Discussion in Digital – Détails, épisodes et analyse
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Discussion in Digital
McKinsey Marketing & Sales
Business & Entrepreneuriat
Technologie
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Fréquence : 1 épisode/160j. Total Éps: 24
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
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Episodes published by month in
Discussions in Digital: Surveying the brand-building landscape
vendredi 26 juin 2020 • Durée 19:09
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334713434636668706f65686e&he=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 Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.
See www.mckinsey.com/privacy-policy for privacy information
Discussions in Digital: Influencer marketing is ready for its close-up
lundi 22 juin 2020 • Durée 23:34
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633471316e6663766637376b6a&he=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 Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.
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Mobile: What's next
mercredi 21 octobre 2015 • Durée 27:03
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376d713174726e7033&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6f62696c652d57686174732d6e6578742e6d7033253236706e2533444d6f62696c652532353341253242576861742532353237732532426e657874 Listen to the podcast (duration: 24:17) > McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital".
See www.mckinsey.com/privacy-policy for privacy information
War for talent in the digital age
lundi 21 septembre 2015 • Durée 24:18
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334653337727068747434697a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d5761722d666f722d74616c656e742d696e2d7468652d6469676974616c2d6167652e6d7033253236706e253344576172253242666f7225324274616c656e74253242696e2532427468652532426469676974616c253242616765 Listen to the podcast (duration: 24:17) > McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing.
See www.mckinsey.com/privacy-policy for privacy information
Mobile, social, and new trends in consumer expectations
mardi 24 mars 2015 • Durée 23:28
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333773767669386c6b37&he=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 Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.
See www.mckinsey.com/privacy-policy for privacy information
Coping with the new normal in marketing agency relationships
vendredi 7 décembre 2018 • Durée 19:14
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334656565767569617230756b&he=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 Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.
See www.mckinsey.com/privacy-policy for privacy information
What's a marketing ecosystem and what does it mean for marketers?
mardi 27 février 2018 • Durée 18:02
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c396237343571766d&he=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 Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.
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Moving B2B companies into the digital world
vendredi 8 septembre 2017 • Durée 19:42
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333775393974746c707a&he=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 Listen to the podcast (duration: 19:39) > Digital has already had a big impact on B2B companies. So where does the value lie?
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How strategy is evolving - and staying the same - in the hypergrowth digital age
mercredi 18 janvier 2017 • Durée 21:35
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c6a31396d37337066&he=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 Listen to the podcast (duration: 21:32) > In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.
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Discussions on digital: How large and small companies build a digital culture
mercredi 12 octobre 2016 • Durée 18:43
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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c7233653537713466&he=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 Listen to the podcast (duration: 18:43) > In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.
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