From Invisible to Irresistible - The Coach Trap Podcast – Détails, épisodes et analyse

Why people scrolled past Paul ( 76% of coaches get this wrong)

Audopia x Coachtrap | Rooted in Resilience w/ Paul Elias

In this raw and real episode of Audopia x Coachtrap, we’re joined by Paul Elias, a former military man turned performance coach, to unpack his journey from the battlefield to the coaching space — and why his course, Rooted and Resilient, isn’t just another “feel good” framework. It’s built for people who want real personal growth, resilience, and authenticity in the face of life’s chaos.

Hosted by Greg Styan and Dan Williams from Coachtrap, this conversation gets straight to the point. No fluff. No salesy nonsense. Just honest talk about leadership, mental health, coaching, and the uncomfortable but powerful truth that growth starts where comfort ends.

Paul shares how understanding your own story can help you lead others, why being vulnerable builds real community, and how to stop sounding like a coachy robot and start connecting like a human.

We also help Paul refine the marketing for his course — so if you're a coach who hates marketing but knows you have something powerful to offer, you'll want to take notes.

👉 Don’t fall into the coach trap — www.coachtrap.co.uk
👉 Learn more about Rooted and Resilient — www.audopia.co.uk

Timestamps / Chapters:
00:00 – Intro to Paul Elias
01:56 – What is Rooted and Resilient?
05:00 – Who’s this for?
05:26 – Why selling coaching is awkward
09:07 – Building an authentic community
10:42 – How stories create connection
13:14 – Trauma, growth, and being real
20:04 – The Rabbi Akiva Story
23:43 – Authentic marketing that works
27:23 – Sitting with discomfort = growth

🔥 Sound Bites:
"We’re all like a tree."
"Authenticity is everything."
"I want to create a really safe space."

#coaching #resilience #authenticity #personaldevelopment #leadership #mentalhealth #coachtrap #paulelias #audopia #growthmindset #selfdiscovery #traumarecovery #communitybuilding #rootedandresilient

She was burnt out. Then She Changed Her Mind—Literally.

Karina Macmillan transformed her life with mindset science. In this powerful episode, discover how she went from overwhelmed to magnetic — and how her Magnetic Power course is helping thousands do the same.

👇 TIME TO UNLOCK YOUR POWER 👇

Explore Karina’s course: https://www.audopia.co.uk

Learn more about the strategy: https://www.coachtrap.co.uk

🎙 In This Episode of the Coach Trap Podcast

Join hosts Greg Styan and Dan Williams as they sit down with Karina Macmillan — therapist, speaker, and founder of Magnetic Power — to uncover the real psychology behind personal growth, performance, and emotional resilience.

If you’ve ever felt:

Invisible or unseen in your work or personal life

Stuck in a cycle of burnout and stress

Like you were meant for more but couldn't access it...

Then this is your episode.

💥 WHAT YOU’LL LEARN:

• Why traditional self-help often fails (and what works instead)

• How neuroplasticity and cognitive reframing literally rewire your mindset

• Real tools to manage overwhelm and anxiety in minutes per day

• The marketing mistake most coaches make — and how Karina overcame it

• How to build authority on social media without being “salesy”

🔥 BONUS: Get insider tips from Dan Williams and Greg Styan on how to grow your audience with hooks, content strategy, and value-first storytelling. This isn’t theory — it’s what they teach inside Coach Trap, and it's what Karina used to scale her impact.

🧠 Keywords in this episode:

hypnotherapy, mindset coaching, burnout recovery, stress management, coach marketing strategy, cognitive reframing, neuroplasticity, business owner mental health, self-leadership, how to grow a coaching business, LinkedIn content strategy, affirmations, personal transformation.

📌 Timestamps:

00:00 – Intro: Meet Karina

03:35 – Her turning point story

06:00 – What most coaches get wrong

10:15 – How Magnetic Power works

14:40 – Understanding the neuroscience

18:30 – Content strategy & human connection

24:00 – Platform tips: LinkedIn vs Instagram vs X

30:00 – Why your story is your brand

31:45 – Final advice to new coaches

✅ FOLLOW FOR MORE:

Subscribe to this channel if you’re serious about turning your pain into purpose and building a coaching business that’s actually aligned. New interviews weekly with some of the UK’s most impactful coaches, creatives, and course creators.

🔗 LINKS & RESOURCES:

Karina’s Course – https://www.audopia.co.uk

Coach Trap Strategy – https://www.coachtrap.co.uk

#MindsetMatters #PersonalGrowth #Neuroplasticity #StressManagement #BurnoutRecovery #MagneticPower #CoachMarketing #CoachingTips #EmotionalResilience #CognitiveReframing #SelfHelp #BusinessMindset #CoachTrap #CoachLife #MentalHealthAwareness #OvercomeBurnout #TransformYourMind #SelfLeadership #MagneticMindset #GrowthMindset #CoachingSuccess #MindsetCoach #ContentStrategy #PersonalTransformation #AnxietyRelief #CoachingCommunity #SocialMediaStrategy #Mindfulness #ResilienceBuilding #CoachingJourney

The Social Media Blueprint: Where to Start & What Works Best

Not all social media platforms are created equal—so where should coaches focus their time, energy, and money? In Episode 4 of The Coach Trap, Greg grills Dan on the best social channels for beginners, where to run ads, and how to get real traction without wasting hours scrolling.

Here’s what we cover:
✅ The #1 platform for organic reach in 2024
✅ Why some ads work—and most don’t
✅ The simple starting point for coaches who feel overwhelmed

Social media isn’t just about posting—it’s about strategy. Tune in to get the blueprint you need to grow your coaching business the right way.

If You’re Not Showing Up, You’re Already Losing.Consistency isn’t just a nice-to-have—it’s the backbone of a successful coaching business. You wouldn’t expect a footballer to train once a week and make it to the Premier League. So why do so many coaches think posting every now and then will bring in clients?Here’s the reality:

✅ Businesses that post consistently see 27% better results.

✅ Organic growth outperforms paid ads when you build authority.

✅ Your digital home (website, newsletter, social media) must reflect YOU.In Episode 3 of The Coach Trap, we break down The Everyday Tick Box Formula—a simple system to make consistency effortless. We’re covering DMs, lead magnets, and why “waiting for the perfect time” is just procrastination in disguise.Success isn’t about luck—it’s about showing up.

Most coaches fail. Not because they aren’t talented, but because they underestimate how hard this game really is. They think slapping “Coach” in their bio and posting a few motivational quotes will have clients lining up. Spoiler: it won’t.   In this episode, hosts Dan Williams and Greg Styan break down why 90% of coaches quit (or never even get started properly) and why you should be okay with p***ing off 20% of people along the way. If you're too scared to ruffle a few feathers, you're probably playing it too safe—and safe doesn’t pay the bills.   If you’re serious about coaching (and not just pretending), this one’s for you. Let’s go.

Your Profile Picture is Costing You Clients First impressions matter—and no, you don’t need to look like a movie star to make a good one. In this episode, hosts Dan Williams and Greg Styan break down the three key elements of a high-converting profile picture. Spoiler: hiding behind a logo is killing your business. We’ll cover: ✅ Why a clear, on-brand photo builds instant trust ✅ The biggest mistakes coaches make with their PFPs (and how to fix them in 30 minutes) ✅ The ‘Williams Method’—a bold (and slightly unhinged) way to make your profile unforgettable People don’t care what you look like—they just need to know you’re real. So if you’re serious about building authority online, this episode is a must. Let’s go.

Empowering Mothers Without Burning Out | CT x Workwelle

Pauline and Clara—sisters, founders, and American expats in London—join Greg Styan to share the story behind Workwelle, their audio-based course helping mothers reclaim self-care and resilience.

From tackling burnout to redefining modern motherhood, they open up about the challenges of building a brand that serves women balancing ambition, caregiving, and leadership.

🎧 In this episode:

Building Workwelle as a support system for modern mothers

Why their course is audio-first (and made for multitaskers)

The leadership gap—and how mindset helps close it

Real-world marketing strategies for busy women

Why consistency in content builds trust

How selling can feel like serving

Creating a genuine, values-driven community

If you’re a mother—or know one—trying to lead, grow, and thrive without running on empty, this one’s for you.

🎯 Learn more:

Course for busy mums: www.audopia.co.uk

More episodes: www.coachtrap.co.uk

Connect with Pauline & Clara: www.workwelle.co

#Workwelle #SelfCareForMums #CoachTrap #Audopia #WomenInLeadership #Resilience #ModernMotherhood #WomenEmpowerment #PersonalBranding

Empowering Mothers Without Burning Out

CT x Workwelle | Featuring Pauline & Clara

How do modern mothers lead, grow, and thrive—without running on empty?

In this inspiring episode, sisters and founders Pauline and Clara join Coach Trap’s Greg Styan to share the story behind Workwelle—an audio-first course designed to help mothers reclaim self-care, resilience, and leadership.

As American expats living in London, they reflect on launching a brand that supports modern moms, navigating burnout, and building an authentic community that empowers women to lead with confidence.

• How Workwelle supports busy moms through audio-based learning

• The challenges of balancing motherhood, ambition, and leadership

• Why self-care is a leadership strategy, not a luxury

• Real-world marketing strategies that work for women on the go

• How to build trust with your audience through authentic content

• Why selling is serving—and how to make it feel good

• The importance of community and values-first branding

• Using micro-moments to create content efficiently

• The key role of consistency in building a personal brand

"Consistency has been a problem for us."
"Selling is serving and it's not sleazy."
"A lead magnet is a good way to build trust."

00:00 – Introduction to Workwelle and Its Founders
02:51 – Pauline & Clara’s Journey from Expats to Entrepreneurs
05:57 – Identifying Their Audience: Modern Moms & Leaders
08:58 – Why Self-Care Is the Foundation of Leadership
11:59 – Marketing Strategies for Busy Women
14:55 – Building Community and Meaningful Engagement
18:03 – Crafting Hooks, CTAs & Micro-Content
20:53 – Reframing Sales as a Form of Service
23:52 – Key Takeaways & What's Next for Workwelle
34:16 – The Role of Resilience in Long-Term Success

👩‍💻 Explore the Workwelle course: https://www.audopia.co.uk
🎙️ More episodes & coaching tools: https://www.coachtrap.co.uk
🌐 Connect with Pauline & Clara: https://www.workwelle.co

#Workwelle #SelfCareForMoms #ModernMotherhood #WomenInLeadership #EntrepreneurMoms #CoachingForWomen #PersonalBranding #CommunityBuilding #AuthenticMarketing #MindsetForMothers #ContentCreationTips #ResilientMothers #CoachTrap #Audopia

CT X AUDOPIA X STEVE

🔥 Struggling to sell your coaching course? Stop guessing and start growing. 🔥

In this must-listen episode, Coach Trap hosts' Greg Styan and Dan Williams teams up with leadership expert Steve Barrett—a corporate leader turned coach—to break down the real strategies behind his transformational program, ‘Mastering Change’.

This isn’t just talk. It’s your coaching business blueprint.

🎯 What You’ll Learn (Takeaways):

How Steve transitioned from corporate leadership to coaching with purpose

Why embracing change is the most powerful tool in your personal & professional growth

Outreach that works: Build trust before the DM

The secret to finding your ideal coaching audience

How storytelling and personal experiences convert browsers into buyers

Why authenticity beats polished perfection every time

How free, value-packed content (like Steve's redundancy course) builds your brand

Using vulnerability to create deep client connection

Future-forward coaching: newsletters, books, and beyond

The golden rule: trust is built through consistent engagement

🧠 Titles We Almost Picked (Because They’re That Good):

• Mastering Change: Insights from Steve Barrett

• Embracing Change in Coaching

🎙️ Sound Bites That Hit Hard:

"Change is coming your way."

"You have to tap into a mindset."

"Every DM is a follow-up."

⏱️ Chapters:

00:00 – Introduction to Coaching and Mastering Change

02:57 – Understanding the Course and Its Audience

05:23 – Strategies for Client Engagement and Outreach

08:04 – Cognitive Reappraisal and Target Audience

11:19 – Leveraging Personal Stories for Connection

15:51 – The Importance of Authenticity in Coaching

19:42 – Introducing the Free Course on Redundancy

23:00 – Marketing Strategies for the Course

26:33 – Future Plans and Expanding the Coaching Business

30:10 – Final Thoughts and Key Takeaways

🎯 Want to go deeper?

👉 Access Steve’s full Mastering Change course here: www.audopia.co.uk

👉 For more coaching insights, visit: www.coachtrap.co.uk

📺 Watch on YouTube

🎧 Listen on Spotify: From Invisible to Irresistible

📍 Live replay also available on X Spaces: https://x.com/gbcoach

To Find out more about Steve Barrett - https://www.linkedin.com/in/steve-barrett-...

#CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #AuthenticMarketing #ExecutiveCoaching #MindsetShift #PersonalBranding #FromInvisibleToIrresistible #CourseMarketing #ChangeLeadership #StorytellingForCoaches #ScalingSuccess #OnlineCourses #ResilienceInCoaching

🎧 CT x Audopia x Steve Barrett | May 4, 2025

Episode Title: We turned Steve's LinkedIn Likes into Client's (A case study)

🔥 Are you a coach struggling to sell your course or connect with your audience? This episode is your business breakthrough. 🔥

In this powerful conversation, Coach Trap hosts Greg Styan and Dan Williams sit down with Steve Barrett—former corporate leader turned executive coach—to reveal how his program, Mastering Change, is transforming lives and businesses.

This episode isn’t fluff. It’s your 2025 playbook for building a profitable, high-trust coaching brand.

🎯 Key Takeaways – What You’ll Learn:

✅ How Steve transitioned from corporate leadership to full-time coaching

✅ Why embracing change fuels both personal and professional growth

✅ Proven client outreach strategies: build trust before the DM

✅ How to attract your ideal coaching audience with purpose

✅ Why storytelling sells: turn your journey into a conversion engine

✅ The power of authenticity vs. perfection in online marketing

✅ How free, high-value content (like Steve’s redundancy course) builds credibility and leads

✅ Vulnerability as a superpower in creating deep client connections

✅ How to scale: newsletters, books, and digital products for coaches

✅ The golden rule: Consistency = Trust

🧠 Hard-Hitting Sound Bites:

“Change is coming your way.”

“Every DM is a follow-up.”

“You have to tap into a mindset.”

⏱️ Episode Chapters:

00:00 – Intro: Coaching, Change & Context

02:57 – Finding Your Audience & Course Positioning

05:23 – Client Engagement Strategies That Convert

08:04 – Mindset Shifts & Cognitive Reappraisal

11:19 – Using Stories for Deep Connection

15:51 – The Role of Authenticity in Marketing

19:42 – Behind Steve’s Free Redundancy Course

23:00 – Smart Marketing Tactics for Coaches

26:33 – What’s Next: Scaling Through Thought Leadership

30:10 – Final Thoughts & Actionable Insights

📍 Resources & Links:

🔗 Master the Art of Change: Steve’s Full Course – Audopia

🔗 Coaching Tools + More Episodes: CoachTrap.co.uk

🔗 Connect with Steve Barrett on LinkedIn: linkedin.com/in/steve-barrett-

🎥 Watch on YouTube

🎙️ Stream on Spotify: From Invisible to Irresistible

📱 Replay on X Spaces: @gbcoach

#ExecutiveCoaching #CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #CourseMarketing #AuthenticBranding #OnlineCourses #StorytellingForCoaches #PersonalBrandGrowth #MindsetForSuccess #CoachingSalesStrategy #ScalingYourCoachingBusiness #TrustBasedMarketing