Beyond The Bio – Détails, épisodes et analyse

What is the secret to growing your LinkedIn presence?

I’ve invited LinkedIn genius Lea Turner to chat about how she grew exponentially on LinkedIn and turned it into her business. Lea joined LinkedIn in October 2019 with no prior knowledge of the platform, but her humorous, relatable, and uplifting posts quickly drove countless leads to her original small transcription business, and over 10,000 followers in her direction.

She has gone on to grow a massive network of more than 170,000 people and three years ago started a LinkedIn training business which hit six figures within the first ten months. She now focuses her time on teaching others how to build their personal brands and attract inbound leads on LinkedIn with her lively corporate workshops, and digital resources.

Lea also runs a business membership community with over 500 members globally, providing expert masterclasses from a variety of accomplished professionals, supporting new and established business owners with a range of essential skills to grow their companies.

We discuss what Lea did to grow her following, the benefits of LinkedIn premium, what top voice badges really mean and much more.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Lea:

https://www.linkedin.com/in/lea-turner/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Get Sophie’s new book: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

How do you get recognised and shortlisted for some of the most prestigious business awards?

In this episode, I invited COO of Moja, Rachael Cook, to the podcast to discuss all things awards. When it comes to writing awards, Rachael is our guru; she knows exactly what it takes to write an awesome application.

Rachael helps our clients by writing award applications, and she’s seen many of them win some of the most prestigious in their industries. Being recognised by awards is a great way to establish yourself as an authoritative voice in your industry, so this episode is a must-listen for anyone wanting to get themselves shortlisted!

We discuss how to spot scammy awards, what to include in your application, why awards are brilliant for your personal and professional brand as well as how to share your awards successes.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Rachael:

https://www.linkedin.com/in/rachaelcook-moja/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

My new book: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

Are you struggling with what to include in your partnership pitch to make it stand out from the crowd?

In this episode, I’m joined by Topher Morrison. Topher is the founder of Personofi, a firm that specialises in brand messaging for small business owners. He is the author of 4 best-selling books and was voted one of the top 10 business speakers in Tampa Bay. In 2017, he was one of 3 finalists for Business Leader of the Year through the Greater Tampa Chamber of Commerce.

We’re talking about all things partnership pitches with Topher’s expert advice on making your pitches bold and unforgettable. He covers what to include in your pitch, what not to include, and which platforms are best to pitch them on. He also shares an example of when one of his partnership pitches became an impressive success.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Topher:

Website: https://www.tophermorrison.com/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Imposter syndrome is something many of us encounter at various points in our professional journeys. But how can we manage it, so it doesn’t hinder our success?

In this episode, I’m joined by Jude Daunt to talk about getting past imposter syndrome. Jude is the founder of the Unbreakable Mindset®. A methodology that transforms clients' mindsets, allowing them to remove the constraints and mental barriers for them to get out of their own way and thrive.

Jude has spent over a decade working 1-1 with clients that include entrepreneurs, CEOs, Olympic athletes and Celebrities. She is now sharing her work by allowing others to become certified accredited Life Coaches in the Unbreakable Mindset® Academy.

Jude opens up about her own experiences with imposter syndrome and shares practical strategies to get through it. She provides real-life examples of how imposter syndrome has impacted her and offers valuable advice on overcoming it. She also explores how to conquer limiting beliefs and thrive in our personal and professional lives.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Jude:

Instagram: https://www.instagram.com/judedauntcoaching?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Activated Mindset: www.activatedmindset.co.uk

Podcast: https://podcasts.apple.com/gb/podcast/unbreakable-mindset/id1596772010

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

030: Personal Branding Decoded with Ash Jones

How can you launch your book with a bang?

Dan Bradbury has joined me to talk all about book launches. Dan is the owner of a private equity group and his primary focus is as an investor who specialises in taking companies already producing seven figures in revenue and accelerates their growth to over 10 million. He has founded, built and sold two companies for seven figures and has invested in over a dozen other companies on top of the five businesses that he has purchased outright.

Dan’s speciality is maximising the value of a business, whether it be simply to keep the business and reap the rewards or to exit the business for a big payout he has done on seven different occasions. During his professional career, he has shared his knowledge and expertise through authoring two books; Breeding Gazelles & Turnover is Vanity, Profit is Sanity.

In this episode I chat to Dan about the interesting ways he launched his books, including his story on how Sir Richard Branson accidentally attended his book launch. Dan shares some nifty ideas on how to gain traction before your book launch and gives some super handy tips and tricks for anyone doing their first ever book launch.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Dan:

Website: https://danbradbury.com/

Books: https://www.amazon.co.uk/stores/Dan-Bradbury/author/B01ETJMN8O?ref=dbs_a_mng_rwt_scns_share&isDramIntegrated=true&shoppingPortalEnabled=true

Podcast: https://www.buzzsprout.com/1193879

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How can recommendations boost your LinkedIn profile?

LinkedIn recommendations can give your profile a real boost of authenticity and trust. Someone who knows all about this is Adam Strong.

Adam is known as the ‘Business Strategist’, Best Selling Author, Entrepreneur, International Speaker and Host of ‘The Business Strategist’ podcast.

He currently runs three different businesses and works with leaders and entrepreneurs in the professional services industry to empower them to scale up through his business mastermind programme. Adam is hugely passionate about helping his clients in growing and scaling their businesses in a fast and strategic way.

In this episode, Adam shares how recommendations can boost your LinkedIn profile. He also discusses how to get recommendations, what to include in them, and shares some insights into how they benefit people based on proven experience.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Adam:

LinkedIn: https://www.linkedin.com/in/adamistrong/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

On Beyond the Bio, we cover a range of things that you can do to contribute to your bio and make it awesome. But have you actually written your bio?

Having a bio readily available is super helpful to be able to share with people for speaking events, awards, podcasts, and much more. It’s good to have a short and a long bio, as different lengths may be required for different purposes. Your bio tells people who you are and should be completely unique to you.

In this episode, I’m discussing why bios are so important, and some key things to think about when crafting one. This is a must-listen for anyone wanting to make their bio really stand out.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Should you turn your book into an audiobook?

Audiobooks have seen a massive rise in popularity over recent years, with many people opting to listen rather than read. But have you ever thought about publishing an audiobook yourself?

In a previous episode of Beyond the Bio, Marianne Page spoke about how she’d published an audio version of her book. This led me to think about the importance of audiobooks in today’s publishing world, and how they can be such a benefit to your audience. To chat about this, I invited Elisabeth Valentine on to tell us all about audiobooks.

Elisabeth is a voice over artist, singer, speaker and performance coach. She has been a professional performer since the age of 8, and lends her voice, expertise and coaching to some of the biggest brands in the world like Disney, Apple, Netflix, Just Eat and more. Elisabeth coaches people on their public speaking, pitching, presentation and networking skills, so they can confidently make the biggest positive impact on the world.

In this conversation, Elisabeth discusses the importance of audiobooks for authors, the rise in audiobook consumption, and the process of recording an audiobook. She emphasises the benefits of authors narrating their own books and provides tips for anyone looking to record their own.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Elisabeth:

Instagram: @elisabethvalentine_

Facebook: www.facebook.com/elisabeth.valentine/

LinkedIn: www.linkedin.com/in/elisabethvalentinekristiansen/

How to Record an Audiobook course: https://elisabeth-valentine-kristiansen-s-school.teachable.com/p/how-to-record-an-audiobook

Discount code: BEYONDTHEBIO

www.elisabethvalentine.com

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

033: How Books Boost Business with Marianne Page

How do you define your personal brand?

Raising your personal brand is super important for becoming a trusted presence in your industry, and it can be done in a multitude of different ways. However, do you know what your personal brand is? Or what you want it to be?

In this episode, I’m discussing how to find out what your personal brand looks like from an outsider's perspective, what invisible PR is, and how to define your core values to reflect in your brand.

Whether you're just diving into personal branding or you're already pretty well-known, keeping up with regular audits is a smart move. This episode is full of helpful tips and tricks on exactly how to do just that.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

032: Strategies for SEO Success with Andrew Armitage

Have you ever thought about writing your own book?

In this episode, I’m thrilled to welcome Susan Routledge back to join me in talking all things books. Susan is an award-winning beauty & aesthetic clinic owner, leading industry speaker, author and member of numerous beauty industry steering groups and judging panels.

Having written five books, and with plenty of enthusiasm to write more, Susan is well-versed on the whole writing process. Susan shares how beneficial publishing a book can be for your profile and the opportunities that it can lead to. We discuss the books Susan has written, how she prefers to write, and tips on how to get started on your very first book.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Susan:

LinkedIn: https://www.linkedin.com/in/susan-routledge-51729013/

Website: https://susanroutledge.com/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie