Build It To Sell It: Home Service Secrets with Lance Bachmann – Détails, épisodes et analyse

What does it take to keep a roofing company alive—and thriving—for over three decades? Grit. Loss. Rebuild. Repeat. In this powerful, no-fluff episode, we sit down with Chris Lane of Lane Roofing, a 30-year veteran in the commercial and residential roofing game. Chris opens up about the highs of success, the lows of bankruptcy, and why—at 60—he’s stepping into the next chapter with more fire than ever. We talk real business. Real setbacks. Real comebacks. 👇 Drop a comment if you’ve ever hit rock bottom and bounced back—we want to hear your story. And if you’re not subscribed yet… What are you doing? This is the kind of energy, honesty, and strategy we bring EVERY. SINGLE. WEEK. — Inside this episode: How Chris scaled his company to $3.5M+ while staying 100% self-made

The brutal reality of losing everything—and the mindset it took to rebuild

Why the “freedom” of entrepreneurship is often a myth

Why residential roofing is the next big move for his exit strategy

The hardest parts of transitioning from commercial to residential

How joining The Winner’s Circle reshaped his approach to sales, growth & leadership

What he learned about people, recruiting, and culture from watching the greats

Why giving employees equity changes everything

What most business owners get dead wrong about scaling

The difference between owning a job vs. building a business Want more episodes like this? 👉 Hit subscribe 👉 Drop a comment with your favorite moment 👉 Share it with a roofer who needs to hear the truth

Follow my guest at:

Website: https://www.laneroofing.com Instagram: https://www.instagram.com/laneroofingexteriors/  Facebook: https://www.facebook.com/p/Lane-Roofing-Exteriors 

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

**Watch the full video episode on Lance’s Youtube.

What if you could protect your roof, your wallet, and the planet—all with a single spray?

Meet Jonathan Duquette, the Montreal-born founder of Go Nano, the fastest-growing name in roofing innovation. In this raw, no-BS episode, Jonathan breaks down how Go Nano went from a one-man door-knocking mission to a 270-dealer nanotech powerhouse that's disrupting the $50B roofing industry.

You’ll learn how he bootstrapped with family “love money,” hit $80K in sales in two months going door to door, and reinvested over $750K into real science and R&D—building the most data-backed roof rejuvenation product on the market.

What we cover:

• How Go Nano turns old roofs into better-than-new with nanotechnology
• Why they’re called the "silent sniper" of the roofing world
• The brutal truth about today’s roofing shingles—and how Jonathan plans to replace them entirely
• Inside the Go Nano dealer model: who it’s for, how much it costs, and why it works
• Why most roofers get stuck—and what separates the winners from the whiners
• How to start a roofing business from scratch with zero cash (yes, really)
• The genius move that locks in repeat business for decades
• Why recurring revenue in roofing is the future—and how Go Nano is paving the way

If this is your first episode, buckle up—because this is the kind of game-changing conversation we have every single week, twice a week!

Follow my guest at: Instagram: https://www.instagram.com/joduquette/?hl=en 

Website: https://www.gonano.com/

Facebook: https://www.facebook.com/jonathan.duquette.90/ 

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

**Watch the full video episode on Lance’s Youtube.

You are NOT going to believe this story...

Today, I'm sitting down with Mike Shelly Jr., and 18 months ago he was living a completely different life, Mike wasn’t even in the roofing business! Fresh out of college, stuck with a finance degree, drowning in student loans, and ZERO clue that his life was about to explode into a completely different stratosphere. Would he just follow the "safe" corporate path like others told him to? The answer is No!

Fast forward to NOW... This Friday, Mike is officially becoming a MULTI-MILLIONAIRE! 💥 How did it happen? Stay tuned to find out..

We dig DEEP into: -Why college degrees aren't always the ticket to success anymore 🚫🎓 -The reality of building a company (spoiler: it’s NOT all sunshine and rainbows) 🌪 -The truth about stress, fights, and hard conversations behind the scenes 🥊 -How loyalty, culture, and grit can change a family's legacy forever 💎 -What it's REALLY like to partner with me — the good, the bad, and the brutal honesty 🔥 -Why home services sales is one of the last TRUE goldmines left (and how much money you can actually make 💰)

Mike opens up about life-changing moments, overcoming adversity after losing his brother, and what it feels like to finally have financial freedom he never thought possible. This episode isn't just about money — it’s about redemption, perseverance, family, and making the impossible possible.

👉 If you think you’re stuck... If you’re wondering if the risk is worth it... If you want to know what it REALLY takes to build wealth... THIS episode is your wake-up call.

Hit play NOW — because this story might just change the way you look at your entire life and don’t forget to leave a comment after and share your thoughts and what you’d like to see in future podcast episodes.

Follow my guest at: *Instagram: https://www.instagram.com/mike_shelly 

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

https://roofconference.com/

December 3-5, 2025 JW Marriott - Marco Island, FL

Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/

Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/

Follow us: https://beacons.ai/lance_bachmann

YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann

Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

Leave us a review!

Website: https://lbachmanncapital.com/

LFG

I’m going to be real with you—this episode is living proof of how powerful social media really is! I had never met Heather Hitchcock in person before this interview. I just kept seeing her pop up on my feed—boss energy, next-level branding, unstoppable faith, and a growing business that stood out in a MALE-dominated industry.

So what did I do?

I watched her for over a year before making contact. And when I finally did, I knew one thing:  People NEED to hear this woman’s story! 🤯

In this episode, we talk about:

-Her raw and powerful journey from a jail to building a thriving company -How faith—not religion—was the turning point of her life -The reality of being a woman in roofing and how she handles it like a total BOSS babe! -Why she almost quit everything this month—and how she bounced back harder -The exact reason I believe the roofing industry needs a cultural reset—and how people like Heather are leading the charge!

Whether you’re in roofing, construction, or just trying to scale your business with real leadership, this conversation is a must-listen.

💥LIKE WHAT YOU’RE HEARING?💥  I WANT TO HEAR FROM YOU AND WHAT YOU’D LIKE TO HEAR 

 ON A FUTURE EPISODES.   🫵 (Leave a comment)

Follow my guest at: *Website: https://heatherhitchcock.com  *Instagram: https://www.instagram.com/heatherhitchcock  *Facebook: https://www.facebook.com/hhitchcock  https://www.facebook.com/RoyalRoofingandConstructionofTexas  *TikTok: https://www.tiktok.com/@heatherhitchcock4 

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

https://roofconference.com/

December 3-5, 2025 JW Marriott - Marco Island, FL

Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/

Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/

Follow us: https://beacons.ai/lance_bachmann

YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann

Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

Leave us a review!

Website: https://lbachmanncapital.com/

LFG

Today, I sat down with my good friend and business partner, Michael Shelly, for a brutally honest, no-fluff conversation about what it really takes to scale, sell, and cash out big. Mike shares how he went from feeling stuck and the emotional struggles he battled wanting more for his family — thinking the window had closed — to waking up a millionaire! We get raw about the grind behind the scenes, the moments where it felt hopeless, and how real leadership isn’t about "handouts" — it’s about accountability. But let me be clear: this didn’t happen because I waved a magic wand. Check out to find out what REALLY happened and how this could happen to YOU too.  💥 I talk about firing top performers who didn’t want to evolve,  💥 How we built a company that grew to $25M in our first year,  💥 Why ServiceTitan was non-negotiable for scaling like maniacs,  💥 And the emotional moment when the noose of financial pressure was finally ripped off Mike’s neck. If you’ve ever doubted whether entrepreneurship can change your life forever... you need to hear this story. 👉 We don't sell fairytales. We show you how it's really done.

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

https://roofconference.com/

December 3-5, 2025 JW Marriott - Marco Island, FL

Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/

Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/

Follow us: https://beacons.ai/lance_bachmann

YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann

Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

Leave us a review!

Website: https://lbachmanncapital.com/

LFG

When I say this episode is a game-changer, I mean it. I sat down with my friend and tech powerhouse Sebastian Jimenez, founder of Rilla, and let me tell you—he’s not just here to talk tech. He’s here to lead a revolution in the home service world. 🛠️ From AI-powered virtual ride-alongs to why your sales team NEEDS to be recorded (yes, even your “top guy”)—we’re pulling back the curtain on what it really takes to scale a modern roofing company in 2025 and beyond. 💣 I share the real story of how I fired our best rep for refusing to adapt, what Gary Vee told us about excuses, and how technology isn’t optional anymore—it’s survival.  Check out Rilla here: https://www.rilla.com/rilla-wild/the-go-rilla-in-the-room-with-sebastian-jimenez  You’ll also hear: The real reason top performers resist coaching

Why recording your team is the best decision you’ll ever make

How Rilla helped us 10X our close rates—fast

What it means to build like a boss

And how Sebastian and I are betting big on transforming roofing into a sales and marketing machine—not just a trade

👊 If you’re still treating your business like it’s 2010, this episode will punch you in the face—in a good way. Adapt or perish! Listen now and don’t forget to subscribe.

Follow my guest at:

Instagram: https://www.instagram.com/real.sebastian.jimenez/  Facebook: https://www.facebook.com/people/Rilla 

Follow me on all Social Media: @LanceBachmann

Watch the full video episode on Lance’s Youtube.

Exit Rich: Home Service Secrets with Lance Bachmann

Ever wonder what it’s like to wake up and see seven figures hit your bank account—without lifting a finger? My friend Chris Munz found out. And guess what? It all started with a phone call and a handshake. In this episode, I sat down with Chris Munz—home builder, family man, and now… multi-millionaire—to pull back the curtain on a deal that turned legacy into liquidity. From backyard roofing chats to a life-changing partnership, we unpack the real story behind how we sold Munz Roofing for millions $$$$… and why TRUST, not tactics, made it happen. This isn’t just another business podcast. This is legacy, loyalty, and real friendship in action!

YOU WON’T WANT TO MISS:  The raw moment Chris opened his bank account and saw a life-changing number 💰

Why your name is the most valuable thing you own—and how Chris let me borrow his

The kind of loyalty and partnership that doesn’t come with fine print

Building wealth without sacrificing integrity, family, or who you are

And the truth behind success: no balance, just passion and purpose

Plus—how we went from old high school acquaintances to multi-business partners, and why neither of us care what the haters think.

🎧 Tune in now if you’ve ever: Wanted to turn your name into your net worth

Wondered if it’s too late to make a big move

Thought, “Could I be next?” (Spoiler: YES.)

Or just love a damn good story about trust, business, and brotherhood

Follow our guest at:

Instagram: https://www.instagram.com/munzconstruction/  X: https://x.com/munz_we_build  Facebook: https://www.facebook.com/munzconstruction/  TikTok: https://www.tiktok.com/@munzconstruction 

Follow me on all Social Media: @LanceBachmann

Check out Munz Construction Here: https://www.munzconstruction.com/ 

Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

https://roofconference.com/

December 3-5, 2025 JW Marriott - Marco Island, FL

Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/

Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/

Follow us: https://beacons.ai/lance_bachmann

YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann

Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

Leave us a review!

Website: https://lbachmanncapital.com/

LFG

What happens when a high-performing entrepreneur loses everything… and decides to fight back? In this jaw-dropping episode, I welcomed my longtime friend and powerhouse operator Victor Rancour to unpack the real cost of success, the dark side of selling your business, and how post-sale depression nearly took him out. Victor gets unfiltered about addiction, ego, and the wake-up call that brought him back to the top. Tune in to find out why most entrepreneurs are broke without even knowing it, the myth of competition, and the one thing you must do if you want to scale a business and keep your soul. 💥 Learn why business is high-stakes gambling, how dispatching the right way could be a 7-figure move, and the power of a living, breathing sales batting order.

⚠️ WARNING: This episode is not for the weak-hearted. It’s real, raw, and brutally honest. If you’ve ever thought about quitting… this one’s for you! 🎟️ Thinking about attending The Roofing Process Conference? Victor says it best: “Top shelf. World-class. DO NOT miss it.”

Follow our guest at:

Instagram: https://www.instagram.com/victor_rancour  X: https://x.com/rancourvictor  Facebook: https://www.facebook.com/victor.rancour/  TikTok: https://www.tiktok.com/@victorrancour 

Follow me on all Social Media: @LanceBachmann

Watch the full video episode on Lance’s Youtube.

The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.

 #entrepreneurship

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

https://roofconference.com/

December 3-5, 2025 JW Marriott - Marco Island, FL

Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/

Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/

Follow us: https://beacons.ai/lance_bachmann

YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann

Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

Leave us a review!

Website: https://lbachmanncapital.com/

LFG

What if the secret to building a $250M empire wasn’t talent—but trauma? In this explosive episode, Tommy Mello, the garage door king turned empire builder reveals the raw, unfiltered truth behind his rise from broke, blistered childhood to BUSINESS BEAST MODE. Tommy opens up about the pain that pushed him through it all. From emotional stories about his mom grinding through three jobs, to the mentors who saved him and the ruthless decisions that made him RICH. If you’re serious about building something big—and you can handle the truth—this episode will change your game forever. 💰💥

💥 You’ll hear:

• The exact moment Tommy almost quit it all
• How R&D = Rip off & Duplicate changed Lance’s life
• The dirty secret behind roofing’s insane profits
• What separates real players from the pretenders
• Why marketing > sales (and always will be)
• Tommy’s most painful loss and how it led to a 20% margin leap overnight
• The cold truth: “If you can’t make the phone ring, you’re de@d.”

🥊 Plus: Mentors, haters, crazy loyalty, headbutts, and why you NEED that one friend who’ll fight for you—literally. https://www.tommymello.com/ 

Follow our guest at: Instagram: https://www.instagram.com/officialtommymello

X: https://x.com/realtommymello?lang=en 

Facebook: https://www.facebook.com/thomasmello/ 

TikTok: https://www.tiktok.com/@officialtommymello 

Follow me on all Social Media: @LanceBachmann Watch the full video episode on Lance’s Youtube. The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.

The roofing industry is at a breaking point — rising costs, outdated systems, rebate obsession, and a lack of real support are holding contractors back. In this raw and unfiltered conversation, I sit down with Ethan Paquette, Regional Manager at Beacon, to talk about what’s really going on behind the scenes.

We dive deep into:

• Why most roofers stay stagnant while others scale fast
• The truth about distributor/manufacturer relationships
• How private equity is shaking up the industry
• Why training and support matter more than rebates
• What it actually takes to grow a roofing business in 2025

Ethan shares rare insights from his 13+ years inside the supply chain, including what separates the top 1% of roofing companies from the rest — and what you’re probably doing wrong.

⚠️ If you’re in the roofing industry, this is the conversation no one else is having — but everyone needs to hear. Follow me on all Social Media: @LanceBachmann Watch the full video episode on Lance’s Youtube. The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.

👍 Like | 💬 Comment | 🔔 Subscribe for more brutally honest convos on scaling trades businesses.