Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist?

As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with your people online? Or, should you set your phone down and walk away from it for a bit so you can be present with the people in the room?

In this week’s episode, you’ll get my best tip for being present in the moment while still showing up on social media for your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/157

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails.

And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. 

So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, right? The question becomes, who are you sending them to?

Have you spent time building an email list of qualified leads?

If not, it is never too late. And that’s what you’ll learn to do in this episode!

Follow these 3 steps and learn from real-life horse businesses as you build your email list with qualified leads.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/156

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

How do you get your business found online?

That’s the million-dollar question for many equestrian entrepreneurs.

And, the answer is not as simple as you might hope.

First, you need to understand that you’re asking about search engine optimization.

Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.

That's why I'm so excited for today's guest, because as far as I'm concerned and the clients that I know that have used her services before, Krysta Paffrath is an expert when it comes to SEO.

Not only that, but she is in the world of horses, so she gets your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/148

FREE SEO Basics Checklist for Equine Websites  → Stormlily.com/seobasics 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

With January just around the corner, goal setting is at the top of my to-do list.

To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal planning. And, this week I’m sharing with you one surprising thing that I’ve discovered during my prep. Why surprising? Because it even surprised me, and I’m a regular learner/reader/listener when it comes to goal-setting! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/60  

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it comes to building your horse business using social media.

The social part also means that you need to take time to engage with people on the platform that you are on. That’s why in this episode you will learn three easy and doable ways you can engage with your dream customer on social media. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/59

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering one, you can use these 3 tips from Annie Kennedy at The Equine Network to help you market your membership so you can serve more people.  

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/58

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In this episode, you’ll discover practical ways you can learn to write words that speak to your dream customer.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/57

You’re invited!

Join my FREE Facebook group for horse business owners! Access the How to Market Your Horse Business Community here. 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming event. But, how do you get yours to stand out when you know the media that you’re contacting receives press releases by the dozen? That’s exactly what you’re going to learn in this episode! 

My guest Megan Arszman has written more than her fair share of press releases on behalf of a variety of equine businesses, and now she is sharing her insights and expertise with you. We’re getting very practical in this conversation so get your notepad (or notes app!) ready! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/56. 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’re not the only one! That’s why we’re diving into the basics of using hashtags. In this episode, you’ll learn the what, when, where and how of using hashtags so you can experience the benefits of using them in your marketing. (Yep, there are actual benefits to using the right hashtags on social media.)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/55

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this episode, you’ll discover how one horse trainer is doing it, and what you can do to be sure your own horse business is profitable at the end of the day.

From being intentional about your client’s overall experience with your business to revamping some long-held beliefs about how much you can or should charge, this episode is full of insights for every horse business owner.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/54

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you know the number one way to reach more people with your message in today’s world? Yep, it’s an online presence. Because it basically erases geographic boundaries of the people and the horses you can help. 

And while it’s great to offer education online for free (I do it with this podcast!), we all know that as a business, you also have to make money along the way. That’s why we’re diving into two key opportunities for horse businesses like you to make money online.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/53

Missed Part 1 of this conversation? Listen to 5 Ways Horse Businesses Can Make Money Online [Part 1] → Stormlily.com/52

FREE The Horse Business Owner’s Guide to Making Money Online → Stormlily.com/money 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Can any horse business really make money online? Absolutely. And in this episode, you’re going to learn how. You’ll discover 3 doable ways that you can take your knowledge and expertise and create an additional stream of revenue for your horse business.  And then in episode #53, we’ll finish off the list with two more ideas for you to run with to make money in your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/52

FREE The Horse Business Owner’s Guide to Making Money Online → Stormlily.com/money 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be reworked, this episode is for you. I’m breaking down 4 major lessons learned from the recent makeover of the American Quarter Horse Association Journal. Don’t worry, it’s not just for association or even publications. These lessons apply to all horse business owners.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/51

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members?

Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have?

If you've ever made a hire that didn't work out or walked into an existing business where you had to manage a team, then you know how important it is to cultivate a culture in your business that seeps the values that you stand for in your business.

That's why I'm excited for you to meet Kaitlin Christopherson, CEO of Grand Slam Social, recently renamed GSS The Agency, a social digital media consulting agency with a client list that includes the Breeder’s Cup and the Del Mar Thoroughbred Cup

As you will hear from Kaitlin, she's actually not the owner of the business that she is helping to build. But, as the CEO, she is the person responsible for the team environment and culture that they are building.

And, she's filled with practical advice and examples of how you can intentionally build a positive team culture inside your equine business.

Whether you have an existing team or you’re about to hire your first team member, this is for you.

🌟 Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/147

🌟 FREE The Horse Business Owner's Guide to Making Money Online  

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together.” … said basically no horse business owner ever. 

Why? Because you’re busy doing what you love to do! Riding, training, barn chores, creating products for the equine industry, giving lessons, etc.

And even though you believe social media can be a means to connect with the people that can help you keep doing just that, it’s just not at the top of your list when you have so many other things (and animals and people) vying for your attention.

That’s why I’m sharing with you my simple system that’ll help you plan 14 days of social media posts.   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/50

FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge 

Social Stride Monthly Coaching Program → Stormlily.com/socialstride 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Can you believe it's been ONE YEAR of the How to Market Your Horse Business Podcast?! 🎉

As part of the fun to celebrate, I've invited my non-horsey husband Daniel to come onto the podcast and ask me any question. Hopefully, he asks a few that maybe you've been wondering as well!

It was fun for us, and I hope you enjoy it, too. I always call you—my listeners—my friends. After you hear this first-ever bonus episode, my hope is you'll feel like we really are friends! 😀

FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge

Social Stride Monthly Coaching Program → Stormlily.com/socialstride

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

You know what’s great about social media? It’s a totally free marketing tool that’s available to anyone and everyone who wants to put in the work. But, just like with horses, you get out of it what you put into it. How do you know where to go or what to do? Consider this episode your social media jumpstart!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/49 

FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge 

Social Stride Monthly Coaching Program → Stormlily.com/socialstride 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainable (we all do, right?!), it’s a necessity. 

My guest Brian Wee has been where you are. As a lesson-based horse business owner, he learned that there were some specific mindset shifts that had to take place in order to build a business that would actually help him meet his financial and family goals. He’s seen that what he learned is now helping others do what he did. That’s why he’s sharing some specific ways that you can build a profitable horse business, no matter where you are in your journey.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/48

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner to directly connect with your best-fit audience. Use these strategies to help you make the most of your sponsorship experience.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/47

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

You know what all horse shows and rodeos have in common, regardless of the area of the world or even the discipline represented? 

Sponsorships.

From banners and tents and VIP boxes to individual rider sponsorships and print materials, as my guest India Wilkinson says on this episode, “Everything can be sponsored!” 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/46

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

If you learn by watching and you’ve considered using YouTube to market your horse business, then you’re in the right place. This episode is like a show-and-tell format as we look at how five different equine businesses are using YouTube to grow their reach. Get ready to be inspired!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/45

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

More and more people are engaging with video online. So, whether you’re a fan of being on camera or avoid it at all costs, if you want to reach more people with your message, you need to explore how video can become a part of your marketing strategy. Not sure where to begin? Use these 7 ideas for using video to get you started. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/44

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-fits-all approach to advertising, here are four methods every horse business owner should at least consider as you weigh your options. 

Plus, I threw in a fifth one as a bonus!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/43

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask yourself these 3 questions to get the most from your advertising dollars.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/42

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.

“Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses?

You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media.

But, you may be surprised by some of the reasons I stand by that as a marketer.

Remember, my heart here at Stormlily Marketing is to help you to build an equestrian business that is sustainable for the long term. And that's truly why I believe that you need a website. Because I want you to think long-term for your horse business.

Part of that long-term planning means you need to be profitable, right?

I get that a website is an investment for you. Social media is free to get up and running; websites aren't.

The reality is, if you forego investing in a website just for money savings, you are actually leaving money on the table for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/146

FREE Website Checklist → Stormlily.com/checklist

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you start? Discover what steps you should take to secure media coverage for your equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/41

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Have you put together a lead magnet to build your email list but can’t figure out how to get people to sign up? Here are 9 strategic yet simple ways you can share about your awesome freebie to get more leads.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/40

Freebie Guide [FREE!] → Stormlily.com/freebie

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do the images on your website, social media, and print materials give the best first impression possible for your horse business? 

Equine and product photographer Cara Taylor Swift of Fast Horse Photography is sharing a simple checklist so you can be sure you're using the perfect images in all of your marketing materials. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/39

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Does bigger always equal better? Or, can you have a successful business by going deeper or doing better rather than going bigger? That’s what we’re diving into in this episode!  

And, you know what’s beautiful? Success for you does not have to mean the same thing as success for your neighbor down the road! Listen in to my conversation with Shelley Paulson—you’re going to walk away with so many nuggets of business strategy and wisdom!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/38.

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

When it comes to the words on your website or social media (or any other place for that matter), how do you know if you’re being clear? And why does clarity even matter? 

As Donald Miller says, “When you confuse you lose.” And you're not in business to be on the losing end. So, check out these 5 doable steps to create clear content for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/37

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

When's the last time you had to make a decision as a business owner? Probably right before you started reading this description, right?!

As a horse business owner, you're making lots of decisions daily and oftentimes on the fly. But what about those big decisions? How do you know which way to go? 

While this topic may not be directly related to marketing strategy, it's definitely applicable. Plus, those big decisions you're making often have an impact on your marketing.

That's why I invited Katie Navarra onto the podcast. She's a successful freelance writer you've likely met in your favorite equine industry magazine, but she also now provides life coaching services to professionals in transition. Katie has some great questions you can ask yourself to help you make the best decision for you, your family, and your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/36

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

When you have an idea for a valuable freebie, how do you create it? And, how do you get your dream customer to sign up for it with their email address? Here are 10 tips to help you create a successful freebie for your horse business! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/35

Freebie Creation Guide [FREE] → Stormlily.com/freebie

See a freebie in action! Website Checklist [FREE] → Stormlily.com/checklist

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here to share why it will protect your business and how you can get it done.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/34

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

What’s the number one way to build your email list? Offering something of value for free in exchange for an email address! Use these four proven ideas to build a valuable opt-in freebie for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/33

Want to see a freebie in action? Here’s my FREE Website Checklist → Stormlily.com/checklist

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

How specific are you when you describe what you do and who you serve? 

As you’ll learn from artist and barrel racing coach Dani Powers, the more specific you are, the more effective your marketing will become. Listen in as Dani shares the six benefits she’s experienced by niching down, and how you can enjoy these same benefits in your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/32.

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business.

That’s why learning to embrace your role as CEO is vital to your success.

In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your business and give you practical ways you can embrace your role as CEO in your horse business—starting today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/145

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Have you ever had a gut feeling about something or someone and didn’t follow it but later wished you would have? You’re not the only one! 

That’s just one lesson learned that Mandee Flanders, host of The Leadline Podcast, is sharing in this episode filled with practical business tips for equine entrepreneurs. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/31.

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Aside from current customers, who else is on your email list? Have you been wondering how in the world you’re supposed to build a list of people that want to hear from you? 

Using these five simple strategies, you’ll be building a list of new email friends in no time!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/30.

Email Marketing Mastery Course → Stormlily.com/emailmastery

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Does social media marketing for your horse business ever just make you tired? You end up just posting what comes to mind in the moment because you know you need to, but you know there’s got to be a better way. 

Good news, friend. There is! Today you’re going to learn why planning your social media content is not only doable for every horse business—it will make your life easier and help you to actually enjoy the social part of social media again.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/29.

JOIN Social Stride → Stormlily.com/socialstride

FREE Guide to Get Started With Marketing Your Horse Business → Stormlily.com/getstarted

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you want your website to show up in related search results? Of course, you do! 

What you’re really asking is for your site to be “search engine optimized,” also known as SEO. So, let’s break down SEO into the basics and figure out what you can do this week to optimize your website and get found by your ideal customers.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/28.

FREE SEO Basics Checklist for Horse Businesses → Stormlily.com/seobasics  

FREE Getting Started Guide for Marketing Your Horse Business → Stormlily.com/getstarted

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

When you think of the equine industry, you may think horse trainers, riders and instructors, or barn managers. But there’s a depth to the industry that many don’t even realize.

Katie Clinebell interviews equine professionals in her  Beyond the Saddle podcast, so I invited her to share some of her most unique interviews with you.

In this episode, you’re going to meet 5 professionals with unique careers in the equine industry. And you know I’m all about giving you practical tools for marketing so you’ll also walk away with a marketing tip you can learn from each one.  

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/27

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

You know the colt-starting competition Road to the Horse is a great place to learn about horses. But, did you know it’s also a great place to learn about marketing your horse business? 

I had the blessing of attending Road to the Horse 2021, and I walked away with so many takeaways that apply to marketing that I had to share them with you. So, here are 6 tips and takeaways I got from Road to the Horse that will help you market your horse business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/26.

Become a Social Stride Member → Stormlily.com/socialstride

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Have you ever felt a little overwhelmed? (Okay, or a lot!) With the privilege of owning a horse business comes the responsibility of managing many moving parts in your business. 

So, if you’re feeling the weight of that lately, this one action step can help you move from overwhelmed to focused so you can get things done and move your business forward.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/25

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

When you think of branding, what comes to mind? For many people, it’s a logo and colors, but there’s so much more to it than that. My podcast guest, Tara Moore, is going to break down for you the 3 steps you can follow to build a brand foundation that’s true to you and your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/24.

**FREE RESOURCE** Get your free PDF guide, Branding For Equestrians, over on the show notes! 

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you learn by watching? Or maybe your competitive nature is why you look at what other businesses are doing? Either way, this episode is for you.

We’re looking at 5 different businesses in the equestrian industry that are crushing their online marketing. No matter your size or your niche, you’ll walk away with some practical tips and strategies to apply in your own marketing. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/23.

Email Marketing Mastery Online Course for Horse Businesses → Stormlily.com/EmailMastery

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Marketing doesn't have to be scary! You just need to be talking to the right people in a way that speaks to them. You can do that and get a jump-start on your marketing by answering these two questions.

When you know the answers to these questions,  you’ll see a clear path of how to best market your horse business so that you connect with—and convert—your dream customers. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/22.

NEW! Email Marketing Mastery Online Course → Stormlily.com/EmailMastery 

Join the How to Market Your Horse Business FB Group → Stormlily.com/group

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm?

Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in.

Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time planning a road trip for her husband and their horses so she created Giddyup Getaway—it’s essentially an AirBnB for horse people. Talk about meeting a need!

While her business has just launched this year, it’s been more than two years in the making.

In this candid conversation, you'll hear how Joni went from idea to conception, including the roadblocks and lessons learned along the way.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/144

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

If you get stuck trying to figure out how to make social media and your website work to grow your business, then email marketing may be your missing link. And because I know it’s a sticking point for lots of horse business owners, this episode is the second in a two-part series where I’m sharing some practical tips and strategies to make email marketing doable for your horse business.

Missed the first episode in the series? Listen to 8 Tips to Make Email Marketing Doable [Part 1] at Stormlily.com/20.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/21.

Join the FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Do you buy into the idea that email marketing can work for you yet you just don’t know where to start? Then this episode is for you!

I’m sharing 8 tips that’ll make email marketing doable for every horse business. And we’re breaking them into two episodes so we can dive into each one. You can do this, my friend. Let’s get you ready to integrate emails into your marketing strategy.  

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/20.

Join the FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session. 

Have you been confused with how often or what to post on Instagram to get results? You’re not alone. That’s why I invited Instagram expert Kerri McGregor to join me on the podcast. You’ll learn three practical ways you can use Instagram to make meaningful connections for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/19.

The Ultimate Website Audit Training Kit → Stormlily.com/audit
You’ll learn my five-step process to review your website and create an action plan so that it works to help you grow a sustainable horse business.

- - - - - - - - - - - 

Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.