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TitreDateDurée
Discussions in Digital: Surveying the brand-building landscape26 Jun 202000:19:09

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334713434636668706f65686e&he=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   Listen to the podcast (duration: 19:09) >  Building a brand in the digital age is forcing companies to innovate like never before.

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Discussions in Digital: Influencer marketing is ready for its close-up22 Jun 202000:23:34

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633471316e6663766637376b6a&he=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   Listen to the podcast (duration: 23:34) >  Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.

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Mobile: What's next21 Oct 201500:27:03

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376d713174726e7033&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6f62696c652d57686174732d6e6578742e6d7033253236706e2533444d6f62696c652532353341253242576861742532353237732532426e657874   Listen to the podcast (duration: 24:17) >  McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital".

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War for talent in the digital age21 Sep 201500:24:18

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334653337727068747434697a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d5761722d666f722d74616c656e742d696e2d7468652d6469676974616c2d6167652e6d7033253236706e253344576172253242666f7225324274616c656e74253242696e2532427468652532426469676974616c253242616765   Listen to the podcast (duration: 24:17) >  McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing.

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Mobile, social, and new trends in consumer expectations24 Mar 201500:23:28

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333773767669386c6b37&he=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   Listen to the podcast (duration: 23:52) >  In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.

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Coping with the new normal in marketing agency relationships07 Dec 201800:19:14

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334656565767569617230756b&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d436f70696e672d776974682d7468652d6e65772d6e6f726d616c2d696e2d6d61726b6574696e672d6167656e63792d72656c6174696f6e73686970732e6d7033253236706e253344436f70696e67253242776974682532427468652532426e65772532426e6f726d616c253242696e2532426d61726b6574696e672532426167656e637925324272656c6174696f6e7368697073   Listen to the podcast (duration: 19:11) >  What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

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What's a marketing ecosystem and what does it mean for marketers?27 Feb 201800:18:02

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c396237343571766d&he=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   Listen to the podcast (duration: 17:59) >  As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.

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Moving B2B companies into the digital world08 Sep 201700:19:42

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333775393974746c707a&he=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   Listen to the podcast (duration: 19:39) >  Digital has already had a big impact on B2B companies. So where does the value lie?

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How strategy is evolving - and staying the same - in the hypergrowth digital age18 Jan 201700:21:35

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c6a31396d37337066&he=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   Listen to the podcast (duration: 21:32) >  In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.

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Discussions on digital: How large and small companies build a digital culture12 Oct 201600:18:43

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c7233653537713466&he=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   Listen to the podcast (duration: 18:43) >  In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.

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Reimagining customer experience in mobile age28 Jun 201600:20:17

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c743866343973316e&he=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   Listen to the podcast (duration: 20:16) >  In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.

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The new world of marketing26 Feb 201600:21:30

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376a6b397471757564&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d5468652d6e65772d776f726c642d6f662d6d61726b6574696e672e6d7033253236706e2533445468652532426e6577253242776f726c642532426f662532426d61726b6574696e67   Listen to the podcast (duration: 21:27) >  In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.

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Measuring marketing's impact18 Feb 201600:20:40

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https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376c3276693664707a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374   Listen to the podcast (duration: 20:37) >  In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing

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