In this episode, I share how I’m currently being sold to, and I can’t wait to buy the program when doors open.

I found this business coach through a marketing email while managing a client inbox. I signed up for her lead magnet, started binging her podcast, registered for her launch event…and now I’m ready to join.

And here’s what’s interesting: she’s using many launch strategies I help my clients plan and implement.

This episode answers questions you might be asking, like:

• Does launching still work in 2026?
• Is email marketing annoying during a launch?
• Do you need a big email list to host a successful launch event?
• How long should a launch runway be?
• Does podcasting actually help convert buyers?
• Is a structured launch still the best way to sell a $2,500+ offer?

This is proof that launching is alive and well.

------------------------------
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In this episode, Lacey, a Launch Operations Business Manager, breaks down how one landing page change:

• Increased conversion rates from 14% to 62%
• Reduced cost per lead from $9 to $2
• Turned the same ad budget into 3 to 5 times more leads

No new traffic.
No ad creative overhaul.
No complicated tech.

Just smarter opt in page decisions.

Listen to learn the high converting landing page strategies Lacey uses for lead magnets, launch event opt ins, and evergreen funnels, especially if you are running paid ads and want to improve landing page conversion rates without increasing ad spend.

------------------------------
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Launching an offer and hearing crickets is one of the most frustrating parts of online business, especially when you feel like you crushed it.

But even the best launches can fall flat if you leave one key objection unaddressed.

In this episode, I’m diving into one of the most common (and fixable) reasons people hesitate to join your offer, and what to do about it.

You’ll get practical ideas you can plug into your next launch, inspired by what six and seven-figure entrepreneurs are doing right now to turn hesitation into sales.

My website: https://laceycribb.com 

Instagram: https://www.instagram.com/funnelbuildingstrategies

------------------------------
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I want you to love launching.

Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients.

In this episode, I’m sharing 5 essential launch must-haves that make all the difference. These are the pieces I help my clients put in place behind the scenes, so their launches feel less stressful and way more effective.

We’re talking about what makes an offer sell, why proof matters (your story counts too), and how to show up more during your launch. Not less.

Plus, I’m giving you a major mindset shift around your launch event so you’re not putting all the pressure on one webinar or challenge.

Let's build you a launch you actually enjoy (AND gets results).

My website: https://laceycribb.com 

My email: lacey@laceycribb.com

------------------------------
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In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches.

Like why more emails = more sales.
 Why mindset coaching is a must.
 And why messy launches still win.

If you’re gearing up to launch (or dreaming about it), this one’s full of gold you can steal.

Interested in working with me?

Head to my website (laceycribb.com) and click book a call.

------------------------------
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You can have the prettiest funnel in the world…
But if the words inside it don’t resonate, it won’t convert.

I’m not a copywriter, but because I build funnels, I get asked about messaging all the time. And one of the biggest things that makes a difference? Voice of customer.

In this episode, I’m sharing the exact tips I give my clients (and my husband!) when they’re not sure what to say — or how to say it — in their sales pages, lead magnets, or ad copy.

🎧 Book a free Funnel Flow Call to get my eyes on your funnel: laceycribb.com

💛 Found this helpful? Leave a review or DM me — I’d love to hear what stood out!

------------------------------
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In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business.

We’re talking real-life strategy. No fluff, no hype.

Just the exact steps we are taking to get him up and running with a website, a Facebook page, a Meta Business Suite, and his very first ads.

You’ll hear:

• Why we didn’t stop at just a website or social profile

• How we’re using Facebook & Instagram ads to intentionally build visibility and momentum

• The two-part ad strategy I use with local and online clients alike

• and more!

This is the same method I use with clients.

I meet you where you are and build a strategy that actually moves the needle.

Whether you’re brand new or helping someone else launch, you’ll walk away with a grounded, doable roadmap for using online marketing to grow with intention.

Looking for help?

If you want to explore how I can help you accelerate your business results, just book a free funnel flow call: https://tidycal.com/lacey1/30-minute-meeting

Or check out my website to see my current offers.

https://laceycribb.com 

------------------------------
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They’re not logging in.

They’re not watching the videos.

And they’re not showing up to the live calls.

Who are they? Your clients....

If you’ve noticed your clients slipping through the cracks, and that’s starting to impact the results they’re getting, this episode is for you.

In today’s chat, I’m breaking down the real reason client engagement is dipping and sharing the #1 way clients (and their clients!) are consuming content right now: private podcasts.

We’re talking:

• Why traditional delivery methods aren’t cutting it anymore

• Real examples from behind-the-scenes of 6- and 7-figure client businesses

• How private podcast feeds are changing the game for course delivery, coaching calls, onboarding, and even lead magnets

• Simple tools you can use (like Hello Audio + Hiro.fm)

• How to make this easy for both you and your clients

You don’t need more content.

You just need to meet people where they are...which, let’s be real, is probably in the car or at the grocery store with AirPods in.

Chat with me on instagram: https://www.instagram.com/funnelbuildingstrategies/ 

------------------------------
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If you had to rate every person on your team right now, would they all get 5 stars?

In this episode, we're getting real about what it actually takes to grow a lean, profitable business—and spoiler alert: it’s not about having a huge team. It’s about having the right people.

Whether you’ve recently had a contractor fall short, or you're gearing up to make your next hire, this conversation will help you:

✅ Evaluate your current team with the 5-star test
✅ Spot the red flags of a B-level hire (before it's too late)
✅ Understand why AI-savvy support is the new baseline
✅ Learn what to look for in a true A-player contractor or team member

Let’s talk about how to stop wasting time and money—and start building the kind of team that actually helps you scale.

🎯 Need a 5-star expert in tech, funnels, or launch strategy?

Book a call with Lacey

------------------------------
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Your webinar replay page can boost conversions—or quietly kill them.

In this episode, I walk you through exactly what to include (and what to skip!) so your page keeps viewers focused and ready to buy.

👉 Ready to build a funnel that feels simple, powerful, and totally doable?
Check out the Digital Launch Club — seats are limited to 10 members at a time! If it’s full, hop on the waitlist.

• Bunny.net (Video Hosting): https://bunny.net/

• Vimeo (Video Hosting Alternative): https://vimeo.com/

• Showit (Website + Landing Page Platform): https://showit.co/

• Join the Digital Launch Club: https://laceycribb.com/dlc-sales-page

Interested in working 1 on 1 together?

Head to https://laceycribb.com and book a sales call or shoot me an email.

------------------------------
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Whether you’ve overcomplicated your delivery systems or skipped over them completely — both can hurt your client experience.

Confused or overwhelmed clients are less likely to show up, less likely to get results, and less likely to leave glowing testimonials...

In this episode, we’re digging into how to match your tech tools to your offer features — so you can deliver your course, program, or service clearly, simply, and effectively. 

You’ll learn:

• Common offer features and the exact tools that support them — from coaching calls to private podcasts

• Why automation isn’t always the answer (and when to keep it personal)

• How to keep things simple without sacrificing professionalism — especially for higher-ticket programs

This is a real peek behind the scenes of how we do things inside the Digital Launch Club — where clarity meets execution, and ideas turn into action.

Want expert strategy and tech support in your business every week for 52 weeks without the hefty retainer fee?
Join the Digital Launch Club Today - a micro-retainer with a membership flair. 
Limited to 10 members.

Watch the video walkthrough: https://youtu.be/Yn0GxDiOG5c 

------------------------------
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Welcome back to Funnel Building Strategies for Online Business Owners!

Today’s episode is a fun twist — I’m flipping the mic and sharing an interview I did on Digital Business Your Way with Tracy Patterson, where we dig into all things launching.

Tracy is a powerhouse in sales and pricing, and I brought my launch strategy and tech hat to the table. Together, we talk candidly about what really stops entrepreneurs from launching, the messy (but totally fixable) middle, and how to build a launch that fits you — not someone else’s rulebook.

If you’ve ever stalled right before sharing something incredible, wondered if you’re “doing it wrong,” or spun your wheels in tech land instead of connecting with real humans… this episode is your permission slip to do it differently.

Inside this conversation, we unpack:

• Why launching doesn’t have to mean live launching (or burnout)

• The trap of “perfect tech” and what to do instead

• What to consider when choosing tools and platforms (especially if you’ve been burned)

• Social media fatigue and the power of alternative strategies (like paid ads and email!)

• A peek behind the curtain at pricing, profit margins, and sustainable business decisions

• How to go from stuck in the weeds to confidently putting your work into the world

Whether you're a seasoned business owner or mapping out your first big launch, this episode is filled with perspective shifts and actionable tips that will have you saying, “Ohhh, okay. I can do this.”

🎧 Tune in now and walk away with a simpler, more empowering take on launching.

Resources Mentioned:

• Lacey’s Free Tech Guide for Coaches & Service Providers

And don’t forget to show Tracy some love over on Digital Business Your Way — give her a follow and check out the other incredible episodes she’s hosting.

------------------------------
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Looking for a simple AI note-taking tool to capture client meeting notes and transcripts without using meeting bots?

In this episode of Funnel Building Strategies for Online Business Owners, I’m sharing a free AI meeting note-taking tool called Granola. 

I use it to record client call transcripts, organize meeting notes, and stay prepared for weekly meetings.

If you’re an online coach, consultant, or service provider who wants better meeting notes, searchable transcripts, and a simpler workflow for client calls, this episode will help you decide if an AI note-taking tool is right for your business.

The tool:

https://granola.ai

------------------------------
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"Launch" can sound like a big, intimidating word in the online business world.

I want to change that. Because this word holds SO MANY brilliant entrepreneurs back from getting their gold out their in the world.

Launching is really just selling with intention. That’s it.

In this episode, we’re simplifying launches and giving you full permission to remix your approach. Whether it’s a one-day webinar, an email-only campaign, or a strategic sales call blitz—your launch can look however you want it to.

This episode will help you simplify, refocus, and start selling in a way that works for you.

Head to my website: https://laceycribb.com to explore my strategy and tech services and book an inquiry call with me. 

------------------------------
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You’ve made it through your launch — congrats!

You’ve welcomed new clients, sent all the emails, and now… you’re probably ready for a nap. 😅

But before you completely switch gears, there’s one crucial piece most business owners skip: the post-launch cleanup.

In this episode, I’m walking you through some of things I do after a launch wraps up — for myself and my clients — to keep systems clean, audiences informed, and momentum flowing.

Whether you’re redirecting your registration page, pausing ads, or checking your ManyChat automations, these steps will help you stay organized and ready for whatever’s next (even if that’s a rinse-and-repeat launch strategy!).

If your head is spinning — I’d love to help you create a repeatable system.

Start the conversation lacey@laceycribb.com 

------------------------------
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If your first business investment is social media, we need to talk.

Yes, social media can help your business—but only if you have the right pieces in place first.

Likes and followers don’t pay the bills.

If you’re posting every day, maybe even outsourcing your content, but you don’t have:
🚨 A clear offer & sales process
🚨 A way to capture and nurture leads
🚨 A strategy beyond “just showing up”

Then your social media efforts are putting in work for the algorithm, not your business.

In this episode, I’m breaking down:
❌ Why social media is the LAST thing you should focus on first
💡 What actually creates consistent sales and growth
📊 The real launch data that proves where customers really come from

Want to stop spinning your wheels and start seeing real results?

Let’s get the tech, systems, and strategy in place so you can actually grow—without relying on constant posting.

Book a free funnel flow call OR email me lacey@laceycribb.com

------------------------------
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Ever wondered if your website is really working for you?

In this episode, I’m breaking down the essential website foundations that many business owners and some website designers overlook because THEY ARE BEHIND THE SCENES...

But these elements can make all the difference in how well your site functions, ranks, and converts.

I recently helped a client set up their website, and as we reached the final stages, they hesitated on running ads to drive traffic.

This sparked a deeper conversation about why a website alone isn’t enough! People will not magically happen upon it.

You need strategic elements in place to attract visitors and turn them into leads.

If you're launching a website (or already have one but aren’t sure if it’s set up properly), this episode will help you avoid costly mistakes and maximize your website’s potential.

Need a website tune-up or a fresh build? Let’s chat! 

https://laceycribb.com/

OR, let's chat on voxer to see what options I have available for you!

I'm always cooking up something new and curating the perfect options!

✅ Your website isn’t enough—you need the right setup for traffic & conversions.
✅ Meta Pixel is a must—it collects valuable data even before running ads.
✅ Google won’t just find your site—you need to request indexing through Google Search Console.
✅ SEO matters! Proper heading structure, optimized images, and meta descriptions can make a big difference.
✅ Google Business Listing boosts local visibility—don’t miss out on this easy win.

------------------------------
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Getting sign-ups for your launch event is just step one.

The real challenge? Getting those registrants to show up excited and engaged!

In this episode, I’m walking you through exactly how to create a registration funnel that not only attracts leads but also nurtures them so they actually show up for your event.

We’ll cover:
✅ The must-have elements of a high-converting event registration page
✅ How to use tagging & automations in your email marketing system
✅ Why your thank-you page is more important than you think (and what to include!)
✅ The secret to keeping registrants engaged before the event
✅ Smart email strategies to avoid confusion and unsubscribes

Tune in now to make sure your next event is packed with engaged attendees!

📩 Need help setting up your registration funnel? I can do it for you!

Email me at lacey@laceycribb.com or message me on Voxer @lcribb779 to chat about custom options.

Tools mentioned in today's episode:

Showit - for landing pages (registration and thank you page)

Kit - for segmenting registrants, sending registration confirmation, follow-up/show-up emails to registrants, and of course inviting your current subscribers.

My recommended tech guide >> https://laceycribb.com/techguide 

------------------------------
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Episode Description:
If your funnel isn’t converting, your lead magnet isn’t getting downloads, or your launch is flopping...news flash, it’s not the tech.

The biggest mistake I see? Selling what people need instead of what they want.

You know your lead magnet and offer is valuable, but if your audience isn’t signing up or buying, chances are, they’re not seeing it the way you do.

Today, I’m breaking down:
✔️ The #1 reason your funnel isn’t working (and how to fix it)
✔️ Why your audience isn’t buying your awesome offer
✔️ 3 quick funnel tweaks to improve conversions without redoing everything

The good news? You don’t need a brand-new funnel!

• Kim Kiel: Copy Coach (Weekly Copy Reviews) Pay USD or CAD
• Kim Kiel: Joy of Copy Club (4 Month Copy Accelerator) Pay USD or CAD
• Samantha Burmeister: Copy on Demand (Weekly Copy Reviews) Pay USD 

------------------------------
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Episode Description:

Ever feel lost when people talk about 'lead magnets', 'funnels' or 'qualified leads'? Find yourself googling:

What is a lead magnet?

What are leads?

How do I build a lead magnet funnel?

You're not alone! These terms are crucial for online business success, but they can be confusing. 

In this episode of Funnel Building Strategies for Online Business Owners, I break them down in a way that makes sense, so you can confidently grow your business. Enjoy!

Links & Resources:

Attract the right leads to your business (aka Qualified Leads) - Ideal Client Worksheet: Email me and request your copy! 

Capture your leads with an irresistible lead magnet. Tune into Episode 007 for 15 creative lead magnet examples and ideas for your first or next funnel!

Nail your entire funnel and learn to grow your Email list with Qualified Leads inside my Masterclass: https://laceycribb.com/grow 

Want 1 on 1 Support from Lacey?

Book a Complimentary Funnel Flow Discovery Call: https://laceycribb.com/

------------------------------
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Episode Description:

In this episode of Funnel Building Strategies for Online Business Owners, I dive into effective ways to drive traffic to your lead magnet funnel and generate leads. A lead magnet funnel is one of the first and most important funnels in your business. 

In this episode, you'll learn:

A variety of organic and paid lead generation strategies to ensure your lead magnet gets in front of the right people. Which strategies will you try??

Need help with implementation?

If you’re ready to optimize your lead magnet funnel for better results, or get your first funnel out there, check out Lacey’s Lead Magnet Funnel Course (50% off with code PODCAST50) or book a Tech Sprint for hands-on support!

Links & Resources:

Get the Lead Magnet Funnel Course: https://laceycribb.thrivecart.com/course/ 
Book a Tech Sprint: https://laceycribb.com/techsprint 
Masterclass Recording: https://laceycribb.com/grow 

------------------------------
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Looking for fresh, creative lead magnet examples and ideas for your first or next lead magnet funnel?

In this episode, I’m sharing over 15 unique lead magnet examples you can use in pretty much any industry or niche.

These are from my High-Converting Lead Magnet Funnel course.

These aren’t your basic PDFs. We’re talking about high-value, strategic lead magnet examples designed to turn followers and visitors into high-quality leads for your business. 

You'll learn:

✨ Considerations for your lead magnet to make it high-converting
✨ 15 creative lead magnet examples that stand out (and that I personally love!)
✨ Tips to align your lead magnet with your business & offers
✨ Why lead magnet funnels are critical to the success of your online business

Bonus:

Want to see some lead magnets in action?

I’ve created several different types over the past few years.

Grab one (or all!) for inspiration:

✨  A guide on launching your online business  -> 4 step guide 
✨ A curated resource list -> Tech Guide for Entrepreneurs 
✨ A short masterclass on lead magnet funnels -> Grow your Email List (use code PODCAST for a discount!)
✨ A micro video training on pricing your offers -> Pricing for Profit Blueprint
✨ The full step-by-step course on buidling a Lead Magnet Funnel: Get it Here (use code PODCAST50 for 50% off)
✨ A mini course on creating an irresistible offer with the help of ChatGPT -> ChatGPT Offer Course

Need help building your lead magnet funnel?

I’ve got two options for you:

Expert Tech Sprints – Let me handle the tech + setup for you!

DIY Lead Magnet Funnel Course – Step-by-step training to set up your high-converting lead magnet funnel. Get it for 50% off using code PODCAST50.

Not sure which is right for you? Book a free funnel flow discovery call!

Subscribe, rate, and leave a review!

Your support helps this show reach more online business owners like you.

Check out my full podcast page on my website!

------------------------------
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In this episode of Funnel Building Strategies for online business owners, Lacey breaks down everything you need to know about setting up and running paid webinars.

Whether you're a tech wizard or completely new to the concept, you'll gain insights into tools, strategies, and best practices to help you confidently launch your first or next webinar.

Key Takeaways:

• Why or when to consider paid webinars versus free.

• Live or prerecorded: How to decide what works best for you and your audience. Hint: one does not have to come before the other!

• Tools and tips to set up registration, reminders, and replays.

• Proven strategies to increase attendance rates and engagement.

• The importance of follow-ups.

Tune in and learn how to create impactful webinars without getting bogged down by the tech!

Tools I mention in the episode:

You do not need all of these tools! Listen to the episode to learn what works best for your needs:

• ThriveCart: For embedding a checkout on your registration page, managing coupon codes, and segmenting your audience in your email marketing tool.

• Showit: For building registration, thank-you, replay, and sales pages.

• TidyCal: An option for event registration with or without payment and sending event reminders.

• Kit (Previously ConvertKit): For email marketing, audience segmentation, and scheduling emails like confirmations, reminders, follow-ups, and sales emails.

• AddEvent: For creating calendar invites attendees can easily add.

• Zapier: For automating Google Calendar invites to event registrants directly from your email list.

• Zoom: For presenting your live or prerecorded events.

• YouTube or Vimeo: For hosting recordings (set as unlisted) and embedding them on your replay or webinar pages.

Feeling not so tech-savvy?

Explore Lacey’s Expert Tech Sprints, where she takes care of the logistics so you can focus on delivering your content. 

Check out my podcast page on my website

------------------------------
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Discover the simple launch strategy that helped a local expert transform into a profitable online coach, generating $3,500 in just 6 weeks, and why this approach is perfectly positioned to scale in 2026.

What You'll Learn:

• How to resurrect and monetize a neglected email list (without being annoying or sleazy)
• Why simple tech setups often outperform complex funnels
• The exact email sequence strategy that converted
• How to use Skool's about page as your sales page (and when this works)
• The lead magnet to ads to waitlist scaling framework
• Why focusing on ONE offer beats launching multiple programs

Key Takeaways:

• Sometimes your best customers are already on your email list
• A reintroduction email can reignite dormant subscribers
• Skool + Kit can replace expensive tech stacks for easy program launches
• $2 cost per lead is achievable with the right ad strategy
• Focus beats variety: one solid offer scaled beats ten scattered launches

Resources Mentioned (some links are affiliate links):

• Kit (email marketing platform)
• Skool (community platform)
• Meta advertising for lead generation

Ready to launch your own profitable program? Check out the links below to explore working with me.

------------------------------
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This week, we’re focusing on order bumps—what they are, where they fit in your funnel, and how they can add value to both you and your audience.

In this episode, I’ll share:

• The role order bumps play in lead magnet and sales funnels.
• Ideas for your pricing.
• Insights from recent data collected.

You’ll also learn about:

• Tools that can make adding order bumps easy.
• The importance of creating a smooth checkout process.
• How to experiment and use data to refine your funnels over time.

If you’ve been considering adding an order bump or refining your funnel strategy, this episode provides practical advice and examples to help you get started.

My Thrivecart affiliate link

For a limited time, use my affiliate link to sign up for Thrivecart and get a free 60-minute 1 on 1 implementation call PLUS 5 business days of Voxer/email support.

Funnel Flow Discovery Call

Let's chat about your business, explore how I can help, determine if we are the right fit.

If you found this episode valuable, be sure to subscribe or follow and leave a review.

------------------------------
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In this episode, you get a behind-the-scenes look as I join four amazing entrepreneurs to debrief a unique collaboration we wrapped up at the end of 2024.

Together, we each offered a low-ticket product for just $1 and sent six strategic emails to our lists.

The results? They speak for themselves:

✅ 27–63 new subscribers each (all paid!)
✅ Over $500 in total sales through strategic order bumps.

The star of the show? The Order Bump!

For me, it converted at over 33%, and anyone who offered an order bump priced at $9 or less saw crazy conversion rates during this collaboration.

Tune in because we’re pulling back the curtain to share:

✨ What worked well
✨ What didn’t go as planned
✨ What we’re excited to try in the future

You’ll leave with actionable insights, fresh ideas, and plenty of inspiration to optimize your own funnel strategies.

Kelly Sinclair (Visibility Coach) - Get Visible without Social Media

Quayjo (Meta Ads Expert) - Ad Testing Cheat Code

Allison Hardy (Email Strategist) - Subject Line Magic

Samantha Burmeister (Sales Conversion Copywriter) - Clickable AF CTAs

​⑴ Visibility & Ads: Attract the right people to your business and funnel. Thanks to Kelly and Quayjo!)

⑵ Emails: Maximize the value of the emails in your funnel by getting them:

• Opened (thanks to Subject Line Magic).
• Clicked through (with Clickable AF CTAs)

​

Grab my Lead Magnet Funnel Masterclass for just $1—exclusively for podcast listeners!

👉 Use code: PODCAST Click here to claim your offer.

Need help building or refining your funnel, or adding an order bump?

Check out my DFY Tech Sprints, which can also double as Done-With-You sessions.

If you found this episode valuable, be sure to subscribe or follow and leave a review.

------------------------------
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In this episode, I’m diving into how to increase your landing page conversion rate so you can turn visitors into subscribers!

Whether your current page is converting at 20% or you’re aiming for over 70%, these strategies will help you craft a page that speaks to your ideal audience and gets them to take action.

✨ Why having a high-converting landing page is essential for your funnel’s success
✨ Copywriting tips to optimize your "above the fold" content
✨ How to design elements that stand out and guide visitors to take action
✨ A fun trick to capture the attention of those quick scrollers
✨ And more!

Copywriters I love to refer when you need copy help or reviews:

• Samantha Burmeister with Nomad Copy Agency (Copy on Demand)
  • get a free above the fold copy audit from Sam here
    
    
• Kim Kiel (Private Copy Coach, Joy of Copy Club, No-BS Copy Audit)

Need help building or refining your funnel?

Check out my DFY Tech Sprints, which can also double as Done-With-You sessions.

1. Audit Your Current Page: Check your landing page on both desktop and mobile. Does it include the tips shared in this episode?
   
   
2. Make Updates: Focus on sections that need improvement. If you’re stuck, my DFY Tech Sprints are here to help. Learn more here.
   
   
3. Drive Consistent Traffic: Keep the flow of visitors steady to measure improvements.
   
   
4. Monitor and Evaluate: If conversion rates don’t improve, reassess your offer, your traffic sources, and your audience alignment.

If you found this episode valuable, be sure to subscribe or follow and leave a review.

From my kids, sharing is caring—send this episode to someone who’s ready to level up their landing pages. Because let’s face it: great funnels start with high-converting pages!

Disclosure: Some of the links in these show notes may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!

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Welcome back to Funnel Building Strategies for Online Business Owners!

In this episode, we’re tackling a topic that’s essential for anyone building an online business: email authentication. Once you’ve worked hard to get people on your email list, the next critical step is ensuring they actually receive your emails—without landing in their spam folder.

If email deliverability has been a mystery to you, this episode will simplify the process. I’ll walk you through the three key DNS records—SPF, DKIM, and DMARC—that you need to set up for your email domain to improve deliverability and protect your business’s reputation.

✨ Why email authentication is needed.

✨ What SPF, DKIM, and DMARC records are and why they’re essential for email deliverability.

✨ How to set up these records inside your DNS provider (e.g., Squarespace Domains, Namecheap, or GoDaddy).

✨ A simple way to test if your emails are properly authenticated.

✨ What to avoid when configuring your DNS records.

• Tool to Create Your DMARC Record
• Instructions for Setting Up DKIM with Google Workspace

Identify all tools sending emails on your behalf (e.g., Google Workspace, Kit (previously known as ConvertKit), Calendly).

Add SPF, DKIM, and DMARC records to your DNS settings based on your platforms.

Send test emails to a Gmail account and check authentication under “Show Original.”

If this feels overwhelming, don’t hesitate to reach out!

I offer tech sprints that can help you get this set up quickly and painlessly.

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Welcome to Funnel Building Strategies for Online Business Owners!

Are you ready to build a simple, profitable online business?

In this first episode, I’m diving into what you can expect from the show, who it’s for, and why I created it. Don’t forget to hit follow or subscribe!

If you’re offering (or want to offer) 1-on-1 services, group programs, or digital products—but feel stuck or overwhelmed by the strategy, tech, and marketing side of things—this podcast is for you.

You might call yourself an entrepreneur, coach, consultant, creator, service provider, online expert, or something else entirely. Whatever your title, if you’re building a business online or planning to, this show is designed to help you attract leads, build relationships, and confidently launch your offers.

Here’s what you’ll find in this episode:

✨ The 4 stages of a funnel: Attracting leads, building relationships, converting clients, and exceeding expectations.

✨ Why I focus on simple, strategic systems tailored to your business—not tied to any specific software. (I’m not here to make my revenue off selling you on a specific system or software. I focus on strategies that work for YOU! #NoCookieCutterStuff)

✨ How this show will help you grow your email list, launch offers, and build a sustainable online business.

You’ll also learn a little about me, my background in corporate leadership and strategy, and why I’m passionate about helping entrepreneurs like you succeed.

Ready to get started?

Hit follow or subscribe, and check out the first three episodes—they’re ready for you to binge!

Additional Resources:

Visit my website

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Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a spoiler: the more complicated your podcast is, the more expensive it becomes to produce.

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AI can absolutely make your business more efficient.

Itt can streamline your processes, free up time in your week, and help you scale faster. But as tools like ChatGPT, Claude, and custom GPTs become more common, it’s important to know how to use them wisely and safely inside your business.

In this episode, Lacey shares the three key things she does whenever she (or her clients) use AI in their business. 

Whether you’re building a client-facing chatbot, experimenting with a custom GPT, or just using ChatGPT to speed up your content creation, these tips will help you make the most of AI without losing control of your data or your voice.

If you’re curious about using AI in your business, or you want help deciding which tools are worth your time, book a call with Lacey.

She’ll help you choose the right tools, set them up safely, and make sure they actually work for you.

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Feeling frustrated by Kit's recent price increase? Before you make any rash decisions, listen to this episode where I break down my complete tech stack and share why I'm staying put with Kit despite the price hike.

In this comprehensive episode, I walk through every tool I use in my business - from ShowIt and ThriveCart to ChatGPT and new AI tools like Claude.ai and Fyxer AI. You'll get an inside look at what's actually worth paying for and what you can cut from your monthly subscriptions.

What You'll Learn:

• Why reactive tech decisions can hurt your business long-term
• My complete tech stack breakdown
• How to conduct your own tech audit
• When to choose monthly vs annual pricing (this could save you money!)
• The tools I'm ditching and what I'm replacing them with
• How AI is becoming essential for scaling businesses
• Why the cheapest tech stack isn't always the best choice

Key Tools Discussed: Kit (ConvertKit), ShowIt, ThriveCart, Airtable, ChatGPT, Claude.ai, Fyxer.ai, Slack vs Skool, TidyCal, DocuBreeze, Loom, Toggl, and more.

Perfect for: Online business owners, course creators, service providers, and anyone looking to optimize their business operations.

Ready to optimize your tech stack? Book a call to review your tools and explore opportunities.

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How to Decide if Meta Ads Are Right for Your Business—And What to Do First

If you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone.

As a Launch OBM who lives in the world of strategy, tech, and ads (yes, I set them up myself!), I’ve seen firsthand how even a small, intentional ad budget can outperform hours of organic hustle.

Whether you run a local brick-and-mortar business or an online coaching business, in this episode I’m sharing:

• The bare minimum tech you need to get started with Facebook & Instagram ads
• Why boosting posts doesn’t work—and what to do instead
• My simple two-prong approach to running ads that actually convert for new businesses

If you’re stuck in the hamster wheel of organic marketing and not seeing results, this episode is your sign to rethink your strategy.

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Sales were rolling in every month… until they weren’t. 

In this episode, Lacey - Launch OBM (Operations Business Manager for Online Business Owners who Launch), shares a behind-the-scenes funnel health check for her client Octavia, a content creator who saw her sales funnel + email funnel unexpectedly stall.

Lacey walks you through what she uncovered, the broken link fix that got Octavia’s online course sales back on track, and how you can spot (and solve) these issues in your own lead magnet funnels, sales funnels, or digital product funnels.

Check out Octavia:

https://www.youtube.com/@octaviaklein

https://octaviaklein.com/

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Sometimes what you think you need in your business… isn’t the full story.

In this episode, I’m sharing an interview I did with Emily Reagan on the Marketing Freelancer Podcast where we talk about how I landed and stepped into an “Operations Assistant” role for a 7-figure entrepreneur in 2025.

On paper, the job was basic admin and tech. But once I got in, I spotted opportunities the client didn’t realize existed (and I took them on without adding to her workload). 

That shift turned me from a “task doer” into a strategic partner running live launches every two weeks.

You’ll hear:

• Why what you think you need in your business is often just the tip of the iceberg
• How I approached the role so I could deliver more than was listed in the job description
• Simple ways to free up a business owner’s brain so they can focus on growth
• The first-30-days approach that builds instant trust and momentum
• Why the right expert can make a measurable difference in profit (fast!)

Whether you’re curious about working with me or just want to see how I think through opportunities, this episode will show you how I go beyond what’s asked… and deliver what’s actually needed.

Check out Emily's Podcast, The Marketing Freelancer: 
https://emilyreaganpr.com/podcast/ 

Free Resource: See the exact SOP & Loom walkthrough I submitted for my paid test project → laceycribb.com/unicornSOP

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