Social Media Decoded – Détails, épisodes et analyse

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In this episode, Michelle Thames discusses the power of webinars as a marketing tool. She highlights the benefits of webinars, such as lead generation, building authority and credibility, and direct sales and promotions. Michelle emphasizes the crucial role of social media in promoting webinars and attracting the ideal audience. She provides tips on using social media effectively, including creating compelling visuals, leveraging hashtags, running targeted ads, partnering with influencers, and engaging with the community. Michelle concludes by encouraging listeners to start leveraging webinars and social media to generate leads, build authority, and drive sales.

Takeaways

• Webinars are a powerful marketing tool for lead generation, building authority and credibility, and driving direct sales and promotions.
• Social media plays a crucial role in promoting webinars and attracting the ideal audience. Effective social media promotion of webinars includes creating compelling visuals, leveraging hashtags, running targeted ads, partnering with influencers, and engaging with the community.
• Providing value and building relationships with the audience is key to successful webinar promotion.
• Combining webinars with social media promotion can generate more leads, build authority, and drive sales.
• Chapters

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In this episode, Michelle Thames discusses the myth of overnight success in entrepreneurship. She explains that the myth persists because of the highlight reel effect on social media, where people only share their wins and not the struggles. Michelle emphasizes the importance of hard work, resilience, and consistency in building a successful business. She shares her own journey as a full-time entrepreneur and highlights the need for realistic expectations and surrounding oneself with supportive people. Michelle provides actionable steps for embracing the reality of entrepreneurship and leveraging it in marketing.

Chapters

00:00 Introduction: The Myth of Overnight Success in Entrepreneurship
03:21 Navigating the Myth: Focusing on the Process and Celebrating Small Wins
05:13 The Power of a Supportive Community in Entrepreneurship
07:30 Embracing the Reality: Sharing Your Story and Inspiring Others
09:44 Leveraging the Reality: Highlighting Progress and Milestones in Marketing
10:37 Conclusion: Embrace the Journey and Stay Focused

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In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hashtags. Michelle also talks about the need for engagement, collaboration with other brands, tracking analytics, and having patience in the process of organic growth.

Takeaways

• Organic followers are genuinely interested in your content and brand, and are more likely to engage and become customers.
• Authenticity is key in building a community on Instagram. Share your story, values, and personality. Tailor your content to meet the needs of your audience by understanding their interests and problems.
• Consistency in posting is important to be seen by the Instagram algorithm and to build trust with your followers.
• Use relevant hashtags and engage with your audience regularly to increase visibility and connection. Collaborate with other brands or influencers to reach new audiences and create co-branded content.
• Track your analytics to understand what's working and adjust your strategy accordingly. Organic growth takes time and effort, so be patient and stay consistent in your efforts.

00:00 Introduction and Importance of Organic Growth
01:47 The Power of Authenticity and Building a Community
04:10 Consistency and the Use of Hashtags
06:03 Engagement and Collaboration for Growth
10:34 Tracking Analytics for Insights
11:58 The Importance of Patience in Organic Growth

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Stop getting overwhelmed with content creation. Host Michelle Thames and social media strategist Shannon McKinstrie share how online business owners and content creators can grow their businesses without burning out from constant content creation. Shannon shares how to maximize your content and stay up-to-date with the latest social media trends and algorithm changes. 

Shannon is a Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies.

WATCH ON YOUTUBE: https://youtu.be/Us_GiOCqZdE

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Don't forget to use emojis in your copy! 😉 In this episode, host Michelle Thames dives into emoji use in copywriting and marketing. She shares how emojis have entered branding, marketing, and social movements, and how you can use them to increase open rates and click through rates. She also shares common mistakes to avoid when using emojis in your marketing. Tune in for best practices, real-world examples, and to learn how to leverage emojis for your business. 

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How to turn a side hustle into a lucrative career. Host Michelle Thames speaks with Latasha Peterson about how she turned her side hustle into a multiple income streams to provide her with a full-time income. Latasha also shares tips and tricks about blogging and why more creators should start a blog. 

Latasha is a globally recognized Side Hustle Expert, Blog Business coach, Wife, Mother of four, Speaker, and Founder of Arts and Budgets, LLC. She currently helps ambitious side hustlers turn their side hustles into profitable careers and learn how to monetize their skills to create multiple income streams.

She has personally created ten income streams and earns over $10k per month with her blog. Latasha has been featured in CNBC, Black Enterprise, Business Insider, Bankrate, Legal Zoom, Plutus Foundation, Smart Blogger, Tailwind, and many more.

WATCH ON YOUTUBE: https://youtu.be/M0Xlo9MXW6k

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How I created a successful online business in less than 5 years. In this episode, host Michelle Thames shares her journey as a successful entrepreneur and the steps to making half a million dollars in less than 5 years. Michelle shares how one client changed everything, and the real and raw behind successfully scaling an online business. 

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Journaling for business growth! In this episode, host Michelle Thames speaks with Samantha Kozuch, the creator of The Maniscripting Journal. Samantha shares how entrepreneurs can use journaling to elevate their business online and on social media through four easy steps. She gives actionable advice for entrepreneurs to reach their 6 and 12-month business goals using her journaling methods. 

Samantha Kozuch is creator of The Maniscripting Journal™ and The Maniscripting Method. She has experienced over a decade of transformations and changes in her life during her entrepreneurial career which started right after she graduated college. She is an ex influencer and social media business coach now running an e-commerce business while teaching women how to truly step into the power and create their reality.

WATCH ON YOUTUBE: https://youtu.be/u8wfd2g93JY

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Is it better to batch create content or create content in the moment? Host Michelle Thames discusses the pros and cons of batch creating your content, the benefits of real-time engagement, and how you can create timely, relevant content in advance. She shares insight into specific influencers and how they've used these methods to create their content, and discusses the future of content creation. 

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The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-commerce and saturated markets. Learn how to set up and optimize your online store to get maximum conversions and how to use social media to build your brand and customer loyalty. 

At the intersection of fashion, styling, retail education and entrepreneurship, you’ll only find one woman pairing it all like the perfect outfit: Jasmene Bowdry. This multi-passionate retail expert and style maven has made income, impact and influence her first, middle and last names for 15+ years. She honed her skills as a corporate retail buyer for industry titans like Tiffany & Co., Saks Fifth Avenue and Office Depot, overseeing over half a billion dollars in revenue — all while simultaneously building a stellar reputation as a fashion stylist. 

Her knack for dazzling audiences through the power of fashion and visual storytelling has led to an impressive list of costumer credits, including Creed III and Amazon Prime’s series “Them.” While moguls and A-listers rely on her keen fashion sense, she doesn’t reserve her talents exclusively for celebrities. Jasmene’s luxury wardrobe styling services, Styled By Jas and Atlanta-based clothing boutique, SHIFT StyleHouse, ensure that women have access to signature pieces and closet must-haves that reflect their individual style. 

To learn how to get into mass retail, start and grow an e-commerce business like a Fortune 500 company, stack your wardrobe with confidence-boosting essentials or demystify the art of professional styling, visit Jasmene at jasmenebowdry.com/links to get started. 

WATCH ON YOUTUBE: https://youtu.be/90Z5zwSxGIQ

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Jasmene's retail consulting

Jasmene's styling services

Catch up on other podcast episodes on Apple and Spotify

Watch the Social Media Decoded Podcast on YouTube

Follow Michelle on Instagram

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Leave a review for Social Media Decoded

Support the Show.