn)

In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling.

See the full episode at https://wp.me/p6pllj-1MJ

#storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience

We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative.

Themes discussed in this episode:

• 00:01:30 - What is narrative storytelling
• 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence
• 00:04:30 - How this technique is different from divergent thinking pioneered in the 1950s
• 00:07:00 - The longer people study, the less able they become at counterfactual thinking
• 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future
• 00:13:00 - The curse of knowledge and solving problems using the same techniques as always
• 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system
• 00:18:00 - What people believe is possible is usually related to their fears or hopes
• 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone
• 00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning

Links mentioned in this episode:

• Angus Fletcher's website: https://www.angusfletcher.co/
• Angus Fletcher on Linkedin: https://www.linkedin.com/in/angus-fletcher-99713617/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden.

https://www.ideatovalue.com/podc/nickskillicorn/2017/06/podcast-015-samuel-west-can-learn-museum-failure/ 

The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.

The collection consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation.

Talking points from the episode:

• Why "failure as a badge of honour" in Silicon Valley is not necessarily a good thing (03:45)
• The failure of the Nokia N-Gage, and how it illustrates how Nokia failed to admit negative indicators (05:00)
• The failure of Blockbuster, and how it shows the importance of being willing to flex and change your business model over time (07:45)
• The failure of KODAK, who invented the technology for the mainstream digital camera but could not integrate this innovation successfully into their existing business (10:00)
• The concept of Psychological Safety, and how it is the driver for innovation in high-performance teams (16:30)
• The difference between failure as part of experimentation, and failure of a project overall (19:30)
• What companies can do to avoid catastrophic failure (20:30)

Links from this Episode:

Museum of Failure: https://www.museumoffailure.se/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak with Prof Uli Weinberg, Director der HPI School of Design Thinking and President of the Global Design Thinking Alliance.

See the full original episode at https://wp.me/p6pllj-1uY 

We speak about how Design Thinking has changed over time, where it is going and how it needs to be taught in a different way to stay relevant.

Topics covered in this episode:

• 00:01:30 - His history in computer animation and video game development
• 00:04:00 - How Design Thinking began at the HPI more than 15 years ago
• 00:06:30 - Design Thinking for him used to be the way of solving problems coming out of the fields of Design
• 00:11:00 - How all parts of a corporation can benefit from Design Thinking, not just Design activities
• 00:13:00 - How teams will work and collaborate to produce their best work
• 00:16:00 - The 3P Triangle of Design Thinking: Place, People, Process, and how important the cultural and organisational aspects are
• 00:18:00 - How Design Thinking has changed over the past decades and where it is going
• 00:23:00 - His new book "Network Thinking" to bring people into the new patterns

Links mentioned in this episode

• HPI School of Design Thinking: https://hpi.de/school-of-design-thinking/hpi-d-school.html
• Global Design Thinking Alliance: https://gdta.org/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-017-trevor-crane-everyone-publish-book-grow-business/ 

Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge their business.

Topics covered in this interview:

* All of the things which prevented him from getting his first book published (02:00)

* The importance of getting help (03:30)

* Why journaling doesn't work (06:00)

* How the most important thing is to truly decide to get it done and committing to it (07:30)

* Why you should declare to the world that you will get it done (08:00)

* Why you should write a book at all, to help your business (10:30)

* The worst way, and best way, to make money as an author (15:00)

* How you find out what people are interested in and turn it into a bestseller (16:30)

Links mentioned in this episode:

Get Two FREE books about getting your book done, by signing up here: http://www.trevorcrane.biz/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd.

You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive.

See the full episode at https://wp.me/p6pllj-1NE

#creativity #toddhenry #productivity #nickskillicorn #ideatovalue

Topics covered in the episode:

• 00:01:30 - What the Daily Creative is about
• 00:04:00 - What you do every day matters more than what you do once in a while
• 00:07:15 - How the book is structured in order to be useful every day and repeatable
• 00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill
• 00:15:45 - With people's shortening attention spans, people need a book like this now
• 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing
• 00:23:30 - Re-imagining what Todd wants to do in the world
• 00:26:40 - How Todd is diversifying how he does his core business work

Links mentioned in the episode:

• Todd's website: https://www.toddhenry.com
• Daily Creative book: https://www.dailycreative.net

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 
* Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

See the full episode at https://wp.me/p6pllj-1B8

#creativity #psychology #research #jpguilford

Very rarely do we come across a specific moment where we can see an entirely new field of research begin.

However, on Sep 2-8, 1950, Joy Paul Guilford gave an impassioned speech as new president of the American Psychological Association where he introduced the need for more formal research into the previously vague field of creativity.

It was this speech which kickstarted the field of creativity research, pioneered by himself and other researchers like Paul Torrance, and led us to the world where we now have a much better understanding of what is happening when we have ideas.

In this podcast, I read the entire Journal article of his 1950s speech, titled "Creativity", so you can see where it all got started.

I warn you, it is nearly an hour long.

And some of the thoughts in it are very much of the time period he was in (for example, listen to how often Guilford mentions "he" and "him" instead of "she"...).

But it is fascinating to see how even back then, some of the fundamental ideas and challenges which still are affecting creativity today were already being talked about, like how school systems train children to give the correct answers, or even how computers will automate human thinking. Although these computers were so new at the time that Guilford refers to them as remarkable new thinking machines.

So if you want to be taken back in time to where it all started, get a nice warm cup of tea, put on your headphones, and watch the video of me reading it (above), or listen to the podcast here.

Enjoy.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation.

See the full episode at https://wp.me/p6pllj-1Dh

#IP #trademark #patent #troll #copyright #intellectualproperty

We go through the different types of intellectual property, as well as which one is appropriate for which type of creative output, innovation or product.

Topics covered in this episode:

• 00:01:45 - How Napster was Robert's introduction to Copyright and the creative process
• 00:04:45 - The different types of intellectual property protection: Trademarks, Copyright and Patents, and the costs associated with each
• 00:14:15 - the misunderstanding of what IP protection actually brings: It allows you to enforce your ownership against people who are infringing on it, but this needs to happen at a cost
• 00:19:30 - Enforcement does not happen automatically
• 00:22:30 - How patent trolls have changed the value and usage of patents
• 00:25:00 - How Amazon is trying to simplify patent disputes on their platform
• 00:28:00 - Is it possible to prevent someone stealing your idea?

Links mentioned in this episode:

• Superhero Legal: https://superherolegal.com

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight.

See the full episode at https://wp.me/p6pllj-1sQ 

We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

Topics covered in today's episode:

• 00:01:45 - People don't want to join a company, they want to join a crusade
• 00:02:30 - What are you fighting for?
• 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40)
• 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed
• 00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work
• 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people

Quote from the episode:

How to find out the purpose of your organisation, ask these two questions of your people:

What do we do here?

How does what you do help us do that?

Links mentioned in today's episode:

• Audiobook: Pick a fight: https://amzn.to/3b3pVzj
• David's website: https://davidburkus.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses.

See the full episode at https://wp.me/p6pllj-1LG

#telecomms #innovation #podcast

In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a first mover or fast follower.

Apologies about any sound quality issues.

Topics covered in this episode:

• 00:01:30 - Paul's journey helping to launch the company that became AT&T in America, and then at the company which brought SMS to the next level
• 00:04:45 - What it was like innovating in an industry when the technology was only just being developed
• 00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time
• 00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth
• 00:16:00 - Instead of going Zero to One, aiming for going from Zero to a Billion
• 00:19:30 - The work which Paul is currently doing around messaging and CPAAS
• 00:22:00 - Is your company a predator or bait, when it comes to acquisitions?

Links mentioned in this episode:

• Paul's Linkedin: https://www.linkedin.com/in/paulruppertintl

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Why are blank pages so scary?

What causes writer's block?
While there have not been that many academic studies on the causes of writer's block, there are likely three main components which contribute:
* The way the brain forms new idea through combinations, and the required triggers which a blank page does not provie
* Self Judgement that an idea is not good enough when it is originally formed
* Self-imposed inflexible rules and plans as to how the creative process should work

To read the full article on what causes writer's block and how to overcome it, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/01/the-tyranny-of-the-blank-page-how-to-get-over-writers-block/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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In this episode of the Idea to Value podcast, we speak with Founder of the Dirty Easel, Christiane Michaelis.

See the full episode at https://wp.me/p6pllj-1ve 

We speak about what it takes for people to get back in touch with their inner creativity, and how art can be used to unlock this.

Topics covered in this episode:

• 00:01:00 - Christiane's start in music and theatre
• 00:06:30 - What is different learning from professional creatives
• 00:11:00 - How she prefers the creative times of developing something new, rather than performing the same production repeatedly 
• 00:14:30 - The difference between being creative yourself, and inspiring creativity in others
• 00:19:00 - Using exercises from the Arts to unleash creativity in a corporate setting

Links mentioned in this episode:

• The Dirty Easel: https://thedirtyeasel.com/
• Christiane's Linkedin: https://www.linkedin.com/in/christiane-michaelis

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.

See the full episode at https://wp.me/p6pllj-1JK

#leanstartup #podcast #innovation

We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.

Topics covered in this episode:

• 00:02:00 - Lean Startup practices (as discussed with Steve Blank)
• 00:05:00 - The importance of Innovation accounting
• 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation
• 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process
• 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources
• 00:19:45 - The different skills required throughout handovers in the innovation process
• 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas

Links mentioned in this episode:

• Jim on Linkedin: https://www.linkedin.com/in/jimeuchner
• Jim's website: https://jimeuchner.com
• Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
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* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Jesse Nieminen, Co-Founder of Innovation Software company Viima.

We talk about how companies can improve their innovation cultures, and how software is only part of the solution.

See the full original article at https://wp.me/p6pllj-1q1 

Topics covered in today's episode:

• 00:01:00 - The story of the Viima innovation management platform
• 00:03:30 - The issue which large companies have is managing innovation
• 00:06:00 - Companies have more ideas than they can implement
• 00:09:30 - Case study of how a large insurance company learned to better understand and fix their challenges based on customer feedback
• 00:11:30 - How customer service has become more focused on getting good feedback, rather than fixing the core issues
• 00:14:30 - Culture really matters, both top-down and bottom-up

Links mentioned in today's episode:

• Viima: https://www.viima.com
• Jesse's Linkedin profile: https://www.linkedin.com/in/jessenieminen/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Christina Wodtke, author and lecturer at Stanford. Her resume includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups.

See the full episode at https://wp.me/p6pllj-1Bj

#OKR #focus #productivity #creativity

We speak about the value of Radical Focus and Objectives and Key Results (OKRs).

Topics covered in today's episode:

• 00:02:30 - How she began using OKRs and discovered their value
• 00:04:30 - When and how to use OKRs
• 00:09:00 - The challenges of setting OKRs, and how important Psychological Safety is
• 00:13:00 - What prevents people from meeting their goals
• 00:17:30 - The similarities of creativity in an Arts School and Startups
• 00:20:30 - Real creative people are productive

Links mentioned in today's episode:

• Book: Radical Focus: https://amzn.to/3wzClud
• Christina's website: https://cwodtke.com/
• Elegant Hack: https://eleganthack.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode, we talk about what creativity is, why it is so difficult for many people, how it can be improved and the often misunderstood science behind it.

In today's episode of the Idea to Value podcast, we speak with Dorte Nielsen, founder of the Centre of Creative Thinking in Denmark, and author of The Secrets of Highly Creative Thinkers.

See the full episode at https://wp.me/p6pllj-1zv

We speak about the successes and challenges she has had in bringing creativity into Danish classrooms.

Topics mentioned in this episode:

• 00:01:00 - How Dorte got started in teaching creativity
• 00:02:30 - Why creativity training and skills are so important
• 00:04:00 - The importance of being able to see new connections and how this can be trained
• 00:07:30 - The brain is plastic, and creativity is a skill that can be taught
• 00:09:30 - Creativity in schools needs to go beyond art classes. Dorte explains the results of an experiment teaching creativity to primary school students and teachers
• 00:12:30 - Teachers sometimes see creativity as a negative trait. But through training this can also be improved
• 00:14:00 - Creativity training resulted in students and staff taking fewer sick days

Links mentioned in this episode:

• Dorte's website: https://www.dortenielsen.com
• Copenhagen center for creative thinking: http://creativethinker.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
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* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, I speak with Iain Bitrain, Executive Director of The International Society for Professional Innovation Management (ISPIM).

See the full epsiode at https://wp.me/p6pllj-1tf 

We speak about how ISPIM has evolved over time, and what professional innovation managers can do now to prepare for an uncertain future.

Topics covered in today's episode:

• 00:01:30 - ISPIM is a community for anyone involved in innovation
• 00:02:30 - Iain's journey
• 00:04:00 - What ISPIM does and professionalising innovation management as a profession
• 00:08:00 - How the COVID-19 conference is forcing companies to innovate
• 00:12:00 - Examples of how companies are doing things differently

Links mentioned in today's episode:

ISPIM Virtual Conference registration: https://www.ispim-virtual.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

More and more research shows that people spend most of their working lives being unproductive.

According to a survey of 1,989 workers in the UK, less than 3 hours per day was the amount of time that workers were actually productive.

To find out more about the research and how some companies are trying to be more productive, check out the full article here: https://www.ideatovalue.com/lead/nickskillicorn/2019/02/this-is-how-unproductive-most-people-are/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In today's episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity.

See the full article at https://wp.me/p6pllj-1sM 

We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

Topics covered in today's episode:

• 00:02:00 What are the circumstances that help people find meaning in their work
• 00:06:15 The possibility ecosystem
• 00:08:30 Breaking through the inertia of no
• 00:11:00 Tools to find the right questions to solve
• 00:13:00 The creative process
• 00:16:00 Using the process workflow of become more productive

Links mentioned in today's episode:

• Sparkitivity website: https://sparkitivity.com/
• Book: The Non-Obvious Guide to Being More Creative https://amzn.to/3enP5M8

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne.

See the full article at https://wp.me/p6pllj-1sA 

Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking.

Topics covered in today's episode:

• 00:01:00 How hype can be used as a tool
• 00:02:30 How hype affects the way we learn about and understand new ideas
• 00:04:00 Hype is accidental fooling
• 00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader
• 00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy)
• 00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion
• 00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise
• 00:17:45 Always consider the context of what you are reading and hearing

Links mentioned in today's episode:

• Book: Smoke & Mirrors: How Hype Obscures the Future and How to See Past It Paperback https://amzn.to/2wCkd9q
• Gemma's website: https://www.gemmamilne.co.uk/
• Gemma's twitter: https://twitter.com/gemmamilne

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki on what exactly "Lean Innovation" is.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-014-tendayi-viki-lean-innovation/ 

Tendayi is a popular innovation and strategy consultant and is one of the authors behind the recently released book "The Corporate Startup", which helps large companies understand all of the underlying mechanisms behind lean innovation to bring down the costs and risks of running innovation projects.

Things we discuss in today's episode:

• What lean innovation is, "Doing the right things at the right time" (02:30)
• The dangers of premature scaling (03:45)
• The main hurdles to implementing Lean Innovation, and how startups handle it more effectively than large companies (05:00)
• How to build organisational capabilities needed for Lean Innovation (07:00)
• In his view, innovation is the combination of creative ideas with sustainably profitable business models (07:45)
• How the Lean Product Lifecycle can help companies release funds for innovation projects incrementally and more effectively (09:00)
• The difference between startups and established companies (11:30)
• Thinking about your portfolio of products and projects (12:30)
• How to divide your resources and budget across a portfolio of innovation projects (13:30)
• Why large companies do not let their projects fail (15:30)
• How to make multiple small investments to validate ideas through experiments (16:00)
• Getting more people involved in innovation (18:00)
• The problem with most innovation labs (19:30)
• How you can spot a bad idea (21:00)
• The tension between MBAs and Creatives within companies (21:30)

Links mentioned in today's episode:

• http://www.tendayiviki.com/ 
• The Corporate Startup Book

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value podcast, we speak with Olympic Gold Medallist, Ben Hunt-Davis MBE.

Ben competed at multiple Olympic Games for the British Rowing Team, won the Gold Medal in 2000, and now works with leaders and companies around the world to help them understand how to make their boat go faster.

See the full episode at https://wp.me/p6pllj-1Dd

#olympics #tokyo2020 #olympicgames #podcast #leadership

Topics covered in this episode:

• 00:01:30 - Ben's history with rowing and learning that training harder doesn't result in success
• 00:04:00 - How to make your power work more effectively
• 00:06:30 - Making sure you can make better decisions, and understanding how to manage your mental horsepower effectively
• 00:13:30 - How leaders can create an environment where people can produce their best work
• 00:16:00 - Finding clarity and direction, by learning and adapting
• 00:20:00 - The importance of focusing on your strengths
• 00:23:00 - The importance of continuously looking for ways to improve
• 00:24:00 - Finding information about what is really driving your performance. Is it you, or is it the overall market?
• 00:28:00 - In the coming Olympics, some athletes will be stressed about all the ambiguity, whereas others will thrive by thinking that their focus gives them an advantage

Links mentioned in this episode:

• Will it make the boat go faster: https://willitmaketheboatgofaster.com/
• Ben on Linkedin: https://www.linkedin.com/in/benhuntdavis/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms.

https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-010-nicole-yershon-run-successful-innovation-lab/ 

We talk about what an innovation lab is, and what it takes for it to be successful and actually add value.

Topics discussed today:
* Moving from an analog world to a digital world (01:30)
* Trying things which have never been done before (02:30)
* The purpose and evolution of an Innovation Hub at Ogilvy (04:15)
* The challenge of working with imperfect technology at the start (06:45)
* How you measure success of innovation in a lab, the "Six R's" (07:30)
* How business management happens in the creative industries (09:30)
* How leadership attitudes affect innovation (11:00)
* Is an innovation lab appropriate for every company? (12:00)

Links included:
* The six Rs behind successful innovation: http://www.telegraph.co.uk/sponsored/business/the-elevator/12171503/tips-for-successful-innovation.html 
* Nicole's Website: https://www.nicoleyershon.com 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk about the Impostor Syndrome with one of the world's leading experts, Dr Valerie Young.

https://www.ideatovalue.com/podc/nickskillicorn/2017/10/podcast-023-dr-valerie-young-5-ways-people-experience-impostor-syndrome/ 

This is something which millions of people from all occupations suffer from but may not understand the reasons for. Here, we discuss its causes, effects, and how you can deal with it.

Topics covered in this episode:

* What the Impostor Syndrome is (03:00)

* Who it affects (04:30)

* How entrepreneurs can get over the procrastination that comes with launching a new product (06:30)

* The five different ways that people experience the Impostor Syndrome (09:00):

- The Perfectionist

- The Expert

- The Natural Genius

- The Soloist / Rugged Individualist

- Superman / Superwoman

* How each person with any of the characteristics can overcome their unique challenges (13:00)

* If you want to stop feeling like an Impostor, you need to stop thinking like an Impostor (18:00)

* Feelings are the last things to change (19:30)

* Everyone needs to continue trying to improve themselves and learn new things throughout your life and career (21:00)

Links mentioned in this episode:

* The Impostor Syndrome Website: http://impostorsyndrome.com 

* Book: The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It http://amzn.to/2yAKi3W 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford.

See the full article at https://wp.me/p6pllj-1GP

#creativity #research

Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs the Center for Applied Social Research. We speak about the current state of creativity research, the link between creativity and leadership, and where the field is going.

Topics covered in this episode:

• 00:01:00 - Dr Mumford's start in creativity research, and the models which were developed as a result of his research
• 00:04:30 - The capabilities of creative people
• 00:06:15 - Why leaders need to be creative, bring out the creativity of their team and help facilitate
• 00:12:30 - Conceptual Combination and how new ideas are developed based on expertise and knowledge
• 00:18:00 - Whether there is subconscious incubation or whether it is conscious analysis
• 00:22:30 - Current trends and developments in Creativity Research: that creative people do not necessarily suffer from mental illness, more of a focus on personality traits, the effect of the world and environment's constraints on creativity, and the finding of anomalies
• 00:27:30 - Creativity is not the same everywhere, it varies by domains
• 00:29:30 - What should come next in creativity research
• 00:33:00 - How most creative people do not hit their peak until their 40s or 50s

Links mentioned in this episode:

• Michael Mumford's Google Scholar page: https://scholar.google.com/citations?user=mink4SYAAAAJ&hl=en

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

See the full epsiode at https://wp.me/p6pllj-1Ii

#creativity #podcast #improvisation

We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive in a chaortic world.

Topics covered in this episode:

• 00:02:30 - Natalie's history with jazz, and learning how improvisation exists in organisations
• 00:08:00 - The structure behind teams improvising together
• 00:11:00 - Creativity is no longer a luxury in companies, it is now a necessity
• 00:13:15 - Creativity requires toggling between wonder and rigor to solve problems
• 00:15:45 - In order to innovate and be creative, you need to be willing to cede control
• 00:17:00 - The "Three I" framework: Inquiry, Improvisation, Intuition
• 00:21:00 - Intuition is about pattern recognition

Links mentioned in this episode:

• Figure 8 Thinking: https://www.figure8thinking.com/
• Book: Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work: https://amzn.to/3rC4pMh
• Natalie on Linkedin: https://www.linkedin.com/in/natalienixonphd
• Natalie on Instagram: https://www.instagram.com/natwnixon

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Nick's Services: Innovation & Creativity

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/ 

Episode Highlights:

In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023".

See the full episode at https://wp.me/p6pllj-1PQ 

We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.

Topics covered in this episode:

• 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees
• 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like
• 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation
• 00:18:00 - How different teams appear to define the ambition of innovation differently
• 00:22:45 - The top 10 challenges to innovation in companies
• 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing
• 00:30:00 - The top 8 enablers of innovation success
• 00:33:45 - Innovation teams are choosing to work in a hybrid manner
• 00:41:00 - The trends with hiring and innovation team sizes
• 00:44:30 - How budgets for innovation teams are falling compared to previous years
• 00:47:15 - Not enough innovation leaders are acting like intrapreneurs
• 00:50:00 - This is the year where innovation teams either prove their value or experience pruning

Links mentioned in this episode:

• Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/
• The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/
• Innolead website: https://www.innovationleader.com

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 
* Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster.

See the full episode at https://wp.me/p6pllj-1Bl

#innovation #amazon #jeffbezos

We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies.

Topics covered in this episode:

• 00:02:00 - Why Robin thinks that Amazon is the most important innovator of our times
• 00.05:15 - The major turning points and innovations in Amazon's history (Marketplace, Prime, Logistics and AWS)
• 00:15:30 - Where his insights came from when Amazon are so secretive
• 00:17:30 - People don't realise that Amazon's retail business made a loss of $32 Billion
• 00:22:00 - The company is obsessed with growth, and serving the customer, no matter what
• 00:26:00 - How Amazon is treating their workers like robots
• 00:28:00 - When it comes to a culture of driving innovation, do the ends justify the means?
• 00:30:30 - Amazon's next big business: Healthcare

Links mentioned in this episode:

• Book: Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon: https://amzn.to/2TxtWt3
• Incumetrics Innovation Analytics: https://incumetrics.com/
• Robin's website: http://www.robingaster.com
• Robin's Linkedin Profile: https://www.linkedin.com/in/robin-gaster-b58b385/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management.

See the full article at https://wp.me/p6pllj-1sL 

Topics covered in today's episode:

• 00:01:30 His start with innovation management systems
• 00:02:30 What is an innovation management system
• 00:07:30 The reaction from the community to the attempt to build a management standard for innovation
• 00:12:00 The next steps for the ISO Standard

Links mentioned in today's episode:

• Hakan's Blog: http://hakanozan.net/
• ISO Standard 56000: Innovation Management: https://www.iso.org/standard/69315.html

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

The HiPPO: Highest Paid Person’s Opinion.

This is the tendency in most organisations for people to just follow the opinion or decision of the most senior person in the room when ideas are being presented, even if it is not usually the best idea, and certainly not the most creative idea.

For information on how you can overcome the HiPPO, read the full article over at https://www.ideatovalue.com/lead/nickskillicorn/2019/01/hippos-are-killers-of-ideas/ 

And don't forget to Like, Share and subscribe, and check out all of my other videos on innovation and creativity.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value podcast, we speak with author Dan Toma about the concept of Innovation accounting. Dan is the founder of Outcome and the co-author of the Corporate Startup.

We go through how companies should measure innovation performance, and which KPIs actually make sense for these types of projects.

Topics covered in today's episode:

• 00:01:30 - Dan's history in entrepreneurship
• 00:03:45 - Why accounting is overrated. It cannot tell you what to do next. It is like driving a car but only looking backwards in the rearview mirror.
• 00:05:00 - The aspects which create a successful innovation culture are found nowhere in the accounting books. 
• 00:08:00 - Instead of just focusing on inputs and outputs, innovation relies on understanding the process
• 00:09:00 - Innovation cannot provide information on what has not yet happened, making questions around "Return on Investment" impossible to predict
• 00:14:00 - Which KPIs and principles work for an innovation accounting system
• 00:19:30 - What is learning velocity?
• 00:22:00 - Assessing risk and managing multiple innovation projects across a portfolio

Links mentioned in today's episode:

• The Innovation accounting book: https://innovationaccountingbook.com/
• Dan's Linkedin profile: https://www.linkedin.com/in/dantoma/
• Dan's Twitter profile: https://twitter.com/danto_ma

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work.

See the full episode here: https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/ 

We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business.

Topics covered in today's episode:

• 00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art
• 00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art
• 00:06:15 - The challenge of transparency in determining art value
• 00:07:30 - How artists need to ask themselves where they want to position themselves
• 00:09:00 - Why most artists aren't willing to do market research
• 00:11:00 - The importance of understanding what type of art your market is willing to pay for
• 00:12:00 - The new business model opportunities for selling art online
• 00:14:00 - How to overcome the overwhelm of the "business-side" of selling art, it requires an open mind and an open heart

Links mentioned in this episode:

• The artist entrepreneur: http://theartistentrepreneur.com/
• Catherine Orer's Instagram: http://instagram.com/catherineorer

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
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How do you use small success measures to see whether your idea is making progress? Here is my story, showing how I used a simple pizza to track whether my business was on the right track.

To read more about how I did it and you can too, check out the full article at https://www.ideatovalue.com/insp/nickskillicorn/2019/01/the-importance-of-my-victory-pizza/ 

Let me know in the comments below what your equivalent of the victory pizza is? How do you measure small victories and progress?

I look forward to reading your response.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value podcast, we speak with a cornerstone of the creativity research field, Prof Dean Keith Simonton. He is Distinguished Professor Emeritus, Department of Psychology at the University of California, Davis as well as author of some of the most important books and hundreds of pieces of research around genius and creativity.

See the full episode at https://wp.me/p6pllj-1Bn

#genius #creativity #research

In today's wide-ranging interview, we speak about the history of Genius, how creative geniuses produce their best work, and what hope there is for the "normal" people who do not consider themselves to be a genius but want to be more creative.

Topics covered in this episode:

• 00:01:30 - Dean's history in creativity research and how it brought him to studying Geniuses
• 00:05:00 - Why there are Golden Ages of multiple Geniuses, interspersed by periods of lower creativity, and the importance of predecessors
• 00:10:00 - The difference between craftsmanship and creativity
• 00:12:30 - The requirement for financial support for these creative eras, but even unlimited money cannot buy creativity
• 00:17:30 - How civilisations become more creative as they become more open to ideas from other civilisations. For example: ancient Japan, but also within individuals with openness to new experiences
• 00:22:30 - What is a Genius? They need to be intelligent enough to master the demands of their field, which differ between domains, and be fascinated by the domain
• 00:26:00 - How much of our creativity is determined by our genetics compared to our surroundings? Nature vs Nurture. And how your genetics end up influencing how you design your environment
• 00:32:00 - How people perceive their own creativity when they compare themselves to influential creative geniuses
• 00:36:00 - How people go through creative phases throughout their lives, where they exhaust what they can say in a certain style
• 00:38:30 - Creativity is not easy, even for a genius. It is a hard work, and you have to be willing to fail.

Links mentioned in this episode:

• Book: The Genius Checklist: https://amzn.to/3wzJDgY

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart.

See the full episode at https://wp.me/p6pllj-1t6 

We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

Topics covered in today's episode

• 00:01:30 - How User Experience (UX) led Jonathan on his journey to starting his company
• 00:03:30 - The tension behind building products for months and misalignment causing them to go nowhere
• 00:05:30 - The power of Design Sprints to speed up project starts. Design sprints are a step by step system for bringing a group of people together to solve big problems
• 00:09:00 - Why they moved from long term client engagements, and are now focusing down on shorter workshops
• 00:12:00 - How digital product innovation has changed over the past 10 years
• 00:16:30 - Innovation labs were a place where nothing got done
• 00:19:00 - Apple and Google led people astray, by focusing on the wrong things
• 00:20:45 - What it takes for a digital product to succeed

Links mentioned in today's episode

• AJ&Smart website: https://ajsmart.com/
• Jonathan new Book: The Workshopper Playbook - get it now for FREE: https://www.wsplaybook.com/free-workshopper-playbook
• Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-courtney-4510644b
• Jonathan on Instagram: https://www.instagram.com/jicecream/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X.

See the full episode at https://wp.me/p6pllj-1HL

#intel #china #innovation

We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and building innovation capabilities at a research-driven company.

Topics covered in this episode:

• 00:01:00 - Kapil's history at Apple and Intel, and how this brought
• 00:03:00 - The pace and style of innovation at Intel in China (especially Shenzhen)
• 00:06:45 - What it was like at Intel when competitors began to out-innovate them
• 00:11:30 - How to communicate innovation within a company
• 00:14:30 - How important finding new sources of innovation
• 00:17:30 - Finding new ways of innovating beyond products

Links mentioned in this episode:

• Kapil's Linkedin Profile: https://www.linkedin.com/in/kapilkane

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

See all the research sources as well as tips on how to improve brainstorming effectiveness in the full article here: https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-single-best-way-to-improve-your-brainstorming-sessions/ 

You may have seen the four basic rules of brainstorming, taken from Alex Osborn's Applied Imagination:

The Four Rules of Brainstorming:

1. Go for Quantity
2. Withhold criticism
3. Welcome wild ideas
4. Combine and improve ideas

These rules themselves are not bad. In fact, in the hands of an effective facilitator, they can be very productive.

However, the issue lies with the way that brainstorming sessions are usually structured: as a group activity.

Significant amounts of research have proven that individuals working alone will produce a larger quantity of ideas, which are also of a higher quality.

As I outline in the episode here, the one thing you can do in order to quickly improve your brainstorming session performance is to give individuals time to write down their ideas first, before then coming together as a group to find commonality between everyone's ideas, assess the implications, and then refine and improve the best solutions.

This technique is called Brainwriting, and I've used it many times to help groups not only generate more ideas but allow teams with all sorts of individuals work more effectively together.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In today's episode of the podcast, we speak with Ron Carucci, Founder of Navalent and an expert on assessing and building leadership capabilities in teams.

See the full episode at https://wp.me/p6pllj-1qi 

Ron's company has researched over 2,700 leaders across more than 10 years to determine what the capabilities of successful leaders are, and what causes more than half of newly-promoted leaders to fail.

Topics covered in today's episode:

• 00:02:00 What is leadership?
• 00:03:30 Not everyone in a leadership position is actually a leader, and more than half of leaders fail
• 00:04:30 Many people are being promoted into management positions which far exceed their capabilities
• 00:07:30 The four patterns required to be a successful leader: Context, Breadth, Choice, Connection
• 00:12:00 Can these four capabilities be learned and developed?
• 00:14:30 The issues new leaders have once they have been promoted
• 00:15:30 How today's obsession with getting promoted upwards, people think that you're not doing a good job
• 00:18:30 What causes some people to become comfortable lying in an organisation: Lack of strategic clarity, purpose, governance, border wars
• 00:21:30 What can individual leaders do to improve team performance?
• 00:23:00 Look for areas where different teams are working towards conflicting metrics
• 00:24:30 If at least once a week someone isn't telling you something is not working, you suck
• 00:25:00 The importance of psychological safety to innovate

Links covered in today's episode:

• Navalent website: https://www.navalent.com/
• Ron's Twitter: https://twitter.com/RonCarucci 
• Ron's Linkedin: https://www.linkedin.com/in/roncarucci/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

This one simple trick can more than double the chances that you actually stick with a resolution, and can be done in a minute.

Read the full article, including all of the supporting research sources, here at https://www.ideatovalue.com/insp/nickskillicorn/2019/01/how-to-stick-to-your-new-years-resolutions-the-scientifically-proven-way-to-2-6x-your-success-rate/ 

According to research on 248 participants who wanted to exercise more were either given no coaching, motivational materials, or an implementation intention.

Those receiving motivation had almost no change in behavior.

However, those with an implementation intention were more than twice as likely to visit the gym.

Read the article above to find out how you can produce an implementation intention yourself.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight.

See the full episode at https://wp.me/p6pllj-1I5

#innovation #capabilities #swiffer

We speak about what it takes for ideas to flourish in a company, and what innovation capabilities are required to execute ideas.

Topics covered in this episode:

• 00:03:00 - The case study of how Swiffer was actually developed at P&G
• 00:06:30 - Innovation is a Leadership problem
• 00:08:30 - Her history at Innosight and how innovation advice has changed over time
• 00:10:30 - How different sized companies need to approach innovation differently
• 00:12:00 - The skills required for the three dimensions of innovation
• 00:15:00 - Fear of the unknown and corporate antibodies
• 00:17:30 - Building innovation capabilities and processes

Links mentioned in this episode:

• Mile Zero: https://www.milezero.io
• Robyn on Linkedin: https://www.linkedin.com/in/robynmbolton

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.

The 5 reasons are:

1. See the evolution of your creative output
2. Be inspired to generate new ideas
3. Overcome previous challenges
4. Evaluate your creative productivity
5. Assess your trends and direction

Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Why is it that even though you think that your idea is amazing, other people aren't as enthusiastic?
------------------------
Ugly Baby Syndrome is the tendency for parents to think that their child is beautiful, even if a stranger would not agree.

In the context of innovation and creativity, it refers to situations when an entrepreneur might think that they have an amazing idea, or have developed an amazing new product, but feedback from other people is not quite as positive (or people just don't buy it...).

To find out more about Ugly Baby Syndrome and how to fix it, read the full article at https://www.ideatovalue.com/crea/nickskillicorn/2019/02/ugly-babies-why-all-ideas-are-born-imperfect/ 

---------
Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/? ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In today's episode of the Idea to Value Podcast, we speak with Efosa Ojomo, co-author of the new book The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty, along with Professor Clayton Christensen and Karen Dillon.

Check out the full episode at https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e33-efosa-ojomo-how-to-fix-the-prosperity-paradox/ 

We speak about why charity isn't the most effective way to help countries develop, what most governments and policymakers get wrong about how to help drive prosperity in developing nations, and how these lessons can be applied to your business.

Topics covered in today's episode:

• 00:01:15 - How Efosa got started with innovation, and how a single book changed his life
• 00:03:30 - Why charity donations aren't effective at helping drive people out of poverty, and how these are called "Push Strategies" of development
• 00:05:00 - How entrepreneurs in developing nations innovate and create markets, called the "Pull Strategies" of innovation
• 00:09:00 - Every single country originally came from poverty. Prosperity is a process, and market-creating innovation is the driver
• 00:11:00 - To create a mindset shift, you need to understand the language and policy impacts of the three types of innovation (sustaining, efficiency & market creating)
• 00:12:30 - When you invest in efficiency innovations, they usually eliminate jobs
• 00:15:00 - A case study of where the insurance industry innovated to provide a new product for low-income families, which has now been bought by about 50-60 million people
• 00:18:00 - How Henry Ford innovated to drive prosperity in the USA, investing in cars before there were roads
• 00:19:45 - How managers can use these lessons to help their companies innovate, by using examples of returns of investment to explain to executives for the long term growth and viability
• 00:21:00 - You need different ways of managing innovations in your company, and not use the same metrics as the business as usual

Links mentioned in the episode:

• Buy the Book: The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty: https://amzn.to/2TbCmQw 
• The Christensen Institute: https://www.christenseninstitute.org 
• Efosa's website: https://efosaojomo.com/ 

Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In this episode of the Idea to Value podcast, we speak with bestselling author, serial entrepreneur and innovation keynote speaker Diana Kander.

See the full episode at https://wp.me/p6pllj-1Bk

#innovation #curiosity #leadership

We discuss what keeps companies and leaders from reaching their full potential around delivering innovation, and the importance of curiosity to find the truth.

Topics covered in this episode:

• 00:02:00 - Diana's diverse background starting successful (and failed) companies, and how this was distilled into her bestselling book "All In Startup"
• 00:04:15 - The danger of going "All in" on an idea you've fallen in love with, before you know your problem is a "migraine level" problem
• 00:08:30 - The importance of Curiosity and how this was distilled in her latest book "The Curiosity Muscle"
• 00:11:15 - When was the last time you were surprised by customer or employee feedback
• 00:14:15 - The importance of honest, true feedback by becoming curious
• 00:19:30 - Don't ask your customer what they want. Ask them what they aren't getting from you, but getting from other service providers, or even aren't using any provider
• 00:22:00 - The importance of establishing Psychological Safety to overcome fear

Links mentioned in today's episode:

• Diana's website: https://dianakander.com/
• Diana on Linkedin: https://www.linkedin.com/in/dianakander/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder.

See the full article at https://wp.me/p6pllj-1sU 

We speak about how the world has changed due to the 2020 Coronavirus, how companies will need to adjust their strategy and operations, and what will likely change with Innovation Consultancies in the coming years.

Topics covered in today's episode:

• 00:01:00 How Board of Innovation started by trying to help companies understand new business models
• 00:02:45 The Low Touch Economy and the long term impact of COVID-19
• 00:05:30 The habits that will change in the coming months and years, and how they will impact businesses
• 00:09:00 How government control will change people's behaviours
• 00:11:00 Scenario planning of the severity and duration of the potential Coronavirus timelines, and the impact on the company
• 00:15:00 Why Board of Innovation gives out so many of their tools for free on their website
• 00:16:30 How the innovation services industry will change over the coming years, as companies stop investing in innovation theatre and more investment will go into strategy and delivery

Links mentioned in today's episode:

• Board of Innovation website: https://www.boardofinnovation.com/
• Report: The Low Touch Economy: https://www.boardofinnovation.com/low-touch-economy/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Australia's top facilitator of Systematic Inventive Thinking, Rachel Audigé.

See the full episode at https://wp.me/p6pllj-1y9

We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking...and how to bust them, about how biases manifest themselves in our workplace and what we can do about them.

Topics covered in today's episode:

• 00:01:20 - Rachel's history coming to innovation through marketing
• 00:03:30 - What is Systematic Inventive Thinking (S.I.T.)
• 00:06:00 - What are biases and how do they affect innovative thinking
• 00:08:30 - Bias: Cognitive Fixedness
• 00:12:45 - Structural Fixedness and Relational Fixedness
• 00:17:00 - The need to be introspective and work inside-out again
• 00:19:30 - How to name your own biases

Links mentioned in today's episode:

• Rachel's website: https://rachelaudige.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we welcome back the Dean of Innovation, Dr Jeff DeGraff, who has worked with more than half of the Fortune 500 companies to improve their innovation programs.

See the full episode at https://wp.me/p6pllj-1vh

We speak about how to cultivate a creative mindset.

Topics covered in this episode:

• 00:01:30 - Building the Innovation Ecosystem for the US Military
• 00:03:45 - The three challenges to innovation which every organisation suffers from
• 00:04:45 - The new book and it is for people who are trying to build up their side hustle
• 00:08:00 - A side hustle is not about get-rich-quick schemes. It is about getting something off the ground
• 00:11:30 - Don't follow your passions, instead find work which gives your life meaning
• 00:13:45 - The six skills which make up the Creative Mindset (C.R.E.A.T.E.)
• 00:16:45 - Simplicity doesn't mean something is easy
• 00:19:45 - Incubators and Innovation labs are having a challenging time at the moment, especially if they become orphans from the core businesses
• 00:24:00 - The handover stages are changes in culture, and are where innovation often dies

Links mentioned in this episode:

• Jeff's website: https://jeffdegraff.com
• The Creative Mindset book: https://jeffdegraff.com/book/the-creative-mindset/
• Jeff's Linkedin: https://www.linkedin.com/in/degraffjeff/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

More and more research on the impact that open-plan offices have on an individual’s performance is showing just how detrimental it is, which you can see in this video above.

To see the full article on how to design an office so that staff can be both innovative and productive, with insights based on scientific research, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-perfect-office-layout-for-innovation-and-productivity/ 

This research showcases the harmful impacts that open-plan offices have on our ability to do our best work:

• Open plan offices DECREASE collaboration: When moving from cubicles to an open plan office, one study in the British Psychological Society showed that people
  spent 73% less time in face-to-face interactions
  use of email increased by 67%
  use of instant messenger increased by 75%
• Open plan offices DECREASE productivity: In a study of more than 40,000 workers in 300 U.S. offices, open plan offices led to higher levels of noise distractions, visual distractions and loss of privacy.
• Millennials really hate dealing with noise and distractions: Oxford Economics surveyed 600 people and found that millennials are very annoyed by ambient noise in the office which distracts them from work. Many resort to strategies like wearing earphones or leaving their desks to escape the noise.
• Open plan offices can lead to people feeling more self-conscious about their appearance, especially women.

To see the full article on how to design an office so that staff can be both innovative and productive, with insights based on scientific research, including all the sources, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-perfect-office-layout-for-innovation-and-productivity/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

On this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong.

See the full episode at https://wp.me/p6pllj-1De

#innovation #systems #impostorsyndrome

We speak about what needs to happen in order for organisations to build the playgrounds needed for their people to innovate and to disrupt the way people are led.

Topics covered in this episode:

• 00:02:45 - Why playgrounds are important for people to be their most happy, rekindle passion and try something new
• 00:05:30 - Engaging the clients during experiments
• 00:08:00 - Habits and setting up systems to succeed
• 00:12:00 - Impostor Syndrome, the need for knowledge, and judging ourselves against others
• 00:15:30 - You only see other people in their highlight moments
• 00:18:00 - Leaving your ego at the door, growth mindset and putting yourself in your customers shoes
• 00:20:00 - Be More Wrong book

Links mentioned in this episode:

• Be more Wrong book: https://info.potential2.com/en-us/bemorewrong
• Colin's Linkedin Profile: https://www.linkedin.com/in/colinhunter/
• Potential Squared: https://www.potential2.com
• James Clear's 321 Newsletter: https://jamesclear.com/3-2-1/september-2-2021?rh_ref=169ba1bb

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Many people are scared of doing things which they used to love, but stopped doing when things got in the way.

They are worried that they won't be as good as they used to be, that it will be harder than it used to be, that their performance won't be good anymore, that it will make them feel bad, or even worse, embarrass themselves in front of others (especially those who are already better than them).

Here, I tell my embarrassing story about when this most recently happened to me (when I was hit in the face by a volleyball).

And then I share my advice on how to overcome this fear of restarting something, in order to continue developing your creativity.

Original article and in-depth advice: https://www.ideatovalue.com/crea/nickskillicorn/2019/02/what-getting-hit-in-the-face-by-a-volleyball-taught-me-about-creativity/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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Samsung just announced the Galaxy Fold, their first phone with a folding screen coming on April 26th 2019. And yes, it is full of cutting edge technology. Prices will start at $1980, but more powerful models will be much more than $2000. The most expensive iPhone right now is about $1449 and prices are rising. 🤑🤑💸💸💸💸 📈📈📈

In this short episode, I give my assessment of who this phone is for, and whether it is innovation for today's consumer or to position the company for the future.

And since this episode was released, Huawei announced their own folding screen phone model, which has a price which will start at over US$2,600.

#samsung #galaxyfold #foldingscreen #innovation #samsunggalaxy

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In today's episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator's Solution and the Strategy Paradox.

See the full article at https://wp.me/p6pllj-1tO 

We speak about the link between strategy and innovation, what companies get wrong about disruptive innovation and understanding where your company is in the market.

Topics covered in today's episode:

• 00:02:00 - The history of the Innovator's Solution, creating separate organisational entities for different types of innovation
• 00:04:45 - The misunderstanding of Disruptive Innovation
• 00:07:30 - Why you cannot use disruption as a strategy
• 00:09:00 - The links between strategy (embracing tradeoffs) and innovation (breaking tradeoffs)
• 00:15:00 - Understanding your intent when determining where innovation should be invested in
• 00:16:15 - How to set an innovation strategy to help the company understand where you currently are in a market against two factors (price and performance) and where you need to get to
• 00:20:00 - How Deloitte is innovating internally

Links mentioned in today's episode:

• Deloitte Insights: https://www2.deloitte.com/us/en/insights.html

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures.

See the full episode at https://wp.me/p6pllj-1tN 

We speak about what innovation and creativity mean at Lego, and how they look for partners to invest in.

Topics covered in today's episode:

• 00:01:00 - What is LEGO Ventures and its purpose: Play can be a great basis of learning
• 00:03:20 - How creativity and innovation is a part of the culture at LEGO
• 00:05:00 - What makes an investment interesting for LEGO
• 00:08:30 - The reason why the Ventures team is separate from the core business
• 00:10:00 - What "value" means for LEGO, going beyong ROI
• 00:11:00 - The link between the idea and the team in how investment choices are made
• 00:14:00 - The dangers of diversifying innovation too far from the core business
• 00:18:00 - What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus

Links mentioned in today's episode:

• LEGO Ventures website: https://legoventures.com/
• Rob Lowe's LinkedIn profile: https://www.linkedin.com/in/roblowe3/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Have you ever struggled to come up with an idea while you were at your desk?

Then later on getting an amazing idea when you were doing something relaxing?

It is something that happens to millions of people every day.

Check out the video above to find out why.

But why does it happen?

There are two types of creativity which the brain cycles through:

1. Convergent thinking: Where the brain has to improve and refine ideas through a series of small conscious steps
2. Divergent thinking: Where the brain forms random connections between pieces of existing knowledge to come up with highly original new ideas

For more insights on the science and research sources on why this happens, check out the original article here: https://www.ideatovalue.com/crea/nickskillicorn/2019/02/why-do-you-get-your-best-ideas-in-the-shower/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

See the full article, including more detail and all the sources, at https://www.ideatovalue.com/crea/nickskillicorn/2019/01/how-can-you-prevent-other-people-stealing-your-ideas/ 

It is one of the most common questions I get asked:

"Nick, I have a great idea but I don't want to share it with anyone in case they steal it.

How can I prevent someone from stealing my idea?"

Wow, if I had a penny for every time I heard that.

In the insights here, I go through the three major ways that you can protect your ideas:

• Trademarks
• Copyrights
• Patents

I also go through the slightly more controversial topic of why you probably don't need to worry about someone stealing your ideas at all.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

On today's episode of the Idea to Value Podcast, I speak with innovation leader Scott Kirsner.

For the full episode article, visit: https://www.ideatovalue.com/inno/nickskillicorn/2019/02/podcast-s2e30-scott-kirsner-turning-innovation-management-in-to-a-real-career-path/ 

Scott is the founder of Innovation leader, and today we talk about some of the research his company has found about how innovation works in large companies, and what innovation specialists do.

Topics covered in today's episode:
03:00 - what innovation managers do after they leave their position in corporations, and how long they stay in their positions
06:00 - the pressure on innovation teams to produce outcomes and results
08:30 - the new research on the makeup of innovation portfolios and time spent on innovations in corporations (core, adjacent, transformational innovations)
10:45 - the traditional 70-20-10 split of innovation resources, and how this is different between industries
11:45 - does a slowdown in the economy shift focus to short-term innovation?
14:00 - the differences between the way startups and established corporations innovate
15:15 - how the media often misjudges innovation to be about startups
17:00 - how to make innovation a real career path
22:00 - good case studies of companies which have built their creative muscle

Links mentioned in this episode:
Innovation Leader: https://www.innovationleader.com/ 

Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In today's episode of the Idea to Value podcast, we speak with Professor Rita McGrath, one of the world's most respected experts on the intersection between strategy and innovation.

See the full episode at https://wp.me/p6pllj-1sJ 

One of the interesting points we cover is the concept of Inflection Points in innovation, and the management structures and governance from leadership required for innovation to thrive in a company.

Topics covered in today's episode:

• 00:02:00 - Competitive advantages are no longer sustainable, and innovation is needed to replace these constantly
• 00:03:00 - Resource allocation is really at the core of strategy, and innovation requires these investments as well
• 00:04:30 - Major inflection points (a 10x change) at the time don't look like huge shifts, it is only afterwards that they become apparent
• 00:07:00 - The recipe of previous success is baked into the working practices of a company, but was once true will not always be true
• 00:09:30 - Many leaders can get into their positions without ever touching innovation, which makes them averse of it
• 00:11:30 - Example of leadership choices and decision making from a Virtual Bank
• 00:13:00 - Reducing the risk and fear of failure
• 00:15:30 - How you allocate your innovate portfolio will depend on which industry you are in
• 00:16:30 - Innovation management is something most companies need assistance with
• 00:18:00 - Governance structure and resource allocation is vital. Leaders need to focus 50% of their time on innovation

Links mentioned in today's episode:

• Rita's website: https://www.ritamcgrath.com/
• Book: Seeing around corners: https://amzn.to/2wnPPQc

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we talk with Steve Blank, senior innovation fellow at Columbia University, serial entrepreneur and the founder of the Lean Startup movement.

See the full episode at https://wp.me/p6pllj-1th 

We speak about what makes a successful startup, what large companies get wrong about innovation and how he has seen Lean Startup evolve and change over the past few years.

Topics covered in today's episode:

• 00:01:15 - How Steve started 8 startups in 21 years, and what this taught him about how innovation works
• 00:03:00 - How his Customer Development methodology morphed into the Lean Startup method (including insights from Alex Osterwalder and the Business Model development)
• 00:07:30 - How the meaning of "Startup" has changed over the past few decades
• 00:12:00 - The moment he realised "there are no facts inside your building", you need to go out and understand what customers think
• 00:15:00 - How to test hypotheses. Lean startup is just the scientific method, using minimum viable products
• 00:18:00 - What a "pivot" really is (and is not), a fundamental change to one or more components of the Business Model Canvas
• 00:22:00 - His problem with innovation theatre
• 00:25:30 - The need for an innovation doctrine in large companies, and startups going back to basics

Links mentioned in today's episode:

• Steve's website: https://steveblank.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Design expert Eric Quint. As a former Chief Brand and Design Officer at 3M and Head of Design Management and Consulting at Royal Philips, Eric has extensive experience in understanding what it takes to get design embedded within large businesses.

See the full episode at https://wp.me/p6pllj-1xN

We speak about the way innovation is approached at 3M and Philips, how this has changed over time, and what it takes to scale creativity and design.

Topics covered in this episode:

• 00:01:15 - Eric's journey coming into design and innovation
• 00:02:45 - 3M's way of innovating, especially the famous "15% Rule" capacity
• 00:04:30 - Should everyone be involved in innovation? Being clear on what should not be done.
• 00:09:00 - How 3M tried to optimise its operational effectiveness, and the impact of those efforts on their innovation capability
• 00:11:45 - His role at 3M and his work at Philips
• 00:15:00 - Why a company should collaborate with outside external firms
• 00:18:00 - Scaling ideas and design capabilities within a large company and understanding what innovation actually is
• 00:23:30 - Design as a strategy compared to Design as a Service
• 00:31:00 - The need to collaborate within the company

Links mentioned in this episode:

• Eric's Linkedin Profile: https://www.linkedin.com/in/ericquint3mcdo/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures.

See the full episode at https://wp.me/p6pllj-1KE 

#podcast #innovation #ambidextrous

Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display.

Topics covered in this episode:

• 00:01:15 - How Ralph got started on Dual Innovation
• 00:03:30 - The challenge of exploring and exploiting innovation at the same time
• 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation
• 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity
• 00:15:30 - What is required to manage the space in between the core business and innovation units
• 00:20:30 - The principles required for successfully delivering dual innovation
• 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change
• 00:25:00 - Idea progress needs a validation process to identify learning loops

Links mentioned in this episode:

• Ralph on Linkedin: https://www.linkedin.com/in/ralphchristianohr/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Brant Cooper, Founder of Moves the Needle.

See the full episode at https://wp.me/p6pllj-1v1

We wrote the first book on the Lean Startup method, The Lean Entrepreneur, and we speak about Lean Innovation and dealing with Uncertainty.

Topics covered in this episode:

• 00:04:00 - The 5E Model of Disruption Poetry
• 00:06:00 - Everybody needs to balance execution work with exploration work
• 00:09:00 - Teams need to be agile
• 00:12:30 - How to measure and improve the 5 aspects using learning metrics
• 00:16:00 - Empathy leads to insights

Links mentioned in this episode:

• Moves the Needle: https://www.movestheneedle.com/
• Brant's Linkedin: https://www.linkedin.com/in/brantcooper/
• Brant's Twitter: https://twitter.com/brantcooper
• Preview of the next book: bcoop.co/d4a

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

There is nothing so useless as doing efficiently something that should not have been done at all

- Peter Drucker

---------------
In so many cases, companies try to continually improve the efficiency of their processes, instead of asking the harder question of whether the outcome of the processes is still worthwhile at all.

When starting out an innovation process, you can ask yourself if it is better to focus on:

• Efficiency: By improving your processes and structures to achieve more with less (usually as a cost-cutting measure, and often to the detriment of innovation)
• Effectiveness: By doing the things which will provide your current and future customers with more value, even if they are different from your current offering.

To read the full article, go to https://www.ideatovalue.com/lead/nickskillicorn/2019/02/peter-drucker-on-the-importance-of-doing-the-right-type-of-work/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 

In this episode of the Idea to Value podcast, we speak with Fabienne Jacquet, scientist, author of "Venus Genius" and founder of Innoveve.

See the full episode at https://wp.me/p6pllj-1zB 

#diversity #feminism #innovation

We touch on what feminine energy is, and how important it is to understand and harness diversity of thinking in order for innovation teams to succeed.

Apologies for the audio quality of this episode, there were issues with the recording.

Topics covered in this episode:

• 00:03:00 - Her story which led her to her book "Venus Genius"
• 00:06:00 - Why women used to not be involved in innovation
• 00:09:45 - What is the difference between masculine and feminine traits, and where do these differences come from?
• 00:13:00 - How do these traits relate to innovation?
• 00:17:30 - What it takes to overcome these challenges
• 00:22:00 - How to self-identify traits, and see areas for improvement
• 00:25:00 - Do we need to actively promote women into innovation leadership roles?

Links mentioned in this episode:

• Innoveve: https://innoveve.com/
• Fabienne on Linkedin: https://www.linkedin.com/in/fabienne-jacquet/
• Venus Genius book: https://amzn.to/3w13fdY

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough

See the full episode at https://wp.me/p6pllj-1GO

#leadership #prioritisation #hardwork

We speak about what it takes to get recognition for your leadership and capabilities.

Topics covered in this episode:

• 00:02:15 - The myth about how far hard work will take you in your career
• 00:05:00 - What it takes to get influence and build trust, by building believability
• 00:08:15 - How to work hard, but additionally also build your reputation
• 00:12:00 - The conflict between an internal focus but still letting people know what you are trying to achieve
• 00:14:45 - A story about embracing the experiences by drinking ants
• 00:17:00 - How hummingbirds can see things that others cannot, which presents different options
• 00:21:00 - How to prevent becoming overwhelmed by too many options
• 00:24:00 - Answering the question: What do you want?

Links mentioned in this episode:

• Jeff's website: https://www.jeffshannon.com/
• Bravium: https://www.braviumhd.com/
• Book: Hard work is not enough: https://amzn.to/3Cs3zFy

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity.

#history #ancient #greece #rome #creativity #muses

See the full episode at https://wp.me/p6pllj-1Df

Dr Weiner is a former Professor teaching creativity (as well as "Lying 101") and author of Creativity and Beyond: Cultures, Values, and Change, which discusses how different cultures have defined and valued the key concept of creativity and how this has changed over time.

Topics covered in this episode:

• 00:01:45 - Dr Weiner's history teaching creativity across several universities, and how that has brought him to his current creative outlets
• 00:06:30 - There was no word for creativity before the 1870s, and it was not in the dictionary before the 1950s
• 00:09:00 - In ancient times, there was no concept of individual creativity. It was only god who created things
• 00:11:00 - the ancient perception that "muses" or other external divine spirits were responsible for ideas
• 00:15:00 - in ancient Greece, most art and sculptures were considered "technologies", because they were repeated processes from what had come before. It was in the Renaissance that many crafts went from the humans being the tools of production, to being the originators of the idea.
• 00:19:30 - Most things can be both a block or a spur for creativity, different for everyone
• 00:21:30 - How so many people don't know how to express their creativity
• 00:24:00 - His recent research and work on understanding "lying" and truth, and how this is threatened by creativity

Links mentioned in this episode:

• Book: Creativity and Beyond https://amzn.to/3xrAM12
• Dr Weiner's site: http://creativityandbeyond.com

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity.

See the full episode at https://wp.me/p6pllj-1FA

#culture #creativity

We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible.

Topics covered in this episode:

• 00:02:00 - What is Intercultural Creativity? A culture is a group of people with similar beliefs
• 00:06:00 - It is not just enough to bring in diversity into the company, but it is important
• 00:08:00 - The importance of Psychological Safety and how to develop it
• 00:12:00 - Helping the groups who are not diverse, in order to shift their perspectives
• 00:15:00 - The art bias against what creativity actually is
• 00:18:30 - How the arts can be useful in developing creativity in business

Links mentioned in this episode:

• Genein's website: https://geneinletford.com/
• Caffe Strategies: https://caffestrategies.com/
• Genein on Linkedin: https://www.linkedin.com/in/genein/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with South African serial entrepreneur Adii Pienaar about Life Profitability.

See the full episode at https://wp.me/p6pllj-1y4 

After starting and selling several successful businesses, including the company which went on to become WooCommerce, Adii asked himself why he wasn't feeling fulfilled. In his new book, he talks about his own experiences defining and finding Life Profitability.

Topics covered in this episode:

• 00:01:30 - Adii's journey and realising his entrepreneurial spirit
• 00:03:30 - Why selling his businesses didn't fill him with a sense of fulfillment and finding his definition of success
• 00:06:30 - His breakdown which resulted in changing his mindset
• 00:10:30 - What is Life Profitability?
• 00:14:30 - People trade certain freedoms for other restrictions
• 00:16:30 - Setting expectations about when is enough, comparing yourselves to others and underestimating how much time you have left

Links mentioned in this episode:

• Adii's website: https://adii.me/
• Adii's Twitter: https://twitter.com/adii
• Life Profitability book: https://amzn.to/3kndSmC

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone else in the world.

Prof Firestien has a new book coming out called Create in a Flash: A Leader's Recipe for Breakthrough Innovation. I recommend you go check out www.createinaflashbook.com, because he has also included several free high quality videos to show you the techniques of CPS.

Topics covered in this episode:

• 00:01:15 the foundational work of Alex Osborne, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies
• 00:02:45 why "brainstorming" had got such a bad reputation, and why companies do it wrong
• 00:03:15 you need a well defined problem to be solved
• 00:05:00 what he had learnt in his more than 40 years teaching these techniques
• 00:06:30 you should spend about 3-4x as long reviewing and prioritising ideas as you do generating them
• 00:08:15 the link between CPS and Design Thinking
• 00:09:45 the 4 different types of creativity, and how everyone can be (and already is) creative
• 00:13:15 practical techniques people can use, from his new book "Create in a Flash"
• 00:14:45 to spark your creativity, it is important to make connections

Links covered in today's episode:

• Create in a Flash book on Amazon: https://amzn.to/36KIeHH
• Free videos for the book: https://rogerfirestien.com/create-in-a-flash/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting.

#innovation #accounting #metrics #KPIs

See the full article at https://wp.me/p6pllj-1Di

We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.

Topics covered in this episode:

• 00:01:30 - Esther's history with Startups in Holland, and the founding of Ground Control
• 00:02:45 - What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects
• 00:04:30 - Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects
• 00:07:30 - Why do we need metrics and management for innovation at all?
• 00:10:15 - What is learning velocity?
• 00:17:00 - Tools and indicators for the whole innovation portfolio
• 00:19:00 - Hurdles to introducing a system of innovation accounting to decision makers

Links mentioned in this episode:

• Innovation Accounting book: https://innovationaccountingbook.com/
• Ground Control: https://togroundcontrol.com/
• Esther's website: https://estheremmelygons.nl/
• Esther's Linkedin profile: https://www.linkedin.com/in/esthergons/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer.

See the full article at https://wp.me/p6pllj-1s8 

We talk about his new upcoming book Pirates in the Navy, and how to build an innovation culture where intrapreneurs can flourish.

Topics covered in today's episode:

• 00:01:30 How intrapreneurs need to act like pirates and privateers within a company
• 00:03:30 The problem is that if you act like a pirate, you will have people rooting for you to fail
• 00:05:30 Building an innovation portfolio
• 00:07:45 What distinguishes a pirate from a privateer, who works on behalf of the organisation
• 00:10:00 What helps change a company's innovation culture is to get an early win
• 00:12:30 How to figure out where a company's innovation successes have been
• 00:15:00 Building a bridge to the core to build an ambidextrous organisation

Links mentioned in today's episode:

• Book: Pirates In The Navy: How Innovators Lead Transformation https://amzn.to/2RAZKco
• Tendayi's website: https://tendayiviki.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with serial entrepreneur and investor Jeff Wald. Jeff’s most recent company, Work Market, an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018.

See the full episode at https://wp.me/p6pllj-1zu

We speak about some of research behind understanding how the job market has changed over the past decades, and what this says about how it will change in the future.

Topics mentioned in today's episode:

• 00:02:30 - The myths about how the future of work will change, especially around remote workforces
• 00:08:00 - How workers and societies adjusted to the previous industrial revolutions, with more jobs being created than were lost
• 00:10:30 - The end of the job as we know it. We are moving towards fluid, team-based, work-from-anywhere work
• 00:14:30 - How to differentiate what different types of workers need and want
• 00:16:30 - The risk of automation and destroying low-skilled jobs, with examples of bank tellers and ATMs. It always takes longer than people anticipate
• 00:21:30 - The importance to systematise your workforce, and understand the skills needed to meet the demands of your customers

Links mentioned in today's episode:

• End of Jobs book: https://www.jeffwald.com/the-end-of-jobs
• Jeff's Website: https://www.jeffwald.com

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak to Simon Hill, founder of Idea Management software company Wazoku.

https://www.ideatovalue.com/podc/nickskillicorn/2017/02/podcast-008-simon-hill-get-everyone-involved-everyday-innovation/ 

Wazoku has grown steadily in the past few years into one of the big players in the idea management space, enabling companies to gather ideas from across the entire company and track their progress much more efficiently than with traditional brainstorming or idea suggestion schemes.

They have also been at the forefront of what they call "EveryDay Innovation", which aims to help companies better understand what it takes for everyone in a company to be involved with innovation and to find out how they are performing against other companies.

Things we cover in today's episode:
* Software itself is not a silver bullet which will make you innovative (02:20)
* What is EveryDay innovation? (02:45)
* How you benchmark innovation across other companies (04:45)
* What distinguishes a novice company against a mature company when it comes to innovation (06:40)
* How different teams within a company can get involved in innovation (09:15)
* What idea management software actually does to help innovation management (10:40)
* How people within companies feel like they are involved in innovation (13:30)
* Co-creating innovation with customers (14:40)

Links mentioned in this episode:

* Wazoku's website: https://www.wazoku.com/ 
* The EveryDay innovation thought leadership: https://www.wazoku.com/everydayinnovation/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk about the various capabilities which companies need in order to be successful at innovation.

The capabilities we highlight in more detail include:

1. Innovation Methodology
2. Focus on Problem and Solution
3. Experimentation & Prototyping
4. Feedback incorporation
5. Diversity in Team
6. Evaluation Criteria
7. Work Environment
8. Resources
9. Tools
10. Time Available
11. Cross Pollination
12. Brainstorming Effectively
13. Message and Buy-in

In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of "Be Less Zombie".

#innovation #culture #leadership

See the full episode at https://wp.me/p6pllj-1Bo

Topics covered in this episode:

• 00:02:15 - What it means to be less zombie
• 00:04:00 - The deliberate choice of creating an environment where new ideas can flourish
• 00:07:30 - The difference between having a performance space, and a rehearsal space
• 00:10:45 - The challenge of most companies not having an innovation strategy, and how companies can quickly develop one
• 00:14:00 - The value of thinking in experiments to find out what needs to be true, and reducing the price of failure
• 00:19:00 - How to help bring decision-makers on board for innovation, by teaching them the appropriate new skills
• 00:23:45 - The challenge of knowing how best to be creative at work

Links mentioned in this episode:

• Book: Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People https://amzn.to/3CJ633x
• Elvin's website: https://www.elvinturner.com/
• Elvin Turner's Linkedin profile: https://www.linkedin.com/in/elvint/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft.

https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-009-paul-hobcraft-three-horizons-framework/ 

Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework.

In today's episode, we talk about:

* Why executives need coaching on innovation (05:35)
* Why senior leaders often feel like they need to start from the beginning with innovation (07:35)
* What has changed in innovation over the past few years, divergence and convergence (11:15)
* The Three Horizons Innovation Framework (13:30)
* How to think of time horizons and shareholder return in your innovation efforts (19:00)
* How to allocate resources to innovation (23:00)
* Exploiting vs Exploring in business (24:00)

Links:

* Paul's blog: https://paul4innovating.com/ 
* Agility Innovation: http://www.agilityinnovation.com/ 
* HOCA Consulting: http://www.hocaconsulting.com 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation.

See the full episode at https://wp.me/p6pllj-1nx 

We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose

Topics discussed in the episode:

• 00:01:30 - The history of SomethingNew and how it got started
• 00:02:45 - The problem facing the recruitment industry
• 00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method
• 00:08:30 - Innovation needs to be linked to delivery of real value
• 00:09:45 - Why it's important for a company to have a purpose, a reason for existing
• 00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job
• 00:12:45 - How to get staff aligned with a corporate mission
• 00:15:00 - What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience

Links from this episode:

• Something New Website: https://trysomethingnewnow.com/
• Scott's Linkedin profile: https://www.linkedin.com/in/macgregorscott

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
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We speak with award-winning designer and artist Linda Naiman. Linda is the founder of Creativity at Work and helps organizations develop creativity, innovation, and leadership capabilities, through coaching, training and consulting.

See the full episode at https://wp.me/p6pllj-1v0

We speak about using creativity to stay resilient in challenging times.

Topics covered in this episode:

• 00:01:00 - Linda's journey to becoming an award-winning designer
• 00:03:30 - Her block, and realising that at school nobody had taught her to think creatively
• 00:05:30 - Finding her mission, to liberate creativity in everyone and find meaning in work
• 00:10:00 - The guiding myth of Percival, to find the right question to ask at the right time
• 00:12:30 - The difference between creative skills and developing creativity
• 00:16:30 - How creativity has surfaced in unique ways during the lockdown
• 00:19:30 - The Hero's Journey
• 00:22:00 - Use creativity and your emotions to take care of yourself

Links mentioned in this episode:

• Creativity at Work: https://www.creativityatwork.com
• Linda's art on Instagram: https://www.instagram.com/lindanaiman.art/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with serial entrepreneur and author Steve Glaveski.

See the full original episode at https://wp.me/p6pllj-1uX 

Steve runs Collective Campus, an innovation accelerator based in Melbourne and Singapore that works with large organizations around the globe, and is also the author of multiple bestselling books on the topic of innovation, including his most recent book "Time Rich" which is all about how to get your best work done while also leading a balanced life.

Topics covered in this episode:

• 00:02:00 - His journey to starting Collective Campus, working with startups and corporations across the world
• 00:03:00 - The case for the 6 hour workday, and getting away from being anchored to the past
• 00:06:30 - Why most companies have a C.R.A.P. culture
• 00:08:00 - People cannot spend time in their FLOW state because they are constantly being distracted
• 00:11:00 - Can you get to success while also living a balanced life, and not succumbing to hustle culture?
• 00:15:30 - The benefits of asynchronous communication
• 00:18:45 - One quick tip to begin: spend the first hour of your day on high-value activities

Links mentioned in this episode:

• The Time Rich book: https://www.timerichbook.com/
• Steve Glaveski's website: https://www.steveglaveski.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In the premier podcast episode of Season 3, we speak with world-famous voice actor and keynote speaker Joshua Seth.

See the full episode at https://wp.me/p6pllj-1pM 

Joshua has been the voice of characters in over 100 animated TV shows and movies and has a diverse background across creative disciplines like music, theatre, and stage illusions. In today's episode, we talk about how we need to become more comfortable letting go of expectations in order to unleash our innate creativity.

Topics discussed in today's episode:

• 00:01:30 - How his childhood formed his creative outlook
• 00:03:45 - The importance of letting go of expectations
• 00:05:45 - While still remaining focused on creativity
• 00:08:00 - What he learned about creative states from performing hypnosis
• 00:09:30 - The importance of unstructured play
• 00:15:15 - Joshua's personal creative process, and how this is enhanced by collaboration
• 00:18:00 - The issue with getting into a work routine, trying to perform tasks 'correctly'
• 00:20:00 - Using cards to trigger more effective brainstorming sessions, by removing the fear of the blank page
• 00:22:30 - Helping a team focus on the task at hand
• 00:27:15 - Examples where Joshua saw an immediate change in people's creative mindset, and what triggered it

Links from today's episode

• Joshua Seth's website: https://www.joshuaseth.com/
• Finding Focus Book: https://amzn.to/35B7nVE

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London.

See the full epsiode at https://wp.me/p6pllj-1IQ

#expertise #creativity #practice

We speak about what it takes to go from beginner to expert, the hurdles and changes along the way and the impact of expertise on creative thinking.

Topics covered in this episode:

• 00:03:00 - What it means to be an expert, and how it requires wisdom
• 00:05:00 - The apprentice, journeyman, master progression
• 00:07:00 - What it feels like to go through these stages, across various industries
• 00:08:45 - The starting stages of being a journeyman may feel quite boring and frustrating as you build the fundamentals
• 00:12:30 - Nobody cares about your accomplishments, they only care about what you can do for your audience
• 00:15:00 - The dangers of making errors when you are responsible for yourself
• 00:18:00 - The balance of repetition what has worked before and beginning to be creative
• 00:23:00 - You never reach the status of an pure expert who knows everything, you instead continually develop expertise
• 00:27:30 - You need to go a lot of time and deliberate practice before you reach mastery
• 00:31:00 - Building expertise almost always involves a support network around you
• 00:35:00 - The curse of expertise and how it can make you less creative

Links mentioned in this episode:

• Prof Kneebone's faculty page: https://www.imperial.ac.uk/people/r.kneebone
• Expert: Understanding the path to Mastery: https://amzn.to/34D0x5U
• Countercurrent podcast: https://podcasts.apple.com/us/podcast/countercurrent-conversations-with-professor-roger/id1121211583

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business.

See the full epsisode at https://wp.me/p6pllj-1GN

#diversity #inclusion #innovation #leadership

Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of the Wall Street Journal National Bestseller: Inclusify: Harnessing the power of uniqueness and belonging to build innovative teams.

Topics covered in this episode:

• 00:01:45 - The importance of inclusive leadership
• 00:02:30 - What inclusion means, based on optimal distinctiveness theory
• 00:06:00 - Her research in building leadership capabilities
• 00:08:45 - The links between diversity and innovation performance
• 00:11:00 - It is not enough to just bring in diversity in order to drive inclusion, and how to effectively drive this cultural shift
• 00:15:00 - How some managers might think they are performing well on diversity, but not aware of how badly they are doing
• 00:18:45 - How teams can transition from the status quo, to the scary new future

Links mentioned in this episode:

• Dr Johnson's website: https://drstefjohnson.com/
• Inclusify book: https://inclusifybook.com/
• Dr Johnson's Linkedin: https://www.linkedin.com/in/drstefjohnson

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems

See the full episode at https://wp.me/p6pllj-1so 

We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions.

Topics covered in today's episode:

• 00:01:30 - How the recent Coronavirus outbreak is changing the way that people work
• 00:04:00 - The importance of asking better questions in innovation
• 00:05:30 - Using different lenses to reframe innovation problems in new ways
• 00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts
• 00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza
• 00:11:00 - We usually ask questions which are either too abstract, or too specific
• 00:12:45 - If a question is too specific, you won't look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup
• 00:15:00 - Expertise can be the enemy of innovation
• 00:16:00 - What business are we actually in? [Editor's note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters]
• 00:19:00 - Leaders don't need to have the answers, they need to stimulate the organisation to ask the right questions

Links mentioned in today's episode

Invisible Solutions Book: https://invisiblesolutionsbook.com

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Denise Jacobs, author of Banish your inner Critic, about how to overcome anxiety during this incredibly stressful time.

See the full episode at https://wp.me/p6pllj-1sK 

Quote from the episode:

You don't have to do anything.

We don't have to be doing stuff all the time.

Part of what people are experiencing is a deeply ingrained habit, to be busy, to be active, to be doing something...

...To be looking like you're doing something... 

For so long that this habit is what you're trying to break.

Because intrinsically all of came out of the womb knowing how to be. 

Topics covered in today's episode:

• 00:01:30 - The pressure some of us are feeling to make the most of our potential in the pandemic
• 00:03:30 - This is the time for a collective global pause
• 00:05:30 - How to overcome anxiety and your inner critic
• 00:10:30 - Managing guilt caused by social media usage
• 00:13:00 - The feeling we are experiencing right now is grief
• 00:15:00 - You need to slow down and focus on the basic things
• 00:17:00 - Overcoming the anxiety that comes with not knowing what you want in life

Links mentioned in the episode:

• Denise Jacobs' website: https://denisejacobs.com/
• Book: Banish your inner Critic: https://amzn.to/39LHT8N
• Denise on Twitter: http://twitter.com/denisejacobs
• Denise on Linkedin: http://www.linkedin.com/in/deniserjacobs

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation.

#creativity #innovation #experiment

See the full article at https://wp.me/p6pllj-1Dk

We speak about what it takes to apply creativity to build successful innovations.

Topics covered in this episode:

• 00:02:30 - The seven primary inhibitors of creativity: The most powerful one is fear
• 00:05:00 - What are people afraid of?
• 00:07:15 - The importance of permission
• 00:09:30 - The 8 keys to build innovation
• 00:15:00 - A great case study from a bank in Poland
• 00:16:30 - The importance of prioritising and executing ideas
• 00:18:45 - How to give your team a compass instead of a map

Links mentioned in this episode:

• Platypus Labs: https://platypuslabs.com/
• Crack the Code book: https://cracktheinnovationcode.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect.

See the full episode at https://wp.me/p6pllj-1I6

#innovation #change #personality

We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work more effectively together.

Topics covered in this episode:

• 00:04:00 - Research which shows us the unique personality profile of innovators
• 00:08:30 - The personality profile of innovators and their creative process is based primarily on ideation
• 00:10:30 - The other personality profiles of people in organisations
• 00:17:00 - The lens of how different people see the same challenges and opportunities differently
• 00:19:00 - The challenges of handovers and delivering change across an organisation
• 00:22:00 - The need to involve people at all stages of change planning and working across silos
• 00:25:30 - Stakeholder analysis and bringing on board people from other teams

Links mentioned in this episode:

• Bridgepoint Effect: https://bridgepointeffect.com/
• Janice on Linkedin: https://www.linkedin.com/in/janice-francisco-5a11845

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Holly Ransom, international interview master and author of the bestseller The Leading Edge.

I also recommend you sign up to her two newsletters, they are both great.

Topics covered in this episode:

• 00:01:45 - Her own history in trying to lead Change programs around the world
• 00:03:45 - The stereotypical myths of leaders which are no longer applicable
• 00:07:30 - Examples of strong leaders who act very differently from one another
• 00:09:30 - You need to be at peace with yourself before you can change others
• 00:11:30 - The power of small habits to drive larger change
• 00:14:00 - Proving value, instead of being paid for time or effort
• 00:17:30 - How change relates to innovation, and communicating between teams
• 00:22:00 - Talking to an individual about their impact
• 00:25:00 - Openness to learning

Links mentioned in this episode:

• Holly's website: https://hollyransom.com/
• The Leading Edge book: https://amzn.to/3AWomAR

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value, we speak with Dave Birss. Dave is a musician, educator, author and facilitator with a focus on improving creativity.

See the full episode at https://wp.me/p6pllj-1vc

We speak about how to keep up creativity in the times of remote working, and how to think laterally to live consciously again.

Topics covered in this episode:

• 00:01:30 - How Dave's Scottish background sparked his interest in invention and innovation
• 00:04:45 - How he found the power of education in creativity
• 00:08:30 - How people's ability to come up with ideas has been impacted by a time of crisis
• 00:09:45 - The issue is not idea generation techniques, it is about getting new inputs
• 00:12:30 - How the future of work will change, and which industries will be impacted
• 00:17:00 - How to change the way workshops and meetings can be done effectively
• 00:21:00 - How to start living consciously again, with lateral thinking
• 00:25:00 - Are times of crisis a time to innovate, or save budgets? Interesting insights from a study by HBR.
• 00:29:45 - Most innovation fails at the point of handover between teams

Links mentioned in this episode:

• Dave's website: https://davebirss.com
• Dave's Linkedin: https://www.linkedin.com/in/davebirss/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we talk with Takashi Kudo, who is the Communications Director for TeamLab, a renowned art collective from Japan.

https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-013-takashi-kudo-artist-collective-creative-team/ 

Referring to themselves as ultratechnologists, the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities.

TeamLab is best known for its ingenious art installations based on light and projection, and in contrast to many traditional collectives, is made up of not only artists but also engineers, programmers, animators and mathematicians. In addition to gallery artworks, they also produce other digital content like applications, performance shows and specialist websites.

We discuss how these hyper-creative groups develop art which pushes boundaries.

Things we cover in this episode:

• What makes up their Art Collective (01:30)
• Describing the large interactive lighting exhibition "No boundaries" they did in London (03:00)
• How creativity has no boundaries in his mind (06:30)
• How teams create work together (08:00)
• Using prototypes (10:30)
• Whether they believe that they are geniuses (12:00)
• How to approach challenges you have never seen before (13:00)
• What they do when they get stuck (14:00)
• Finding the right goals (16:00)
• Whether other people can become more creative (18:00)

Links mentioned in the episode:

https://www.teamlab.art 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value podcast, we speak with cognitive neuroscientist Dr Sahar Yousef. She is one of the youngest faculty members of UC Berkeley. In her 10 years of research on Making Superhumans, she has found ways to improve mental performance in as little as 7 weeks.

Full episode at https://wp.me/p6pllj-1v2

We speak about what it takes to reach peak performance and different brain states.

Topics covered in this episode:

• 00:01:00 - Her journey mixing philosophy and neuroscience
• 00:04:00 - How neural networks lead to creativity and flow states in your brain
• 00:07:45 - The biggest barriers to productivity are distractions. Research suggests you are interrupted or distracted every 90 seconds
• 00:11:00 - The danger of trying to be busy all the time. Task Switching is challenging, in fact it is impossible to multitask
• 00:14:30 - Using 15-minute "focus sprints" to improve your performance
• 00:17:00 - Work is never really done throughout the workday, and that's why we don't get the reward hit of dopamine

Links mentioned in this episode:

• Sahar Yousef's website: http://www.saharyousef.com/
• Becoming Superhuman: https://stoa.partners/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we talk with professional magician Kostya Kimlat, recently a winner on the magic TV show Penn & Teller's Fool Us.

https://www.ideatovalue.com/podc/nickskillicorn/2017/08/podcast-019-kostya-kimlat-methods-vs-effects-creative-like-magician/ 

We talk about what constitutes originality and creativity in the art form of magic, what it takes to create your own tricks, and why customers always care more about the effect of what they experience compared to the method of how it was done.

Topics discussed in today's episode:

* Why magic causes such joy and bewilderment in people (02:00)

* How magicians hide their skills and creativity instead of showing them off like other artists (06:00)

* What most people see as creativity in magic was actually creative 100 years ago (08:00)

* The two way to be creative and innovative: methods vs effects (08:30)

* How knowing too much about your methods can make you lose sight of what your customers see (11:00)

* How he developed his skills and whether you can be creative from the beginning or need to hone your skills first (13:00)

* "The secret is the most important thing, until you learn it" (14:30)

* How you can learn magic from books, and paying your dues through hard work (16:00)

* How often does failure happen in magic, and how can companies deal with failure? (17:30)

* The balance between "playing the hits" (performing things that you know will work) and trying out original new tricks (20:30)

* How you make your audience feels like there is spontaneity and make them feel recognised and special (25:00)

Links mentioned in this episode:

Kostya Kimlat's website: https://www.kostyakimlat.com/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life.

See the full episode at https://wp.me/p6pllj-1LJ

#podcast #design #designthinking #creativity #love

We speak about her unique design process, how she approaches design challenges, and how to design a life you love.

Topics covered in this episode:

• 00:01:30 - Ayse's journey to becoming a designer
• 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction
• 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration
• 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional
• 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design
• 00:17:00 - Her Book: Designing the Life you Love
• 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love
• 00:28:00 - Breaking preconceptions about what it means to love your life

Links mentioned in this episode:

• Ayse's Linkedin: https://www.linkedin.com/in/aysebirsel/
• Ayse's website: https://www.aysebirsel.com/
• Ayse's newsletter: https://www.aysebirsel.com/newsletter
• Book: Design the life you Love: https://amzn.to/3vz53fF

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Harvard Business School's Professor Amy Edmondson about her concept of Psychological Safety.

To read the full article, go to https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e36-amy-edmondson-creating-a-culture-of-psychological-safety/ 

She is the author of The Fearless Organisation, is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions, and today we talk to her about what makes teams perform at their highest potential, what causes fear of sharing ideas within teams, and how psychological safety can prevent your teams (and company) being disrupted in the marketplace.

Topics covered in today's episode:

• 00:01:30 - How the concept of psychological safety came out of an accident in her original research
• 00:02:30 - Trying to understand why "better" teams would be making MORE mistakes
• 00:04:30 - The misguided concept of what should make one team better than another
  • Do they have the right goals?
  • Do they have the right people to accomplish their tasks?
  • Do they have the resources they need?
  • Do they have access to coaching and support?
  • Are they working in a supportive organisational context?
• 00:07:00 - Why getting "truth" in error data is actually very hard. This data is easy to hide and not report
• 00:08:30 - The problem with corporate cultures which try to avoid giving "bad news"
  • This prevents companies from being able to learn
• 00:10:00 - What psychological safety means, and how leaders can create a climate where it can thrive
  • Psychological Safety is a climate where people believe it is possible, expected and valued, that they speak up with relevant ideas, questions, concerns and even mistakes.
• 00:11:00 - How this context affects the willingness of people to raise ideas
• 00:12:00 - Examples of companies where there was no psychological safety (Volkswagen's Dieselgate scandal and downfall), and a high level of psychological safety (Pixar)
• 00:15:30 - Why building a culture of psychological safety is simple, but not necessarily easy
• 00:18:30 - The importance of asking questions

Links mentioned in this episode:

• Amy Edmondson's HBS faculty page: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451
• Amy Edmondson's Linkedin Page: https://www.linkedin.com/in/amedmondson/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

In this episode of the Idea to Value Podcast, we speak with Professor Lav Varshney from the University of Illinois about progress in the computational field of Artificial Creativity, whether there is a mathematical limit to creativity and whether a computer will ever write a symphony.

https://www.ideatovalue.com/podc/nickskillicorn/2017/10/podcast-024-prof-lav-varshney-computers-becoming-creative/ 

It's a fascinating episode for anyone who wants to know what separates humans from machines, as creativity can no longer be thought of as an exclusively human trait.

Topics discussed in this episode:

* How IBM's Watson team wanted to find the next artificial intelligence challenge after their win on Jeopardy, and settled on creativity (01:30)

* How they used this technology for creativity in cuisine with Chef Watson (03:30)

* How can a computer possibly be creative? Isn't that a human trait? (05:30)

* How computers are able to assess and select their own creative output (07:30)

* Is there a mathematical limit to creativity, for a combination of quality and novelty? (10:30)

* Examples of current artificial creativity: Music Generation (15:30)

* Examples of current artificial creativity: Visual Arts, engineering and physical sciences (17:30)

* What aspects of creativity do computers struggle with? (19:30)

* "The most interesting things come about when you combine human creativity with machine creativity" (21:00)

Links mentioned in this episode:

* Prof Varshney's Research Group: http://varshney.csl.illinois.edu/ 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

Subscribe to the Idea to Value Podcast on iTunes: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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In this episode of the Idea to Value podcast, we speak with author Greg Orme. Greg's book The Human Edge was voted as the business book of the year.

See the full episode at https://wp.me/p6pllj-1vb

We speak about how artificial intelligence is changing the nature of work, and how people can improve their capabilities to stay relevant in the future.

Topics covered in this episode:

• 00:02:30 - Machines are coming for white collar jobs for the first time
• 00:04:45 - What types of jobs are most at risk of automation
• 00:06:30 - How our relationship with machines is changing based on narrow A.I.
• 00:10:45 - The 4Cs of the Human Edge: Consciousness, Curiosity, Creativity, Collaboration
• 00:16:00 - The beginning of artificial creativity, and how humans still have an advantage

Links mentioned in this episode:

• Greg's website: https://gregorme.org/
• Greg's Linkedin: https://www.linkedin.com/in/gregorme/
• Greg's Twitter: https://twitter.com/gregoryorme

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
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* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers.

See the full episode at https://wp.me/p6pllj-1sW 

We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

Topics covered in today's episode:

• 00:01:30 - Her journey starting with innovation and Ernst & Young
• 00:03:30 - How she chooses the innovation topics to talk about
• 00:04:45 - The importance of a personal brand message on Linkedin, and how this fits into marketing
• 00:07:00 - It is not authentic to just share company messages, you need to bring in your own content
• 00:08:45 - Don't worry about putting out content which doesn't look perfect. It needs to be authentic

Links mentioned in today's episode:

Célin's Linkedin profile: https://www.linkedin.com/in/c%C3%A9line-flores-willers/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Scott Anthony, Senior Partner of Innosight.

See the full episode at https://wp.me/p6pllj-1tn 

We speak about some of the insights from his upcoming book Eat, Sleep, Innovate, and how the current pandemic is going to change many industries in the near future.

Topics covered in today's episode:

• 00:02:00 - Scott remembers Professor Clayton Christensen, and his ability to tell stories to explain innovation
• 00:05:30 - What does it really take to innovate? And why are these innate behaviours not happening in companies?
• 00:08:00 - How leaders delude themselves about disruption, you need to be able to flip between thinking about the current business, and thinking about the future
• 00:09:30 - The limits to the concept of ambidextrous organisations, you need dual transformation
• 00:14:00 - How can you develop a culture which allows intelligent failure
• 00:15:30 - Asking the jobs to be done that are being affected by the global coronavirus pandemic
• 00:19:00 - The biggest lie that companies are telling themselves: This is not the time to innovate

Links mentioned in today's episode:

• Innosight website: https://www.innosight.com
• Scott on Linkedin: https://www.linkedin.com/in/scottdanthony/
• Book: Eat, Sleep, Innovate: https://amzn.to/2yAE4a5

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

On this episode of the Idea to Value podcast, we speak with Adi Mazor Kario, innovation strategy and design expert and author of Innovating through Chaos.

See the full episode at https://wp.me/p6pllj-1vg

We talk about how innovation drives the Israeli economy, where this culture of innovation comes from, and how companies can continue innovating during chaos.

Topics covered in this episode:

• 00:01:30 - Adi's story starting with product design and getting fired from her job while holding her baby
• 00:05:00 - Why Israel is such a hotbed of innovation, and why their people are so confident
• 00:08:30 - The Invincible Innovation formula, and how it is based on practicality
• 00:11:30 - Why open-mindedness is so important for innovation, and getting used to uncertainty
• 00:14:00 - Innovating through Chaos

Links mentioned in this episode:

• Innovating through Chaos book: https://amzn.to/3odZyON
• Adi's Linkedin profile: https://www.linkedin.com/in/adimazorkario/
• Invincible Innovation: https://invincibleinnovation.com/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Cyndi Burnett, Director at Creativityandeducation.com.

See the full episode at https://wp.me/p6pllj-1vf 

We speak about what it takes to bring creativity into homes and classrooms.

Topics covered in this episode:

• 00:02:00 - Cyndi's start in learning about and teaching creativity
• 00:04:00 - The frustration with research and how to make it practical
• 00:05:45 - The STAR Model - The 5 Aspects of Creativity
• 00:10:00 - Has creativity really been declining in schools, or are there also positive developments?
• 00:13:00 - The appropriateness of when to be creative in schools and how this can be taught
• 00:16:00 - The problem with the Art Bias
• 00:18:00 - All children deserve creativity in their education

Links mentioned in this episode:

• CreativityandEducation.com

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides.

See the full episode at https://wp.me/p6pllj-1Ic 

#siliconvalley #innovation #hybridwork

We learn about some of the primary learnings which corporations can take from innovation at startups, and getting the most out of hybrid work.

Topics covered in this episode:

• 00:02:30 - The challenges of promoting learning at large non-profits and corporations
• 00:06:30 - Blockers to innovation in large corporations
• 00:08:00 - Trends in retail for 2021 and 2022
• 00:11:00 - The trends in hybrid work and how to improve teams' ability to work across borders
• 00:13:00 - The requirement for strong leadership and noticing progress
• 00:16:00 - Taking the risk out of risk-taking: The Fail Fest
• 00:20:00 - Speeding up innovation progress using secrets from Silicon Valley

Links mentioned in this episode:

• Innovation Minds: https://innovationminds.com/
• Dr Rein's website: https://www.rosemaryrein.com/
• Trendhunter report 2022: https://www.trendhunter.com/trends/2022-trend-report-research

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation.

https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-016-tony-ulwick-origin-jobs-done-innovation-theory/ 

Topics covered in this episode:

* His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to find out what people wanted (01:00)

* What causes a disconnect between what companies expect people want, and how the market actually reacts (05:00)

* What is a customer need and how to define it (05:30)

* How Tony introduced Outcome-Driven Innovation to Professor Clayton Christensen, and how this became the Jobs to be done theory (07:00)

* What exactly is Jobs to be done theory? (09:00)

* Most innovations struggle because they only get part of a job done, not the entire job (10:30)

* How Jobs to be done can be used to both discover new markets, or improve offerings in an existing market (12:00)

* How even though in an overall average market there might not appear to be any needs, if you segment the market you might find pockets of people with specific needs (who are more underserved than anyone else) which would also benefit other users (14:00)

* Why ideal avatars don't actually exist in reality (17:00)

* How to use metrics and analysis to determine if there is a large enough market for these unmet needs (18:30)

Links mentioned in this episode:

* Strategyn Homepage: https://strategyn.com/

* Jobs to be done book: http://amzn.to/2uOmoAb 

* What customers want book: http://amzn.to/2tVtJ4C 

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ 

https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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