How Can This Be Easy with Krista Smith – Détails, épisodes et analyse

You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten.

But not anymore. I’ve created a simple system to stop the chaos and finally make those screenshots work for me. In today’s episode, I’m walking you through exactly how I do it.

Here’s what we’ll cover:

• Why We Take Screenshots: From saving inspiration to avoiding FOMO, there’s real psychology behind why we do this.
• What Screenshots Represent: Are they inspiration? Productivity hacks? Recipes? Travel ideas? We’ll sort them out together.
• My 2-Step System for Action: Learn how to decide what to keep, what to act on, and what to delete—guilt-free.
• What to Do with the Ones You Can’t Let Go Of: How to organize and revisit them, so you never lose track again.
• The Weekly Habit That Changed Everything: How spending 15 minutes on Sunday keeps my screenshots under control and frees up mental space.

You don’t have to feel overwhelmed by your screenshot collection anymore. This episode is full of tips to help!

In this episode, we’re diving into one of the most common questions I get in my DMs: “How do I get started or restart my Instagram account?” Whether you’ve got a shiny new profile, an account that’s been gathering dust, or you’re staging a comeback, I’ve got you covered with practical tips, mindset shifts, and actionable strategies to grow your Instagram with ease in 2025.

Here’s what you’ll learn:
✅ Why niching down is your secret weapon for standing out in a crowded space.
✅ How Instagram is evolving into a search engine—and how to optimize your captions with keywords.
✅ The power of building a community vs. chasing followers.
✅ Why personal branding always wins (and examples from Oprah, the Kardashians, and more).
✅ My go-to content ideas to help you connect with your audience

To see the full show notes for this episode, head over to https://howcanthisbeeasy.com/56

As a small business owner, it's important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business. 

Tune in today and discover:

• How text generators like Chat GPT actually work
• The pros and cons of using it out of the box
• What you need to be aware if you DO plan on using it
• The best ways you CAN leverage it in your business
• AND SO much more!

To see the full show notes, go to https://HowCanThisBeEasy.com/47

Social proof is a powerful tool that can help you build trust with potential clients and show them that you’re an expert in your field. It’s a great way to demonstrate that you’re credible and that you have the experience and knowledge to back up your claims. 

The reality is that new to you clients are more likely to trust and follow the opinions and behaviors of those they perceive as authorities or experts in a given field. When others endorse your business or products, it lends credibility and authority to your business, making it more attractive to potential clients. 

Tune in today and discover: 

• What exactly is social proof 
• Creative ways to share social proof through video, graphics, and screenshots
• Why sharing social proof is so powerful
• How to encourage your clients to highlight the work you did for them
• How to share social proof even if you don’t have any clients, yet
• And SO much more!

To see the full show notes for this episode head over to https://HowCanThisBeEasy.com/46

Today’s episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40 face regularly:  overthinking and procrastination. These two challenges often prevent you from taking action in your business. 

Tune in today and you’ll discover:

• Why perfectionism and fear of judgment are instigators in overthinking
• How engaging in negative self-talk, such as feeling inadequate or comparing yourself to others is contributing to your procrastination
• How to reframe your negative thoughts, practice gratitude, and use positive affirmations as mindset hacks to overcome negative self-talk
• How to practice self-compassion, focusing on progress rather than perfection
• And SO much more.

To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/45

Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list. 

If you struggle with sending regular emails, I get it. I was once in your shoes too. Tune in today and discover:

• How to grow your business faster with email marketing
• The easiest way to use email to sell more products or services
• The common challenges and how you can avoid them including the fear of being too promotional and lacking compelling content ideas
• And SO much more!

By following the tips in this episode, you can learn how to develop a regular email cadence, and grow your business faster.

• The biggest benefits of hiring a meta ads specialist to manage ads for you.
• The kinds of offers that are doing well right now.
• How much you should expect to invest if you want to leverage ads.
• Who shouldn't run ads.
• Why "Boosting a Post" is NOT going to get you results
• And so much more!

Today is the third episode in my series on how websites really work and how you can start to get more leads AND paying clients from your website.

If you’re tuning into this episode first, you’ll want to go back and listen to parts 1 and 2 so everything in this episode will make sense.

In today’s episode, you’ll learn:

• How to get new leads and subscribers
• Everything you need to know about lead magnets
• How lead magnets lead to clients
• The BEST kind of lead magnets to create
• And SO much more.

To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/42

If you’ve spent considerable time and resources building a website for your business, it’s important it’s effective in sending you qualified leads on a regular basis. In this episode, we’re going to explore how you can use email to build trust + make sales on your website.

It can feel really overwhelming to understand all this tech and how it can help you grow your revenue.

Tune in and you’ll discover:

• The magic of content marketing to build authority
• How to develop your own content plan to execute on social media AND your website
• How to improve the titles of your post and page titles to get more traffic to your website
• And SO much more.

To see the show notes, go to https://HowCanThisBeEasy.com/41

This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads.

We all need more clients. When we spend thousands of dollars creating a website and when it doesn’t send us a consistent series of new inquiries, we can feel really disappointed. The thing is, most women over 40 don’t understand how websites work with Google and the other search engines.

In today’s podcast episode, I’m sharing all the details so that you can get MORE leads and make MORE money using your website.Tune in and you’ll discover:

• How to increase the traffic to your website
• How to help Google understand the kinds of content on your website
• The easiest way to get and nurture new leads
• AND so much more.

To see the FULL SHOW NOTES, please visit:  https://HowCanThisBeEasy.com/40