How to Market Your Horse Business with Denise Alvarez – Details, episodes & analysis

If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you.

Sales strategist and ranch gal Sausha Davis shares a refreshing, psychology-based approach to selling in your equine business.

You’ll learn how to handle objections without pressure, create buying environments that feel natural, and shift your mindset so you can close more sales with confidence.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/203

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success → Stormlily.com/reins

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision.

In this episode, I’m taking you beyond the move to highlight two common mistakes equine entrepreneurs make when selling (you might not even realize you’re doing them). Plus, we’ll uncover three powerful shifts to help you sell with more confidence, clarity, and connection.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/202

✨ NEW Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs   

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

“Maybe I’m just boring.”

That’s what a client said to me when evaluating the results of a recent promotion. 

How easy it is for us as entrepreneurs to internalize our results! 

Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against?

In this episode, you'll uncover why unrealistic expectations might be keeping you from making the shifts that will actually move the needle in your business.

This isn’t your typical “don’t compare yourself to others” pep talk. We’re digging into real numbers — industry benchmarks for emails, landing pages, and conversions — so you can stop second-guessing and start making informed decisions that grow both your profits and your impact.

If you’re ready to make marketing decisions from a place of clarity and confidence, this one’s for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/193

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right?

Who defines what’s right for you? And, when should you adjust your prices?

Pricing is often considered a sales strategy, but price absolutely matters in your marketing too.

In this episode, you’ll learn 3 reasons price matters in your marketing as well as 4 key areas you should consider as you set or evaluable your pricing strategy.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/106

As an equestrian entrepreneur, your pricing is directly impacted by your business and personal goals for your business. Have your written out your goals yet? Get your FREE Goal Setting Cheat Sheet → Stormlily.com/goals

When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered.

As a pioneer of positive reinforcement (R+) training in the horse world, Shawna has been building a community for nearly 30 years. But, as you’ll hear in the episode, her aim was not to build a personal brand. Her number one goal has always been to serve the equine community. 

Since she and Jessie Hillegas have joined together, the fruit of Shawna’s labor has become evident. In this conversation, you’ll hear why email marketing matters and what you can do today to build a community around your brand and business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/105

You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes!

In this episode, you’ll learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/104 

Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even started?

If that’s you, I have just what you need!

While I’m a big fan of setting goals, I’m also a big fan of selecting a word for your year. From both a professional and personal level, choosing a word or set of words is a powerful way to bring clarity and intention to the work you do.

That’s why I’m sharing with you THREE words I believe have the power to transform your business in 2023.

Whether you’re just getting started or you’ve been in the game for years, every equine entrepreneur will benefit from writing down these words on a sticky note and keeping them nearby!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/103

How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure hope not!

When you do an effective year-end review, you’ll know if what you’re doing is actually moving you closer to your long-term goals and the vision you have for your business. So, grab your notebook and let’s answer 3 questions that’ll help you to have an effective year-end review!   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/102

Have you ever had someone compliment you about something but you didn’t necessarily see it as a good thing? 

Or, maybe you have clients right now that tell you they love something in particular about how your work or about working with you and, until now, you’ve taken it for granted?

The reality is that, as a business owner, your business will grow sustainably and strategically the more you listen to those people!

Because when you lean into your strengths, the areas where you really shine, then your passion shines through and your skills come to life.

That’s what’s been happening for Lindsay Hayes-Cofell of Hayes Cofell Performance Horses, and it’s ultimately led to her launching a brand-new online course that’s all about equitation—her sweet spot.

Learn more about Equitation Accelerator → Stormlily.com/equitation

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/bonus1

Hear more from Lindsay Hayes-Cofell on the Podcast 👇

Episode #2: Why Email Marketing Isn’t Just For Apple, Starbucks and Ariat [with NRHA Professional Lindsay Hayes-Cofell]

Episode #4: How to Use the Testimonials In Your Backpocket to Boost Your Marketing  

Whether you’re in the English or Western world or somewhere in between, my trip to the NRHA Futurity was packed with takeaways and mindset shifts that have the potential to elevate your business in the coming year.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/101

Book Your Clarity Coaching Call → Stormlily.com/clarity