Summary:

In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.

Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.

Chapters:

[00:01:25] Staying human with AI

[00:04:20] Navigating AI's potential and drawbacks.

[00:08:00] Democratising content creation.

[00:12:11] AI girlfriends and humanity

[00:17:16] Ethical stance on AI

[00:22:19] Functional vs. Personal Content

[00:23:03] Experimenting with 11 Labs

[00:27:30] Using AI in content creation.

[00:33:08] Prompt engineering

[00:35:37] Confident Live Marketing Podcast

Links from the show:

Ian Anderson Gray website

Ian Anderson Gray podcast 

Ian on LinkedIn 

Ian on X 

Ian on IG 

Ian on YouTube 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.

Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.

Chapters:

[00:00:21] User Generated Content

[00:04:25] Creating Oysterly Social Video Agency

[00:08:52] Owned user-generated content.

[00:14:01] Texture of social channels.

[00:15:43] Control of brand visual style

[00:19:42] Finding UGC creators

[00:25:05] Compensation for creators

[00:27:31] Paid endorsements disclosure.

[00:31:27] Changing video hooks for impact.

[00:35:35] Microsoft Education on TikTok

[00:39:04] AI-generated avatars in UGC

[00:43:29] What's next in social video?

[00:47:05] Embrace UGC for business

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?

You have got to listen to what Armando has to share today.

Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.

Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.

But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.

Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’s unique culture and heritage, and he uses his platform to give back to the community whenever he can.

Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he’s in front of or behind the camera, he’s always pushing himself to be the best and leaving audiences wanting more.

In his book Endless Referrals, author Bob Burg wrote... “All things being equal, people do business with, and refer business to people they know, like and trust.”  Now, sure Bob might never have heard of the term Inbound Marketing, a phrase coined much later by Sales and Automation Company Hubspot but it’s this concept that is at the heart of what I believe fuels good marketing and business today.

So what role does video play in building the know, like and trust factor in marketing… and how can business owners generate Inbound leads using video?  We explore this, and more in today’s interview.

Chris van Praag is a sales consultant for top global HubSpot partner BabelQuest. He uses the power of video to build a personal brand, grow his network and generate a steady flow of inbound leads with creative content that gets people talking.

As a creative person, Chris loves blending his role with fun creative ideas to sell, validate his knowledge and demonstrate his personality.  As a result, he had some amazing opportunities (this conversation being one of them) to make connections, build his brand and open up conversations.

So, how's your video creation journey going? Is there anything holding you back? What roadblocks are you putting up for yourself? Often, it's the mindset behind confidence on camera that holds so many people back. 

In this episode of the Engage Video Marketing Podcast, we're going to be diving deep into how you can show up more confidently on camera and grow your business

In this episode we cover:

• A short intro to Holly G and what she does.
• What was going through your head the first time in front of the camera. 
• Why she feels it’s important for business leaders to show up on camera.
• What holds most people back.
• Is there more to being confident on camera than the ‘just do it’ advice?
• Her advice to someone who has done a video but doesn’t want anyone to see it.
• Examples of people she has worked with, where were they at the start and where did she help them get to.
• Where can people find out more and dive deeper with her to overcome their fears of showing up on camera.

You've heard about it over the last couple of weeks. I'm excited to say that doors are now open to James Wedmore's Business By Design program and as a partner with him for this launch I am also offering over $3000 of additional value for you at no extra cost.

Learn more at engagevideomarketing.com/bbd and I'll see you on the inside.

In this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses.

In this episode we cover:

• 3 Aspects to a Successful Video Course:
• Audience
• Who are you helping?
• Understanding your audience needs and style
• Content
• Designing your content
• The power of a framework
• The Post-it Note Method
• Methods for producing your video course 
• Live webinar series
• Voice over and slides
• DIY video production
• Professional video production
• Learner engagement
• Technology and platforms
• The use of learning management system or a course hosting platforms
• Marketing
• Messaging
• Monetisation
• Beta testing
• Promotion and launchin

In this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching.

→ Join the free training The Rise of the Digital CEO starting this Thursday 17th June

James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.

Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle.

When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!

Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it.

Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen.  He is also the founder of VidSummit.

Derral delivers top quality in all that he does from his products, video's presentations and live events. Because he loves to present and share his knowledge with others and being one of the most experienced in the industry.

Through his education and experience Derral has become an expert in marketing and some of his highlights include; specializing in converting traffic into dollars, making video views into money, turning website visitors into clients and with this expertise he uses creative ways of finding and maintaining customers through video strategies.

In this episode of the Engage Video Marketing Podcast, I’m going to take things back to the start and ask the question “Why have a video strategy in the first place?”

As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the role that online video is playing in business today, I like to break it down to these two things - democratization and overwhelm. 

This is episode 200 of the Engage Video Marketing Podcast and it’s all about celebrating 200 episodes with you! 

• A reflection on some of the highlights of the last 200 episodes for me
• Messages and audio recording from the listeners and past guests to the podcast.

In today’s episode of the Engage Video Marketing Podcast, I’m going to help you get more leads for your business using your email list.

• The importance of building an email list of the right leads for your business.
• How to set up your email list to make customers buy your stuff.

In today’s episode of the Engage Video Marketing Podcast, I am bringing you back Andrew Hubbard of Hubbard Digital to talk about the roll out of iOS14.5 on Apple and in particular the impact of the ATT decision (App Tracking Transparency).  

Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help them upskill their teams on Facebook & Instagram advertising.

In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting listeners to join his Strategy Board program for support and guidance in achieving their goals.

Takeaways

• Take the time to analyse your financials and understand the levers you can pull to grow your business.
• Set specific revenue and profit goals for 2024 and plan measurable actions to achieve them.
• Identify your ideal customers based on what you enjoy doing, what you do best, and what is most profitable.
• Seek external support, such as joining a program or working with a coach, to help you reach your goals.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right.

But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his company off the back of it.

My guest today is Joseph Wilkins - Founder of Funny Sales Videos.com and Host of the podcast How to Make a Video Go Viral.

Joseph Wilkins founded ProCreative Studios in 2000, an agency that produced infomercials, TV commercials and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.

As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing "viral style" sales videos that entertain viewers into action.

With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to Funny Sales Videos and so I wanted to bring him on the show for you today.

Let’s talk about podcasting and the power of long form audio…

Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast?

Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast?

We’ll find out in today’s show.

Luis Ryan Diaz is an author, podcaster & entrepreneur.. His agency & consultancy, Podcast Domination,  helps coaches, consultants and entrepreneurs launch and grow their podcasts with their white glove done for services and step by step mentorship programs. Outside of business, Luis is a die hard Yankees Fan and marketing nerd who loves learning how to move the needle in business and life.

Whether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have?

It’s not an easy question… but it is one that we’ll be addressing in today’s episode. 

Rick Mulready is an online marketing expert, coach, speaker and the host of The Art of Online Business podcast. He’s an industry-leading authority on breaking down complex topics—like Facebook ads, automation and funnels—into bite-sized, actionable pieces for entrepreneurs and small businesses.

How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by?

 The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.

In short, Mercer helps marketers know, trust, and grow their numbers.

In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers.

The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.

The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients.

Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard.

Tyler is VP Marketing at Vidyard where he helps sales and marketing teams embrace on-demand, one-to-one, and interactive video as a new way to connect with buyers. He's the co-author of the new book The Visual Sale, host of the Creating Connections show, and has been recognized by Demand Gen Report as one of the top Customer-Centric Marketers in B2B. Most importantly, he's the father of four wonderful children who inspire and teach him every day. 

What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first?

In today’s interview we’ll be exploring just that.

My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband run their own video production and strategy company based in Canada.

Fiorella Cunha is Co-founder & Video Strategist at Storia Photo Video.  Where her main role is working with business owners in designing an effective video strategy which forms the foundation for all other aspects of video production and distribution.   She also manages client accounts, production schedules and works to acquire and build new client relationships. 

A Ryerson graduate with 22+ years of experience as a business owner, and 12 years of experience in the corporate universe prior to that, Fiorella is no stranger to the world of business, public relations, and the importance of constantly growing your client base and capturing your target audience in tailored and engaging ways. Storia’s focus today remains the client; and creating, producing, and distributing video content for businesses to help them leverage the power of video marketing.

As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business.

You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction!

The purpose of the train to get you to a destination. The train… just like a video is a vehicle to achieve a desired outcome.

My guest today is a video producer who understands the importance of this wholeheartedly… and it was this realisation that kicked off his own journey from video producer to video strategist which we’ll be exploring in today’s episode.

Josh got his start in video as a photographer for a local news station in Virginia. After studying journalism and international relations at university, he began a career in marketing and rediscovered his love for video. Today he serves as the communications director for a large church in Tallahassee, Florida, where he regularly uses the unique storytelling power of video. He also operates his own company, Joshua King Media, where he helps businesses plan the video they need to get the results they want. He also hosts his own podcast, The Video Strategist, where he shares advice and best practices for growing your business with video.

In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor?

Do all corporate videos basically fit the same mold?

My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. 

Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.

In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy  which is… production.

The final element to consider as part of an effective online video strategy is the actual production of the content.  As a video producer, it may surprise you to hear me say that this really should be the last thing to consider when defining how online video content can best reach a market and achieve a goal for a business. Too often video producers, (and often the business owners as well) get hung up on aspects of production such as which cameras or software to use, where to film content or whether to use a green screen or not. What should be done, however, is to first define the audience, goals, the content plan, the distribution and promotion strategy, how is success going to be measured and then (and only then) it should be discussed how you are actually going to film and edit the desired content.

In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishing expertise and trust. Ben discusses the workflow and tools used for podcast production and the benefits of a seasonal approach to podcasting.

Takeaways

• Quality content is key in the changing landscape of podcast and video marketing.
• Both long-form and short-form content are on the rise, and platforms are favoring high-value content.
• Podcasting is a growing format, offering opportunities to cut through the competition.
• Building relationships, adding value, and establishing expertise are important goals for a video podcast.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy  which is… metrics.

The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is where the real power of digital marketing becomes evident. As opposed to traditional (offline) marketing, online marketing provides access to masses of information, data and reports that allow extremely detailed insight into what activity is happening around the online video content. The critical part of defining a strategy however is in identifying which metrics actually matter.

In this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy  which is… optimisation.

Optimisation of video content is the process of ensuring that the content is found and engaged with online, and with over 500 hours of new video content being uploaded to YouTube alone every 60 seconds, being found is often the hardest part to building an effective strategy. At this point I must stress that optimisation is not the most important factor to consider to ensure that videos are getting watched, a distribution strategy will be much more effective at driving content engagement than any search engine optimisation ever will. That said, without the right optimisation strategies applied to your client’s video content they’ll be missing out on any possibility of benefit that their content strategy will bring to their brand’s overall digital footprint.

In this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy  which is… distribution.

Without distribution of your video content, your strategy will, quite simply, reach no one. Distribution strategy, however, is not simply a matter of deciding which platforms to host your videos on, or where to embed them on a website. To develop a more strategic understanding of the possibilities of content distribution we need to consider certain aspects.

In this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy  which is… content.

This is where you need to start brainstorming ideas for the actual pieces of video content that are going to be created within the strategy. With a strategy first perspective you’ll have a greater understanding of not only what to make the videos about but also what style of videos will best suit the strategy.

In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals.

Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what success actually is for your strategy or your clients’.

Let’s take things back to basics.

In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a video marketing legend for your business or your clients.

The first element is ‘Audience’, and it’s all about really understanding who it is that your video strategy is intended for, and how you’ll engage them to take action in the right way.

Be sure to subscribe as the next 6 episodes in this series are coming your way.

Don’t forget… The Video Strategist’s Facebook group is open right now, and it’s 100% free to join. To apply, and request entry simply head on over now to http://engagevideomarketing.com/group.

In this episode of the podcast, I’m going to share more about how to optimize your creative approach when producing (or repurposing) native video for that juggernaut of social media video platforms… Facebook.

In this episode of the podcast, we’ll kick off 2021 exploring a conversation based audio only social app called Clubhouse and how video marketers can leverage this brand new app.

In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video.

Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.

He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms. He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He’s also driven hundreds of millions of page views in content to websites, and built many successful content and video teams from scratch.

Matt left the publishing world in 2018 to bring viral branded video and disruptive, content-based PR to innovative companies across the globe. 

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.

Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. 

An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. 

Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”. 

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context.

My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. 

J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.

In this episode of the Engage Video Marketing Podcast, I’ll be sharing with you what one single important trait should every video marketer possess in order to be successful.  The good news is that it comes naturally to some. The even better news? … it’s a skill that can 100% be taught and practised.

Listen now to find out more.

In this episode we’re going to be exploring the idea of monetising your video strategy, diversifying your income and what it looks like to build passive income streams off the back of your video content.

My guest today has built her business over the last 4 years doing exactly that, and I’m stoked to dive in deeper for you in this episode.

Jessica Stansberry helps passionate ladies create and grow rockin' online businesses that make money while they sleep so they can work a little less and live a little more. She throws down booty-kicking advice on her weekly podcast, Passive Income Playbook, on her YouTube channel, and blog and shows up every day on Instagram to make sure these women feel like they're not alone.

In this episode of the Engage Video Marketing Podcast we’ll be exploring the idea of having a lead generation machine working for your business. A system for your marketing and sales and building a sustainable business with the right clients coming to you.

My guest today is Tim Jarvis from UK based Film & Content.

Tim has 15 years of experience working within the world of video marketing - both on the production and marketing side of the industry.

Back in 2010, after heading-up the digital marketing for a professional sports club in the UK, Tim decided the time was right to start his own business.

From his grandmother's spare bedroom, he started a video production company that - in the space of 7 years - grew to employing 35 full time members of staff and working with many of the world's leading brands including Estee Lauder, Honda, the International Olympic Committee, many Sporting Governing Bodies, several of the UK's Government Departments and hundreds of other blue chips.

Today, Tim consults with and implements video marketing strategies for some of the world's biggest companies ranging from Premier League Football (Soccer) Clubs, to one of the Big 4 Accountancy Firms, to the world's leading energy provider.

But his passion for sales and marketing - and experience within the production world - has allowed him to build RETAIN™, where he teaches video production professionals around the world to develop and execute simple, but powerful, sales and marketing strategies that attract highly profitable contracts and, most importantly, converts them on to long-term contracts, or retainers.

Tim has seen too many talented production professionals struggle with the project-by-project business model that plagues the video industry.

His work within RETAIN, his courses and his free training is all centred around his goal of relieving stress from the world of video production professionals.

Stress that he has felt first-hand and seen so many within the industry face on a daily basis.  But stress that can so easily be avoided.

Outside of work, Tim is married to his wonderful wife, Zoe, and has three children; Corey, Orlaith and Lacey.  They live on the south coast of the UK in Brighton & Hove.  He loves his sport - particularly Cricket, Football (Soccer) and Golf.

In this episode of the Engage Video Marketing Podcast, we’ll explore the idea of a personal brand, the role that video plays, and how you can get started the right way with whatever video tools you already have.

Amanda Horvath is a Video Strategist, YouTuber and Course Creator who teaches business owners how to leverage the power of video without breaking the bank or taking up tons of their time. She's worked with top influencers and business owners to help them establish their personal brand and bring leads to their business. The best part? All her strategies can be executed using your phone!

In this week’s episode of the Engage Video Marketing Podcast we’re jumping into the strategies and tactics when it comes to smart video repurposing and in particular how my guest today repurposes YouTube videos so her (and her clients) can show up on more platforms and grow their reach way faster.

As a Youtube strategist, Trena, who has a  Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business, by driving more leads with the right videos! Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week!  

In this episode of the Engage Video Marketing Podcast we’ll dive deep to find out what Compound Marketing is all about and how it can be effective as a marketing tool today.

My guest today is a serial entrepreneur, award-winning content marketer, international speaker and the author of 5 number 1 Amazon best selling business books - Dan Norris.

In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy.

With over 65,000 copies sold, Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with many resulting in 6 and even 7 figure businesses.

Dan currently works full time as the Co-founder and CEO of one of Australia’s fastest growing craft beer breweries, Black Hops Brewing. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. In 2018 Black Hops was voted Australia’s Champion Small Brewery at the AIBA awards, Australia’s number 1 beer competition. As of 2020 Black Hops has 2 breweries on the Gold Coast, employs 30 staff and produces 1.5m litres plus per year distributed to 1,000+ customers around Australia including the major retailers Dan Murphy’s, BWS, Coles and 1st Choice.

In this episode of the podcast, I’m excited to welcome back Daniel Glickman as he talks about the why and how when it comes to live stream video for business.

Daniel is the Head of Growth at Streamyard. He is also a blogger, podcaster and live streamer. 

• A short intro to Daniel and what he does.
• Why businesses should use live streaming.
• The types of live streams for work in business.
• What platforms should businesses stream to.
• His thoughts on multi-streaming.
• The benefit of using third party tools when doing live videos  (such as Streamyard).
• His recommendation for people starting live streaming who want to up the quality/visuals, without getting overwhelmed.
• A quick demo in using Streamyard.
• What’s next in live streaming.

In this episode of the podcast, I’m excited to be sharing with you the story of one video creators journey towards YouTube monetisation as we chat with the awesome Kevin Kolbe. 

For most of his adult life, Kevin has been in and around the digital media and marketing world.

He started in radio, then got in TV working for stations affiliated with FOX, NBC, CBS, ABC, and The CW in Nashville, Charlotte, and Raleigh.

After he left TV, he started his own video marketing business and has worked with national companies, local businesses, non-profits, and entrepreneurs.

Besides being a video coach and content creator, Kevin is also a husband, dad, coffee drinker, Batman fan, TV watcher, music lover, and Jesus freak.

In this episode of the podcast, I’m bringing in Ed Lawrence, founder of Business Film Booth. Ed believes that there is real value found in producing (with good planning and high production value) one video, destined for one person. 

Ed Lawrence is a video marketer who's produced over 10,000 videos for business in the UK by trade. 

He sets a goal in Jan 2019 to release 3 videos a week to his YouTube channel to teach people how to write, produce, present, promote and edit videos so he can help more people take advantage of video. 

Ed also writes about video marketing for Social Media Examiner, presents and produces videos and courses for The Influencer Marketing hub, manages his girlfriends online business and owns a small animation business that helps YouTubers get more likes, subscribers, comments and link clicks with call to action animations. 

He has another YouTube channel that documents the journey of this business showing people how to outsource, plan, create branding, marketing, work with affiliates and more. 

Today in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well. 

The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in the style that I'm known to make them. And I understand the value of helping our clients develop a better strategy behind their content, better execute their content so that the content that I produce actually gets results. But they say to me, how do I transition the conversation with my clients to be more around strategy first rather than them just coming to me for video? Well, whatever that conversation looks like for you, I'm sure it's probably a conversation you've either had or you've experienced before or maybe you feel that you will have in the future. So what I want to do in this episode is share with you some ideas that I have and that I've executed and that have worked for me in order to really smoothly and take control of that conversation and smoothly move people towards thinking about strategy and thinking about you and the value that you can provide their business as a video strategist. 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the podcast, I’m going to break down 10 highly effective ways to start using 1:1 video messaging in your business and encourage more audience engagement. I’m going to be providing you with, hopefully, the inspiration you need to get started using personalised video in your business.

In this episode of the podcast, I’m bringing back Justin Brown of Primal Video. Together, we’ll dive deep into the key things for a successful YouTube channel

Justin is the Co-Founder of Primal Video, and along with his Brother Mike, they teach entrepreneurs and business owners how to leverage the power of online video to build and scale their businesses.

Justin has spent more than 20 years in video production and has worked on everything from Netflix-featured documentaries, to extreme sports projects, so there’s not much in the world of video creation that he can’t help you with.

Over the past six years, Justin and Mike have focused their energy on building Primal Video to be a business that they could be proud of and would give them the freedom to do more of what they love.

They have a big focus on systems, processes and automation which allows them to work smarter, not harder. This focus has helped them turn Primal Video into a multi six-figure automation-driven business, and they now help others implement the same approach through theirPrimal Video Accelerator program.

They’re big believers in creating diversified, recurring income streams within their business. They’re specialists in affiliate and email marketing, developing and running educational courses and membership programs as well as being YouTube content creators and strategists.

In this episode of the podcast, I’m going to break down my recommended programming strategy for businesses to make the most of their YouTube content to drive business growth. 

We’ll unpack how to plan out an overall mix of content for a YouTube channel to engage the right audiences and drive actual business results.