Brave New Digital World (Andy Carvell (Phiture))
Explorez tous les épisodes de Brave New Digital World
| Date | Titre | Durée | |
|---|---|---|---|
| 16 May 2025 | From Supply Chain to Customer Obsession at Amazon: Ekim Dinc, Head of Customer Engagement at Amazon | 00:41:31 | |
In this premiere episode, Andy sits down with Ekim Dinc, Head of Customer Engagement at Amazon. With a background in logistics, Ekim shares how systems thinking shaped his unconventional path into marketing — and what it takes to drive engagement at Amazon scale. We explore how AI is transforming growth, the end of siloed teams, and why “human-induced latency” is the biggest blocker to innovation today. Resources recommended by Ekim:
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| 30 May 2025 | Building CashApp's Growth Engine: Dyan Khor's Playbook for Mobile Marketing | 00:45:14 | |
In this episode of Brave New Digital World, Andy Carvell sits down with Dyan Khor -- growth marketing leader, ex-CashApp, and advisor to scaling startups -- for a deep dive into modern growth strategy. Dyan shares how she built CashApp’s marketing engine from scratch, managed over $500M in ad spend, and why she believes proactive hiring beats traditional recruiting. The conversation spans the evolution of measurement post-iOS 14, media mix modeling, and why the line between brand and performance marketing is fading fast. We also explore the rising challenges of AI-fueled competition, the importance of creative novelty, and Dyan’s perspective on when not to spend a dollar. Whether you’re scaling a startup or optimizing at enterprise level, this episode is packed with honest insights, bold predictions, and practical frameworks. Links & Resources:
Chapters: 00:00 Intro 00:41 Introducing Dyan and Her Background 08:11 Lessons from working at gaming companies 11:02 Applying learnings from large-scale companies to early-stage startups 14:06 Measurement past iOS 14 19:15 MMM infrastructure: Build or buy? 23:13 The (controversial) role of fingerprinting today 25:52 Performance vs. Brand Marketing is a false dichotomy 29:27 AI is leading to more competition, there's a need for novelty to be successful 31:45 What's Wired, Tired, or Expired in Digital Marketing? 36:46 If you had no limits to your ambition... 38:59 Resource recommendations 41:33 One thing companies need to stop doing. 44:37 Outro | |||