Data Unlocked – Détails, épisodes et analyse

If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!

In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform.

Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.

Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age. They touch on the phasing out of third-party cookies, the rise of first-party data strategies, the importance of building a more reliable foundation for attribution modeling, and more.

Want to learn more?

Then tune in now!


Key Takeaways:

Intro (00:00)

How the cookie landscape is changing (00:42)

How third-party cookies are depreciating (04:16)

The new world of marketing attribution (07:30)

What are you getting out of your marketing measurements? (12:07)

The importance of bringing data back into the ecosystem (19:42)

Who would you have this conversation with again? (21:26)


Additional Resources:

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US.
With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.
For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency.
Their work focuses specifically on digital marketing, performance marketing, and performance branding.
In this episode, Lockie and Jason discuss the intersection of creativity, technology, and business strategy in the field of digital marketing and branding. They particularly focus on personalizing customer experiences and leveraging generative AI for effective marketing and operational efficiencies.
They also dive deep into Lockie’s experience building brands, specifically the small EU-based hair care brand RICH Hair Care as well as exploring a number of other topics across data, gen AI, and CDPs.
Want to learn more?
Then tune in now!

Key Takeaways:

Intro (00:00)
Meet Lockie (00:59)
RICH Hair Care (06:03)
The benefits of gen AI (09:28)
Leveraging AI for marketing (13:34)
The intersection of first-party data and AI (21:44)
Who would you have this conversation with again? (23:34)

Additional Resources:

Get in contact with Lockie here.
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Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion.

Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data. 

With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp.

Today, he is SVP of Product at TransUnion.

TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to ensure that individuals are reliably represented in global commerce so consumers and organizations can transact with confidence and achieve great things. 

In this episode, Gareth and Jason discuss TransUnion’s work, three things marketers need to know about identity, how using identity can help you create a better marketing strategy, and more.

Are you ready?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Gareth (00:37)

Let’s talk about identity (02:52)

The importance of customer insights (09:01)

The key concepts you need to know (15:57)

How to increase the reach of your ad strategy (21:40)

One final question (28:01)

Additional Resources:

Get in contact with Gareth here.

Learn more about TransUnion here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.

David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, and others. 

Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.

Today, he is at the head of Handwrytten.

Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.

Used by major companies, Handwrytten is revolutionizing the way brands and people connect.

In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.

Are you ready?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet David (00:34)

Why you should be sending handwritten notes (03:35)

Why personalization matters (08:48)

A quick example from David (17:11)

One final question (18:33)

Additional Resources:

Get in contact with David here.

Learn more about Handwrytten here and here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital.

Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands.

Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital.

Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. 

They help their clients grow their businesses by developing custom marketing playbooks fueled by data, market trends, and industry insights. This helps their clients set themselves apart from their competition.

In this episode, Ben and Jason discuss some of the Best Practices around the marketing funnel and customer lifecycle, the strategies behind them, how to measure them, and more. 

Ready for this?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Ben (00:29)

Let’s talk about marketing measurement (00:58)

Ben shares a few real-world examples (06:12)

Measurement challenges (12:22)

Bonus question (19:12)

Additional Resources:

Get in contact with Ben here.

Learn more about Power Digital here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast.

Michael is a trained econometrician with a background in healthcare and environmental economics. 

Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming.  

Today, he is using his expertise to grow Recast.

Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a proprietary measurement model.

In this episode, Michael and Jason discuss how to measure marketing results for non-trackable channels, why Michael started Recast, how to allocate your marketing budget, the importance of upper funnel awareness, and more.

Ready to learn more?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Michael (00:36)

The founding story of Recast (02:00)

From Meta and Google Analytics to upper funnel marketing (07:15)

Some examples from Michael (14:09)

It’s all about balance (19:48)

Bonus question (22:48)

Additional Resources:

Get in contact with Michael here.

Learn more about Recast here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie.

With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who’s grown over a hundred direct-to-consumer businesses.

Today, Cherene is using her expertise to help grow Bobbie.

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Their European-style recipe is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification.

In this episode, Cherene and Jason discuss the transformative time Bobbie went through during the pandemic, navigating the Great Formula Shortage of 2022, what’s driving the company’s marketing, how Cherene went from Head of Growth to Head of Slowth, and more.

Ready to learn more?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Cherene (00:41)

Let’s talk about the process (04:02)

Bobbie’s marketing strategy (12:07)

It’s not a discount, it’s education (14:49)

One last question (18:00)

Additional Resources:

Get in contact with Cherene here.

Learn more about Bobbie here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare.

Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she’s been with them ever since.

Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience. 

The company’s AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, which enables their clients to build customer trust and scale their businesses.

In this episode, Lucie and Jason discuss the lifecycle of data, how to understand your customers better, Contentsquare’s work, and more.

Ready to learn more?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Lucie (00:53)

The vision of Contentsquare (03:48)

How to make sense of a big volume of data (07:13)

Let’s talk about use cases (13:43)

One last question (25:40)

Additional Resources:

Get in contact with Lucie here.

Learn more about Contentsquare here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken.

Mayur is an engineer who evolved into a marketer with several pivots through his career. 

He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing. 

Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken.

Kraken is a digital asset exchange whose mission is to accelerate the adoption of cryptocurrency. They help their customers buy, sell, and trade digital currency in simple and effective ways.

In this episode, Mayur and Jason discuss the challenges with crypto and marketing, his role as a CMO of a fast-growing crypto business, financial education, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Mayur (00:23)

Learning about Kraken (02:28)

Building the Kraken brand (05:13)

The problems and opportunities of crypto today (09:51)

Let’s talk about personalization and data (12:33)

Discussing the blockchain (17:30)

One last question (24:54)

Additional Resources:

Get in contact with Mayur here.

Learn more about Kraken here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners.

Aaron has spent over two decades delivering value for the world’s largest brands, from Procter and Gamble to Kellogg to comScore.

Today, he is using his expertise to help Transparent Partners reach their goals.

Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better connected customer data, technology automation, and enhanced collaboration. 

In this episode, Aaron and Jason discuss Clean Rooms, how they work compared to Google Analytics, how new data privacy laws are affecting the industry, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Aaron (00:40)

Let’s talk about Clean Rooms (07:37)

How privacy laws are changing everything (12:28)

The downfalls of DMPs (21:19)

One final question (23:01)

Additional Resources:

Get in contact with Aaron here.

Learn more about Transparent Partners here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!