Engage Video Marketing Podcast – Détails, épisodes et analyse

Summary:

In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.

Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.

Chapters:

[00:01:25] Staying human with AI

[00:04:20] Navigating AI's potential and drawbacks.

[00:08:00] Democratising content creation.

[00:12:11] AI girlfriends and humanity

[00:17:16] Ethical stance on AI

[00:22:19] Functional vs. Personal Content

[00:23:03] Experimenting with 11 Labs

[00:27:30] Using AI in content creation.

[00:33:08] Prompt engineering

[00:35:37] Confident Live Marketing Podcast

Links from the show:

Ian Anderson Gray website

Ian Anderson Gray podcast 

Ian on LinkedIn 

Ian on X 

Ian on IG 

Ian on YouTube 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

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Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.

Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.

Chapters:

[00:00:21] User Generated Content

[00:04:25] Creating Oysterly Social Video Agency

[00:08:52] Owned user-generated content.

[00:14:01] Texture of social channels.

[00:15:43] Control of brand visual style

[00:19:42] Finding UGC creators

[00:25:05] Compensation for creators

[00:27:31] Paid endorsements disclosure.

[00:31:27] Changing video hooks for impact.

[00:35:35] Microsoft Education on TikTok

[00:39:04] AI-generated avatars in UGC

[00:43:29] What's next in social video?

[00:47:05] Embrace UGC for business

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?

You have got to listen to what Armando has to share today.

Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.

Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.

But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.

Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’s unique culture and heritage, and he uses his platform to give back to the community whenever he can.

Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he’s in front of or behind the camera, he’s always pushing himself to be the best and leaving audiences wanting more.

In his book Endless Referrals, author Bob Burg wrote... “All things being equal, people do business with, and refer business to people they know, like and trust.”  Now, sure Bob might never have heard of the term Inbound Marketing, a phrase coined much later by Sales and Automation Company Hubspot but it’s this concept that is at the heart of what I believe fuels good marketing and business today.

So what role does video play in building the know, like and trust factor in marketing… and how can business owners generate Inbound leads using video?  We explore this, and more in today’s interview.

Chris van Praag is a sales consultant for top global HubSpot partner BabelQuest. He uses the power of video to build a personal brand, grow his network and generate a steady flow of inbound leads with creative content that gets people talking.

As a creative person, Chris loves blending his role with fun creative ideas to sell, validate his knowledge and demonstrate his personality.  As a result, he had some amazing opportunities (this conversation being one of them) to make connections, build his brand and open up conversations.

So, how's your video creation journey going? Is there anything holding you back? What roadblocks are you putting up for yourself? Often, it's the mindset behind confidence on camera that holds so many people back. 

In this episode of the Engage Video Marketing Podcast, we're going to be diving deep into how you can show up more confidently on camera and grow your business

In this episode we cover:

• A short intro to Holly G and what she does.
• What was going through your head the first time in front of the camera. 
• Why she feels it’s important for business leaders to show up on camera.
• What holds most people back.
• Is there more to being confident on camera than the ‘just do it’ advice?
• Her advice to someone who has done a video but doesn’t want anyone to see it.
• Examples of people she has worked with, where were they at the start and where did she help them get to.
• Where can people find out more and dive deeper with her to overcome their fears of showing up on camera.

You've heard about it over the last couple of weeks. I'm excited to say that doors are now open to James Wedmore's Business By Design program and as a partner with him for this launch I am also offering over $3000 of additional value for you at no extra cost.

Learn more at engagevideomarketing.com/bbd and I'll see you on the inside.

In this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses.

In this episode we cover:

• 3 Aspects to a Successful Video Course:
• Audience
• Who are you helping?
• Understanding your audience needs and style
• Content
• Designing your content
• The power of a framework
• The Post-it Note Method
• Methods for producing your video course 
• Live webinar series
• Voice over and slides
• DIY video production
• Professional video production
• Learner engagement
• Technology and platforms
• The use of learning management system or a course hosting platforms
• Marketing
• Messaging
• Monetisation
• Beta testing
• Promotion and launchin

In this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching.

→ Join the free training The Rise of the Digital CEO starting this Thursday 17th June

James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.

Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle.

When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!

Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it.

Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen.  He is also the founder of VidSummit.

Derral delivers top quality in all that he does from his products, video's presentations and live events. Because he loves to present and share his knowledge with others and being one of the most experienced in the industry.

Through his education and experience Derral has become an expert in marketing and some of his highlights include; specializing in converting traffic into dollars, making video views into money, turning website visitors into clients and with this expertise he uses creative ways of finding and maintaining customers through video strategies.

In this episode of the Engage Video Marketing Podcast, I’m going to take things back to the start and ask the question “Why have a video strategy in the first place?”

As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the role that online video is playing in business today, I like to break it down to these two things - democratization and overwhelm.