DCA Commerce Code – Détails, épisodes et analyse

This week on Commerce Code we speak with Avinash Chukka of Cardlytics and Brett Watson and Jeff Hudson of The Coupon Bureau.

Listeners to Commerce Code will know who Cardlytics is - they were a pioneer and primary player in the CLO industry from the start. The Coupon Bureau (TCB) is a nonprofit industry association, like DCA-CardLinx, that was created to develop and promulgate a universal standard for digital coupons. As TCB says, their mission is to seamlessly connect manufacturers, retailers, and consumers with secure, cutting-edge coupon solutions.

Notice the word manufacturers in there - a key piece of this is product brands who would otherwise be issuing paper coupons; this creates a secure digital standard for them to use that merchants can recognize. And it will allow Cardlytics to bring new offers to consumers through their platform.

Episode 180: Reimagining Global Offers: Tokenization’s Impact on Issuers, Merchants & Consumers

This week on Commerce Code we speak with Peter Schultze, Chief Executive Officer of Kigo, and Ben Straley, President and Chief Product Officer at Kigo. Kigo has developed a tokenized offer delivery system that complements existing card-linked offer networks. Today we're talking about how their approach makes it possible to reimagine value delivery for issuers, merchants and consumers.

Through tokenization, the Kigo system is able to deliver more content, more merchant flexibility, instant value to the cardholder, and better attribution. On top of that, offers are shareable and dynamic, so the offer can change even after a consumer has received it.

Taken together, this can drive astonishing new relevance and personalization for the cardholder community—and significant new sources of income for issuers and payment networks.

This week on Commerce Code we speak with Surge Berg, Alexis Wiktorski and Jeff Zilberman of BN, an Augeo Company. BN uses AI to help brands enable employees and customers to be effective brand advocates. Their tools make it easy for brand advocates to create social media content, and they make it easy for companies to manage the risks that come along with social media brand advocacy. Today we're talking about:

• What's new in 2024
• The total brand advocacy opportunity - what can grassroots social media do for companies?
• Brand advocacy horror stories
• And finally - how companies can get their brand advocacy strategy started.

This week on Commerce Code we speak with Russ Mann, Chief Executive Officer of WineBid, about the past, present and future of online wine sales. We discuss what drives digital commerce and what Russ is thinking about consumer behavior going into the holiday season.

This week on Commerce Code we speak with Ed Wogan, Chief Merchant Officer at Collinson Valuedynamx, and Ted Mooney, Chief Executive Officer & Founder at Travel.win, about how companies are aiming to catch the building travel wave by providing travel-related cash back offers to financial institution customers.

This week on Commerce Code we speak with Greg Consiglio, Co-Founder & Chief Strategy Officer at Moonwalk, and Shiv Madan, Chief Executive Officer of Moonwalk, about NFTs and how people and brands will increasingly use them to engage in social commerce. Moonwalk is a leading NFT platform for social commerce.

This week on Commerce Code we speak with Mark Coffey, General Manager of GasBuddy, about the future of EVs, how consumers mix commerce and cars, and what is coming next in payments. GasBuddy, everyone's favorite gas savings app, is also one of the leading payments and digital commerce apps.

This week on Commerce Code we speak with John Readman, Founder of BOSCO, on the future of digital ad measurement. BOSCO has built a whole business around helping brands and merchants measure and optimize their ad spend.

This week on Commerce Code we speak with Bo Wang, Chief Executive Officer of YouWorld, to understand how the regulatory changes in China will impact fin-tech and digital commerce not just in China, but around the world.

This week on Commerce Code we speak with Cary Lockwood, Chief Executive Officer of Loyalty Now, about what comes next in retail from down under. Loyalty Now is a leading provider of loyalty and card-linked offer services to leading retailers in Australia, the Pacific, and the U.S.