Fame-Ready – Details, episodes & analysis

INTRODUCING KO YOUR BRAND: THE PODCAST FOR FAME-READY ENTREPRENEURS. 

Every week, we'll deep dive into the personal branding and public relations topics that you've been dying to know more about. 

Top Personal Branding Expert, Katrina Owens, serves up your weekly dose of Big Brand Energy, with episodes that will motivate you to take your brand to the next level. 

First episode drops March 28, 2025.

In the inaugural episode of KO Your Brand, Katrina Owens shares her journey as a personal branding and publicity expert, detailing the challenges and triumphs of launching her podcast. She discusses her struggles with perfectionism, the importance of overcoming obstacles in business, and the significance of reconnecting with her vision. Katrina emphasizes the power of public relations and personal branding for entrepreneurs, aiming to inspire listeners to embrace their own journeys and feel 'fame ready.' The episode concludes with an announcement about her coaching program, 'Five Weeks Till Famous.'

Links & Mentions:

• Learn more about Living in Balance Business Mentorship
• Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til Famous
• Follow Katrina on Instagram & LinkedIn

In this behind-the-scenes episode of Pullin’ Punches, Katrina Owens shares exactly how she landed her biggest speaking opportunity yet — the Rich Girl Cult Conference in New York City — without sending a single pitch.

Spoiler alert: it all came down to relationship-building. If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities, this short and powerful episode will show you:

• The real reason Katrina was invited to speak at one of 2025’s hottest business conferences
• Why relationships > cold pitches when it comes to securing speaking gigs
• How investing in strategic experiences (even during low-revenue seasons) can shape your future visibility
• What most people get wrong about PR outreach
• The simple mindset shift that changes everything

Katrina also shares how she went from feeling broke and burnt out in November to booking dream stages just months later — all by showing up, supporting other entrepreneurs, and nurturing real connections.

Want to learn how to grow your own press-ready personal brand and get booked for speaking gigs, podcast interviews, and press features?

Apply to join Katrina’s Fame-Ready Entrepreneur Program — her signature year-long visibility coaching experience designed to help personal brands go from seen to sought-after.

Click here to learn more: https://knockoutdirective.myflodesk.com/group-coaching

Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that.

In this unfiltered episode of KO Your Brand, top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work.

Katrina dives into the outdated agency model, the hidden costs of outsourcing publicity, and how done-for-you PR often leads to missed opportunities and a lack of real results. Instead, she makes a strong case for learning how to do your own PR (or training your team to do it) so that you can own your relationships, build sustainable visibility, and grow your personal brand with confidence.

If you're a coach, consultant, speaker, or founder wondering how to land more media features, podcasts, and speaking gigs without paying $4K+/month to an agency, this episode is for you.

In this episode, Katrina covers:

• Why traditional PR agencies don’t work for most entrepreneurs
• What it really means to be press-ready
• The myth of paying for “access” and how to build relationships yourself
• Why most agencies don’t help with speaking gigs
• How to build PR skills in-house so you never have to outsource again
• The truth about ROI from media placements and what to measure instead
• A better (and cheaper) alternative for personal brands who want press

Want to start building a press-ready personal brand that attracts visibility opportunities with ease?

Join Katrina’s new group coaching program, the Fame-Ready Entrepreneur Program — now open for enrollment. Weekly coaching, PR trainings, and a vault of proven strategies to help you grow your brand on your terms. 

Click here for all of the details: https://knockoutdirective.myflodesk.com/group-coaching

In this episode of KO Your Brand, Katrina Owens discusses the critical importance of building authentic relationships when pitching on platforms like LinkedIn. She shares a personal experience of receiving a poorly executed pitch, emphasizing the need for genuine engagement and understanding of the content before reaching out. Katrina provides actionable tips to avoid common mistakes in pitching, urging listeners to treat others as individuals rather than mere opportunities.

Follow Katrina on Instagram & LinkedIn: https://www.instagram.com/knockoutdirective/ | https://www.linkedin.com/in/owenskatrina/

In this episode of KO Your Brand, host and Personal Branding + Publicity Expert Katrina Owens dives into the real purpose of public relations (and spoiler alert: it’s not just about landing media features). She breaks down the five essential pillars of public relations—media relations, community relations, influencer relations, client relations, and industry relations—and explains how each one plays a critical role in building brand awareness and brand authority.

Katrina also shares her personal journey of overcoming perfectionism and learning to prioritize connection over perfection. If you're an entrepreneur, coach, or creative who’s trying to grow your visibility, attract aligned opportunities, and get in front of the right people, this episode is a must-listen.

Whether you’re trying to beat the social media algorithm or charge more for your services, public relations gives your brand the credibility and connections it needs to grow.

Links & Mentions:

• Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til Famous
• Follow Katrina on Instagram & LinkedIn
• Follow KO Your Brand Podcast on Instagram
• Listen to my conversation with Hannah Chapman, Certified Financial Planner, on the Expansive CEO Podcast.

In this week’s Pulling Punches episode of KO Your Brand, personal branding and PR expert Katrina Owens explains why a branded email address is non-negotiable if you’re serious about growing a professional personal brand.

Still using a Gmail, Hotmail, Outlook, or Me.com email address for your business? Katrina shares exactly how it damages your credibility, decreases your perceived value, and sends the wrong message to potential clients, podcast hosts, event organizers, and press contacts.

In this episode, Katrina breaks down:

• Why a free email address undermines your brand authority (even if your services are top-notch)
• How a branded email address immediately elevates trust, professionalism, and brand recognition
• The critical technical advantage: better deliverability and avoiding the spam folder
• How to quickly set up a branded email address through Google Workspace, Zoho Mail, and other platforms
• The mindset shift: If you want to be paid like an expert, you need to show up like an expert
• Insights from Katrina’s recent feature in Business.com on building a credible online presence

Whether you’re pitching media, applying for speaking gigs, or just emailing a new client — your brand infrastructure matters.

Links & Resources:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Read Katrina's Business.com article: https://www.business.com/articles/reasons-why-every-entrepreneur-needs-a-branded-email-address/
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com

In this episode of KO Your Brand, host and personal branding expert Katrina Owens shares the behind-the-scenes story of how she transitioned from running a traditional marketing agency to building a profitable personal brand and coaching business — in just three months.

Through personal insights and actionable strategies, Katrina breaks down:

• Why narrowing her focus was the first (and hardest) step toward creating real momentum.
• How investing in support and delegating tasks helped her reclaim her creativity and CEO energy.
• The mindset shifts that allowed her to navigate months of low revenue without giving up on her vision.
• The real ROI she's seen from investing in live events, mentorship, and strategic business moves.
• Why building a personal brand requires becoming both the talent and the CEO of your business.

Katrina offers a candid look at the fears, risks, and rewards of making a bold pivot — and reminds listeners that success doesn’t come from playing it safe, but from betting on themselves.

🔗 Mentioned in this episode:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Learn more about Living in Balance business mentorship: https://libseminars.com/
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com

What happens when a PR agency pitches the wrong way?

You get a Pulling Punches episode like this one.

In today’s spicy short-form episode, Katrina Owens does a LIVE pitch review of a real email she received from a publicist — and breaks down exactly why it’s a no from her (and would be a no from most media gatekeepers too).

If you’ve ever paid a PR agency or considered outsourcing your publicity, you need to hear this.

Inside the episode, you’ll learn:

• The biggest mistake publicists make when pitching (and how to fix it instantly)
• Why offering 4 vague speaking topics is killing your credibility
• The one thing that’s always missing from bad pitches — and how to use it to stand out
• Why DIY PR is often better (and cheaper) than hiring the “pros”

This isn’t a rant — it’s a reminder that public relations is relationship-building. And if your pitch reads like a mass email, you’re doing it wrong.

Whether you’re pitching podcasts, events, or press opportunities, this episode will sharpen your strategy and help you become the kind of guest hosts actually want.

Ready to learn how to pitch yourself with confidence and clarity? Join the Fame-Ready Entrepreneur Group Coaching Program here: https://knockoutdirective.thrivecart.com/fame-ready/

In this episode of KO Your Brand, Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets.

You’ll learn:

• The 3-part formula behind a Blue Ocean personal brand 
• How to move from being one of many to the only one people want to hire
• Real examples from Katrina’s clients — including photographers, SEO strategists, and corporate pros — and how they uncovered their most magnetic brand angles
• How a single, well-positioned post turned into a press interview within 24 hours
• Why visibility means nothing without a clear message — and how to fix that fast

Want to get started today? Sign up for the Free Fame-Ready Challenge — Day 1 kicks off with Katrina’s Blue Ocean branding exercise so you can start uncovering your unique market position immediately.

🔗 Mentioned in this episode:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com

🎧 Don’t forget to subscribe, rate, and leave a review on Apple or Spotify if you loved the episode!