Growth Addicts | Social Media Strategy for Small Business Owners – Détails, épisodes et analyse

Got more than one offer and no clue how to talk about them all without sounding chaotic? You’re not alone.

In this episode, Amanda breaks down how to promote multiple offers under one clear brand message using her signature Get Seen Get Sales Method the content strategy that keeps your marketing simple and your message consistent.

You’ll learn:
 💡 How to make every offer lead back to one core message (“all roads lead to Rome”)
 ✨ Real-life examples from Amanda’s mentor group members Lisa and Susan both running multiple offers beautifully
 📲 How to use Attract, Nurture & Convert content each week to make your brand feel cohesive (and never confusing again)

Whether you’re a product-based business or a service provider juggling different offers, this episode will help you tie everything together so your audience knows exactly what you do, and why they should buy from you.

If you are ready to stop posting and praying and start using Instagram with a clear plan, pop your headphones in and let’s get you seen and getting sales.

We would love to welcome you into our incredible mentorship community! All the info & join us here

Thanks to our Growth Addicts Sponsor:
Meet Heyday – the audience-first marketing agency helping SMEs, creatives, and fierce forces show up, stand out, and shine online.

From strategy and content to copy that actually connects, Heyday tailor digital marketing support to your brand’s unique goals. Whether you’re just starting out or scaling, they’ll help you connect with your audience, grow with confidence, and step into your Heyday era.

👉 Visit www.heydaydigitalagency.co.uk

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

If your Instagram feels like it has a mind of its own right now, this episode is for you. 

In November 2025 Instagram quietly shifted the way the feed works, showing more recommended content from accounts people do not follow yet. Great for discovery. Confusing for small business owners who suddenly feel invisible.

In this episode of Small Business Growth Addicts I break down what has actually changed, why it has happened, and how to work with the algorithm instead of fighting it. You will learn how to use each content format on Instagram with a clear purpose so your posts are not just “thrown up and hoped for the best” anymore.

I discuss:

• What Instagram’s latest update really means for small business owners
• Why your feed is full of accounts you do not follow and what that means for your content
• The true job of each format
  • Reels = attract new ideal clients
  • Carousels = nurture and convert existing followers
  • Stories = your direct hotline to warm followers
• The ideal weekly mix of attract, nurture, convert content
• Why getting specific about your ideal client has never been more important
• How scroll stopping hooks work and why they are not “icky clickbait”

Resources Mentioned in This Episode

Everything I mentioned in the episode is linked for you below:
Finding Your Ideal Client as a Small Business Owner - Free Podcast Episode
Ideal Client eBook
3 Step Story Strategy - DM me on Instagram
Free Download of my Bestselling Social Media Planner
Should you DIY or Outsource your Social Media - free Podcast Episode

Reels with Hooks mentioned in Episode:
Hook no.1
Hook no.2
Hook no.3

If you are ready to stop posting and praying and start using Instagram with a clear plan, pop your headphones in and let’s get you seen and getting sales.

We would love to welcome you into our incredible mentorship community! All the info & join us here

Thanks to our Growth Addicts Sponsor:
Meet Heyday – the audience-first marketing agency helping SMEs, creatives, and fierce forces show up, stand out, and shine online.

From strategy and content to copy that actually connects, Heyday tailor digital marketing support to your brand’s unique goals. Whether you’re just starting out or scaling, they’ll help you connect with your audience, grow with confidence, and step into your Heyday era.

👉 Visit www.heydaydigitalagency.co.uk

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

About this episode:
Today I’m joined by Renee Rendell eclectic witch, tarot reader, and coach behind Sagittarian Tarot & Coaching, to demystify human design (plus a dash of astrology and tarot) for small business owners. If you’ve ever wondered why some weeks you’re on fire and other weeks you’re running on fumes, this conversation will help you understand your energy type and how to work with it, not against it.

What we cover:

• What modern witchcraft actually is (energy work, intention, and simple spells)
• Tarot as a mirror for decision-making (not fortune telling)
• Human Design 101: the five energy types and how they show up at work
  • Manifestor: create in bursts; inform as you build
  • Generator: do what lights you up; respond to the right prompts
  • Manifesting Generator: multi-passionate; don’t force what no longer fits
  • Projector: big-picture strategist; guide, don’t grind
  • Reflector: mirror of the room; protect your energy + boundaries
• Practical examples of structuring your day, marketing, and decision-making based on your design
• Why self-awareness prevents burnout (especially for solopreneurs)

Key takeaways:

• Your energy type can guide when and how you create, sell, and deliver.
• Marketing feels easier when it’s aligned with your natural strengths.
• Start simple: learn your Energy Type, Strategy & Authority first.
• Tools to explore: Align app (human design) and CHANI app (astrology).

Sponsor
This episode is sponsored by Diane at Quinn Hypnosis helping small business owners reduce anxiety, quiet imposter syndrome, and feel more balanced.
→ DM on Instagram: @quinnhypnosis to find out more!

Links & Resources

Guest — Renee Rendell (Sagittarian Tarot & Coaching)

• Website: https://sagittariantarot.com/
  
  
• Instagram: https://www.instagram.com/sagittariantarot/
  
  

Amanda / Small Business Growth Addicts

• Show notes & resources: https://smallbusinessgrowthaddicts.com
  
  
• Mentor community: Get Seen Get Sales (weekly prompts, live workshops, support)

Apps Mentioned

• Align (Human Design)
• CHANI (Astrology)

A quick favour:
If you enjoyed this episode, please follow the show and leave a review — it helps other small business owners find us. 💛

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

What does it really take to be a high-performing entrepreneur in 2025 — without burning out?

In this powerful episode of Small Business Growth Addicts, Amanda Hughes sits down with Ben Coomber — CEO of Awesome Supplements (20-time award-winning company), high-performance coach, bestselling author, speaker, and podcaster.

Ben is one of the UK’s best-known voices in health, performance, and entrepreneurship. Today he opens up about:

• How to perform at your best in business and life — without the toxic “more, more, more” mindset
• The reality of burnout, long COVID, and bouncing back stronger
• Why better is more powerful than more when it comes to productivity
• How he built a business model that allows him to work just 25 hours a week while staying present as a father of two
• Why stress is a hidden killer for entrepreneurs — and how to manage your energy across mental, emotional, and physical levels
• Practical tips for small business owners who want freedom, flexibility, and sustainable success

If you’ve ever felt pressure to hustle harder, this episode will give you a refreshing and honest perspective on redefining success.

👉 Follow Ben on Instagram
or LinkedIn and check out Awesome Supplements using code CEO15 for 15% off!

🎙 Sponsored by Diane at Quinn Hypnosis
– helping small business owners overcome anxiety, imposter syndrome & overwhelm.

🔗 For full show notes, freebies, and guest links visit: smallbusinessgrowthaddicts.com

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Are you tired of hustling 24/7, chasing “success” while feeling exhausted, undervalued, and stuck?

In this powerful episode of Small Business Growth Addicts, I’m joined by Jo Hooper — founder of Get Wildly Free — to unpack how hustle culture is rooted in patriarchy and capitalism, and why so many women in business end up becoming their own worst bosses.

Jo shares her journey from two corporate breakdowns to building a business that prioritises freedom, joy, and living life now.

We dive into:

• How hustle culture keeps women small, burnt out, and broke
• The subtle ways entrepreneurs recreate toxic corporate dynamics in their own businesses
• Practical steps to put yourself first and reclaim your time, energy, and confidence
• Why success doesn’t have to mean sacrifice, and how you can build a business that feels as good as it looks

Special thanks to our sponsor

This episode is sponsored by Diane at Quinn Hypnosis.
Diane helps small business owners reduce anxiety, overcome overwhelm, and find more balance through her Better Balance, Better You programme. Whether you’re looking for group support or personalised 1:1 sessions, Diane tailors her approach to your needs so you can feel calmer, more confident, and more in control.

👉 Connect with Diane on Instagram → @quinnhypnosis

Connect with Jo Hooper

👉 Grab her free Me First Diary Reset: Download here

👉 Watch The Sht List* on Instagram: Click here

If you’re a small business owner ready to ditch the hustle and create a business that supports your life (not the other way around), this episode is for you.

Don’t forget to follow and subscribe for more real conversations on building a business that lasts.

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Are you stuck in the post–burnout–vanish cycle on social media? 

You know the one posting endlessly, seeing no results, disappearing for weeks, then struggling to start again. You’re not alone.

In this remix episode of Small Business Growth Addicts, I’m joined by Hannah from Hey Day Digital Agency to share the golden nuggets from our original conversation on one of the biggest questions small business owners face: Should you DIY your social media or outsource it?

Inside this episode, you’ll discover:

• How to spot the signs that you need social media support
• Green flags and red flags when hiring an agency or manager
• Why “fit” and shared values matter just as much as technical skills
• The most common misconceptions about outsourcing your social media
• How to get over the cringe factor of showing up on camera
• Why curating your feed changes how you feel about social media
• How to build a simple strategy to attract, nurture, and convert without spending all day creating content

Whether you want to master your own social media or partner with an expert to manage it for you, this episode will help you decide the best next step for your business.

Links & Resources:

• Connect with Hannah from Hey Day Digital Agency

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

In this special remix episode of Small Business Growth Addicts Podcast, host Amanda Hughes revisits one of the most loved conversations from Season 3 – with Maxine Laceby, co-founder of Absolute Collagen.

We’ve stripped this episode back to the golden nuggets so you can treat it like a workshop. Grab a pen and paper, because this one’s packed with lessons you can take straight into your own business.

Here’s what we cover:

• How Maxine went from kitchen table to building a multi-million-pound business
• Why knowing your ideal client changes everything (and how she keeps hers at every table)
• The reality of risk-taking – from remortgaging her house to selling jewellery to fund the dream
• Why asking for help is a strength, not a weakness, especially as a woman in business
• The key leadership mindset that grew her team to 90+ people
• Her advice for anyone doubting themselves or wondering if they should start

Maxine’s story proves that success doesn’t come from perfect circumstances. It comes from resilience, purpose, and staying close to the people you serve.

If you’ve ever wondered, “Could I really do this?”, this conversation will show you that you can.

Enjoy 15% off Absolute Collagen here

Find Maxine on Instagram here

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Could alcohol be quietly holding you back in life or business?

In this powerful and honest season finale, I chat with the incredible Kirsty from Sky Rose Coaching, who is also the founder of Sober Buzz CIC, a not-for-profit community supporting sober and sober curious people across the UK.

Kirsty shares her real and deeply personal story of hitting rock bottom with alcohol at 41, the moment she knew things had to change, and what life looks like now after over seven years sober.

This conversation covers serious topics with warmth, humour, and lots of practical takeaways for small business owners who feel like something is off with their drinking but can’t quite put their finger on it.

We talk about:

• Kirsty's journey from high-stress corporate job and heavy drinking to life as a sober coach and founder
• How alcohol can sneakily affect your energy, sleep, decision making, and confidence
• The toxic rise of “mummy needs a wine” culture and how to break free from it
• What to say in social situations when you’re not drinking (without awkwardness)
• How to cope with stress or overwhelm without pouring a drink
• Tips for business owners who want to be more present, more productive, and feel proud of how they show up

You’ll also hear:

• Why Kirsty believes taking a break from alcohol (even for a weekend) can be life changing
• How she built a thriving business and support network around her sobriety
• The small changes you can try today if you're sober curious

This is not a lecture. It’s a warm and practical chat about what’s possible when you step away from something that’s not serving you.

🔗 Links and Resources

• Follow Kirsty on Instagram: @skyrosecoaching_
• Get the 28-Day Sober Curious Workbook: Message Kirsty on Instagram

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Feel like social media content is taking way too long to plan?
You’re not alone, and you’re not doing it wrong.
You just need a better system.

In this episode of The Growth Addicts Podcast, I’m sharing my 60 minute content planning method that helps you create and schedule a week’s worth of strategic posts across Instagram, Facebook, LinkedIn and more.

This is the exact method I use (and teach inside Get Seen Get Sales my online social media mentor group) to help small business owners:

• ✅ Show up consistently
• ✅ Plan content that aligns with their goals
• ✅ Post with purpose, not panic

Whether you're using my Amazon no.1 bestselling Social Media Planner or just a notebook, this episode walks you through every step:

1. Review last week’s results
2. List your offers + priorities
3. Use the Attract → Nurture → Convert method
4. Plan content themes
5. Schedule posts (and actually enjoy it)

No more staring at a blank screen and/or second-guessing every caption. Just clarity, ease, and content that actually converts.

🔗 Links Mentioned:

• 📝 Grab the Social Media Planner by Amanda Hughes here
  Includes £10 off your first month of Get Seen Get Sales and instant access, no waitlist!

🎧 Listen in and plan with me, because content shouldn’t take all day, and your business deserves better than last-minute posting.

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Thinking about outsourcing your social media but not sure if you should? This episode is for you.

Amanda Hughes is joined by Hannah Adams, founder of Heyday Digital Agency, to unpack what it really means to hand over your socials to someone else and whether that’s the right move for your small business. Spoiler: Social media management isn’t just for “big” brands.

We chat through:

• The difference between doing your own social media marketing vs. working with an agency
• What to look for in a social media manager (green flags + red flags)
• Why your content might not be landing, and how to fix it
• The power of community-first marketing
• How to get over the cringe of showing up on video
• Reels, reach, brand voice, audience personas… and how it all fits together

Whether you’re:

• Posting consistently and still not seeing results…
• Thinking about handing over your social media but don’t know where to start…
• Or just want to feel a bit less alone in it all…

This episode is jam-packed with down-to-earth insights, honest truths, and practical advice for small business owners who want to show up online in a way that feels good and actually works.

• Find Hannah at 👉 https://heydaydigitalagency.co.uk/
• Follow @heydaydigitalagency on Instagram https://www.instagram.com/heydaydigitalagency?igsh=MXYwd3N3bW9vc3Nxeg==
• Watch “The Box Reel” here (Hannah’s cringiest but most effective Reel!) https://www.instagram.com/reel/DHazCHloom4/

Send us Fan Mail

• The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts