Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast – Détails, épisodes et analyse

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In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feeling overwhelmed by social media, unsure what actually works, and tired of trying to keep up with constant algorithm changes. Together, we simplified her strategy, cleaned up her bio, and built a plan to make her Instagram work for her instead of against her.

In this episode, we discussed:

• How to write a bio that converts: what to include (and what to cut) so people know exactly who you are, what you do, and how to book you.
• The type of content that builds trust and drives sales: why behind-the-scenes moments and educational posts outperform generic “pretty” content.
• Why every post needs a clear call-to-action: how to get your audience to stop scrolling and actually take the next step—without feeling salesy.

By the end, you’ll know how to simplify your own page, attract the right audience, and turn followers into paying clients.

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them).

If you’ve ever felt like you’re posting and getting zero engagement, or your content just isn’t converting, this episode is going to give you clarity. I’m sharing the exact things that hold most business owners back — from posting without strategy, being inconsistent, skipping captions or hooks, to trying to talk to everyone instead of your actual audience — and what to do instead.

By the end, you’ll know how to create content that’s intentional, consistent, and aligned with your business goals so you can start turning followers into paying clients.

I’m also giving you a little behind-the-scenes update on what’s next for Coworking & Content — including our first-ever virtual session happening November 19 at 6 p.m. CST. It’s a live, hands-on experience where we’ll plan your content together, help you batch strategically, and set you up to end the year strong.

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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If content creation feels like it takes too much time or you just don’t know where to start, then this episode is for you. I’m sharing a mini masterclass I originally taught for a colleague, walking you step by step through the exact process I use to plan and batch a whole month of content in just a few focused hours.

This is the same system I use for myself and my clients, and it’s designed to help you simplify content creation even if you’re balancing motherhood, a business, and a 9–5.

✨ In this episode, you will learn:

• How to plan content that positions you as the go-to in your industry
• The four types of content themes to focus on each month
• How to batch create everything you need in three hours or less
• Simple editing tips that won’t overwhelm you
• How to schedule your content so you’re never scrambling to post again

Whether you’re a side hustler, a busy mompreneur, or just ready to finally take control of your content strategy, this episode will show you how to create with ease and consistency.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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You already know I’m deep in my AI era and today’s guest is one of the best when it comes to using ChatGPT in a way that actually feels authentic. I’m sitting down with Kinsey Soderberg, the founder of Authentic AI and the creator of the Genius Brand Blueprint, a tool that helps entrepreneurs train ChatGPT to sound like you, understand your offers, and create content that’s actually on-brand.

We’re talking about how to turn ChatGPT into your digital mini-me, how to reclaim hours of time each week (without sacrificing your voice), and why it’s time for more women to embrace AI as a tool and not something to be afraid of.

In this episode, Kinsey breaks down everything from:

• What the Genius Brand Blueprint is and how to use it to train ChatGPT
• The biggest mistakes people make when trying to use AI in their business
• How to save 15+ hours a week with AI while still sounding like YOU
• Overcoming guilt around using tools that make life easier
• How to use AI to write your emails, captions, show notes, and even fill out forms without the burnout

This episode is part workshop, part pep talk, and all the way inspiring. If you’ve been curious about how to use AI in your business in a way that feels aligned, this is your episode.

Follow Kinsey on Instagram: https://www.instagram.com/authenticaiforentrepreneurs/

Grab Kinsey's Brand Blueprint: https://authenticaiforentrepreneurs.com/ai-brand-blueprint/

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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In today’s episode, I’m sitting down with Dejeune Harris, the founder of Your Style Is Forever and a personal stylist for high-achieving women and execs who want their wardrobe to match their purpose. She is super clear on who she serves and what she does, but like so many of us, she was stuck on how to actually show up online in a consistent and impactful way.

We did a full Instagram audit: refining her bio, cleaning up her highlights, tightening her pinned posts, and mapping out how she can start showing up more powerfully without doing the most.

If you’re a service-based business owner who knows you’re good at what you do, but you struggle with staying consistent online or positioning yourself clearly—this one is for you.

Inside the episode, we break down:

• How to update your bio + pinned posts to actually convert profile views into leads
• What should (and shouldn’t) be in your highlights
• Easy ways to show up behind the scenes even if your work is intimate or client-based
• How to use things like quizzes + checklists to grow your email list on autopilot

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Ever feel like you're drowning in client work or constantly doing the most manually in your business?

In this episode of The Side-HustlHER Podcast®, I’m joined by systems strategist and HoneyBook pro Kenniqua Lewter—someone who helped me majorly in the early days of my business.

From her YouTube tutorials to her podcast, Systems Rehab, Kenniqua has built a reputation for helping service-based business owners finally get their back-end organized so they can serve dream clients without the burnout.

Inside this conversation, we’re diving into:

✨ How systems do way more than make life easier like creating capacity and cashflow
✨ What most service providers get wrong about streamlining
✨ How to stop leaving money on the table (even if you’re not tech-savvy)
✨ How to serve clients better with the right tools

If you’re stuck in hustle mode and want to start operating like the CEO you know you are, this episode is your permission slip to do business better.

🔗 Episode Links & Resources

• Follow Kenniqua on Instagram: @kenniqua.lewter
• Listen to The Systems Rehab Podcast: https://podcasts.apple.com/us/podcast/systems-rehab-systems-and-strategies-for-online/id1780786191
• Need help setting up HoneyBook? Learn more about Kenniqua's services: https://www.yoursystemspro.com/home

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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What if your business could feel good again—and still be profitable?

In this episode of The Side-HustlHER Podcast®, I’m sitting down with business strategist, podcast host, and founder of The Passion Pursuit, Haley Thomas—someone who truly gets what it means to build a business from a place of alignment instead of anxiety.

Haley is known for helping multi-passionate creatives turn the dreams they’re scared to say out loud into businesses that are rooted in joy, not just hustle. And trust me, this convo is packed with permission slips to slow down, get clear, and finally take purpose-led action.

We’re diving into:

✨ What it really means to build a business from purpose—not pressure

✨ How to navigate pivots when your passion shifts

✨ Why mindset is the thing that pushes you forward

✨ The clarity you need to get unstuck and start moving again

Whether you’re just dreaming or knee-deep in the what now? phase of your business journey, this episode is your reminder that you don’t have to grind your way to success—you can pursue it with intention.

🔗 Episode Links & Resources

• Follow Haley on Instagram: @thepassionpursuitco
• Listen to The Passion Pursuit Podcast: https://podcasts.apple.com/us/podcast/the-passion-pursuit-podcast/id1679569909
• Learn more about Haley’s mentorship and programs: https://thepassionpursuitco.com/

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Thinking about running Meta ads but unsure where to start? In this episode, I sit down with Meta Ads Strategist & Agency Owner, Emma Atlas to break down the real tea on running Facebook and Instagram ads that actually move the needle. From the difference between boosted posts and real ads to understanding your customer journey, setting your budget, and optimizing for ROI—this conversation is packed with no-fluff strategies for small business owners ready to grow.

We talk about:

• The major difference between a boosted post and a Meta ad
• How to prep your brand before you spend money on ads
• Budgeting basics and how to calculate your client acquisition cost
• Common mistakes that waste your ad spend
• Why knowing your audience is everything
• What makes a winning ad (and how to test your content)
• The one tool every founder should be using before hitting “publish”

Resources Mentioned:

• Emma's Free Profitability Calculator: https://atlas28.myflodesk.com/profitabilitycalculator
• Follow Emma on Instagram: https://www.instagram.com/atlas28inc
• Connect with Emma on LinkedIn: Emma Atlas

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’re still out here sending manual emails, chasing clients for payments, or trying to run your business off vibes and voice notes... this episode is for you.

I sat down with Jennifer Skinner, founder of Day to Day Assist, who is a beast when it comes to building systems for service-based entrepreneurs. Jen shares how she went from juggling jobs in college to becoming the go-to operations expert for helping overwhelmed business owners get their back-end together.

Whether you’re just getting started or you’re trying to get out of the chaos of doing everything yourself—this convo will help you finally put some structure in place without feeling like you need a tech degree to do it.

We talked about:

•  The 3 systems every business needs to run smoothly
•  How to improve your client experience without adding more to your plate
•  The first step to take when you’re ready to get your systems together
•  Why people aren't coming back (hint: it's probably not your pricing)
•  How to stop doing everything manually and start automating like a boss
•  And how systems can actually help you stand out in a crowded industry

If you're tired of dropping the ball, feeling behind, or just doing too much—this one’s a must-listen.

Links & Resources:
💡 Take Jen’s FREE Profitable Systems Quiz: https://www.daytodayassist.com/profitable-systems-quiz

🧠 Jen's Operations Advisory: https://www.daytodayassist.com/systematize-your-business-course
📲 Follow Jen on IG: @daytodayassist
🌐 Website: daytodayassist.com

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If email marketing feels overwhelming or you think you need thousands of subscribers to see results — this episode will shift your perspective in the best way.

I’m joined by my friend Dawn Richardson, Product Education Manager at Flodesk and founder of Tech Savvy Creative, to break down how she turned a small, segmented email list into a six-figure revenue stream. Whether you're brand new to email marketing or looking to improve your strategy, this episode is packed with actionable gems.

In this episode, we cover:

• How she built a six-figure business with just 250 email subscribers
• Why segmentation is the secret to email marketing success
• How to build a high-quality email list
• The best opt-ins to use to grow your list
• Best practices for sending, warming your domain, and analyzing your metrics
• The surprising truth about open rates, click-throughs, and unsubscribes
• Creative lead magnet ideas you can try this month

Links Mentioned:
👉 Try Flodesk free + get 50% off your first year with my link: www.cdcreativecoagency.com/flodesk

USE THE CODE: SIDEHUSTLE

 👉 Connect with Dawn on Instagram: @techsavvycreative

Tag us on IG if you tune in! @carliann.creative + @techsavvycreative

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!