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What if the clients you’re chasing on Instagram are already one introduction away? This episode breaks down how referrals, case studies, and smart ad spend are quietly outperforming the content hamster wheel.

What You’ll Learn:
What you’ll learn about turning referrals into a predictable client acquisition channel
What you’ll learn about using client interviews as high-converting case study content
What you’ll learn about when to prioritize paid ads over organic posting in 2026

Chynna Benton is an Online Business Manager (OBM) and Integrator for creative CEOs who are ready to step out of the weeds and into their true CEO role. As the founder of Byte Bodega, she helps business owners streamline their operations, optimize their teams, and finally get their business running like a well-oiled machine (without being pinged by their team in slack all day).
The CEO's Guide to a Chaos-Proof Business (Freebie): https://www.bytebodega.com/chaosproof-your-business-ebook-download/
Website: https://www.bytebodega.com/
IG: https://www.instagram.com/byte_bodega/

Timestamps:
00:00 – Introduction
01:45 – Integrator vs. Visionary (And Why It Matters for Marketing)
04:20 – The Referral System That Drives Most Revenue
08:05 – Using Social Media as Proof, Not Prospecting
11:30 – Rethinking the Traditional Funnel for Service Providers
15:10 – Case Studies That Sell for You
22:20 – Why Course Creators Are Shifting to Ads

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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She started filming flea markets for fun. One year later? Airbnb licensed her content for a global campaign.

This episode breaks down how documenting what you love can turn into four- and five-figure opportunities — without chasing trends.

Faye Whitaker is the Chief Brand Officer and founder of W Signature, where she helps creatives and entrepreneurs build meaningful brands through visibility, consistency, and storytelling. Her work focuses on building trust online and documenting growth in real time.

Book a 1:1 brand strategy video consultation focused on visibility, positioning, and building trust online. This session is designed for creatives and entrepreneurs who are building in public and want clear, actionable next steps to strengthen their personal brand.

Book here: https://intro.co/fayewhitaker

Follow Faye on Instagram & TikTok: @thefayewhitaker
Learn more about W Signature: https://wsignatureco.com

What You’ll Learn:
What you’ll learn about turning a niche passion into a monetizable media brand
What you’ll learn about using content as a funnel (without asking for emails)
What you’ll learn about attracting silent viewers who convert into high-ticket deals

Timestamps:
00:00 – Introduction
05:32 – Monetizing a Niche Passion
 06:18 – Airbnb Licensing Deal Breakdown
 09:08 – Using Short-Form as a Funnel Strategy
 13:00 – Content as Breadcrumbs (Not Just Posts)
 18:22 – Why Documentation Beats Perfection
 22:00 – How to Start Building Your Personal Brand

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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Why are brands spending millions to miss the point—and what can creators learn from Super Bowl ads and the internet’s obsession with nostalgia? This episode breaks down what actually drives attention, connection, and conversions right now.

What You’ll Learn:
How Super Bowl advertisers often miss the real buyer—and what that means for your targeting
Why nostalgia and simplicity are outperforming overproduced content
How to use repetition, teasers, and cultural moments without burning out your audience

Timestamps:
00:00 – Introduction
01:00 – Why Super Bowl ads aren’t hitting like they used to
03:00 – Who actually makes buying decisions (and why brands miss this)
09:30 – Teasers, repetition, and why “more exposure” works
17:30 – Entertainment vs. education in modern marketing
22:45 – “2026 is the new 2016” trend explained
28:30 – How nostalgia revives brands, careers, and content

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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TikTok’s sale is official — and creators are already feeling the fallout. From zero-view videos to data changes and algorithm chaos, here’s what’s actually happening and how to protect your business before the next platform quake.

What You’ll Learn:
How TikTok’s sale is impacting reach, monetization, and video distribution
What to do when your core platform suddenly stops performing
Why audience ownership matters more than ever (and how to start diversifying now)

Timestamps:
 00:00 – Introduction
 02:10 – TikTok sale explained: what changed and who owns what
 03:45 – New terms, ads data, and what creators should turn off
 06:15 – Zero views, stalled videos, and algorithm instability
 08:30 – Why relying on one platform is a dangerous business move
 11:20 – Algorithm bias, news-heavy feeds, and content control
 15:10 – Creator responsibility, misinformation, and brand integrity

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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From “getting rejected on purpose” to comment-bait that actually converts, this episode breaks down why messy, participatory content is winning right now and how to use it to build trust, reach, and sales.

What You’ll Learn:
How challenge-style content pulls audiences into long-term stories instead of one-off posts
Why comment-driven formats outperform “educational” content and how to apply them to your niche
How community-led, slightly unhinged ideas create outsized reach and real revenue

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👯‍♀️ Connect with Us
Michelle Pualani:   / themichellepualani  
Joanna Newton:   / joanna_atwork  

 💪 Work with Us
Work with Michelle: https://michellepualani.com/work-with-me
Work with Joanna: https://www.millennialmktr.com/

🔗 Links
*Build a Successful Online Business Using Kajabi: https://app.kajabi.com/r/2PrVLdwK/t/e...
33 Proven Ways to Drive Massive Traffic to Your Online Business: https://www.concepttocashflow.com/33-...
*10-Day Course Creation Challenge: https://www.millennialmktr.com/a/2147...
Gabriella Carr TikTok Video: https://www.tiktok.com/@gabbies1000nos/video/7590947570210409742?_r=1&_t=ZT-932qIBRx4PX
Videos 2: https://www.tiktok.com/t/ZThjttvNB/
CBS News Segment: https://www.tiktok.com/t/ZThjtp2xB/

Timestamps:
00:00 – Introduction
01:10 – The “Get Rejected” challenge and why process beats polish
03:00 – Turning short-form content into long-term audience investment
07:00 – Real-time case study: growing from zero with challenge hooks
10:30 – Comment bait, drama prompts, and making your audience the star
16:30 – In-person stunts, community virality, and why silly sells
24:00 – Why bold, unconventional marketing outperforms bland consistency

*indicates referral link

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

Big-name creators are canceling flagship offers — and no, it doesn’t mean courses or podcasts are dead. It means the creator economy is shedding outdated models and making room for smarter, simpler ways to grow.

What You’ll Learn:
Why major creators are sunsetting once-iconic offers — and what that signals for 2026
How to avoid panic-pivoting just because a “guru” changed direction
What fulfillment, execution, and client success really mean in the next era of digital business

Timestamps:
00:00 – Introduction
01:00 – The 2026 creator economy reality check
02:15 – Amy Porterfield ends Digital Course Academy
06:40 – Why “figure it out” courses are losing trust
09:30 – The execution gap killing course completion rates
18:45 – Jenna Kutcher ends her podcast — what it actually means
26:50 – Opportunity opens when big players pivot

References & Resources:
Amy Porterfield
Digital Course Academy
Jenna Kutcher
James Wedmore
Marie Forleo
Brendan Burchard
Alex Hormozi
Justin Welsh

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

AI ads are getting louder, funnels are getting messier — and creators are officially over it. Joanna and Michelle break down what’s actually going to work in 2026 (and what’s quietly dying).

What You’ll Learn:
How AI saturation is creating a huge opportunity for human-first creators
Why milestone-based planning beats traditional goal setting (especially if you “fall behind”)
Which digital products, offers, and formats are gaining traction — and which are losing steam

Timestamps:
04:45 – Introduction
04:45 – Why New Year goal-setting keeps setting creators up to fail
06:30 – The milestone mindset that finally gets projects finished
14:45 – AI ads, brand laziness, and the authenticity advantage
23:10 – “Fly-on-the-wall” content and the rise of voyeur-style marketing
27:15 – The slow death of massive async courses
31:40 – Simpler funnels, easier buying, and what customers actually want

References & Resources:
AI-generated ads
Digital memberships
Online communities
In-person retreats
Hannah Louise Poston

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle.

What You’ll Learn:
How to reflect on your year using data and intuition to make smarter decisions
How the 80/20 rule reveals what’s actually making you money (and what to cut)
How to turn big goals into action-based plans that actually convert

Timestamps:
00:00 – Why goal setting matters more than ever heading into 2026
01:05 – Why goal setting matters more than ever heading into 2026
05:45 – Reflection first: using data, metrics, and honest self-review
12:10 – The 80/20 rule and cutting what drains your time and revenue
18:40 – Taking inventory of business, health, and personal life
25:55 – Visioning your future identity and life by design
31:20 – Turning goals into 90-day sprints and action-based behaviors

References & Resources:
Pareto Principle (80/20 Rule)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing.

What You’ll Learn:
How top brands use characters, familiarity, and emotion instead of aggressive CTAs
Why repetition and simplicity outperform over-produced content
How AI, nostalgia, and pop culture shape modern brand trust

Timestamps:
00:00 – Introduction
01:15 – Why Character-Driven Branding Works (M&M’s)
07:45 – Celebrity Nostalgia & Instant Attention (Capital One + Grease)
14:30 – Dopamine, Tapping Cards & Emotional Triggers
21:00 – Minimalism & Repetition in Holiday Ads (Hershey’s Kisses)
26:45 – Coca-Cola, AI Commercials & 30 Years of Consistency

References & Resources:
M&M’s Holiday Commercials
Capital One Quicksilver
John Travolta
Hershey’s Kisses Holiday Ad
Coca-Cola “Holidays Are Coming” Campaign
AI-generated advertising

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

What do McDonald’s pickle fries, Sydney Sweeney’s “great genes” controversy, and Martha Stewart’s Gen-Z renaissance all have in common? They reveal exactly how backlash, rebrands, and authenticity shape what actually sells in 2025.

What You’ll Learn:

• Why scarcity marketing still works—even when customers hate the product
• How public backlash impacts brand deals (and the real lesson from the Sydney Sweeney fallout)
• The shift from celebrity influence to micro-influence and how small creators are quietly winning

⏱️ Timestamps

00:00 – Introduction
02:58 – Why McDonald’s Grinch Meal “sold out” even as everyone complained
 06:40 – Backlash vs. brand collabs: which one actually drives sales?
 09:15 – Scarcity, perceived value & the psychology behind selling digital products
 19:45 – Sydney Sweeney x American Eagle: the fallout, the apology, and the Martha Stewart pivot
 33:12 – Is the celebrity-endorsement era dying?
 39:10 – Why micro-influencers outperform macro stars (and what this means for your niche)
 46:20 – The YouTube pivot and why long-form, search-driven content is the future

📚 References & Resources

• McDonald’s Grinch Meal
• Martha Stewart
• Scooter Braun
• Snoop Dogg
• 75 Hard
• Steven Bartlett
• Diary of a CEO

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

This week, we break down why consistency—not fancy cameras, edits, or “perfect timing”—is still the fastest path to growth on any platform. Plus: the newest Instagram changes you actually need to care about and how cultural trends (yes, even Dubai chocolate) can win you customers.

What You’ll Learn

• Why what you post matters less than how consistently you show up
• How to borrow cultural trends to attract fresh eyes to your brand
• Which new Instagram features will impact reach, retention, and your 2025 content strategy
  
  

Timestamps
00:00 – Introduction
02:40 – The Dubai chocolate takeover & why trend-listening matters
 05:55 – Cultural relevance 101: how Mint Mobile scaled using 24-hour response marketing
 07:50 – Instagram’s newest UI changes + what they signal for Reels
 09:00 – Story scheduling, AI restyling & multi-part Reels explained
 14:10 – Hashtag limitations + why SEO-first captions are the new non-negotiable
 19:10 – The rise of repeated content & why familiarity boosts retention
 20:00 – Case study: How one creator hit 5K on TikTok in 6 months—using pure consistency
 23:20 – Experts vs. influencers: choosing the right content style for your business
 27:00 – Skill over setup: why delivery outperforms equipment every time
 29:40 – A pep talk on failure, pivots, and finding success at any age

References & Resources

• Ryan Reynolds
• Meta Business Suite
• Instagram Reels
• TikTok

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

If you’ve ever tried shopping for a business owner or creator, you know we’re impossible—because we “don’t need anything”... until we do. This episode gives you the actually useful gift ideas that make creators’ lives easier, content better, and brains less fried.

Timestamps

00:00 - Introduction

03:00 – Why holiday episodes are hitting on Thanksgiving, Christmas & New Year’s
 05:45 – The best low-cost tech upgrades for creators (lights, mics, tripods & more)
 13:00 – Practical lifestyle gifts that reduce decision fatigue
 20:30 – Personal care gifting for service-based business owners
 29:45 – Education gifts: books, apps, subscriptions creators genuinely appreciate

References & Resources

• Lume Cube Edge Light 2.0: https://lumecube.com/products/edge-light-2-0-black-led-desk-lamp
• Cord & Iron Candles: https://cordandiron.com/collections/candles
• Hello Fresh: https://www.hellofresh.com/
• Wireless Microphones: https://store.hollyland.com/products/lark-m2 
• Yeti Microphone
• Bose Noise canceling headphones: https://www.bose.com/p/headphones/quietcomfort-acoustic-noise-cancelling-headphones/QC-HEADPHONEARN-...
• Kindle Unlimited
• Blinkist: https://www.blinkist.com/en

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction).

What You’ll Learn:

• How to use personal branding the way Hollywood franchises and reality TV stars do
• The content formats currently outperforming everything else — and why
• How to improve watch time, hooks, POV angles, and “thought reversal” content to boost conversions
  
  

Timestamps:
 00:00 – Introduction
 02:45 – The business lesson behind Costco’s $4 Culture Pop moment
 05:58 – What to give away for free (and what not to) in 2025
11:52 – Wicked’s two-part rollout & why it’s a personal branding masterclass
18:40 – Why reality TV villains dominate attention (and how to replicate it ethically)
27:15 – The content formats popping off right now
39:10 – Why your content isn’t performing (and how to fix it)

References & Resources:

• Wicked (movie)
• Dancing With the Stars
• Secret Lives of Mormon Wives
• Alex Hormozi
• Culture Pop
  
  
  

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide.

What You’ll Learn:

• Why you are not your customer — and how that shift can 10x your offer strategy.
• The secret behind Starbucks’ ability to sell “premium” without premium ingredients.
• How brands like Dove and Crumbl use unexpected collabs to revive relevance and reach.
• The viral AI dog campaign that proves entertainment still converts.
  
  

Timestamps:

00:00- Introduction

04:52 – You Are Not Your Customer: Building Offers Beyond Your Own Preferences
 08:45 – Starbucks’ $300 Bearista Cup: Scarcity, Positioning, and Premium Perception
 13:10 – Cold Foam Economics: How Starbucks Rebranded Whipped Cream into a $2 Add-On
 17:00 – Dove x Crumbl: Turning Cookies into Soap and Collabs into Cash
 24:45 – Cutting Through Holiday Noise: Standing Out During Black Friday Chaos
 33:00 – AI Dogs, Real Impact: How Dog Pack Used Humor + Honesty to Win 20M Downloads

References & Resources:

• Starbucks “Bearista” Holiday Cup
• Crumbl Cookies
• Dove
• Dog Pack App
• Black Friday Statistics (2024)
  
  

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold.

What You’ll Learn:

• What the Sephora x Mariah Carey ad got wrong — and how to avoid tone-deaf marketing during hard times
• Why humor, relatability, and repetition are the real keys to shareable content
• How subscription boxes became a $40B business model (and how coaches and creators can steal their strategy)
  
  

Timestamps:

 00:00- Introduction
 03:35 – The controversial Sephora holiday ad: “elves on strike”
 07:50 – When “no press is bad press” doesn’t work anymore
15:20 – Uber Eats and Calvin Klein: ads that actually nailed storytelling
25:30 – Double standards in advertising: Sydney Sweeney vs. Calvin Klein
27:45 – Why people share content: the psychology behind “contagious” marketing
31:10 – Real estate agents and car dealerships making viral, personality-driven content
39:10 – Subscription boxes: recurring revenue, retention, and brand loyalty goldmine

References & Resources:

• Sephora — Mariah Carey holiday ad
• Calvin Klein — Jeremy Allen White & Jungkook campaigns
• Contagious by Jonah Berger (book)
• Wildgrain — subscription bakery doing $31M/year
• HelloFresh, Stitch Fix, ButcherBox, Above the Bar
• HubSpot’s The Hustle newsletter

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

 What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.

What You’ll Learn:

• Why “more” customers, followers, or products might be killing your brand faster than you think
• The surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perception
• How grassroots marketing and in-person connection are outperforming viral posts and influencer deals
  
  

Timestamps:

 00:00 – Introduction
 02:30 – Halloween banter & book-to-brand storytelling lessons
 09:00 – Subscriber story: how in-person events still outsell Amazon
 11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z
 16:00 – Borrowing big-brand tactics for small business wins
 23:00 – Cracker Barrel backlash: when bots shape public opinion
 31:00 – The influencer bubble is bursting — here’s what’s next
 41:00 – Instant Pot’s $500M fall: growth gone wrong
 47:00 – “More” isn’t more — the profit leaks killing your business

References & Resources:

• Marissa Molson on Substack: https://substack.com/@marissamalson
• Cracker Barrel Outrage Driven in Part by Bots: https://www.wsj.com/business/the-cracker-barrel-logo-mess-c57d23e8?st
• Instant Pot Bankruptcy: https://www.theatlantic.com/technology/archive/2023/06/instant-pot-bankrupt-private-equity/674414/

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

 When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty.

What You’ll Learn:

• How to turn tech outages and customer frustration into trust-building moments
• The secret behind seasonal scarcity — and how legacy brands like General Mills use it to create FOMO
• The “Coke Zero” framework for refreshing your offers without burning down your business
  
  

Timestamps:
 00:00 - Introduction

04:00 – AWS outage chaos and what it exposed about online business dependency
 07:00 – How to handle customer meltdowns with empathy (and why refunds aren’t the enemy)
 13:00 – Building loyalty through human-to-human connection
 15:00 – Count Chocula & the power of seasonal scarcity marketing
 20:00 – Maeve’s Top Buns: the $1M cinnamon roll case study in organic storytelling
 31:00 – What Coca-Cola Zero teaches us about positioning and audience segmentation
 35:00 – Pivot permission: why it’s okay to change your offer (strategically)

References & Resources:

• Amazon Web Services (AWS)
• General Mills — Count Chocula, BooBerry, Frankenberry cereals
• Coca-Cola Zero Sugar
  
  

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online.

What You’ll Learn:

• How “Pastrygate” exposed the dark side of influencer culture—and what brands can learn from it
• Why AI-polished content kills trust and how to re-humanize your marketing
• The storytelling frameworks that convert curious scrollers into loyal buyers
  
  

Timestamps:

00:00 - Introduction
 03:00 – The “Pastrygate” influencer meltdown explained
 09:30 – When negativity becomes a brand strategy (and backfires)
 16:00 – Why drama and gossip drive virality
 25:00 – AI perfection vs. human imperfection: the new trust factor
 38:00 – How to tell stories that sell (without sounding salesy)
 46:00 – Document, don’t perform: making authenticity easy

References & Resources:

• Aurora “Glamor” (Influencer involved in Pastrygate)
• Masters of Marketing (HubSpot newsletter)
• AI actress “Tilly”
• Google “Parisian” Ad (YouTube)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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 Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches.

What You’ll Learn:

• Why “storytelling content” now outperforms how-tos and tutorials—and how to shift your messaging to match.
• What Taylor Swift’s The Life of a Showgirl reveals about audience expectations, brand alignment, and staying polarizing on purpose.
• How to adapt your marketing when your email list stops converting—and why on-platform sales are the new frontier.
  
  

Timestamps:

 00:00 - Introduction
 03:15 – The blurred line between business and personal life for creators
 10:42 – Storytelling vs. teaching: the new era of content marketing
 14:25 – Learning YouTube ads in-house (and why most agencies miss the mark)
 22:10 – The fall of email marketing for creators and rise of on-platform sales
 42:00 – Taylor Swift’s The Life of a Showgirl: pre-launch mismatch and fan expectations
55:20 – The power of polarization and authenticity in personal branding

References & Resources:

• Ramit Sethi
• ManyChat
• The Life of a Showgirl — Taylor Swift

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
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Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook.

What You’ll Learn:

• How to use podcast guesting and collaborations to “borrow” authority and grow faster
• Why practicing pitching and content delivery beats waiting for perfection
• Ways to protect your business from TikTok’s turbulence and jump on trending culture
  
  

Timestamps:

 04:55 – Audience Borrowing: Leverage other people’s platforms
 08:20 – Pitching Yourself: Practice, iterate, improve
 13:40 – Facing the Cringe: Why bad content leads to better content
 18:00 – Presence on Camera: What your listening face says
 26:40 – Creativity vs. Views: Content that actually makes impact
 33:10 – TikTok Update: Algorithm shifts and platform uncertainty
 43:00 – Diversify Channels: Protect your business beyond TikTok
 44:30 – Taylor Swift Strategy: Album drops and cultural hijacks

References & Resources:

• Taylor Swift – Life of the Showgirl album launch
• Danielle Fishel (Topanga, Boy Meets World, Dancing With the Stars)
• Blue Sky Social & Skylight app

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collide.

What You’ll Learn:

• What TikTok’s U.S. algorithm split could mean for your reach, engagement, and sales
• How the Jimmy Kimmel vs. Disney fallout reveals bigger branding and censorship lessons
• A practical framework for choosing when (and how) to engage with cultural conversations in your content

Update: After filming this episode, ABC announced that Jimmy Kimmel would be back on air starting September 23rd. This goes to show that we can vote with our wallets to effect the change we want to see in the world. 

Timestamps:

00:00 - Introduction
 04:00 – TikTok’s U.S. takeover: what the algorithm shake-up means
 08:30 – Jimmy Kimmel pulled: censorship, Disney backlash & brand trust
 13:00 – Ethics in marketing: propaganda, press, and personal branding
 19:00 – Diversifying platforms: protecting your business beyond TikTok
 27:00 – Core values + content pillars: deciding when to join the conversation
 34:00 – Playing to your strengths: finding the right content medium for growth

References & Resources:

• TikTok
• Disney / Hulu / Disney+
• Jimmy Kimmel
• Ted Cruz
• Saturday Night Live (SNL)

EOS model / Traction (book)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention.

What You’ll Learn:

• What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business models
• What you’ll learn about how content creators and coaches must approach marketing differently
• What you’ll learn about navigating national conversations without derailing your brand
  
  

Timestamps:

00:00 - Introduction
 04:00 – The hidden cost of too many client calls
 07:00 – Choosing a business model that matches your lifestyle
 13:00 – Why complexity kills clarity (and sales)
 19:00 – Views vs. conversions: the monetization gap
 25:00 – Content creators vs. coaches: why your model matters
 31:00 – When national conversations overshadow your launch

References & Resources:

• Kauffman Training Program
• James Wedmore
• Taylor Swift
• Charlie Kirk

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch.

What You’ll Learn:

• How to use seasonal or cultural triggers (like pumpkin spice) to drive product demand
• Why psychographics beat demographics when building a brand that converts
• The role of authenticity and reality TV energy in creating trust and audience growth
  
  

Timestamps:

00:00 - Introduction
 02:15 – Pumpkin spice as a marketing masterclass
 06:45 – Caramel macchiato & the power of positioning
 10:20 – Using external triggers to fuel sales
 15:30 – Selling emotion vs. selling the product
 18:40 – Psychographics vs. demographics in funnels
 28:10 – Reality TV & influencer branding lessons
 33:45 – Kevin Ashton, TikTok sorority chef & authenticity in content
 41:20 – Building in public vs. perfectionism in marketing

References & Resources:

• Starbucks
• Love Island (reality TV)
• Kardashians / Keeping Up with the Kardashians
• Lisa Vanderpump (Vanderpump Rules, Wolf restaurant)
• Kevin Ashton (TikTok sorority chef)
• ManyChat
  
  

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity.

What You’ll Learn:

• Why brands win (or lose) when they jump on cultural moments
• What “The Summer I Turned Pretty” nailed about community engagement and content pacing
• How AI shifts marketing jobs — and why your creativity still matters more than code

Timestamps:
 05:45 – Taylor + Travis engagement: brand reactions and backlash
 12:30 – Should every brand jump on viral trends?
 18:15 – The Summer I Turned Pretty: Easter eggs, episodic release, and fan frenzy
 22:40 – Competition marketing: Team Jeremiah vs. Team Conrad
 27:15 – Why AI can’t replace creativity (yet)
 32:45 – OpenAI’s $300K job post and what it signals for marketers

References & Resources:

• Taylor Swift
• Travis Kelce
• Jenny Han
• The Summer I Turned Pretty (Prime Video)
• Motion App
• OpenAI / ChatGPT

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Update: Since filming this episode, Cracker Barrel has decided to revert back to it’s original logo.

What happens when a heritage brand strips away its soul? The Cracker Barrel rebrand sparks outrage, proving why listening to your audience is the ultimate marketing play.

What You’ll Learn:

• Why rebrands flop when businesses ignore nostalgia and audience identity
• How to test brand messaging before launching a risky change
• The simple, no-funnel strategy for creators to grow with just one core offer

Timestamps:

 04:15 – The Cracker Barrel controversy explained
 07:45 – Why audiences revolt when nostalgia gets erased
 13:20 – Politics, branding, and why context matters more than ever
 18:45 – The power of audience testing in avoiding PR disasters
 30:10 – The curse of “new shiny ideas” vs. doubling down on what works
 43:30 – The bare minimum you actually need to launch a digital offer

References & Resources:

• Cracker Barrel
• Bud Light backlash
• Poppy (acquired by Pepsi)
• Malcolm Gladwell, The Tipping Point
• Jonah Berger, Contagious
• BossBabe

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.

What You’ll Learn:

• What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)
  
  
• What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants
  
  
• What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out
  
  

Timestamps:
 03:15 – Why LinkedIn is the last untapped growth channel
 09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign
 17:00 – Alex Hormozi’s world record book launch strategy
 20:50 – Behind the scenes of Taco Bell’s social team
 28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing
 33:15 – Listening to your audience: from PopFlex to startup pivots
 36:00 – Banana bread TikTok & how to ride trends without bandwagoning

Meet our Guest Co-Host

Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.

Connect with Alexis here 👇

https://www.Instagram.com/alexiscarrportfolio 

https://www.linkedin.com/in/alexis-carr-b14796a8

References & Resources:

• Sweet Loren’s (TikTok story)
• Alex Hormozi – 100M Leads book launch
• Cassie Ho / Blogilates / PopFlex
• Dana Castillo (LinkedIn)
• Taylor Swift Reputation re-record buzz

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
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Spark curiosity with the juiciest takeaway, drama, or trend
Taylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal.

What You’ll Learn:

• How to borrow “surprise and delight” tactics from pop stars to keep your audience hooked
• Why referrals and word of mouth might be your most underused revenue stream
• The mindset shift that frees you from doing everything in your business
  
  

Timestamps:

00:00 - Introduction
03:58 – Bootstrapping vs. big-budget business growth
06:41 – The real cost of running digital vs. physical businesses
17:02 – Taylor Swift’s mystery album drop and genius drip-feed marketing
30:59 – Turning declining sales into demand with creative repositioning
38:00 – Why only 7% of word-of-mouth happens on social (and how to leverage the rest)
44:00 – 10x thinking: leveraging bigger opportunities for exponential growth

References & Resources:

• Taylor Swift
• Travis Kelce / New Heights Podcast
• Contagious by Jonah Berger
• 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
• StrengthsFinder
• Olivia Rodrigo
• Sabrina Carpenter

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
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Brands are getting roasted, creators are getting hate, and still your business needs systems to survive the chaos. We break down the latest drama and how to stay consistent when the internet feels like it’s on fire.

What You’ll Learn:

• Why inspiration is overrated (and what your content actually needs instead)
• The real reason the Sydney Sweeney x American Eagle ad flopped — and what Abercrombie + Old Navy did right
• A mindset shift that helps you handle hate, trolls, and online backlash without spiraling

Timestamps:
03:20 – Why your business problems are system problems
06:15 – Creatives vs. structure: can you thrive inside a system?
12:00 – Brand backlash: how Abercrombie + Old Navy clapped back at American Eagle
17:00 – Sydney Sweeney, Dunkin’ ads, and marketing's obsession with “good genes”
34:00 – When trolls attack: neutralizing hate online without losing your mind
45:00 – Final reminder: your business ≠ your worth

References & Resources:

• Sydney Sweeney
• American Eagle
• Ralph Lauren Oak Bluffs ad

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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When American Eagle dropped their Sydney Sweeney “good genes” campaign, the internet exploded… but not just because of her looks. We break down the backlash, what went wrong, and the deeper marketing lessons you need to take from it.

What You’ll Learn:

• Why brand pivots go wrong — and how to do it without losing your audience
• The neuromarketing strategy behind envy, attraction, and sales psychology in this ad (see Michelle TT video here with deeper breakdown)
• What this campaign teaches us about aligning content with brand voice and cultural context

Timestamps:
 03:12 – What actually happened in the Sydney Sweeney x American Eagle ad
 06:45 – When “good genes” becomes bad PR
 10:22 – Messaging missteps: Where AE strayed from their brand
 16:10 – The power (and risk) of propaganda-style marketing
 22:40 – Strategic pivots vs. brand betrayal: How to shift without shocking
 29:55 – Should you respond to viral moments in your content?

References & Resources:

• Sydney Sweeney
• American Eagle
• Calvin Klein (Jeremy Allen White ad)
• Brooke Shields 1980s jeans campaign
• Lola Tung (The Summer I Turned Pretty)
• Coldplay kiss cam incident

Links to TT Videos with more information about the ad:

• sayantanidasguptabooks
• drjess21
• millenial.mia

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
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Content series aren’t just a vibe — they’re a strategy. In this episode, we unpack why serialized content is outperforming static one-offs, how star quality trumps strategy when you're stuck in scroll-jail, and what K-Pop training camps and The Summer I Turned Pretty can teach you about building brand obsession.

If you’ve ever struggled with consistency, camera confidence, or content that actually drives sales — this one’s for you. Get clarity on what makes people follow, binge, and buy.

What You’ll Learn:

• Why series-style content creates bingeable, buildable personal brands
• How to magnetize an audience by leaning into “star quality” over perfection
• What’s working in content right now (spoiler: it’s not more batching)
• How Netflix shows and viral cafes are blueprinting the future of brand attention

Timestamps:
 05:12 – Social media shifted niche success
 10:01 – From Scotland to Substack: modern-day travel marketing
 13:11 – 300-view TikToks = $$$ (yep, we said it)
 20:45 – Attention vs. systems: which are you missing?
 24:08 – Why content series convert
 42:10 – “Star quality” and energy in digital business
 57:02 – The Summer I Turned Pretty: emotional marketing 101

References & Resources:

• Substack
• TikTok
• LinkedIn
• Instagram
• Jimmy Fallon
• The Summer I Turned Pretty (Amazon Prime)
• KATSEYE
• Kajabi

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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The rage is real and the receipts are shocking. This week, we’re breaking down the dark side of AI-generated content—deepfake UGC, stolen influencer likenesses, and what the FTC should be doing but isn’t. Plus: why Substack is the new safe space, LinkedIn’s surprise Reels move, and what a farming game on Roblox can teach you about unhinged community marketing.

Learn how to protect your brand (and your brain), hear why creators are pivoting hard away from mass content, and get inspo from a wild, rave-like in-game update that’s pulling 21M users on a Saturday morning.

What You’ll Learn:

• The unethical trend that’s turning AI avatars into fake paid ads
• Why UGC is broken—and what it means for personal brands and product marketing
• How creators are future-proofing with platforms like Substack and private community building
• What a kids’ game can teach you about brand voice, virality, and $5M months

Timestamps:
 03:55 – YouTube demonetizes AI-generated videos
 05:12 – LinkedIn quietly adds vertical video feed
 07:08 – AI is stealing influencer likenesses for fake ads
 12:44 – The rise of AI UGC & what it means for consumer trust
 17:10 – Real creators vs. AI scammers: the new digital divide
 23:10 – AI makes stuff up (and even Sam Altman says don’t trust it)
 28:11 – How AI is eroding critical thinking and online trust
 43:18 – Roblox case study: $5M/month from a community-fueled farming game
 51:35 – Rethinking personal branding and going all in on realness

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Wondering if robots will replace your reels — or if TikTok might vanish overnight? This episode spills the tea on AI tools, a potential U-S-only TikTok, and how Kesha just turned label drama into a branding masterclass.

You’ll learn how to protect your audience if platforms shift, why quantity still beats perfection, and the sweet spot where “strategic unhinged” content outperforms polished feeds.

Timestamps
 08:05 – Algorithm wants an archetype, not perfection
 10:45 – Bot-view scam: why fake numbers hurt you
 12:20 – 70 videos scheduled: the quantity test
 20:15 – Guru gap: advice that ignores starting from zero
 23:00 – New U.S. TikTok app? What creators must prep for
 40:45 – AI avatars vs human trust: the ethics debate

References & Resources

• Kesha (independent album)
• TikTok potential U.S. spin-off
• ChatGPT, Gemini, Claude
• Canva AI video feature
• Taylor Swift re-recordings
• Lizzo (tour controversy)
• Zendaya (authentic image)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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When was the last time you saw a mushroom mascot make a better ad than your favorite brand? In this episode, we break down what marketing really is in 2025 — and why “being yourself” isn’t enough unless you’re strategic about how you show up.

If your content feels bland, the algorithm agrees. You’ll learn why storytelling is dominating the feed, how to create a character-driven brand that gets remembered, and the reason new Instagram features (like Edits) might be your biggest growth hack.

Timestamps:

08:15 – Why “Marketing is Media” and your funnel is boring
12:30 – RYZE Coffee ad breakdown: storytelling over features
20:45 – Unfiltered & unhinged: How Alex Cooper hacked attention
27:00 – Personal brand ≠ your whole personality
33:00 – Use 3 search terms in every video (thanks, Wave)
38:15 – Instagram Edits app: what it is + how to use it early

References & Resources:

• RYZE Coffee
• A Simple Favor & Another Simple Favor
• Sabrina Carpenter
• Zohran Mamdani
• Alex Cooper – Call Her Daddy
• Instagram Edits App
• Wave Wyld
• Alex Hormozi Instagram
• MrBeast YouTube

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Every rejection is a step closer to revolutionizing your industry—just look at Melanie Perkins’s story.

In this episode, we unpack the remarkable journey of Melanie Perkins, the female tech CEO who got over 100 rejections before launching Canva, a revolutionary design platform now used by more than 100 million people worldwide. Tune in for actionable insights on handling setbacks, the importance of consistency, building a winning team, and daring to dream big. This episode is a must-listen for female entrepreneurs, coaches, and creatives ready to turn obstacles into opportunities.

Time Stamps:

01:06 Spotlight on Melanie Perkins and Canva

01:37 Overcoming Rejection and Building a Vision

04:02 The Revolutionary Impact of Canva

06:46 Lessons in Resilience and Rejection

11:48 Building the Right Team

15:22 Dream Big and Set Goals

23:54 Philanthropy and Giving Back

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
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Unpack the incredible story of Jamie Kern Lima, founder of IT Cosmetics. From facing repeated rejection to building a billion-dollar brand, Jamie’s journey is a masterclass in staying true to your vision, innovating boldly, and persevering when the odds are stacked against you. If you’re ready to embrace big ideas and lead with authenticity, this episode will leave you inspired and empowered to keep going—no matter the setbacks.

Time Stamps:

02:11 Jamie Kern Lima's Early Career

02:45 The Birth of IT Cosmetics

04:50 Breaking Beauty Standards

10:30 The QVC Breakthrough

11:38 Lessons in Authenticity and Persistence

18:19 Jamie Kern Lima's Personal Brand

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
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We break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now.

Time Stamps

00:54 The Debate on AI in Content Creation

04:18 The Ethical and Creative Concerns of AI

11:44 AI's Environmental Impact

14:19 Using AI as a Support Tool

20:27 The Risks of Relying on AI

24:53 Balancing AI with Human Creativity

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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We’re getting into the real must-haves for a profitable and aligned digital launch. Whether you’re selling a course, membership, or resource—these are the three things that can’t be skipped if you want sales (and sanity). We share examples, mistakes we’ve seen, and give you a behind-the-scenes peek at Joanna’s client’s $20K pre-launch that didn’t involve a single email or Instagram post.

Join Joanna’s Waitlist: https://www.millennialmktr.com/launch-flow

Time Stamps:

00:00 – $20K Pre-Launch Without Emails or Posts

00:59 – 3 Things That Every Launch Needs

01:53 – Start with a Shared Problem

05:37 – Niche Communities & B2B Examples

14:03 – Make Your Offer Crystal Clear

25:38 – Why Your Launch Doesn’t Need to Be Complicated

29:38 – Evolving Your Offer Over Time

36:47 – Launch Strategies That Keep It Simple

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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Learn how to position yourself as a must-have podcast guest and turn interviews into powerful tools for building trust, authority, and your personal brand.

Time Stamps:

00:55 Pitching Yourself to Podcasts

01:50 Positioning Yourself as an Expert

03:31 Building Confidence and Authority

05:15 Sharing Stories and Case Studies

20:56 Technical Tips for Being a Great Guest

25:40 Effective Calls to Action

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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📩 Michelle: hello@michellepualani.com
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We’re breaking down how to pitch yourself as an expert podcast guest—even if you’re not sure what makes you “the expert.” From crafting a pitch that gets a yes to building a credible digital presence, we’re sharing everything you need to land and leverage podcast features for your brand.

Time Stamps:
 01:07 The Power of Podcasting for Creators
 03:09 Building Trust and Credibility Through Podcasts
 04:46 Maximizing Podcast Appearances for Your Brand
 06:21 Crafting the Perfect Podcast Pitch
 13:18 Finding the Right Podcasts for Your Niche
 22:32 Engaging with Podcast Hosts and Communities
 24:57 Leveraging Relationships for Podcast Success

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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We’re talking about what it really takes to succeed — and why failure is part of the process.

Sara Blakely went from selling fax machines to building Spanx into a billion-dollar brand. Her story is a reminder that rejection and missteps are fuel, not flaws. 💥

We unpack how failing early builds resilience, why perfection is a myth, and how to keep going when the world says no. Plus, her new venture Sneaks is giving “Sneakers meets stiletto” energy 👟✨

Time Stamps:
00:45 Sara Blakely: From Humble Beginnings to Billion-Dollar Empire
01:35 The Importance of Failure in Entrepreneurship
04:41 Sara's Journey: From Disney to Spanx
06:38 The Birth of Spanx: Overcoming Rejection
08:22 Lessons from Sara's Success
17:02 The Role of Failure in Personal Growth
29:42 Innovating Beyond Spanx: New Ventures

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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We’re tackling the unspoken rules women face—straight from the storylines of Younger and Running Point on Netflix. Michelle and Joanna dive into the double standards around age, credibility, and perfectionism that hold women to impossible standards while men get more room to stumble and grow.

Time Stamps:

02:06 Deep Dive into 'Younger'

04:16 Ageism in the Workplace

07:37 Exploring 'Running Point'

09:30 Women in Sports and Media

09:57 Age Bias and Internal Narratives

16:36 Double Standards and Perfectionism

22:00 Appearance and Credibility

28:46 Burden of Proof and Opportunity Trajectories

34:50 Mindset and Limiting Beliefs

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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🔥 How Reese Witherspoon went from Hollywood A-lister to powerhouse entrepreneur—rewriting the script for women in media & business.

Time Stamps:
01:10 Breaking Stereotypes and Empowering Women
03:01 The Impact of Media on Female Representation
08:32 Reese Witherspoon's Strategic Business Moves
10:40 Lessons for Digital Business Owners
20:25 The Importance of Mission-Driven Business
25:09 Thinking Big and Long-Term Strategies

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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We’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users, and revenue. From the power of creative risk-taking to why authenticity wins every time, we’re unpacking what personal brands can steal from Duolingo’s success to stand out and scale.

Time Stamps:

01:34 The Death and Resurrection of Duo the Owl

03:25 The Woman Behind Duolingo's Social Media Success

04:11 The Evolution of Social Media Marketing

07:02 Zaria Parvez: A Visionary in Social Media

09:06 The Impact of Creative Marketing Strategies

12:34 Authenticity and Creativity in Personal Branding

31:12 Leveraging Social Media Platforms Effectively

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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This week on Her First, we’re pulling back the curtain on how we actually manage our time as business owners, because let’s be real—if your schedule is running you, you’re already losing. We’re breaking down our exact weekly planning process, daily workflows, and the tools that keep us sane (shoutout to Google Workspace, Motion AI, and monday.com). We’re also tackling the sneaky productivity killers—context switching, never-ending to-do lists, and not protecting your energy. Whether you’re a founder, a creator, or just trying to get your life together, this episode is packed with strategies to help you take control of your time and make your schedule work for you, not against you.

Time Stamps:

01:58 Weekly Planning Process

02:50 Daily Routines and Flows

07:38 Eliminating Non-Priorities

12:01 Client Work and Brand Building

13:06 Daily Checklists and Weekend Projects

16:03 Context Switching and Deep Work

25:28 Using AI and Tools for Productivity

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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We’re diving into the magic of CliftonStrengths with none other than Sara Harvey—a Gallup-certified strengths coach and team trainer. We’re breaking down how this tool helps you identify your natural talents, boost productivity, and actually enjoy how you work. We even put ourselves under the microscope, sharing our own strengths profiles and how they shape our personal brands and business moves. This episode is packed with insights to help you lean into your strengths and work smarter, not harder.

In addition to being a former C-suite executive and now business owner, Sara Harvey is a Gallup Certified Strengths Coach and Team Trainer.  She helps business leaders at all levels access the natural strengths within them to lead with confidence and authenticity. 

www.innertelligencecoaching.com

https://www.linkedin.com/in/sara-harvey-bba8767/

https://www.instagram.com/innertelligencecoaching/

Time Stamps:

01:21 Understanding CliftonStrengths

01:45 The Science Behind CliftonStrengths

03:42 Applying CliftonStrengths in Business

04:26 Personal Experiences with CliftonStrengths

06:21 Strengths in Team Dynamics

07:23 Balancing Strengths and Weaknesses

12:55 Michelle's Strengths Profile

24:48 Joanna's Strengths Profile

29:11 Balancing Strategic and Activator Strengths

29:46 Understanding the Significance Theme

30:45 Navigating Chaos with Confidence

31:32 The Importance of Clear Communication

32:24 Leveraging Strengths for Relationship Building

34:46 Exploring Command and Individualization

38:12 The Power of Strategic and Arranger Partnership

47:17 Applying Strengths to Personal Branding

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.

Time Stamps:

01:39 Beyonce's Early Career and Rise to Fame

02:28 Creative Control and Business Ventures

02:51 The Power of Surprise: Beyonce's 2013 Album Drop

03:16 Beyonce's Dynamic Persona and Professionalism

05:10 Industry Bias and Overcoming Challenges

10:26 Ownership and Intellectual Property

20:25 Exclusivity and Scarcity in Branding

28:01 Cultural Relevance and Making Bold Statements

30:43 Content Strategy and Personal Branding

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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In this episode of the Her First Podcast, Joanna is joined by Sue McLoughlin, a Kajabi expert and digital nomad, to discuss the pressing issue of burnout among entrepreneurs. Sue shares her personal experiences with burnout, the importance of setting boundaries, and tailoring business strategies to one's own nature. The episode underscores the necessity of self-care, setting up sustainable business practices, and the pitfalls of trying to imitate others' success.

Sue is a Kajabi expert and strategist who’s been helping creators build and grow their online businesses since 2019. Sue’s all about making Kajabi work for you, from creating beautiful sites to simplifying your business so you can focus on what you love.

Where to Find Sue:

Free Kajabi Landing Page Templates

Free Kajabi Tutorials

Kajabi Consulting

Time Stamps:

01:30 Sue's Digital Nomad Journey

02:32 Understanding Burnout

02:54 Sue's Burnout Experience

04:16 Recovering from Burnout

07:45 The Importance of Setting Boundaries

09:57 Creating a Sustainable Business

21:37 Avoiding the Trap of Digital Consumerism

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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On this episode of Her First, we’re getting into the powerhouse that is Leila Hormozi. If you don’t know her, she’s the co-founder of Acquisition.com and, alongside her husband Alex Hormozi, has built multiple businesses into absolute beasts. We’re breaking down her no-BS approach to personal branding—think trust over clout, engagement over vanity metrics, and why consistency is the real flex. Plus, we’re diving into her mindset strategies: handling criticism like a boss, embracing discomfort, and playing the long game when it comes to scaling a business. If you’re ready to level up, hit play.

Time Stamps:

01:05 Laila's Business Journey

02:11 Personal Branding Insights

04:12 Lessons from Laila's Success

20:11 The Power of Consistency

34:50 Mindset Shifts for Success

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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On this week's Her First, we're talking personal branding – the real deal.  We're breaking down how to actually build and grow your brand, not just exist online.  Think auditing your current vibe, creating a visual identity that pops, developing a content strategy that isn't snooze-worthy, and, of course, networking like a pro.  We even pulled inspo from the big leagues – Tim Ferriss, Taylor Swift, Amy Porterfield – you know, the works.  We're getting into what makes content actually engaging, how to chat with your audience (and have them actually listen!), and how to use those platforms to your advantage.  Oh, and don't forget to join the Her First community – we're all in this together!

Time Stamps:

00:54 Recap of Part One

01:08 Action Steps for Building Your Personal Brand

02:02 Auditing Your Online Presence

04:29 Importance of Consistency Across Platforms

15:26 Developing Your Content Strategy

23:38 Networking and Collaboration

31:30 Common Mistakes in Personal Branding

39:04 Sustaining and Growing Your Brand

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
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Personal branding isn’t just for influencers—it’s the key to building trust, growing an audience, and making money online. In this episode of Her First, we break down the three must-have pillars of a powerful personal brand: knowing your core values, defining what makes you unique, and getting crystal clear on your audience. We’re also calling out the biggest branding myths (spoiler: “just go viral” is trash advice) and showing you how to build a brand that actually converts. If you’re ready to stop winging it and start treating your brand like a business, this episode is your game plan - Part One with Part Two next week.

Time Stamps:

02:34 The Importance of Trust in Branding

04:07 Defining Your Personal Brand

10:04 The Power of Referrals and Word of Mouth

12:12 Building a Genuine and Authentic Brand

19:39 The Role of Visuals in Personal Branding

22:34 Embracing Imperfections in Personal Branding

23:28 The Effort Behind Viral Content

24:33 Switching Focus to Written Content

25:59 The Importance of Research and Testing

28:05 Foundational Pillars of Personal Branding

29:26 Identifying Core Values and Passions

34:29 Defining Your Unique Value Proposition

39:34 Clarifying Your Target Audience

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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🎙️ Get Descript for Podcasting
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