Hot takes, fresh insights, and strategies that actually work — served weekly.
Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now.
If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.
🎧 Listen in. ☕ Sip something. 💻 Take notes.
→ Subscribe to our companion Substack to get each week’s summary in your inbox — plus on-demand alerts when something big breaks.
[Join: clickteasepodcast.substack.com/subscribe ]
It’s marketing made modern — and way more fun.
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✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/
What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.
What You’ll Learn:
Why “more” customers, followers, or products might be killing your brand faster than you think
The surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perception
How grassroots marketing and in-person connection are outperforming viral posts and influencer deals
Timestamps:
00:00 – Introduction 02:30 – Halloween banter & book-to-brand storytelling lessons 09:00 – Subscriber story: how in-person events still outsell Amazon 11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z 16:00 – Borrowing big-brand tactics for small business wins 23:00 – Cracker Barrel backlash: when bots shape public opinion 31:00 – The influencer bubble is bursting — here’s what’s next 41:00 – Instant Pot’s $500M fall: growth gone wrong 47:00 – “More” isn’t more — the profit leaks killing your business
References & Resources:
Marissa Molson on Substack: https://substack.com/@marissamalson
✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/
When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty.
What You’ll Learn:
How to turn tech outages and customer frustration into trust-building moments
The secret behind seasonal scarcity — and how legacy brands like General Mills use it to create FOMO
The “Coke Zero” framework for refreshing your offers without burning down your business
Timestamps: 00:00 - Introduction
04:00 – AWS outage chaos and what it exposed about online business dependency 07:00 – How to handle customer meltdowns with empathy (and why refunds aren’t the enemy) 13:00 – Building loyalty through human-to-human connection 15:00 – Count Chocula & the power of seasonal scarcity marketing 20:00 – Maeve’s Top Buns: the $1M cinnamon roll case study in organic storytelling 31:00 – What Coca-Cola Zero teaches us about positioning and audience segmentation 35:00 – Pivot permission: why it’s okay to change your offer (strategically)
References & Resources:
Amazon Web Services (AWS)
General Mills — Count Chocula, BooBerry, Frankenberry cereals
Coca-Cola Zero Sugar
Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast
✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/
What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.
What You’ll Learn:
What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)
What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants
What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out
Timestamps: 03:15 – Why LinkedIn is the last untapped growth channel 09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign 17:00 – Alex Hormozi’s world record book launch strategy 20:50 – Behind the scenes of Taco Bell’s social team 28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing 33:15 – Listening to your audience: from PopFlex to startup pivots 36:00 – Banana bread TikTok & how to ride trends without bandwagoning
Meet our Guest Co-Host
Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.
Connect with Alexis here 👇
https://www.Instagram.com/alexiscarrportfolio
https://www.linkedin.com/in/alexis-carr-b14796a8
References & Resources:
How to Legally Protect Your Business & the Legalities of Content Creation with Olivia
Contracts and insurance aren't just tedious paperwork; they're the armor that protects your business. Our guest expert Olivia Casellini spotlights the absolute must-haves in agreements and the protective net understanding how to protect your intellectual property, especially as you navigate the digital marketplace.
Personal stories of contract mishaps serve as cautionary tales, underscoring the importance of legal preparedness, and the conversation takes a turn to discuss the pitfalls within the coaching industry. Here we dissect the importance of honesty in marketing, avoiding the traps of scammers, and stand by the mantra of transparency as the foundation of a reputable business so you hopefully avoid copyright infringement in the Wild West of content creation.
**This podcast is for information only and shouldn't be taken as legal advice. We suggest you verify anything you hear on this platform with your own legal counsel.**
Find Us Online
The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally.
As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.
Our special guest Joline Atkins doesn't hold back in revealing the layered complexities of health and fitness MLMs along with the ethical concerns they raise. From the misleading marketing tactics to the pressure of recruitment over product sales, she lays bare the harsh truths of an industry where not all that glitters is gold. This episode peels back the curtain on the psychological and financial implications of MLMs, offering a balanced narrative that equips you with the knowledge to steer clear of predatory practices. Discover how Joline’s evolution from an aspiring entrepreneur to an informed critic of MLMs reflects a broader journey towards authenticity and ethical business conduct.
Find Us Online
The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally.
As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.
Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!
Time Stamps:References & Resources:
Designing Magnetic Communities: The Strategy of Groups, Gatherings & Audience-Building
The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally.
As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.
Episode Summary
Listen in as we explore the transformative power of intentional community building.
We're taking a page from Priya Parker's book, The Art of Gathering, to share how we, as coaches, creators, and business owners, can more thoughtfully unite people. From Facebook groups to one-on-one clients to summits or larger online communities, it's crucial to cultivate a space that's not just about bringing people together but also about fostering meaningful connections.
Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!
Time Stamps:References & Resources:
Set Goals for 2024: Envision, Plan, Achieve for a Successful New Year in Business
The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally.
As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.
Episode Info
Let's set some goals for a successful 2024 New Year ahead!
Have you ever caught yourself daydreaming about the person you want to become in the new year?
That's exactly where we begin our latest episode, as we guide you through a visualization journey to transform those daydreams into a vivid, tangible reality.
Together, we'll craft 'I am' statements that will serve as the bedrock of your identity and aspirations, tapping into the power of the present to shape a future that resonates with your deepest desires. And then we’ll also dive into the practical, tangible steps you can take throughout your year to get you there!
Hang with Us on Social: |
Time Stamps:References & Resources:
Reflect on 2023 End of Year: Trials, Triumphs, and Transformations
As 2023 comes to a close, join us, your hosts, on an introspective journey of reflection. Let's sift through our past year's milestones, achievements, and challenges. Through a guided process of self-assessment, we'll identify our areas of growth and where there’s room for improvement. By doing so, we'll empower ourselves to recalibrate, realign, and ensure we're on the right path towards our goals in the New Year ahead.
Exciting Announcement: We have launched a free Facebook Community for our Her First Podcast guest experts & listeners!
The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally.
As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.
Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!
Time Stamps:References & Resources:Episode Keywords:
Challenging the Pursuit of Perfection: Quality or Quantity as a Creator?
Is perfection the ultimate goal, or is it a stumbling block to progress? We've all been there — obsessing over every detail, aiming for perfection, only to be left stuck in the same place. Well, guess what? This episode is all about making a case for quantity over quality. Inspired by James Clear's "Atomic Habits," we share an interesting experiment with photography students that might just flip your perspective on quality and quantity.
Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!
Step into an empowering conversation featuring Founder and CEO of Mense. McCall Brinskele, a dynamic entrepreneur and professor at Cal Poly State University in San Luis Obispo, CA.
As a female founder breaking barriers in a male-dominated culture, McCall shares her inspirational journey of leveraging her unique strengths in entrepreneurship. Listen in on her insights on customer feedback, adaptability, and the difference between being an inventor and an entrepreneur having had to make a pivot in the early stages of her startup.
We cover the often overlooked aspects of entrepreneurship, from handling burnout to the importance of mentorship, disruption, and co-founder alignment. Don’t miss McCall's brave journey and the valuable wisdom she imparts. Tune in now for a must-listen episode that will inspire anyone in the entrepreneurship space.
Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!
Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!
Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!
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