Business Class Lounge by SearchPilot,…

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An engineer's perspective on SEO with Abishek Rajendra

Saison 1 · Épisode 11

mardi 7 janvier 2025 • Durée 40:54

Will Critchlow interviews Abishek Rajendra - VP Organic Growth at Course Hero.

I'm joined today by Abishek Rajendra who came to SEO from an engineering background, and so brings a rare perspective not only on the technical aspects of SEO itself, but also on the mindset of engineers, and the work that we are often asking them to do. He has deep experience with SEO testing, as well as with the more leadership-oriented elements of integrating effective organic growth into your digital marketing plan.

This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.

If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.

You can email us at podcast@searchpilot.com to discuss anything you hear on the show.

Hosted on Acast. See acast.com/privacy for more information.

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From evading Matt Cutts to being effective in the corporate world with Todd "Oilman" Friesen

Saison 1 · Épisode 10

jeudi 12 décembre 2024 • Durée 47:52

Will Critchlow interviews Todd "Oilman" Friesen - ex-Salesforce and Vimeo SEO expert.

I’m joined today by Todd Friesen who OG SEOs will know as Oilman. He was already a huge name in the nascent industry when I got started “some time ago” and we first met at an SMX West conference in 2006 or 2007. The reason I’m particularly excited to talk to Todd is because he’s the best example I know of someone who started his career in the churn and burn world of darker-hat SEO, and then made a journey via agency life and director-level in-house roles to one of those relatively-rare VP of SEO positions.

This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.

If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.

You can email us at podcast@searchpilot.com to discuss anything you hear on the show.

Hosted on Acast. See acast.com/privacy for more information.

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SEO experimentation for ecommerce

mercredi 29 mai 2024 • Durée 34:59

In a week where we are celebrating the announcement that SearchPilot is working with M&S to bring SEO into their experimentation program, it seemed like a good time to revisit testing in ecommerce generally, how experimentation programs work, and what good looks like! Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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Is Google getting less serious?

mardi 21 mai 2024 • Durée 33:12

Taking on the biggest announcement from Google (so far), AI Overview, Will sifts through published articles and posts to get to the core points of how this can affect marketing and the search world. He also shares ways on how we, as marketers and SEO professionals, can do better amidst all these changes. One clear way of doing better is by running more SEO A/B tests as it's going to get harder to predict which pages will perform better. He concludes with an optimistic point of view on all these changes. Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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Some mysteries explained - Is Google saving costs?

mardi 7 mai 2024 • Durée 33:58

In this live stream, Will shares his thoughts on whether Google is saving costs and provides an explanation to uncover a few recent mysteries. He breaks down the answer referencing revenue reports and data-based research. Also featured in this week's talk is the presentation he gave at the recent BrightonSEO conference. You can tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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What does Google uncertainty mean?

mardi 30 avril 2024 • Durée 43:08

Google is feeling the pressure, from regulators, from the media, and from customers. Are they really under pressure? What are they likely to do about it? This week, Will want to dive into some of the sources of uncertainty and instability and what they mean for marketers and leaders of companies that rely heavily on search visibility. Here's one of the articles (The Man Who Killed Google Search) he referenced in his talk. You can tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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Google subscription, anyone?

mardi 23 avril 2024 • Durée 39:55

In this week's live stream, Will covers a whole bunch of articles and thoughts on whether a Google subscription works or not. He also talks briefly about the effect of your (UK) social status on your work pay and promotion. He shares podcast episodes and channels that he's listened to and following. Two of them are from Lenny's Podcast where Jason Lemkin talks about building world-class sales organizations and Dharmesh Shah on productivity framework for leaders. You can tune in to the whole live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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SearchPilot Live - early Googlebot and Search Console lessons for SEO testing

mardi 9 avril 2024 • Durée 34:10

Learn about a goal-setting model for your experimentation program, early lessons for SEO A/B testing from Googlebot and GSC, and Will's insights on being a 'sustainable' founder. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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Why experiments are valuable to make meaningful decisions

mardi 2 avril 2024 • Durée 36:38

This week's talk centers around the value of experimentation to help you make meaningful decisions. Will also shares some research paper and trend lines on statistics and ecommerce growth. All that to point to the importance of testing for both CRO and SEO with an example of a CRO positive change that was a -25% effect on SEO. Head over to our YouTube channel to see some live whiteboarding to have a sneak peek of Will's new 2x2 quadrant. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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Disentangling internal linking - the SEO element you can control

lundi 25 mars 2024 • Durée 40:39

Will Critchlow pull out the threads on a common SEO element that is within your full control: internal linking? How can you influence this element more? How to set up SEO A/B tests for internal links? Plus Google's new Head of Search and Apple and Google Gemini's strategic partnership. And some sneak peek and news alerts from SearchPilot. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.

Hosted on Acast. See acast.com/privacy for more information.

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