CMOs Anonymous – Détails, épisodes et analyse

We heckled James Hurman when he was teaching his WARC Mastering Advertising Effectiveness course to get him on the pod. Now he's agreed, we've peaked early with the most prestigious guest we'll likely ever see. 

If you don't know James Hurman, he's your favourite marketer's favourite marketer. He's been named the number one planner on god's green earth, authored seminal classic text The Case for Creativity, started a slew of companies ranging from alcohol free beverages to brand-led VC funds, and now teaches marketers the world over how to harness the power of research to validate creative effectiveness. 

In this pod we question him on why Scott Galloway is wrong about brand spend, how he'd spend a million bucks on his own ad campaign, and what marketing research he thinks resonates most with C suites.

"Nobody has got it right."

We speak to Nina Putica, former Marketing Director at Braze and current Head of Marketing at Weel (yes, we recorded this a long time ago), about marketing during motherhood, thriving in Australian MarComms as an ESL speaker, and B2B measurement hills worth dying on.

Join to hear us get into the weeds about B2B attribution, path to purchase, and tying inbound leads to the channels driving ROI.

Follow Nina Putica on LinkedIn here:
https://www.linkedin.com/in/nina-putica/

Follow Jarrod Purchase on LinkedIn here:
https://www.linkedin.com/in/jarrod-purchase-marketing-brand-strategy/

Follow Robert Marfell on LinkedIn here:
https://www.linkedin.com/in/robert-marfell-567043112/

"…if you do that properly the customer will build the brand for you…" 

Steffen Daleng was named  among the 20 Top People in Ecommerce in 2021, 2022, and 2023. In 2022, he was also named CEO Magazine’s Marketing Executive of the year and listed as one of Australia’s Top 50 CMOs.

In 2024, he received perhaps his highest honour: appearing on CMOs Anonymous to get peppered with branding quandaries by Rob and Jarrod. 

He explains how he went from military to metrics, relays (somewhat) controversial thoughts on marketing education, and speaks frankly about organisational functions — notably his decision to simply not work with people who don't get marketing. 

CMOs Anonymous is insider intel for Australia’s future CMOs.

Our podcast interviews Aussie marketers at the top of their game, sharing vulnerable stories about what they’ve learned about marketing, branding, effectiveness, leadership, and — often more importantly — marketing branding effectiveness to company leadership.

More than generic edutainment, CMOs Anonymous takes our audience on the vulnerability journey. Each season, this show puts its marketing where its mouth is by sharing our strategies, tactics, and WIP documents so you can learn alongside us. 

Join Robert Marfell (research rookie and aspiring CMO) and Jarrod Purchase (marketing's Brené Brown and current CMO) as they prod the country's top marketers for actionable learnings.