Funnel Building Strategies for Online Business Owners – Détails, épisodes et analyse

In this episode, I share how I’m currently being sold to, and I can’t wait to buy the program when doors open.

I found this business coach through a marketing email while managing a client inbox. I signed up for her lead magnet, started binging her podcast, registered for her launch event…and now I’m ready to join.

And here’s what’s interesting: she’s using many launch strategies I help my clients plan and implement.

This episode answers questions you might be asking, like:

• Does launching still work in 2026?
• Is email marketing annoying during a launch?
• Do you need a big email list to host a successful launch event?
• How long should a launch runway be?
• Does podcasting actually help convert buyers?
• Is a structured launch still the best way to sell a $2,500+ offer?

This is proof that launching is alive and well.

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In this episode, Lacey, a Launch Operations Business Manager, breaks down how one landing page change:

• Increased conversion rates from 14% to 62%
• Reduced cost per lead from $9 to $2
• Turned the same ad budget into 3 to 5 times more leads

No new traffic.
No ad creative overhaul.
No complicated tech.

Just smarter opt in page decisions.

Listen to learn the high converting landing page strategies Lacey uses for lead magnets, launch event opt ins, and evergreen funnels, especially if you are running paid ads and want to improve landing page conversion rates without increasing ad spend.

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Launching an offer and hearing crickets is one of the most frustrating parts of online business, especially when you feel like you crushed it.

But even the best launches can fall flat if you leave one key objection unaddressed.

In this episode, I’m diving into one of the most common (and fixable) reasons people hesitate to join your offer, and what to do about it.

You’ll get practical ideas you can plug into your next launch, inspired by what six and seven-figure entrepreneurs are doing right now to turn hesitation into sales.

My website: https://laceycribb.com 

Instagram: https://www.instagram.com/funnelbuildingstrategies

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I want you to love launching.

Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients.

In this episode, I’m sharing 5 essential launch must-haves that make all the difference. These are the pieces I help my clients put in place behind the scenes, so their launches feel less stressful and way more effective.

We’re talking about what makes an offer sell, why proof matters (your story counts too), and how to show up more during your launch. Not less.

Plus, I’m giving you a major mindset shift around your launch event so you’re not putting all the pressure on one webinar or challenge.

Let's build you a launch you actually enjoy (AND gets results).

My website: https://laceycribb.com 

My email: lacey@laceycribb.com

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In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches.

Like why more emails = more sales.
 Why mindset coaching is a must.
 And why messy launches still win.

If you’re gearing up to launch (or dreaming about it), this one’s full of gold you can steal.

Interested in working with me?

Head to my website (laceycribb.com) and click book a call.

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You can have the prettiest funnel in the world…
But if the words inside it don’t resonate, it won’t convert.

I’m not a copywriter, but because I build funnels, I get asked about messaging all the time. And one of the biggest things that makes a difference? Voice of customer.

In this episode, I’m sharing the exact tips I give my clients (and my husband!) when they’re not sure what to say — or how to say it — in their sales pages, lead magnets, or ad copy.

🎧 Book a free Funnel Flow Call to get my eyes on your funnel: laceycribb.com

💛 Found this helpful? Leave a review or DM me — I’d love to hear what stood out!

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In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business.

We’re talking real-life strategy. No fluff, no hype.

Just the exact steps we are taking to get him up and running with a website, a Facebook page, a Meta Business Suite, and his very first ads.

You’ll hear:

• Why we didn’t stop at just a website or social profile

• How we’re using Facebook & Instagram ads to intentionally build visibility and momentum

• The two-part ad strategy I use with local and online clients alike

• and more!

This is the same method I use with clients.

I meet you where you are and build a strategy that actually moves the needle.

Whether you’re brand new or helping someone else launch, you’ll walk away with a grounded, doable roadmap for using online marketing to grow with intention.

Looking for help?

If you want to explore how I can help you accelerate your business results, just book a free funnel flow call: https://tidycal.com/lacey1/30-minute-meeting

Or check out my website to see my current offers.

https://laceycribb.com 

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They’re not logging in.

They’re not watching the videos.

And they’re not showing up to the live calls.

Who are they? Your clients....

If you’ve noticed your clients slipping through the cracks, and that’s starting to impact the results they’re getting, this episode is for you.

In today’s chat, I’m breaking down the real reason client engagement is dipping and sharing the #1 way clients (and their clients!) are consuming content right now: private podcasts.

We’re talking:

• Why traditional delivery methods aren’t cutting it anymore

• Real examples from behind-the-scenes of 6- and 7-figure client businesses

• How private podcast feeds are changing the game for course delivery, coaching calls, onboarding, and even lead magnets

• Simple tools you can use (like Hello Audio + Hiro.fm)

• How to make this easy for both you and your clients

You don’t need more content.

You just need to meet people where they are...which, let’s be real, is probably in the car or at the grocery store with AirPods in.

Chat with me on instagram: https://www.instagram.com/funnelbuildingstrategies/ 

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If you had to rate every person on your team right now, would they all get 5 stars?

In this episode, we're getting real about what it actually takes to grow a lean, profitable business—and spoiler alert: it’s not about having a huge team. It’s about having the right people.

Whether you’ve recently had a contractor fall short, or you're gearing up to make your next hire, this conversation will help you:

✅ Evaluate your current team with the 5-star test
✅ Spot the red flags of a B-level hire (before it's too late)
✅ Understand why AI-savvy support is the new baseline
✅ Learn what to look for in a true A-player contractor or team member

Let’s talk about how to stop wasting time and money—and start building the kind of team that actually helps you scale.

🎯 Need a 5-star expert in tech, funnels, or launch strategy?

Book a call with Lacey

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Your webinar replay page can boost conversions—or quietly kill them.

In this episode, I walk you through exactly what to include (and what to skip!) so your page keeps viewers focused and ready to buy.

👉 Ready to build a funnel that feels simple, powerful, and totally doable?
Check out the Digital Launch Club — seats are limited to 10 members at a time! If it’s full, hop on the waitlist.

• Bunny.net (Video Hosting): https://bunny.net/

• Vimeo (Video Hosting Alternative): https://vimeo.com/

• Showit (Website + Landing Page Platform): https://showit.co/

• Join the Digital Launch Club: https://laceycribb.com/dlc-sales-page

Interested in working 1 on 1 together?

Head to https://laceycribb.com and book a sales call or shoot me an email.

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Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call