Community Champions – Détails, épisodes et analyse

In this podcast episode, I discuss the default actions that community owners often take when faced with challenges in their groups.

The tendency to add more content as a default response, but this may not be the most effective solution.

What about focusing on conversations and engaging with existing group content as a way to reinvigorate the community.

I chat about different types of content and new ways to spark interest and improve group dynamics.

And if you need more support from me, get in touch as my subscription group is a great resource for fresh content and additional support.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

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Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

In this episode I chat to Jade Jemma, a former corporate professional turned online entrepreneur, shares her journey from a successful corporate career to discovering the online course industry.

She found her passion for helping others and adapted her corporate strategies to the online world. Initially, Jade focused on getting clients rather than building an audience, but she soon realized the importance of expanding her reach.

She started offering memberships and online programs, using her innovative approach to grow her Facebook group rapidly. Jade's curiosity and desire for knowledge have kept her ahead of the game, and she encourages her clients to prioritize joy and authenticity in the crowded online space.

When it comes to online sales processes, Jade emphasizes the need to prioritize sales from the beginning and advises against getting caught up in website creation or professional photoshoots before focusing on sales.

She encourages individuals to explore different strategies that align with their values and bring excitement.

While she can provide proven frameworks and strategies, Jade emphasizes the importance of personal alignment and finding sales processes that feel right for each individual.

For more sales tips follow Jade here - https://www.instagram.com/freedomzest/

https://www.freedomzest.com/

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In this episode of the Community Champions podcast, I discuss the importance of evaluating and improving the effectiveness of your Facebook groups.

How often do you reflect on their own groups and consider whether their current approach is yielding the desired results. So you can focus on meaningful conversations rather than simply posting content.

Do you have a clear plan and strategy for their groups, aiming to generate relevant discussions and connections.

Building a successful group takes time and effort.

In this episode I highlight the significance of making connections within the first two weeks.

You may need to make necessary changes and tweaks to improve audience engagement, such as nurturing relationships and effectively communicating offerings.

I share about the importance of initiating conversations and directly sharing information about one's services, rather than relying solely on algorithms or passive engagement.

Listen to learn more of my proactive approach in growing their groups and adapting strategies as needed.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

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https://zoecommunitymanager.co.uk/

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

In this episode I interviews Matt Boyles, the CEO and founder of Fitter Confident You.

Matt's company provides online personal training tailored for gay, bi, trans, and queer individuals, focusing on building fitness, confidence, and strength.

Matt has a joyous ability to create a welcoming and inclusive community, where people feel a sense of belonging and support. The importance of values in a community and how Matt's group goes beyond just fitness, emphasizing kindness and creating a safe space for all members.

Matt explains his motivation behind starting the community, which stemmed from his own desire to join a fitness group that catered specifically to LGBTQ+ individuals without turning into a dating site.

He shares his approach of focusing on the journey and progress rather than aesthetics, promoting a healthier and more inclusive environment.

We discuss the role of a community host and the need for setting boundaries and making conscious decisions to maintain a positive atmosphere.

Matt shares his experience of finding balance between his personal and professional life, ensuring that he curates what he shares with the community while still maintaining his mental well-being. He reflects on the challenges he faced in the early stages of building his online business and the importance of learning how to manage his time and boundaries to avoid burnout.

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Welcome to the Community Champions podcast.

Many people make the mistake of using their free community to offer help and support without considering how to convert those members into paying clients.

It's important to find a balance where you can assist people without giving away too much for free and without neglecting your business goals.

I'll share some analogies to help you visualize this concept.

Imagine your free group as someone knocking at the door of your house or office.

When they join, you should warmly welcome them and engage in a brief conversation to understand their needs.

Then, you can guide them towards the specific resources or services you offer. Encourage them to take the next steps, such as booking a one-on-one session or exploring paid options.

Alternatively, think of your free group as a window into your business.

People passing by can see what you have to offer, but it's essential to reach out and interact with them. Open the window, greet them, and ask if you can assist them.

Don't just let them observe without taking any action.

Another analogy is the ticket booth at an attraction.

Think of your free community as the entrance area where people have access to some information or content. However, they must go through a gatekeeper to get to the valuable resources behind the gate.

Consider structuring your free group like a ticket office, where visitors receive a welcoming smile but also learn about the additional benefits available with a paid ticket.

Evaluate which version of a free group you currently have. Is it completely open, allowing anyone to roam freely without guidance?

Or do you provide some structure, welcoming newcomers and offering information about your paid offerings?

Find a balance that suits your goals. If you've been overly generous in your free group, it's not too late to make changes.

You can create a more structured and strategic approach, perhaps by implementing a ticket office concept.

Remember, you can still be helpful and kind to people in your free group, but it's crucial to define your objectives and align them with your business strategy.

If you need further assistance, feel free to contact me or join my paid subscription group.

Thanks for listening, and don't forget to subscribe for future episodes.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

Hosted on Acast. See acast.com/privacy for more information.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

In this episode of the Community Champions podcast, I interview Kelly Cookson, a marketer and owner of Cheer Up Marketing.

Kelly specialises in email marketing and shares her insights on how email can be the foundation of building a community and fostering strong connections with an audience.

She emphasises the importance of starting with email as a primary channel rather than treating it as an afterthought.

https://www.facebook.com/groups/spamtowham

Kelly explains how she initially grew her email list from scratch, leveraging her existing connections and promoting her email newsletter called "The Cheer List." She highlights the gradual process of building her list and the commitment she made to send a weekly email to engage her subscribers consistently.

We discuss the drawbacks of relying solely on social media for community building and the challenges of maintaining a constant stream of content.

Kelly emphasises the importance of having a core content platform that you own and control, such as a website, blog, or podcast, where you can create valuable assets that represent your business and help people connect with your brand. She advises against solely focusing on social media without a clear marketing strategy and encourages redirecting efforts towards building a strong email list.

We touch on using social media as a funnel to drive people to an email list and the benefits of consistency in email marketing. Kelly suggests having multiple lead magnets, funnels, or opt-ins to attract subscribers and engage them with valuable content.

You can check out more from Kelly here -

https://www.cheerupmarketing.com/free

https://www.instagram.com/cheerupmarketing/

https://www.linkedin.com/in/kcookson/

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Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

In this episode of the Community Champions podcast, I discuss the concept of nurturing within a community.

I express my differing views on the topic and becasue for me a free group should not solely serve the purpose of long-term nurturing.

I believe that when people join a group, it's not just to learn about what someone does, but also to get to know them and determine if they are knowledgeable and aligned with their values.

Engaging in conversations with new members about paid services is not harmful, as it may address their immediate needs.

Meaningful conversations that lead to providing assistance and solutions, rather than "procrastinurturing"

I stress the importance of clarity regarding one's services and suggest nurturing after potential customers are aware of the available offerings.

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Well this is a very exciting episode as this lady has used mutliple platforms to create a huge following and community base in a very short time and it is actually going out (a complete co-incidence) on her 50th birthday, so cheers to that Caroline.

Caroline Strawson, a trauma-informed therapist and coach, specializes in helping individuals break free from toxic relationships, particularly narcissistic and domestic abuse.

She started her online journey on Facebook, using it as a safe space to connect with others during her personal healing journey. She later transitioned to network marketing and eventually retrained as a trauma therapist.

Caroline established the Facebook group "Narcissistic Abuse and Trauma Recovery for Women," which has grown to over 33,000 members. Safety and authenticity are essential in her community, as each profile is personally reviewed for approval. https://www.facebook.com/carolinejstrawson/about_contact_and_basic_info

Her passion lies in lifelong learning and serving others. She combines somatic work and positive psychology to help individuals understand the root causes of their trauma and achieve post-traumatic growth.

She has expanded her reach to various platforms such as Facebook, Instagram, and podcasting. She believes in leading by example, providing support and help, and aligning her business with her values of integrity, compassion, and kindness.

She focuses on engaging with her audience and values authentic connections over the number of followers. Her team strives to respond to every message they receive, offering support and guidance at various stages of healing.

Being open and vulnerable as a way to connect with others and inspire them on their own healing journeys.

Caroline highlights the importance of trauma work in building a successful business and encourages continuous personal healing. She believes that investing in one's own training and learning from experts in the field is crucial for growth.

Her ultimate goal is to reach and help as many people as possible. She strives to create an inclusive community where individuals realize they are not alone and empower them to lead joyful lives.

Overall, Caroline Strawson's approach centers around building connections, providing support, and promoting healing for individuals who have experienced narcissistic and domestic abuse.

Her emphasis on authenticity, vulnerability, and continuous personal growth has contributed to her success in reaching and impacting a wide audience.

If you want to look me up and my work growing online communities, here are some of the places you can find me.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Community Champions podcast!

In this solo episode, we dive into the crucial topic of conversations within your online community.

Building a balanced community requires more than just casual chit-chat; it requires purposeful conversations that benefit both sides.

While it's great to have the ability to chat with people, it's essential to make those conversations count by knowing what you want to achieve and how you can help the other person.

In many groups, conversations often lack direction and resolution.

They start off but fail to lead anywhere meaningful.

To overcome this, we need to focus on ideal conversations—ones where individuals express their needs for support, and we can assess if our services align with those needs.

Simply having ideal clients in your group doesn't guarantee sales; instead, it's the quality of conversations that truly matters.

Every conversation, sparked by a post or content, is an opportunity. However, it's crucial to consider what you'll do with those conversations. If you're uncertain about how to make them count, I invite you to join my free group or subscription group, or connect with me on Instagram.

Let's discuss leading conversations in the right direction—an aspect that often goes missing, leading to wasted time and discouragement.

Don't fall into the trap of endless chit-chat without progress.

You need to transition from casual conversation to actionable steps, such as suggesting they explore specific resources, join a waitlist, or consider a personalized session. Take charge of your conversations and lead by example.

If you recognize the need to improve in this area, reach out to me.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Without this crucial element, all the content and chit-chat in your group may not yield the desired results, leaving you feeling frustrated and unrewarded.

Remember, a large group with enthusiastic members won't convert if you haven't engaged in ideal conversations that help individuals discover the value of your services. They won't explicitly express their need for your paid offers; you must initiate and guide these conversations. Even with a group of 10,000 or more members, focusing solely on conversion rates won't be sufficient.

Many people appreciate the personal touch and prefer to engage in conversations before committing to a service.

Finding the best solutions and ensuring your services are the right fit requires effective communication through conversation.

If you're struggling with this aspect, reach out to me or Download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

Let's work together to enhance your conversational skills and achieve better results.

Lastly, don't forget to tune in next week for a fantastic episode featuring Caroline Stawson, an expert in community building and narcissistic behavior. You won't want to miss it!

Make sure to subscribe to the podcast so you never miss an episode.

Have a great week!

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Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

If you enjoy these tips, then why not join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

Today I am interviewing Amy Merrywest who runs the Pitch and Shout community, which is different from other free groups as it focuses on PR strategies and connecting with journalists.

The group IRL is: https://www.facebook.com/groups/pitchandshoutcommunity

and my website is: https://pitchandshout.co.uk/

Amy started the group to help her ideal clients learn PR and gain confidence and over time, Amy brought journalists into the group to create a supportive and non-scary environment for women to pitch their ideas.

Her community allows members to test their pitches and receive feedback from others and has evolved rapidly, with members inviting each other and forming lifelong friendships.

The group has a shared ownership feel, and everyone is encouraged to participate and contribute and has a pitching day on Thursdays, and the rest of the week is dedicated to journalists posting requests.

Amy is also establishing a paid membership, where members have more access to her and receive dedicated support.

We've both learned from previous experiences that offering everything for free doesn't lead to action and results from members and we discuss the importance of balancing the level of access and support in free and paid communities.

Offering too much for free can hinder members' progress and long-term growth.

Growth should not be overwhelming and that the focus should be on quality engagement rather than high numbers.

We discuss the importance of clear messaging, differentiation between free and paid communities, fostering engagement, and maintaining a vibrant and supportive environment for members.

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