CRO Live Hour - Khalid & Simbar

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#63 – Building An In-house CRO or Experimentation Team

Saison 1 · Épisode 63

mercredi 24 avril 2024 • Durée 36:18

Should you build an in-house CRO team?

The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on.

It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even though it's costly.

Today, we are talking about building an in-house CRO team, what it takes, and what you have to do. #CROLiveHour

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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#62 – A/B Testing Prioritization (ft. Ayat Shukairy)

Saison 1 · Épisode 62

lundi 15 avril 2024 • Durée 34:42

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it.

If I were you, I'd focus on tests with the most potential and biggest payoff.

But how, then, do you determine which hypotheses you should do first (or ignore)?

This is exactly what we're talking about in today's episode. Tune in...

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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#54 – Post-BFCM Experimentation Strategies

Saison 1 · Épisode 54

mardi 5 décembre 2023 • Durée 27:06

Join hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses in the aftermath of the busy shopping weekend. They explore innovative experimentation techniques, data-driven approaches, and case studies that shed light on successful post-BFCM strategies employed by leading e-commerce businesses.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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#53 – Conversion Funnel Optimization Tactics For Any Website

Saison 1 · Épisode 53

mardi 21 novembre 2023 • Durée 34:48

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal role for online businesses. They break down the process of identifying key bottlenecks and friction points in a conversion funnel, emphasizing the critical nature of addressing these issues for improved user experience and increased conversions.

The hosts also explore the unique challenges and strategies involved in mobile conversion optimization, recognizing the growing prevalence of mobile devices. To guide businesses on the right path, Khalid and Simbar share insights into common mistakes made during funnel optimization and offer practical advice on avoiding them. Tune in to discover how businesses can seamlessly optimize their funnels to create a cohesive experience across various platforms, ensuring a smoother journey for users and ultimately boosting success in the online landscape.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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#52 – CRO Strategy vs. CRO Tactics

Saison 1 · Épisode 52

mercredi 15 novembre 2023 • Durée 28:37

In this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the questions answered in this podcast:

What is the difference between strategic and tactical CRO?
Could you share a real-world example where you combined strategic planning and tactical execution to improve conversion rates significantly?
How do you define the key goals of strategic CRO, and how do these goals differ from the objectives of tactical CRO efforts?
When it comes to CRO, what should businesses prioritize first: developing a strategic roadmap or implementing tactical changes?
How can businesses align their overall business goals with their CRO strategies, and how do tactical decisions fit into this alignment process?

Whether you're a CRO enthusiast or a business professional seeking to enhance conversion rates, this episode offers actionable insights to elevate your CRO strategies.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

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#51 – A/B Testing and Decision-Making: Lessons from the CRO Trenches

Saison 1 · Épisode 51

mardi 7 novembre 2023 • Durée 36:35

In this episode of CRO Live Hour, hosts Simbar and Khalid delve into the intricate world of A/B testing, exploring the fine balance between quick decision-making and the necessity for thorough, reliable tests. They also tackle the challenges faced across various industries, dissecting scenarios where A/B testing becomes particularly complex.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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#50 – Manipulation Or Improvement? Is A/B Testing Ethical?

Saison 1 · Épisode 50

mardi 17 octobre 2023 • Durée 25:45

Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it.

Here are some of the questions we tackled in this episode:

In your opinion, are there situations where A/B testing certain content or features could be morally controversial? How should businesses navigate these ethical gray areas?
Is obtaining explicit consent from users necessary for A/B testing?
A/B testing often involves changing elements of a website to observe user behavior. At what point does this customization cross the line into manipulation, and how can businesses avoid this ethical dilemma?
What ethical framework or principles should businesses consider when implementing A/B testing on their websites or products?

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

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#49 – How To Design Winning Holiday Experiments

Saison 1 · Épisode 49

mercredi 11 octobre 2023 • Durée 29:43

In the latest episode of the CRO Live Hour, hosts Khalid and Simbar delve into the intricacies of optimizing e-commerce websites during the holiday season. They tackle essential questions about prioritizing elements for experimentation, emphasizing the significance of choosing the right metrics tailored for holiday experiments. Tune in to discover key insights on tracking metrics vital for long-term success and understand the critical role of user feedback and customer behavior analysis in shaping the design of holiday experiments. Join Khalid and Simbar as they navigate the complexities of e-commerce strategy, providing valuable tips and strategies to enhance your online business during the festive season.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

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Read more about conversion rate optimization on our blog.

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#48 – Conversion Optimization Plan for Peak Seasons

Saison 1 · Épisode 48

mercredi 13 septembre 2023 • Durée 25:23

Join hosts Khalid & Simbar in this episode of the CRO Live Hour as we tackle the challenges of Conversion Rate Optimization during peak seasons. We uncover common mistakes to avoid, recommend essential tracking technologies, and share strategies for balancing urgency and scarcity in your CRO efforts. Tune in for valuable insights to boost your conversion rates and stay competitive! Subscribe now for more CRO expertise.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

invespcro.com

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Read more about conversion rate optimization on our blog.

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#47 – Black Friday and Cyber Monday CRO Strategies For E-Commerce Websites

Saison 1 · Épisode 47

jeudi 7 septembre 2023 • Durée 30:20

Join Simbar and Khalid on the latest episode of the CRO Live Hour podcast as they dive deep into the world of Conversion Rate Optimization (CRO) during the Black Friday and Cyber Monday shopping bonanza. Drawing from their wealth of experience, they share invaluable insights and lessons learned from past CRO strategies during these high-stakes campaigns.

In this episode, our dynamic hosts explore the unique challenges and opportunities that Black Friday and Cyber Monday present compared to regular e-commerce operations. Discover how the urgency of limited-time deals, increased competition, and the sheer volume of online shoppers demand a tailored approach to CRO that sets these events apart.

But that's not all! Simbar and Khalid also reveal their secret sauce: leveraging data from previous years' campaigns to supercharge your CRO strategies for the upcoming Black Friday and Cyber Monday. Learn how to analyze historical data, identify trends, and make data-driven decisions to maximize your conversion rates and revenue during this critical period.

Whether you're a seasoned e-commerce professional or just dipping your toes into the world of CRO, this episode is packed with actionable tips and strategies to help you unlock the full potential of Black Friday and Cyber Monday. Don't miss out on this essential knowledge to boost your holiday season success.

Tune in to the CRO Live Hour and get ready to optimize your way to a record-breaking Black Friday and Cyber Monday!

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

invespcro.com

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