Experience-Focused Leaders – Détails, épisodes et analyse

Your host, Alex Shevelenko, talks with the EVP, Chief Marketing and Client Experience Officer of First Command Financial Services, Kellie Richter. Kellie discusses the company's mission to support military families in achieving financial security. She highlights the importance of client experience, emphasizing clarity, consistency, and control. She also discusses the unique financial challenges faced by military families and the role of military spouses in financial decision-making. Kellie underscores the connection between employee and client experience, and First Command's commitment to community service and personalized financial coaching for military families.

To learn more about Kellie's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market position. The discussion covers the distinction between positioning and branding, the challenges of a saturated market, and the significance of emotional connections in customer and employee engagement. Andy also highlights the role of leadership and strategic thinking in successful positioning.

To learn more about Andy's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the CMO of CrunchTime, David Karel. David's journey in B2B marketing is nothing short of inspiring. From his early days at SuccessFactors to leading Bizo's marketing efforts and eventually shaping LinkedIn's B2B marketing suite, David has consistently demonstrated his ability to innovate and drive results. His current role at CrunchTime further solidifies his reputation as a thought leader in the industry.

To learn more about David's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the Chief Business Officer of Perplexity, Dmitry Shevelenko. Dmitry's journey led him through some of Silicon Valley's most influential companies and his current role in shaping the future of AI-driven knowledge consumption. Dmitry's career, the psychology of the modern knowledge consumer, and the innovative strides Perplexity is making in the AI space.

Dmitry emphasized the importance of working on products that you enjoy using. This passion translates into a deeper understanding of the user experience and a more authentic connection to the product's mission.

To learn more about Dmitry's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with Dmitri Alperovitch, Co-Founder & CTO of Crowdstrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast.

Dmitri's journey from a high school enthusiast to a leading figure in the cybersecurity realm is nothing short of remarkable. Dmitri's passion for cybersecurity was ignited by his fascination with encryption and adversarial games, a flame that was fanned during his college years. The dynamic and ever-evolving nature of cybersecurity, a field where one engages in a strategic cat-and-mouse game with sentient opponents, captivated Dmitri's interest and set him on his path.

CrowdStrike's inception was a response to the burgeoning threat of nation-state attacks, with an early focus on China, and later expanding to counter threats from Russia, Iran, and North Korea. Dmitri emphasized the geopolitical roots of these cyber threats and the rising prominence of nation-state actors in the digital arena. The success of CrowdStrike, he noted, was a confluence of impeccable timing, groundbreaking innovation, and the decline of established competitors.

To learn more about Dmitri's work, click HERE and HERE.

Check out Dmitri's book, World on the Brink: How America Can Beat China in the Race for the Twenty-First Century, HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the Lecturer at Stanford University, Stan Christensen. Stan's reputation for teaching negotiation is more than just a series of tactics aimed at short-term gains. His philosophy centers on the idea that negotiation is about unlocking relationships and creating value for all parties involved. Stan explained that most negotiations are ongoing and involve multiple parties, making the cultivation of long-term relationships essential.

He emphasized that negotiation isn't about winning at the expense of someone else but about finding ways to expand the pie for everyone. By understanding each party's interests and seeking complementary aspects, negotiators can craft solutions that are fair and beneficial to all involved.

To learn more about Stan's work, click HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the Co-founder and Board Member of PinMeTo, Daniel Melkersson. Daniel's journey is a testament to the philosophy that one is never too old to try new things. Of the 12 companies he started, only three succeeded, but these successes were not without their share of challenges and lessons. His transition into the tech industry and his curiosity about venture capital funding led to the creation of PinMeTo, a platform designed to enhance location marketing for multi-location enterprises.

To learn more about Daniel's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the CMO of Planable, Miruna Dragomir. Social media marketing is a beast that never sleeps, constantly shifting with new platform updates and demanding increased collaboration within teams. Miruna highlighted how Planable, a content collaboration tool, is designed to help marketing teams navigate these waters. With Planable, teams can create real touchpoints with customers and drive engagement, scaling their social media efforts effectively.

Planable isn't just a one-size-fits-all solution; it's tailored to the different personas within a company. Creators and approvers, for instance, have unique needs, and Planable adapts to cater to each. Miruna stressed the importance of product discovery and in-app education to facilitate adoption and habit change when rolling out new features.

Miruna touched on the recent environment's impact on marketing budgets and the challenges of churn. Miruna pointed out that agencies, in particular, face fluctuations in their client portfolios. To combat this, Planable focuses on onboarding and the initial stages of the customer journey to prevent churn and ensure customers recognize the product's value.

To learn more about Miruna's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the President and CEO of LaBov & Beyond Marketing Communication, Barry LaBov. Barry shared a powerful message with the audience: "Marry the message to the experience." This principle is the cornerstone of effective marketing. It's not just about the product or service; it's about ensuring that every customer interaction embodies the brand promise. A disconnect between marketing and the actual customer experience can tarnish a brand's reputation irreparably.

Barry introduced the concept of the "commodity monster," a trap that forces brands into a race to the bottom, slashing prices and compromising quality. Differentiation is the key to escaping this trap. It's about standing out in the marketplace and offering something unique that competitors can't easily replicate.

Echoing the wisdom of Marshall McLuhan, Barry discussed how "the experience is the message." In today's world, where mediums of communication are abundant, what truly sets a brand apart is the experience it offers. This experience begins when a customer interacts with the brand, and it must be consistent and reflect the brand's values.

To learn more about Barry's work, click HERE and HERE.

Check out RELAYTO MOJO, reviewed by Barry LaBov: https://relayto.com/relayto/the-relayto-values-contract-4wyqkv3cjoo2r

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the CEO of Foundersuite and Fundingstack, Nathan Beckord. Nathan shared the importance of simplicity in your initial communications with investors. Founders often make the mistake of inundating potential investors with too much information too soon. Nathan's recommendation? Keep your intro email as short as possible. He observed that founders tend to include their entire history and attach large presentations, only to be left wondering why they're not gaining traction with fundraising. In reality, investors are inundated with pitches and will only spend a few seconds skimming an email for something that catches their eye.

Nathan suggests using a teaser deck, a concise presentation of about five slides, to pique investor interest. This should cover the essentials: the problem you're solving, your solution, market traction, and your team. If this teaser is compelling enough, it can lead to an introductory chat and, hopefully, a deeper dive into your business plan.

To learn more about Nathan's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/