Fame-Ready – Détails, épisodes et analyse

 This week on Fame-Ready, Katrina Owens, top personal branding and PR expert, officially introduces the next era of her podcast. KO Your Brand has been laid to rest, and Fame Ready steps into the spotlight as a bold new platform designed to show entrepreneurs that anything is possible—including feeling famous.

Katrina shares the story behind the rebrand, the identity shift that sparked it, and the major milestones that proved this evolution was necessary. From speaking on stage in New York City to landing a Times Square billboard, magazine features, and major sponsorships, she reveals how betting on yourself opens doors to the biggest opportunities.

Tune in to hear:

• Why Katrina retired KO Your Brand and launched Fame-Ready
• The behind-the-scenes identity shift that changed her business
• How a bold PR campaign led to speaking gigs, awards, and a Times Square moment
• The difference between wanting to be “fame ready” and actually being “fame ready”
• Why action and investment are non-negotiable for building a next-level brand

Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.

This is just the beginning—welcome to Fame Ready.

Show Notes:
This week on Pulling Punches, Katrina Owens, top personal branding and PR expert, shares a big update: KO Your Brand is taking a short break before returning in September 2025 with a brand-new identity.

Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her brand, she’s setting the stage for a powerful relaunch.

Tune in to hear:

• Why the pause is necessary for the next evolution of the show
• How her brand has shifted over the past seven months
• The exciting milestones happening in the coming weeks
• How you can support the relaunch by rating, reviewing, and following

Follow Katrina on Instagram @KatrinaOwensPR for all the updates and the big September reveal.

When the podcast returns, expect it to be stronger, bolder, and more impactful than ever. See you in September!

This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy.

In this solo episode, she shares:

• Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t either
• The key difference between brand awareness vs. brand authority (and how to know what you actually need)
• How she tripled her ROI from one paid PR feature—and what made it work
• The red flags of low-quality podcast and speaking opportunities that prey on early-stage entrepreneurs
• A mindset shift to help you step into your "next level self" in life and business

Katrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution.

If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions.

🔥 Mentioned in this episode:

• The difference between paid PR that builds credibility vs. empty vanity plays
• How Katrina landed two high-ticket clients from one strategic move
• Why earned media still matters—and how to actually earn it
• The upcoming price increase for the Fame Ready Entrepreneur Program (👀 ends July 2025!)

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to protect your wallet—and your brand.

This episode isn’t just about how I got a speaking gig at Females on Fire, it’s about what made it possible in the first place.

From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you.

You’ll hear the exact moves I made, the mindset I had to adopt, and the pitch strategy that helped me land this mic-drop moment before I ever stepped on stage.

What You’ll Learn in This Episode:

• Why I almost said no to attending Females on Fire in the first place.
• The invisible domino effect of visibility (and how it pays off in ways you can’t predict).
• How my past speaking experience and content sealed the deal.
• What the Spark Speaker application process was like.
• Why confidence and clarity are your most powerful PR tools.
• A candid reminder that relationship-building > last-minute pitching.
• What not to do when you're trying to collaborate or get on someone’s stage.
• How the Fame-Ready Entrepreneur Program can help you strategically land speaking opportunities that align with your brand.

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

This is not your average podcast episode, and this wasn’t your average two weeks.

In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible.

She also breaks down exactly how she prepped her talk, including how she worked with a speaking coach to build the confidence, presence, and messaging needed to convert from the stage.

Whether you're dreaming of getting paid to speak, building your personal brand internationally, or just trying to figure out if your latest investment is “worth it”—this episode is a vulnerable, hype-filled reminder of what it really takes to be Fame-Ready.

What You’ll Learn in This Episode:

• A candid recap of Katrina’s 2-week travel sprint (Whistler ➝ Orlando ➝ NYC)
• The emotional cost of visibility—and why it’s always worth it
• How Katrina landed her international speaking gig at Business Besties
• The full breakdown of her speaker prep process, including working with a speaking coach
• ROI insights: what actually came from the event (opt-ins, client leads, paid gigs + more)
• A mindset reframe around investing in yourself, your brand, and your future
• Why she’s raising the price of her Fame-Ready Entrepreneur Program (and when)

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

What happens when the life you've built starts to feel too small for the version of you that's emerging?

In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."

This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand.

No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself.

What We'll Cover:

• The unexpected origin story behind Katrina’s first-ever published research paper
• A powerful new phrase—BC Big—and why it hits so hard for ambitious entrepreneurs
• The emotional toll of outgrowing your environment, relationships, and routines
• Why shedding your “old life” is part of becoming a globally recognized personal brand
• A loving reminder that if you're feeling this tension, you're not alone—you're expanding

Links Mentioned in this episode:

• Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching
• Read my published research - https://pubmed.ncbi.nlm.nih.gov/28928343/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed.

Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build authority your way.

What You'll Learn in This Episode:

• The difference between being shy vs. being introverted (and why it matters for PR)
• How to leverage PR opportunities like speaking gigs, podcast guesting, and contributor articles—even as an introvert
• Why setting energetic boundaries is just as important as your PR strategy
• How Katrina handles travel-heavy seasons without burnout
• Why virtual summits and one podcast guest episode a month might be your sweet spot
• The mindset shift that took Katrina from constant Zoom fatigue to intentional energy management

Links & Resources:

• Join the Stand Out and Sell Out Summit: https://stand-out-sell-out.heysummit.com/?ac=0dN1KiCT
• Want to build your Press-Ready Personal Brand? Check out the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Subscribe on YouTube to see the now-famous bucket hat by Fore All (code KATRINAOWENS15 gets you 15% off)

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Are your Instagram highlights selling for you or just serving vibes?

In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you.

After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights like a scrapbook instead of a sales tool. In this quick-hit episode, she walks you through how to update your Instagram highlights to actually convert warm leads and create a seamless buyer journey (without jumping on a million discovery calls).

You’ll learn:

• Why your IG highlights might be repelling ready-to-buy clients
• The easy trick to repurpose past story content into sales assets
• How to create service-specific or product-specific highlight “catalogs”
• Real-time tweaks Katrina is making to her own brand after this revelation

📲 Want personalized feedback on your Instagram highlights? DM Katrina at @katrinaowenspr or send her an email for a free mini audit.

Resources mentioned in the episode:
 Grab The Pitch Kit — Learn how to pitch yourself for press, podcasts, and more. Use code KOyourbrand for $30 off:
https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND

Join the Fame-Ready Entrepreneur Program — Where conversations like this happen every week:
https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Let’s talk about something no one in PR wants to admit: Most podcast pitches are terrible, and yes, I have receipts.

In this episode of KO Your Brand, Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead.

You’ll learn:

• Why a bad pitch can actively hurt your personal brand (especially if you’re using an agency)
• The anatomy of a perfect pitch: subject lines, personalization, value, and the right way to follow up
• The subtle red flags that scream "spam" to editors, hosts, and producers
• Real examples of the worst pitches Katrina received—and how to fix them
• What not to include (hint: listing your entire offer suite is not it)

You’ll also hear how Katrina reframed her relationship with business debt, how she’s using weekly money rituals to stay empowered, and why your visibility mindset matters just as much as your strategy.

Resources mentioned in this episode:

• The Pitch Kit – Use code KOyourbrand for $30 off: https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND
• Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching

Paying to speak? Not on my watch.

In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities—and why they’re often the biggest red flag for personal brand entrepreneurs.

As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on:

• Why paying to speak can actively hurt your brand reputation
• How to spot the difference between a strategic speaker sponsorship vs. a shady speaker fee
• What high-quality events actually look like (and why you should hold out for them)
• The ROI of creating your own room—and how to start one without a huge budget
• Why speaking for free isn’t the problem… but paying to be there is

If you’ve ever been tempted by a “speaker opportunity” that requires your credit card first, this is your green light to say no—and a blueprint for what to do instead.

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/