Creative Capes – Détails, épisodes et analyse

In this engaging conversation, Talia Cotton shares her journey from working at Pentagram to starting her design studio — Cotton Design. She talks about the challenges of the first year of being an agency founder, the main leadership lessons she learned and insights on building and managing a team. Watch the full interview to find out: 👉 Three things you must do when starting an agency 👉 How and who to hire during the first year 👉 How to build your network and find new clients 👉 What Talia will never ever do with her team 👉 Where she goes for inspiration 00:00 Hello Hello Hello 01:16 Leaving Pentagram and starting a design studio 03:30 What you need to do before starting an agency 05:58 Winning creative work or how to find clients as a creative agency founder 08:06 How to pitch yourself in the creative industry 09:25 Hiring and Building a Team 12:23 Teaching and how it helps to hire design talent 13:10 How to hire talent during the first year 15:30 Two key lessons on hiring from Michael Bierut, partner at Pentagram 17:35 Inside look into how Pentagram works 22:53 The most important thing in the first year of running an agency 25:53 What you need to consider before you take a project 27:04 Things you need to do to get more clients 28:45 Working from Office VS Remote team 29:15 Where to look for inspiration when you are an agency founder 33:49 If you could change one thing in the world, what would it be? For more leadership insights check our Design Leaders Programme. Learn more and Apply 👉 https://bit.ly/3wXJox1

This month we had an inspiring conversation with Martin Raymond, Co-Founder of Future Laboratory. He shared his insights into the future and how we can prepare for what awaits us in the coming years.

We discussed the skills leaders will need in the future, the role of impact metrics in business and how creatives can succeed in the boardroom.

In our fourth episode of Design Leadership webinars, we talked to Kate Stanners, Global Chairwoman & Global Chief Creative Officer at Saatchi & Saatchi. She has played a key role in the transformation of the agency post the acquisition of the digital agency Outside Line, successfully combining digital, social and design into the creative offering. She has won numerous awards for clients including Carlsberg, T-Mobile, Pampers, Holsten Pils, Lurpak, Nurofen and Cadbury. She is also part of the committee at the V&A museum and is President of D&AD.

Kate shared insights on being one of the first creative women in the Advertising Industry, her journey and tips for getting to the top, the importance of asking for help and coaching, and the skills you need to become a successful Chief Creative Officer and how to get there.

For more leadership insights check our Executive Programme For Design Leaders.
Learn more 👉 https://bit.ly/3wXJox1

In our third episode of our Design Leadership webinars, we talked to Josh W Higgins, VP, Executive Creative Director for Atlassian leading multi-disciplined Creative, Design, Ops and Production teams who work across all consumer touch points. Previously, Josh was the Global Chief Creative Officer for Reality Labs at Meta and Design Director for President Obama’s 2012 historic political campaign.

Josh shared insights on how design can change the world, how to create the role of CCO at global companies like Meta, how to implement users' feedback and how designers can learn about the influence of business has on their work.

For more leadership insights check out our Executive Programme For Design Leaders.
Learn more 👉 https://bit.ly/3wXJox1

Chapters

00:00 - Welcome to our Design Leadership webinar
02:00 - Josh X Barack Obama: Trust
06:14 - The Value of Design: Design can change the world
10:30 - Josh X Meta: Rebrand, Branding Marketing, Brand Book
15:30 - Dynamics of CCO + CMO: Does your business need both?
19:13 - From Exec Creative Director to First CCO of Meta
23:40 - Creating the role of CCO: How to talk to top management
28:22 - Meta - Oculus Quest: How Design changes Product/Brand Awareness

In our second episode of Design Leadership webinars, we talked to the wonderful Fede Garcia, Global Chief Creative Officer at PR agency BCW Global. Fede shared insights on how to motivate teams to create bold ideas, what is the future of advertising, how cancel culture influenced creativity, what it means to be creative and what are the main qualities of a good leader.

For more leadership insights check our Executive Programme For Design Leaders. Learn more 👉 https://bit.ly/3wXJox1

Chapters

1. Welcome to our Design Leadership webinar
2. Social Media, Creativity and Impostor syndrome
3. The infinite game
4. Brand marketing: promoting yourself and the brand on Social media
5. Creative career: from Creative Director to Chief Creative Officer
6. What does a Chief Creative Officer do?
7. How to build a creative culture, empower bold ideas and creativity
8. How to prove the value of creativity and design, taking the risk
9. Balancing high-quality work and mental health
10. Self-awareness, happiness, and enjoying life / how to become happy in life
11. Future of advertising: Transmedia storytelling
12. Power of emotions in creativity
13. Q&A - Qualities of a good leader
14. What is the difference between being creative and being a creative
15. Who can become a good leader?
16. Creativity VS Business
17. How to sell ideas and be a confident leader
18. Being a quick learner and having the growth mindset
19. Time management skills and workload prioritisation
20. Is resilience important?
21. Creating a vision

In this interview, Justine Lançon, CCO at modern jewellery brand Mejuri, will share everything you need to know about being a Chief Creative Officer. What does it mean to be a creative leader? How Mejuri branding was created? What qualities and skills do you need to grow from the creative director to CCO? How to build and hire a design team?   

For more leadership insights check our Executive Programme For Design Leaders at bauhaus.futurelondonacademy.co.uk 

Our fourth guest in our Leadership Series was Sinead Keenan, Business Psychologist at SpencerStuart – a global leadership consultancy firm with 57 offices in over 30 countries. We discussed what are the future skills Business Leaders need to have. Sinead also gave advice on how to find your purpose and how to give and receive feedback. 

Sinead will also be a teacher on our Executive Programme For Design Leaders. Learn more here

We were super inspired speaking to Ariel Ross, a creative operations expert with over 15 years in scaling agency processes. Her expertise lies in developing operational frameworks for creative agencies, making projects run smoothly and keeping teams happy. We chatted about what three qualities every great project manager should have. Also, the biggest mistake every company makes on creative operations that we can learn from. If you want to see their faces, check out this chat on our YouTube 📺 

Ariel has also curated all her tools/frameworks into an online course – Creative Ops 👉 https://bit.ly/3gK3hBB

We loved how honest Max Ottignon was in our chat. Max is the Co-founder of Ragged Edge – a fantastic London-based branding agency working with some of the fastest-growing startups such as Mindful Chef, Bulb, to name a few. We discussed mistakes Ragged Edge made throughout the 14 years it has been running. What makes its company culture so special, and what makes a bad haircut. For those who want to see their faces, you can watch this chat on our YouTube Channel 📺

We were super inspired by our interview with Ilenia Notarangelo, Co-founder, CEO and Creative Director of Illo TV. The Turin-based creative agency specialises in Illustration and motion design and has created some remarkable work for the likes of Google, Airbnb and Samsung. We talked about how Ilenia started her career from a not-so-creative place. Also, the importance of picking the right business partner, and overcoming the psychological struggles of running your own company. For those who want to see their faces, you can watch this chat on our YouTube Channel 📺