How to Market Your Horse Business with Denise Alvarez – Détails, épisodes et analyse

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist?

As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with your people online? Or, should you set your phone down and walk away from it for a bit so you can be present with the people in the room?

In this week’s episode, you’ll get my best tip for being present in the moment while still showing up on social media for your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/157

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails.

And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. 

So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, right? The question becomes, who are you sending them to?

Have you spent time building an email list of qualified leads?

If not, it is never too late. And that’s what you’ll learn to do in this episode!

Follow these 3 steps and learn from real-life horse businesses as you build your email list with qualified leads.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/156

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

How do you get your business found online?

That’s the million-dollar question for many equestrian entrepreneurs.

And, the answer is not as simple as you might hope.

First, you need to understand that you’re asking about search engine optimization.

Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.

That's why I'm so excited for today's guest, because as far as I'm concerned and the clients that I know that have used her services before, Krysta Paffrath is an expert when it comes to SEO.

Not only that, but she is in the world of horses, so she gets your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/148

FREE SEO Basics Checklist for Equine Websites  → Stormlily.com/seobasics 

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

With January just around the corner, goal setting is at the top of my to-do list.

To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal planning. And, this week I’m sharing with you one surprising thing that I’ve discovered during my prep. Why surprising? Because it even surprised me, and I’m a regular learner/reader/listener when it comes to goal-setting! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/60  

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it comes to building your horse business using social media.

The social part also means that you need to take time to engage with people on the platform that you are on. That’s why in this episode you will learn three easy and doable ways you can engage with your dream customer on social media. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/59

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering one, you can use these 3 tips from Annie Kennedy at The Equine Network to help you market your membership so you can serve more people.  

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/58

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In this episode, you’ll discover practical ways you can learn to write words that speak to your dream customer.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/57

You’re invited!

Join my FREE Facebook group for horse business owners! Access the How to Market Your Horse Business Community here. 

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming event. But, how do you get yours to stand out when you know the media that you’re contacting receives press releases by the dozen? That’s exactly what you’re going to learn in this episode! 

My guest Megan Arszman has written more than her fair share of press releases on behalf of a variety of equine businesses, and now she is sharing her insights and expertise with you. We’re getting very practical in this conversation so get your notepad (or notes app!) ready! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/56. 

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’re not the only one! That’s why we’re diving into the basics of using hashtags. In this episode, you’ll learn the what, when, where and how of using hashtags so you can experience the benefits of using them in your marketing. (Yep, there are actual benefits to using the right hashtags on social media.)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/55

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this episode, you’ll discover how one horse trainer is doing it, and what you can do to be sure your own horse business is profitable at the end of the day.

From being intentional about your client’s overall experience with your business to revamping some long-held beliefs about how much you can or should charge, this episode is full of insights for every horse business owner.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/54

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.