Creative Courage – Détails, épisodes et analyse

Is your business feeling a bit stagnant and you’re not sure why? You’re not alone. And it can be difficult to identify what’s causing things to slow down and where you should focus your efforts to get things moving again.

When I meet a business owner and they’re finding themselves stuck, we look at 5 key metrics to figure out what’s creating the holes in their business. And in this episode, I share those 5 metrics that you need to measure to figure out how to move your business forward and grow. 

This exercise is super simple and you can follow along as you listen. We’re going to score your business out of ten in these 5 areas and in under 20 minutes, you’ll have a solid idea of where you should be focusing your energy first in order to get things moving again.

Covered in this episode: 

• The 5 metrics you need to measure to find out where your business is stuck.
• How to know if you’re generating enough leads.
• Strategies for keeping your clients and increasing their lifetime value.
• How to know what part of your business to focus on first.
• The fastest way to increase your prices.
• And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE 

The Creative Life - https://www.mattessam.co.uk

CONNECT 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - 

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

What would it feel like to be featured in major publications and have your ideal clients knocking at your door?

In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients.

Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked with The Futur, written two best-selling books and her Substack publication is in the top 50 business newsletters on the platform.

Lucy breaks down exactly how you too can get more PR, more exposure and more opportunities to get in front of your ideal clients.

If you ever feel hesitant to promote yourself on social media, the tactical strategies that Lucy shares in this episode will give you the confidence to get started.

If you want to secure PR opportunities and don’t know where to start, or you’re not getting the responses you’re after, this episode is for you.

Covered in this episode: 

• What stops people from ‘hyping themselves’ and growing their personal brand?
• What most business owners get wrong about PR.
• How to identify high-impact PR opportunities.
• How to pitch to journalists.
• Finding the fun in self-promotion - even if you’re an introvert.
• Where you should be promoting yourself to get in front of your ideal clients.
• How to attract your ideal clients with your content and not just your peers.
• And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE 

Hype Yourself newsletter - https://hypeyourself.substack.com/ Hype Yourself (book) - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238

The Creative Life - https://www.mattessam.co.uk/

CONNECT 

Lucy Werner on LinkedIn - https://www.linkedin.com/in/lucywernerpr/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - 

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Have you ever had one of those weeks where you feel like everything in your business is in flow? Where everything feels easy, it feels fun, it feels exciting… 

In this episode, I’m joined by Hannah Power, to discover how we can reach this feeling of flow more often within our business and our lives. Hannah is a personal branding and performance coach, best-selling author and the founder of Amplify. She’s coached over 500 people to help them to find meaning in their lives and achieve their potential.

We unpack how to recognise the symptoms of a lack of balance in our lives and the steps we can take to find that balance so that we can start attracting the clients that bring us success and make our business more easeful.

This is one of my favourite conversations that I’ve had on Creative Courage, and if you’re feeling stuck and unfulfilled in your business, I think it’ll be one of yours, too.

Covered in this episode: 

• How to find flow in your business and life so you can achieve more whilst feeling less stressed.
• Recognising the symptoms of a lack of message and purpose.
• Are you in dreamer mode, achiever mode or performer mode and how do these states affect your business?
• How to stop relying on external factors to find balance in our lives.
• Why do some achieve happiness and success and others don’t?
• Why so many of us are out of balance.
• How to identify the next steps for achieving flow.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE 

The Dreamers Digest - https://www.amplifyu.io/thedreamersdigest

Flow Podcast - https://www.podchaser.com/podcasts/flow-with-hannah-power-5335967

The Creative Life - https://www.mattessam.co.uk Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator

CONNECT Hannah Power on LinkedIn - https://www.linkedin.com/in/hannahipower/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Have you ever felt like you know what you need to do to take your business to the next level, but something inside is holding you back? It’s like you have one foot on the accelerator and one on the brake…

In this episode, I’m going to share a strategy that can help you break through this internal conflict and bring you closer towards landing those higher-paying clients, and saying no to the ones you know aren’t a good fit. 

It’s called ‘parts work’. It’s a type of therapy that’s been transformational for both my personal life and business. It involves understanding what parts of your subconscious brain are trying to protect you from and developing a strategy to get them working together towards achieving your goals.

Once you understand the principles behind parts work, you can resolve these internal conflicts much more quickly and feel frictionless movement in the way you approach goals and challenges.

Covered in this episode: 

• Understanding the internal conflicts that are keeping you from achieving your goals.
• Getting out of your own way so you can show up fully in your life and business.
• How to get all parts of you working together to achieve the same outcome.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE 

The Power of Now by Eckhart Tolle - https://amzn.eu/d/1AOW8eF

Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator

CONNECT 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Wouldn’t it be nice to attract your ideal clients without having to send hundreds of proposals and spend countless hours on sales calls?

Mark Leruste joins me in this episode to share his strategies for doing just that. Mark is the king of ‘Storyselling’. His TED Talk, ‘What they don’t tell you about entrepreneurship’ has amassed over one million views, and he gets paid five-figure sums to speak for blue-chip clients like Google, Nike, and Adobe.

We have a focused conversation on exactly how you can use your story to attract your dream clients and gain the upper hand in creative pitches. 

Storytelling doesn’t come naturally to a lot of us, but the frameworks that Mark shares will allow you to plug your story into your brand and start truly connecting with your audience.

Covered in this episode:

• How to use your story to attract your dream clients.
• The 3-step framework to transform your portfolio.
• How our attraction to stories is biologically ingrained in us all.
• Why politicians tell stories over sharing figures.
• How to turn client case studies into powerful client stories.
• The 5 types of stories that you can use to connect with your audience.
• How to guarantee useful testimonials from your clients.
• Techniques for building empathy with your clients and making them feel seen.
• How stories can make sales more enjoyable for creatives who hate sales.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Mark Leruste - https://www.markleruste.com/

Storycast - https://www.storycast.co/

Mark’s TED Talk - https://youtu.be/f6nxcfbDfZo

CONNECT

Mark Leruste on LinkedIn - https://www.linkedin.com/in/markleruste/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e

Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Sales don’t happen without people. So, why are so many creatives so adverse to building relationships?

In this episode, I have the pleasure of speaking with Daniel Priestley. Daniel is a best-selling author and entrepreneur, who launched his first company at 21 and grew it to a multi-million dollar enterprise by 25. He’s grown businesses around the world, and in this episode, he shares with us his insights on sales, gratitude, and success.

We dive deep into the skills and mindset that creative business owners need to grow their businesses. We speak about the importance of building relationships and how you can build them in a way that works for you. We get a look into Daniel’s mindset that enables him to perform as an entrepreneur and so much more.

Covered in this episode:

• Why your relationships could make or break your business success.
• How to build more relationships as an introvert.
• How to get better at selling as a creative.
• Understanding your worth and what you have to offer the world.
• Escaping a downtrodden view of the world and the impacts that your mindset has on your business.
• The concept of three mindsets: The Empire Builder, The Reptile, and The Autopilot, and how they can affect us as business owners.
• The difference between creativity and imagination and why it’s so important to understand.
• Understanding how to deliver real value that people actually need.
• How using ScoreApp can help you to collect more useful information on your leads.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Daniel Priestley - https://danielpriestley.com/

Key Person of Influence - https://www.keypersonofinfluence.com/

ScoreApp - https://www.scoreapp.com/

CONNECT

Daniel Priestley on LinkedIn - https://www.linkedin.com/in/danielpriestley/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e

Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Angelina Jolie, Drew Barrymore, Dua Lipa. These are just some of the famous faces that Dan Kennedy has photographed.

Dan is a London-based portrait and fashion photographer who’s worked with some of the biggest names in the world and he joins us in this episode to share his insight.

Not only does Dan share some incredible stories of his experiences of working with his celebrity clients, but he also gives us a look into the way that he captures the confidence of his clients and ensures he’s able to consistently get results to be proud of, often in a very short space of time - these are busy people we’re talking about.

We speak about how, as a creative, to stay ahead of the competition. We learn about the research that goes into each job before the client has stepped through the studio door. We go into strengths and weaknesses as a creative and why it’s important to understand and communicate them. And much more.

Covered in this episode:

• How Dan Kennedy is able to take control and exude confidence in his photography sessions with famous celebrities.
• The major faux pas that Dan has learnt from to avoid losing clients’ confidence.
• The importance of resourcefulness as a creative.
• Training the creative muscle and not getting left behind.
• Knowing what your strengths and weaknesses are and capitalising on them.
• What is the future of photography where AI is concerned?

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Dan Kennedy - https://www.danielkennedy.com/

CONNECT

Dan Kennedy on Instagram - https://www.instagram.com/dankennedyphoto/

James Martin on LinkedIn - https://www.linkedin.com/in/dankennedyphoto

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e

Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Are you putting your authentic self across in your marketing? Is there something holding you back from telling your story? 

James Martin, Founder of Made By James and Creative Partner at Lincoln Design Co. joins us in this episode to share his journey from accidental entrepreneur to successful agency owner. 

Made By James was a beautiful accident. Once he began to tell his story and started to reveal the inner workings of his talent, James found himself picking up 100+ logo design clients a year through his content marketing. The money was coming in, but something was missing.

I last caught up with James at Adobe Max in 2023. At the time, his partnership with Lincoln Design Co. was a mere concept. Now, that partnership has come to fruition, and it’s been a match made in heaven.

We get the behind-the-scenes on how James has been able to get to where he is today. James opens up about his past and we learn how he has been able to take ownership of his flaws and channel them into positive outcomes. And he shares plenty of advice for agency owners who want to take things to the next level.

Covered in this episode:

• How James Martin was able to overcome the challenges of his past and build a successful agency.
• Becoming a creative partner and not just an order taker.
• How social media has changed the creative business landscape.
• How to be truly authentic on social media.
• The behind-the-scenes on James’ partnership with Lincoln Design Co.
• How James was able to shift to charging fair rates for his services.
• Why creatives and agency owners aren’t sharing their stories and how they can overcome those blockers.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Made By James - https://themadebyjames.com/

The Creative Life - https://www.mattessam.co.uk/

CONNECT

James Martin on LinkedIn - https://www.linkedin.com/in/james-martin-3b594698/

James Martin on Instagram - https://www.instagram.com/made.by.james/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e

Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Unlock the secret to thriving in creativity and business - with this episode's deep dive into the power of presence. Join Matt Essam as he uncovers how this singular mindset shift can not only enhance creativity, but also transform stress into success, and uncertainty into clarity. In a candid discussion, Matt opens up about his personal journey, revealing how the practice of presence pulled him through tough times in business, inspired by the profound teachings in "The Power of Now" by Eckhart Tolle.

IN THIS EPISODE:

• Delve into the philosophical underpinnings of presence with real-life applications that will impact your creative process.
• Gain practical strategies to harness the power of now, turning everyday challenges into opportunities for growth and innovation.
• Discover meditation and listening as tools not just for personal development but as key skills for business growth.
• Transform your approach to creativity and business with the power of presence.

Inspired by this episode? Connect with Matt on LinkedIn to share your journey or suggest topics you’re eager to hear about in future episodes.

LEARN MORE

Creative Life - https://www.mattessam.co.uk

CONNECT

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LR98

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Picture this: you're faced with a daunting challenge, but instead of feeling overwhelmed, you feel empowered and in control. How is this possible? Join Matt Essam as he uncovers three powerful strategies that can help you reduce stress, reframe negative situations, and envision the success you deserve. In this episode, Matt reflects on his personal journey, where he faced significant challenges that took years to overcome. He emphasizes that it's not the events themselves but our interpretations of them that dictate our emotional responses; he shares insights gained from cognitive-behavioral therapy and neuro-linguistic programming (NLP), highlighting the profound impact of our thoughts on our emotions and behavior.

COVERED IN THIS EPISODE:

• Understanding the impact of interpreting events on emotions.
• Harnessing mindset to achieve goal-aligned actions and success.
• How to understand emotional intensity and its interpretation.
• How to embody specific behaviors and mindsets to influence desired outcomes.
• Techniques for regaining control over emotions and thoughts.
• Reframing perceptions and visualizing success using NLP techniques.

LEARN MORE

Creative Life - https://www.mattessam.co.uk

CONNECT

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LR98

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam